FIM Superbike World Championship - Infront Sports & Media

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2012 FIM Superbike World Championship Calendar Dates Country Circuit Superbike Supersport Superstock 26 February Australia Phillip Island X X 1 April Italy Imola X X X 22 April Netherlands Assen X X X 6 May Italy Monza X X X 13 May Europe Donington Park X X 28 May United States Miller Motorsports Park X 10 June San Marino Misano X X X 1 July Spain Motorland Aragon X X X 22 July Czech Republic Brno X X X 5 August Great Britain Silverstone X X X 26 August Russia Moscow Int. Raceway X X 9 September Germany Nürburgring X X X 23 September Portugal Portimâo X X X 7 October France Magny-Cours X X X Subject: FIM Superbike World Championship Date: November 2011 Page: 2 of 2
Press Release Infront introduces new brand and exciting visual identity for FIM Superbike World Championship 25th anniversary of the series showcases a new look & feel reflecting the sport, its image and style of supreme motor racing Zug, Switzerland / Rome, Italy, 6 October 2011 – Infront Sports & Media has announced it is to introduce a new brand and an exciting visual identity for the FIM Superbike World Championship in 2012, celebrating the 25th anniversary of the leading road racing World Championship using production-based motorcycles. The new brand will be launched as a symbol for the on-going development and innovation of the series, addressing the needs and expectation of its partners and millions of enthusiastic motorbike fans worldwide. The revised identity represents one distinct brand clearly reflecting the sport, its image, ambience, values and style of international motor racing at its highest level. A versatile branding system will enable the series’ global appearance and overall marketing appeal to be strengthened. Starting from the first round in 2012, taking place in Phillip Island (AUS), the new event mark and its look & feel will ultimately be reflected in every aspect of the FIM Superbike World Championship events, including television, new media, print, signage and as well as any of the commercial affiliates. Rebranding as one of the key priorities Philippe Blatter, President & CEO of Infront Sports & Media said: “The rebranding of the championship is one of our key priorities within the overall long-term innovation strategy for the series. A distinct and cohesive brand, clearly reflecting the sport, its image, ambience, values and style of international motor racing at its highest level, is an important element of the overall marketing approach targeting new followers and providing all commercial partners with a strong communication platform. With our investment in the new identity the championship is set to being recognised as one of the top global motor sport properties.” Stephan Herth, Infront's Executive Director Summer Sports, added: “We believe that the time has come to enhance the presentation and branding of the FIM Superbike World Championship and its support race series. The essence and value of the series will now be captured and conveyed in a new, dynamic and well-structured premium brand. We trust that this can be achieved with the new strong and consistent stand-alone family of brands to increase awareness and to make the event commercially even more appealing for sponsors, TV, media as well as the public.” Paolo Flammini, CEO of Infront Motor Sports, commented: “Passion, competition and accessibility are three key values that we continuously endeavour to communicate to our audience. People perceive Infront Sports & Media AG Grafenauweg 2 P.O. Box 4442 6304 Zug, Switzerland Tel. +41-41-723 15 15 Fax +41-41-723 15 16 www.infrontsports.com info@infrontsports.com
Page 1 and 2: Corporate Information Infront Sport
Page 3: Background information FIM Superbik

FIM Superbike World Championship - Infront Sports & Media

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