FIM Superbike World Championship - Infront Sports & Media

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A key player in media production Infront is also one of the world’s leading producers of the highest quality sports content, covering the entire spectrum of media production and management – from signal production and transmission to post production, digital media delivery and archive services. Its subsidiary Host Broadcast Services (HBS) is a world-recognised resource for the host broadcast of major events (such as the FIFA World Cup), whilst Infront’s production unit also handles a significant number of smaller production-led projects (e.g. for Lega Serie A and B matches, FIS World Cup events and the FIM Superbike World Championship). Another important area of activity is the distribution of new media sports rights through the provision of tailor-made new media services and broadcast programmes to major web, mobile and IPTV players and telecoms. Furthermore, it is Infront's responsibility to manage two key archives in football – the FIFA Films and Serie A Archive. Subject: Infront Sports & Media Date: November 2011 Page: 2 of 2
Background information FIM Superbike World Championship In its 25th season, the leading production-based motorcycle series visits the world’s greatest circuits with 14 rounds in 12 countries The leading production-based motorcycle event The FIM Superbike World Championship (SBK) is an intercontinental road racing series using production-based motorcycles from world class manufacturers such as Aprilia, BMW, Honda, Ducati, Kawasaki, Suzuki and Yamaha. The machines are competitively engineered to boost performance, with top speeds exceeding 300 km/h. Due to the technical appeal of the motorbikes and spectacular, close-fought racing between the world’s top riders, Superbike is highly popular with fans, manufacturers, broadcasters and commercial partners. It is arguably the most exciting form of motor sports offering a format of two races plus additional Supersport, Superstock 1000 and Superstock 600 racing. With international stars like Max Biaggi (Italy), Noriyuki Haga (Japan), Leon Haslam (Great Britain) and Carlos Checa (Spain) Superbike is truly fantastic viewing. The 2012 FIM Superbike World Championship will be the 25th season in the history of the sport with 120 permanent riders from 25 countries competing in the four classes of the event. Superbike and its supporting categories is a truly global sport, not only popular throughout Europe but also in the USA, Australia, South America, the Middle East, Japan and Indonesia. Next year, the series will for the first time enter the Russian market with one round being held at Moscow International Raceway circuit. Broadcast in approximately 175 countries across 94 channels the 2010 season achieved phenomenal viewing figures with over 3,000 hours of broadcast coverage worldwide. The series reached a cumulative audience of 498 million viewers – an increase of 33% compared to the previous year with live TV coverage also increasing by 18%. Rights opportunities and media production Infront Motor Sports, a subsidiary of Infront Sports & Media, is the owner of the FIM Superbike World Championship and provides full promotional, marketing, hospitality, sales and broadcasting services to the events, which are governed by the Fédération Internationale de Motocyclisme (FIM). All forms of media and marketing rights to the series are handled by Infront. Infront is also handling the host broadcast and new media production through its international production operation, whilst at the same time ensuring the servicing of broadcasters and satellite coordination with its specialised team. Continuous improvements have been applied to the production of the SBK race feed with the addition of new cameras, new state-of-the-art TV graphics and the introduction of HD features. On-board cameras were introduced in 2011 – adding even greater excitement for the viewer as they experience the fast on track action from the viewpoint of the rider. On an average race weekend, coverage is produced from seven events amounting to over 350 minutes of live material. Infront Sports & Media AG Grafenauweg 2 P.O. Box 4442 6304 Zug, Switzerland Tel. +41-41-723 15 15 Fax +41-41-723 15 16 www.infrontsports.com info@infrontsports.com
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FIM Superbike World Championship - Infront Sports & Media

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