Course Information - IMS Health

IMS Learning Services 

2009 Course Catalog

Table of Contents 

2 

IMS Learning Services Course Offerings 

Dataview Analyzer 4 

Dataview Cross-Audit 5 

Dataview 4.0 Advanced 6 

Dataview 4.0 Building Queries 7 

DDD Product Orientation and Overview 8 

IMS Sales Insights 9 

In Search of Solutions 10 

Introduction to IMS Managed Care Solutions 11 

Managed Care Intellect 12 

Market Research Product Orientations 13 

Market Research Product Overview 14 

NPA Market Dynamics 15 

Xponent® Product Orientation and Overview 16 

Global Services Data Course Offerings 

Basics of IMS International Data 17 

Case Study Analysis and Solutions 18 

Electronic Publications Training 19 

Harness the Power of Medical Data 20 

MIDAS® Dataview 21 

MIDAS® Partner: Advanced Applications 22 

MIDAS® Partner: Building Queries and Downloading Data 23

Welcome to Our 2009 Schedule of U.S. Training Programs 

In today’s rapidly changing pharmaceutical industry, the successful professional needs highly 

developed skills to interpret and use a broad array of market information. 

IMS provides training programs to clients all over the world. These training courses introduce clients 

to the wealth of information available, helping them improve their job-related analytical skills 

through real-world exercises, case studies, and simulations. The training objectives are met through 

a variety of delivery methods and blended classroom learning. IMS provides high-level data and tool 

overviews via computer-based tutorials, webinars, and other eLearning platforms, as well as 

in-depth instructor-led workshops. Each course varies based on content and client need. 

In the U.S., courses are offered in our Pennsylvania and New Jersey offices. IMS also offers ad hoc 

classes at client sites, which can be customized to meet the client’s individual needs and 

requirements. 

The U.S. product training courses examine the areas of Product and Portfolio 

Management, Commercial Effectiveness, and Managed Markets. The focus is on 

IMS data and decision support systems (PC-based software applications), as well 

as several pharmaceutical industry topics. 

The Global Services product training courses examine the areas of market research 

data/information applications and IMS PC-based software applications for our 

global products and services. 

We suggest that you register early as courses frequently fill up. A confirmation letter will be sent to 

you after registration and will include directions, hotel recommendations, etc. Please note that the 

arrangements and cost of any required hotel accommodations are the responsibility of the client. 

Since we often have waiting lists for our training courses, we ask that you abide by the 

cancellation policy outlined in your confirmation letter or a cancellation fee will be charged. 

We reserve the right to cancel any courses in the event of low attendance. 

For the most current course offerings, dates, and pricing, visit the website at 

www.imshealth.com/training. 

3

UNITED STATES 

Dataview Analyzer 

Course Information 

Length 

1 day 

Tuition 

$785 

Locations/Dates 

Plymouth Meeting, PA 

• January 29 

• June 25 

• December 4 

Parsippany, NJ 

• April 3 

• October 1 

Materials Include 

Participant manual 

Handouts 

Register online at 

www.imshealth.com/training, 

or call (973) 316-3898. 

4 

Course Description 

Dataview Analyzer is an IMS Windows ® -based database analysis tool. This course 

teaches you how to use Analyzer to create market research reports and manipulate 

them from the National Disease and Therapeutic Index (NDTI) database delivered 

on CD. 

This Course Will Enable You To: 

• Create reports from the NDTI database on CD using Dataview Analyzer 

• Build simple reports and use refinement features 

• Calculate statistics quickly within IMS data 

• Export data in three different formats 

• Generate graphs from Analyzer spreadsheets 

• Build complex reports that require the crosstabulation, redefining, and/or 

grouping of data 

• Understand the Wrxite Decision data, which is a product line extension to the 

NDTI database 

Audience 

This course has been designed for market research analysts, data technicians, 

product managers, and others who need to analyze IMS market research audit data. 

Recommended for clients that utilize Dataview Analyzer. 

Prerequisites 

An overview knowledge of IMS pharmaceutical audits and PC literacy are required. 

You can gain a basic understanding of NDTI by completing the NDTI computer-based 

tutorial (CBT), which is available upon request at time of registration. 

Note: This course is scheduled in conjunction with the Dataview 4.0 Building Queries 

course, so you may attend the complete three-days of Dataview courses at one time. 

When registering, please indicate if you will be attending one or both Dataview 

courses. This course utilizes the NDTI database only. 

Client-Site Course Delivery 

IMS Learning Services is pleased to offer this course for on-site delivery at your company. 

For pricing information and other arrangements for these courses, call Vivian Marini at 

(973) 316-4443.

Dataview Cross-Audit 


Length 

1 day 

Tuition 

$785 

Location/Date 

On-site/Available upon request 



Handouts 



or call (973) 316-3898. 


Dataview Cross-Audit uses Dataview Analyzer, which is an IMS Windows®-based 

database analysis tool. This course teaches you how to use Analyzer to create market 

research reports and manipulate data from the market research audits that have been 

delivered on CD. 


• Create reports from a CD database using IMS National Sales Perspectives (NSP): 

Retail and Non-Retail, Integrated Promotional Services (IPS), or National 

Prescription Audit (NPA) 

• Build simple reports and use refinement features 

• Calculate statistics quickly within IMS data 

• Export data in three different formats 

• Generate graphs from Analyzer spreadsheets 

• Build complex reports that require the crosstabulation, redefining, and/or 

grouping of data 

Audience 

This course has been designed for market research analysts, data technicians, product 

managers, and others who need to analyze IMS market research audit data. 

Recommended for clients that utilize the Dataview Analyzer version. 

Prerequisites 

An overview of IMS pharmaceutical audits and PC literacy are required. You can gain a 

basic understanding of the audits by completing the Market Research computer-based 

tutorials (CBTs), which are available upon request at time of registration. 




(973) 316-4443. 

5 

UNITED STATES

UNITED STATES 

Dataview 4.0 Advanced 


Length 

1 day 

Tuition 

$785 





Handouts 



or call (973) 316-3898. 

6 


This course is for Dataview users who have taken the Building Queries class, and are 

now ready to explore the more advanced features in Dataview. The user will be 

instructed on the logic of how Dataview processes the customization features in your 

more complex reports. 


• Formulate and create customized report queries to support complex 

situation-based market research questions 

• Understand how the limit and exclusions features are structured 

• Explore further into the Redefinitions and Groupings features 

• Identify how the Factor function can be used to customize reported data 

• Explore the Selected Segment feature to focus on specific targets of your 

market definition 

• Understand and utilize the Elements of Growth Statistic to gain insight into the 

market dynamics behind the growth or decline of a particular category 

• Understand and utilize the allocation statistics to examine a portion of a market’s 

Sales and Prescriptions that are associated with a particular disease using the 

National Disease and Therapeutic Index (NDTI) audit 

• Understand and utilize the New to Brand metrics for analyzing prescription activity 

of first-time use or continuation of pharmaceutical products 

Audience 

This course has been designed for market research analysts, data technicians, product 

managers, financial analysts, and others who need to analyze IMS market research 

audit data. 

Prerequisites 

You must first attend the Dataview 4.0 Building Queries course, as well as have 

worked with the Dataview tool for a minimum of six months. An overview knowledge 

of IMS pharmaceutical audits and PC literacy are required. 




(973) 316-4443.

Dataview 4.0 Building Queries 


Length 

2 days 

Tuition 

$1,575 



• January 27-28 

• June 23-24 

• December 2-3 


• April 1-2 

• September 29-30 



Handouts 



or call (973) 316-3898. 


Dataview is an IMS Windows®-based, PC data delivery system. This course teaches 

you how to use Dataview to obtain market research data from the IMS central 

mainframe system, and download it to a PC or LAN for manipulation and analysis. 


• Recognize how Dataview can be used to facilitate market research 

• Identify the two methods for accessing IMS data using Dataview 

• Formulate and create report queries in response to market research questions 

• Recognize several ways in which you can customize IMS data 

• Calculate statistics within IMS data 

• Save markets, columns, rows, and customizations for future queries 

• Submit queries, both individually and via batch queuing, to the IMS mainframe 

• Submit databases to be delivered to hard drive, CD-ROM, or through File Express 

• Download the query results to a PC and view report query results using 

Microsoft® Excel 

• Schedule queries to be processed when audits are updated 

Audience 

This course has been designed for market research analysts, data technicians, 

product managers, and others who need to analyze IMS market research audit data. 

Recommended for clients that utilize the Dataview 4.0 Query Builder version. 

Prerequisites 

An overview knowledge of IMS pharmaceutical audits and PC literacy are required. 

You can gain an understanding of IMS information by attending the In Search of 

Solutions and/or Market Research Product Orientation courses, or by completing the 

Market Research computer-based tutorials (CBTs), which are available upon request at 

time of registration. 

Note: This course is scheduled in conjunction with the Dataview Analyzer course, so 

you may attend the complete three-days of Dataview courses at one time. When 

registering, please indicate if you will be attending one or both Dataview courses. 




(973) 316-4443. 

7 

UNITED STATES

UNITED STATES 

DDD Product Orientation 


Length 

1 day 

Tuition 

$685 



• February 10 

• August 11 

8 


• June 16 


Length 

3 hours 

Tuition 

$350 

Dates 

• April 8 

• October 7 



Handouts 

Computer-Based Tutorial CD 



or call (973) 316-3898. 


This course introduces you to the DDD product, database, reports, and data 

applications. The data collection process is reviewed, and quality assurance 

procedures are discussed. 

You will use subnational data to understand typical data applications 

(e.g., territory planning, analyzing trends, monitoring performance). 


• Describe the history of DDD and the various database elements 

• Understand the DDD data collection process 

• Discuss DDD data confidentiality and available report levels 

• Describe the quality control methods in place 

• Read and interpret common DDD reports 

• Utilize DDD reports to address business questions 

• Understand different types of report options and how they will benefit your 

business strategies 

Audience 

This course is designed for anyone working with DDD. It is recommended as an initial 

overview of the product and its capabilities. 

Prerequisites 

None 

DDD Product Overview (via Webinar) 

This course should not be taken in lieu of the full DDD Product Orientation class if you 

are working with the DDD data, as it is a high-level overview. The topics listed above 

are covered very briefly. This course does not get into the detail of the caveats and 

uses of DDD data. 

Audience 

This course is designed for senior management, procurement, or other individuals not 

working directly with the data, but who want a high-level understanding of the 

product. 




(973) 316-4443.

IMS Sales Insights 


Length 

1/2 day 

Tuition 

Custom by program 





Handouts 

For information, please call 

(973) 316-4443, or email 

vmarini@us.imshealth.com. 


IMS Sales Insights integrates IMS and client information to provide critical business 

insights, via the Internet and Excel Direct workbooks, to pharmaceutical sales and 

marketing professionals. IMS Sales Insights generates concise summaries, with the 

ability to drill-down from national, to territory, to individual customer levels to 

diagnose specific business issues. This tool generates an accurate measurement of 

sales force and promotional efforts for your targeted accounts. 

By the end of this hands-on course, you will be able to identify features and functions, 

navigate through IMS Sales Insights, analyze data, and export data to Microsoft® Excel. 


• Understand the tool, the data generated, basic terminology, and components 

of IMS Sales Insights 

• Navigate critical views, including viewing both grid and graphical critical views, 

and toggling between the two views 

• Understand how to print both grid and graphical critical views 

• Export critical view data to Excel, HTML, and PDF 

• Analyze critical views included on the IMS Sales Insights website or Direct workbook 

Audience 

This course has been designed for anyone working with IMS Sales Insights. It is 

recommended as an initial overview of the product, its capabilities, and the types 

of critical views integrated into a standard IMS Sales Insights website or Direct 

workbook. 

Prerequisites 

You should have familiarity with the Windows® environment and have a working 

knowledge of Excel. 




(973) 316-4443. 

9 

UNITED STATES

UNITED STATES 

In Search of Solutions 


Length 

2 days 

Tuition 

$1,575 



• January 20-21 

• June 2-3 

• November 18-19 

10 


• March 11-12 

• September 9-10 



Handouts 



or call (973) 316-3898. 


This course teaches you how to address typical market research questions. Through 

lecture and workshop exercises, you will learn to analyze requests for information in 

a way that will direct you to the appropriate data sources. Using data derived from 

computer-based applications, you will complete a market analysis case study, which 

will allow you to interpret market research reports and retrieve data from various 

deliverables. 


• Determine whether the following audits are appropriate for a given research task: 

• National Disease and Therapeutic Index (NDTI) 

• IMS National Sales Perspectives (NSP): Retail and Non-Retail 

• National Prescription Audit (NPA) 

• Integrated Promotional Services (IPS) 

• Apply confidence intervals to audit data 

• Dissect marketing questions for analysis 

• Interpret data to perform a market analysis and plan a marketing strategy in a 

case study assignment 

• Gain a basic familiarity with the Source of Business metrics contained within 

NPA Market Dynamics 

A case study assignment includes additional data sources extracted from the IMS 

Customer Portal. These additional data sources provide content from IMS Knowledge 

Link, Situation Analysis, and investigator.web®. 

Audience 

This course has been designed for those who need an introduction on how to use IMS 

pharmaceutical audits in market research. 

Prerequisites 

None 




(973) 316-4443.

Introduction to IMS Managed Care Solutions 


Length 

1 day 

Tuition 

$685 



• March 24 

• November 4 


• January 15 

• June 18 



Handouts 



or call (973) 316-3898. 


This course provides an overview of the Managed Care environment and IMS’ Managed 

Care Solutions. You will learn about current managed care issues and how to utilize 

these solutions to address typical business questions in the managed care marketplace 

using Managed Care Intellect. 


• Identify different managed care issues impacting various pharmaceutical 

departments 

• Explain the different data elements and data sources for each IMS Managed 

Care Solution 

• Determine which of the following IMS Managed Care Solutions, or combination 

of solutions, are appropriate for a given information request 

• Formulary Focus 

• Managed Care Intellect 

• Medicare Part D 

• PlanTrak 

• PlanTrak Co-Pay 

• PlanTrak Market Dynamics 

• Retail Method-of-Payment Report 

• Xponent ® PlanTrak 

Audience 

This course has been designed for anyone who wants to learn about the different IMS 

Managed Care offerings, and understand how these services can best be applied to 

managed care information requests. 

Prerequisites 

None. 




(973) 316-4443. 

11 

UNITED STATES

UNITED STATES 

Managed Care Intellect 


Length 

1 day 

Tuition 

$700 



• May 6 


• October 27 



Handouts 

For information, please call 

(973) 316-4443, or email 

vmarini@us.imshealth.com. 

12 


This practical, hands-on course takes you step-by-step through an overview of the 

following modules available in Managed Care Intellect: 

• Dashboard 

• Formulary 

• Geography 

• Performance 

• Segmentation 

• Ad Hoc 


• Access the IMS Managed Care Solutions available in Managed Care Intellect 

• Describe the Managed Care Intellect modules 

• Create and interpret reports in each module 

• Create custom-defined plan segments 

Audience 

This course has been designed for anyone working with, or interested in, Managed 

Care Intellect. 

Prerequisites 

Familiarity with the IMS Managed Care Solutions (including Formulary Focus, Retail 

Method-of-Payment Report, PlanTrak, and Xponent® PlanTrak) is highly 

recommended, in addition to a solid understanding of managed care issues within the 

healthcare industry. You can gain an understanding of the IMS Managed Care Solutions 

by attending the Introduction to IMS Managed Care Solutions course. 




(973) 316-4443.

Market Research Product Orientations 


Length 

3 hour session per market 

research audit 

Tuition 

$350/person per audit 



NPA 

• May 11* 

• October 8* 

NSP 

• May 11** 

• October 8** 

NDTI 

• May 12** 

• October 9** 

IPS 

• May 12* 

• October 9* 

Note: * indicates A.M. 

** indicates P.M. 



Handouts 



or call (973) 316-3898. 


This course provides an in-depth look into the four core market research audits: 

National Prescription Audit (NPA), IMS National Sales Perspectives (NSP): 

Retail and Non-Retail, Integrated Promotional Services (IPS), and National 

Disease and Therapeutic Index (NDTI). This orientation teaches you how to 

recognize, locate, and apply national-level prescription data to your market 

research questions. 

Market Research Product Orientations include four separate sessions: 

• National Prescription Audit 

• IMS National Sales Perspectives: Retail and Non-Retail 

• National Disease and Therapeutic Index 

• Integrated Promotional Services 

The following topics are covered within these orientations: 

• Universe and Samples Design 

• Data Collection 

• Define data measures for each unit 

• Projection Methodology 

• Confidence Intervals 

• Study reporting options 

• Data Applications 

Audience 

This course is designed for subscribers of IMS’ core Market Research audits, whose 

responsibilities include the analysis and interpretation of marketing information related 

to prescription, sales, promotional, and prescriber activity in the healthcare industry. 

Prerequisites 

We recommend that you have a basic understanding of secondary data 

(data classification, collection, projection, reports, and applications). 




(973) 316-4443. 

13 

UNITED STATES

UNITED STATES 

Market Research Product Overview (via Webinar) 


Length 

2 hour session per market 

research audit 

Tuition 

$300/person per audit 


Webinar 

NPA 


• August 6 

NSP 


• August 13 

NDTI 


• August 27 

IPS 


• August 20 



Handouts 



or call (973) 316-3898. 

14 


This course is an overview of the Market Research audits and do not cover details on 

projection methodology, data measures and confidence intervals. It is a high-level 

coverage and should not be taken in lieu of the full Market Research Product 

Orientations. 

Market Research Product Orientations include four separate sessions: 

• National Prescription Audit 

• IMS National Sales Perspectives: Retail and Non-Retail 

• National Disease and Therapeutic Index 

• Integrated Promotional Services 

The following topics are covered within these orientations: 

• Universe and Samples Design 

• Data Collection 

• Define data measures for each unit 

• Projection Methodology 

• Confidence Intervals 

• Study reporting options 

• Data Applications 

Audience 

This course is designed for senior management, or individuals not working closely with 

the data, but who want a high-level understanding of the audits. 

Prerequisites 

We recommend that you have a basic understanding of secondary data 

(data classification, collection, projection, reports, and applications). 




(973) 316-4443.



Length 

1 day 

Tuition 

$700 



• March 4 

• September 15 


• May 7 




Handouts 



or call (973) 316-3898. 


This course teaches you the necessary fundamentals of IMS’ new Source of Business 

metrics and the valuable insight they offer into therapy switching activity. You will 

also learn how to utilize the NPA Market Dynamics online tool to apply these metrics 

to answering everyday market research questions. 


• Define, differentiate, and apply the Source of Business metrics. 

• Gain a functional understanding of the NPA Market Dynamics online tool. 

• Understand the Longitudinal Prescription database. 

• Interpret the information using online dashboards, data, and reports. 

• Drill down to lower levels of granularity to assist in the interpretation of trend 

analysis. 

• Utilize the Switch Contribution Index in order to gauge your products relative 

competitive performance across various specialties. This index will help determine 

whether your product is receiving its fair share of prescription activity. 

• Complete a case study that simulates business issues that NPA Market Dynamics is 

designed to address. 

Audience 

This course has been designed for those who need additional interpretative skills for 

use within the NPA Market Dynamics. 

Prerequisites 

It is recommended that you have a basic understanding of the National Prescription 

Audit. This can be gained by attending either In Search of Solutions or Market 

Research Product Orientations classes. 




(973) 316-4443. 

15 

UNITED STATES

UNITED STATES 

Xponent® Product Orientation 


Length 

1 day 

Tuition 

$685 




• August 12 


• June 17 


Length 

3 hours 

Tuition 

$350 

Dates 

• April 15 




Handouts 

Computer-Based Tutorial CD 



or call (973) 316-3898. 

16 


This course introduces you to the prescriber-level Xponent and Xponent PlanTrak 

products, database collection process, data quality procedures, reports, and data 

applications. 


• State the purposes, uses, and users of Xponent and Xponent PlanTrak 

• Compare Xponent to DDD, as well as other prescription database offerings 

• List the types of suppliers included in the prescription database 

• Know the types of prescriber, plan, and prescription data IMS captures 

• Discuss the critical issue of confidentiality, which includes an overview of the 

American Medical Association Prescriber Data Restriction Program (AMA PDRP) 

and state legislation and how these initiatives effect client deliverables 

• Read and interpret common Xponent and Xponent PlanTrak data reports 

• Use Xponent and Xponent PlanTrak reports to address business questions 

• Know different types of report options 

• Discuss the concept of prescription matching to prescribers, and its importance 

• Understand the Prescription Services Estimation Methodology 

Audience 

This course is designed for anyone working with Xponent and Xponent PlanTrak data, 

IMS’ subnational prescription data services. It is recommended as an initial overview 

of these products, capabilities, and data applications. 

Prerequisites 

None 

Xponent Product Overview (via Webinar) 

This course should not be taken in lieu of the full Xponent/Xponent PlanTrak Product 

Orientation class if you are working with the Xponent data, as it is a high-level 

overview. The topics listed above are covered very briefly. This course does not get 

into the detailed caveats and uses of Xponent data. 

Audience 

This course is designed for senior management, procurement, or other individuals not 

working directly with the data, but who want a high-level understanding of the 

product. 




(973) 316-4443.

Basics of IMS International Data 


Length 

1 day 

Tuition 

$550 

Location/Dates 



• April 7 

• June 9 

• October 6 



• August 4 



Handouts 

To register, please call your 

Client Service Analyst. 


This course provides an overview of the global IMS data available on MIDAS® for 

secondary market research, as well as related issues and nuances. 


• Describe the data types available on MIDAS and how they are collected 

• Define your market using the international classification systems, or international 

product/company names 

• Identify the key data measures (Standard Units, Diagnosis Value, etc.) available 

on MIDAS and any related caveats 

• Explain the different price margins at which IMS’ data can be reported 

• Define parallel imports and how they impact the data 

Audience 

This course has been designed for anyone who will be requesting or working with 

IMS’ international data. 

Prerequisites 

This course should be taken prior to other Global Services data or software courses. 

17 

GLOBAL SERVICES

GLOBAL SERVICES 

Case Study Analysis and Solutions 


Length 

2 days 

Tuition 

$1,575 



• February 23-24 

• April 21-22 

• June 30 - July 1 

• October 20-21 

• December 15-16 

18 


• August 18-19 



Handouts 




This course presents more comprehensive coverage of IMS international data and 

incorporates lecture and workshop exercises, which will enhance what was previously 

learned through the prerequisites to this course. You will learn the appropriate data 

sources to use when analyzing the global data markets. You will use various IMS 

Global Services products to complete an international market analysis case study, 

which will enable you to further interpret international markets. Information found will 

be from various data delivery platforms and IMS products and services including: 

• Dataview MIDAS® 

• Dataview Partner 

• IMS AuditViewer 

• Lifecycle 

• IMS World Review 

• IMS Knowledge Link 


• Determine which Global Services products are appropriate for a given international 

analysis 

• Apply IMS Global Services information to a case study 

• Interpret optimal use of IMS Global Services data 

• Analyze data according to various international countries 

• Gain exposure to a multitude of IMS products and services and the information that 

they contain 

Audience 

The course has been designed for those who need to retrieve IMS international data, 

whose responsibilities include interpretation of global marketing information for 

pharmaceutical business intelligence. 

Prerequisites 

This is a capstone course and should only be taken after completion of the other IMS 

Global Services course offerings.

Electronic Publications Training 


Length 

1 day 

Tuition 

$550 



• March 25 





Handouts 




This hands-on course provides an overview of the following IMS global publications 

on the web: 

• R&D Focus 

• New Product Focus 

• Patent Focus 

• IMS Company Profiles 

• IMS Knowledge Link 

• IMS Market Prognosis International 

• IMS World Review 

The course includes exercises and a case study to provide you with experience in 

using and retrieving information from a number of IMS services. 


• Retrieve information from IMS’ electronic publications to address a business 

question 

• Search the IMS publications more effectively using web interface 

• Identify the sources and update frequency for each service 

Audience 

This course has been designed for market research analysts, data/information 

specialists, and others who need to retrieve IMS’ pharmaceutical business intelligence 

information. 

Prerequisites 

You should have familiarity with the Windows® environment and have the publications 

installed at your company prior to attending this course. 

19 

GLOBAL SERVICES


Harness the Power of Medical Data 


Length 

1 day 

Tuition 

$550 



• May 21 




20 


This interactive course introduces the vast array of IMS international medical data 

sources, discussing the potential use of medical data at different stages of a product’s 

development. 

Medical services, including: 

• Medical Audits 

• MIDAS® 

• IMS World Review Medical 

• IMS Disease Analyzer 

• IMS Oncology Analyzer 


• Understand the medical data collection methodology and how it affects your 

interpretation of the data 

• Know which medical data elements to use or request to address a specific 

data need 

• Recognize nuances of the data and how they impact your analysis 

• Analyze data from a number of different IMS international medical data sources 

Audience 

This course has been designed for marketing research, R&D, or marketing professionals 

whose responsibilities include the analysis and interpretation of international medical data. 

Prerequisites 

Prior to attending this course, it is recommended that you attend the Basics of IMS 

International Data course.

MIDAS® Dataview 


Length 

1 day 

Tuition 

$785 



• March 26 

• July 22 




Handouts 




MIDAS Dataview is a PC-based market research tool that lets you explore MIDAS 

data, and create market research reports and graphs. This interactive course provides 

an in-depth view of the functionality of MIDAS Dataview, teaching not only how to 

use the MIDAS Dataview software, but also the methodology for how to design reports 

that provide actionable information. 


• Use MIDAS Dataview to access market research data 

• Create and print reports of the data 

• Fine-tune and focus your reports 

• Graph the data 

• Export the data to spreadsheet programs 

• Save templates of the data for future use 

Audience 


technicians, product managers, and others who use MIDAS Dataview. 

Prerequisites 

An overview knowledge of IMS international audit data and familiarity with the 

Windows® PC environment are required. You can gain an understanding of IMS 

international data by attending the Basics of IMS International Data course. 

MIDAS Dataview should be installed at your company prior to attending this course. 

21 

GLOBAL SERVICES


MIDAS® Partner: Advanced Applications 


Length 

1 day 

Tuition 

$785 

Location 


Dates 

Available upon request 



Handouts 



22 


This hands-on course introduces you to the scope and functionality of the MIDAS 

Partner software’s advanced features. It focuses on teaching you to use these features 

to craft reports that are customized for individual needs in examining complex market 

research questions. 


• Use the licensing feature to create a report that segments a market into 

branded and generic categories 

• Use the corporate licensing feature to create a report that segments a corporation’s 

sales into original, licensed-in, licensed-out, and miscellaneous categories 

• Create a query that selects products containing specific molecule combinations 

• Understand the appropriate use of the Factoring and Define functions 

• Create a query that includes customized groupings of the ethical and OTC 

categories 

• Create a query that includes customized subgroups of regions 

• Recognize when it is useful to create special subset columns and demonstrate 

how to do so 

• Recognize when it is useful to examine the diagnosis value measure and/or 

other medical data measures and demonstrate how to include them in a query 

• Understand the Elements of Growth statistic and how to interpret the data 

• Answer advanced business questions using these features in a team environment 

Audience 


technicians, product managers, and others who use Partner or need to retrieve 

information from the IMS online database MIDAS. 

Prerequisites 

You must first attend the course MIDAS Partner: Building Queries and Downloading 

Data. An overview knowledge of IMS international audit data and familiarity with the 

Windows® PC environment are also required.

MIDAS® Partner: Building Queries and Downloading Data 


Length 

1 day 

Tuition 

$785 



• May 20 




Handouts 




MIDAS Partner is IMS’ Windows®-based, PC data delivery system that allows you to 

create, submit, and download reports and databases from the MIDAS database without 

the need to learn the MIDAS query language. This hands-on course teaches how to use 

Partner to quickly and easily obtain market research data from the MIDAS mainframe 

system, and bring it down to your PC for manipulation and analysis. 


• Create reports and databases from the MIDAS mainframe system, which integrates 

sales, medical, and promotional data from IMS’ international audits 

• Create market definitions for reports and databases 

• Select time periods, measures, and statistics 

• Select column and row layouts for reports 

• Use refinement features when defining your report 

• Submit and retrieve reports 

Audience 


technicians, product managers, and others who use Partner or need to retrieve 

information from the IMS online database MIDAS. 

Prerequisites 

An overview knowledge of IMS international audit data and familiarity with the 

Windows® PC environment are required. You can gain an understanding of IMS 

international data by attending the Basics of IMS International Data course. The 

Partner software should be installed at your company prior to attending this course. 

23 

GLOBAL SERVICES

IMS Health provides this reference guide “as is” without warranty of any kind, either expressed or implied, including, but not 

limited to, the implied warranties of merchantability and fitness for a particular purpose. IMS may make improvements and/or 

changes in the product(s) and/or program(s) described in this manual at any time without notice. 

IMS shall not be liable for technical inaccuracies or typographical errors contained in this manual. Changes are periodically 

made to the information herein; these changes will be incorporated in new editions and/or updates for this publication. 

The following products are trademarks of IMS: 

Consortium 

Dataview 

DDD 

DDDIV 

DDD Integrated Views 

DDD✧PlanTrak 

Diagnostic Market Report 

DMR 

DrScrub 

EarlyView 

e-Prescribing Information Services 

Formulary Focus 

Group Practice Monitor 

Growth Dynamics 

Hospital Contact Report 

Hospital Effectiveness Report 

Hospital Promotion Report 

Hospital Segmentation Report 

Hospital Supply Index 

IMS Competitive Intelligence 

IMS Early Insight 

IMS Integrated Segmentation 

IMS Longitudinal Performance Management 

IMS Longitudinal Prescriber Profiler 

IMS Market Assessment 

IMS Market Dynamics 

IMS Marketing Effectiveness Suite 

IMS National Sales Perspectives: 

Retail and Non-Retail 

IMS Performance Tracker 

IMS Precision Segmentation 

IMS Prescriber Dynamics 

IMS Sales Insights 

IMS Therapy Forecaster 

IMSView 

Integrated Promotional Services 

Integrated Share of Voice Report 

IPS 

JARscan 

Life Cycle and Portfolio Pricing Strategies 

LifeLink 

LTC 

Managed Care Intellect 

Managed Care Profiles 

Managed Care Strategic Summary Report 

Message INsight 

National Disease and Therapeutic Index 

NDTI 

National Journal Audit 

NJA 

National Prescription Audit 

National Prescription Audit Weekly 

National Prescription Audit Monthly 

NPA 

NPA Advanced Weekly 

NPA Long-Term Care 

NPA Mail Service 


NPA Monthly 

NPA Weekly 

New Product Digest 

New Product Spectra 

NPD 

NPS 

NSP 

Office Contact Report 

Office Effectiveness Report 

Office Promotion Report 

Office Segmentation Report 

Operation Scrub 

The following products are REGISTERED trademarks of IMS: 

Fastview investigator.web PriceEdge 

IMS National Sales MIDAS Xplorer 

Perspectives: PriceTrak Pipeline Xponent 

OPR 

PBSA 

Pharmaceutical Pricing UPDATE 

Pharma Pricing USA 

Physician Affiliations 

Pipeline® Research 

PlanTrak 

Prescriber Brand Switching Application 

Prescriber Validation Services 

Prescriber Web Validation 

RDM 

Relational Data Model 

Retail Method-of-Payment Report 

Retail State Medicaid Report 

RxDM 

RxInsight 

Spectra 

Total Sampling 

Wrxite Decision 

Xponent® Hospital 

Xponent® Long-Term Care 

Xponent® Mail Service 

Xponent® PlanTrak 

Xponent® Profiler 

Xponent® Puerto Rico 

Xponent® Specialty Retail 

IMS Longitudinal Performance Management, IMS Precision Segmentation, and LAMDA are service marks of IMS. 

All other trademarks are property of their respective owners. 

All reproduction rights, quotations, broadcasting, and publication reserved. No part of this publication may be reproduced or 

transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information 

retrieval system without the express written consent of IMS, except as otherwise expressly permitted in this publication.

ABOUT IMS HEALTH 

Operating in more than 100 countries, with $2.2 billion in 2007 

revenue, IMS provides clients with evidence-based, customized 

intelligence about the pharmaceutical and healthcare markets — 

delivering critical information, analytics and consulting that drive 

superior client business strategies, decisions, and results. 

660 West Germantown Pike 

Plymouth Meeting, PA 19462 

800-523-5333 

11 Waterview Boulevard 

Parsippany, NJ 07054 

800-467-2638 

Nine Parkway North, Suite 350 

Parkway North Center 

Deerfield, IL 60015 

847-940-2300 

Three Lagoon Drive, Suite 230 

Redwood City, CA 94065 

650-596-5000 

Visit the IMS Health Website at www.imshealth.com 

©2009 IMS Health Incorporated or its affiliates. All rights reserved.

Course Information - IMS Health

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