Medical Device Healthcare Business - IMS Health
Medical Device Healthcare Business - IMS Health
Medical Device Healthcare Business - IMS Health
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CoURSE<br />
<strong>IMS</strong> HEALTH ASIA | LSCM<br />
<strong>Medical</strong> <strong>Device</strong> <strong><strong>Health</strong>care</strong> <strong>Business</strong><br />
The challenges of the<br />
<strong>Medical</strong> <strong>Device</strong>s healthcare<br />
business require unique,<br />
tailored solutions. Ensure your<br />
team has training customised<br />
to the specialised needs<br />
of the <strong>Medical</strong> <strong>Device</strong>s<br />
healthcare business with<br />
<strong>IMS</strong> <strong>Health</strong>’s <strong>Medical</strong> <strong>Device</strong><br />
training workshops.<br />
aptraining@sg.imshealth.com<br />
www.imshealth.com/learningsolutions/asiapacific<br />
Tel: +65 9382 7218 Fax: +65 6227 5449<br />
WORKSHOP 1<br />
SegmentatiOn & taRgeting<br />
LEARnIng oBJECTIVES<br />
• Understand key criteria to consider when<br />
building a targeting and segmentation scheme<br />
in the <strong>Medical</strong> <strong>Device</strong> healthcare business.<br />
• Gain understanding and buy-in among all levels<br />
of management into the segmentation and<br />
targeting approach of the company.<br />
• Bridge the gap between different departments<br />
such as sales and marketing.<br />
WHO SHOULD ATTEND?<br />
First Line Sales Managers, District Managers, Sales<br />
Team Managers, SFE team members, <strong>Medical</strong> <strong>Device</strong><br />
Sales Engineers, and Senior Sales Representatives<br />
in the <strong>Medical</strong> <strong>Device</strong> healthcare business.<br />
<strong>IMS</strong> HEALTH ASIA PTE LTD 10 HoE CHIAng RoAD, #23-01/02 KEPPEL TowERS, SIngAPoRE 089315
<strong>IMS</strong> HEALTH ASIA | LSCM<br />
WORKSHOP 2<br />
aRea Planning & management<br />
LEARnIng oBJECTIVES<br />
• Effectively and systematically analyse, plan, and manage a district under the context<br />
of <strong>Medical</strong> <strong>Device</strong> healthcare business.<br />
• Optimise resources and learn how to build workable and practical action plans.<br />
• Learn how to productively manage a field sales team.<br />
WHO SHOULD ATTEND?<br />
Senior Sales Engineers, First Line Sales Managers, Second Line Sales Managers, Senior Sales<br />
Representatives, and Marketing Managers in the <strong>Medical</strong> <strong>Device</strong> healthcare business.<br />
AN INTERACTIVE APPROACH<br />
<strong>IMS</strong> <strong>Health</strong> Learning Solutions workshops combine facilitated discussion, realistic<br />
computer simulations, exercises, and case studies that ensure maximum impact and<br />
retention.<br />
The key learning points and tools from the workshop can then be implemented back in<br />
the workplace to drive business performance.<br />
SIGN UP TODAY!<br />
SIMULATIon-BASED TRAInIng<br />
Email aptraining@sg.imshealth.com to sign up for a <strong>Medical</strong> <strong>Device</strong> training program<br />
in your region and begin driving behavioural change in your sales force.<br />
For more information on <strong>IMS</strong> Learning Solutions programs, visit:<br />
www.imshealth.com/learningsolutions/asiapacific<br />
<strong>IMS</strong> HEALTH ASIA PTE LTD 10 HoE CHIAng RoAD, #23-01/02 KEPPEL TowERS, SIngAPoRE 089315<br />
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