Course Information - IMS Health
Course Information - IMS Health
Course Information - IMS Health
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<strong>IMS</strong> Learning Services<br />
2009 <strong>Course</strong> Catalog
Table of Contents<br />
2<br />
<strong>IMS</strong> Learning Services <strong>Course</strong> Offerings<br />
Dataview Analyzer 4<br />
Dataview Cross-Audit 5<br />
Dataview 4.0 Advanced 6<br />
Dataview 4.0 Building Queries 7<br />
DDD Product Orientation and Overview 8<br />
<strong>IMS</strong> Sales Insights 9<br />
In Search of Solutions 10<br />
Introduction to <strong>IMS</strong> Managed Care Solutions 11<br />
Managed Care Intellect 12<br />
Market Research Product Orientations 13<br />
Market Research Product Overview 14<br />
NPA Market Dynamics 15<br />
Xponent® Product Orientation and Overview 16<br />
Global Services Data <strong>Course</strong> Offerings<br />
Basics of <strong>IMS</strong> International Data 17<br />
Case Study Analysis and Solutions 18<br />
Electronic Publications Training 19<br />
Harness the Power of Medical Data 20<br />
MIDAS® Dataview 21<br />
MIDAS® Partner: Advanced Applications 22<br />
MIDAS® Partner: Building Queries and Downloading Data 23
Welcome to Our 2009 Schedule of U.S. Training Programs<br />
In today’s rapidly changing pharmaceutical industry, the successful professional needs highly<br />
developed skills to interpret and use a broad array of market information.<br />
<strong>IMS</strong> provides training programs to clients all over the world. These training courses introduce clients<br />
to the wealth of information available, helping them improve their job-related analytical skills<br />
through real-world exercises, case studies, and simulations. The training objectives are met through<br />
a variety of delivery methods and blended classroom learning. <strong>IMS</strong> provides high-level data and tool<br />
overviews via computer-based tutorials, webinars, and other eLearning platforms, as well as<br />
in-depth instructor-led workshops. Each course varies based on content and client need.<br />
In the U.S., courses are offered in our Pennsylvania and New Jersey offices. <strong>IMS</strong> also offers ad hoc<br />
classes at client sites, which can be customized to meet the client’s individual needs and<br />
requirements.<br />
The U.S. product training courses examine the areas of Product and Portfolio<br />
Management, Commercial Effectiveness, and Managed Markets. The focus is on<br />
<strong>IMS</strong> data and decision support systems (PC-based software applications), as well<br />
as several pharmaceutical industry topics.<br />
The Global Services product training courses examine the areas of market research<br />
data/information applications and <strong>IMS</strong> PC-based software applications for our<br />
global products and services.<br />
We suggest that you register early as courses frequently fill up. A confirmation letter will be sent to<br />
you after registration and will include directions, hotel recommendations, etc. Please note that the<br />
arrangements and cost of any required hotel accommodations are the responsibility of the client.<br />
Since we often have waiting lists for our training courses, we ask that you abide by the<br />
cancellation policy outlined in your confirmation letter or a cancellation fee will be charged.<br />
We reserve the right to cancel any courses in the event of low attendance.<br />
For the most current course offerings, dates, and pricing, visit the website at<br />
www.imshealth.com/training.<br />
3
UNITED STATES<br />
Dataview Analyzer<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$785<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• January 29<br />
• June 25<br />
• December 4<br />
Parsippany, NJ<br />
• April 3<br />
• October 1<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
4<br />
<strong>Course</strong> Description<br />
Dataview Analyzer is an <strong>IMS</strong> Windows ® -based database analysis tool. This course<br />
teaches you how to use Analyzer to create market research reports and manipulate<br />
them from the National Disease and Therapeutic Index (NDTI) database delivered<br />
on CD.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Create reports from the NDTI database on CD using Dataview Analyzer<br />
• Build simple reports and use refinement features<br />
• Calculate statistics quickly within <strong>IMS</strong> data<br />
• Export data in three different formats<br />
• Generate graphs from Analyzer spreadsheets<br />
• Build complex reports that require the crosstabulation, redefining, and/or<br />
grouping of data<br />
• Understand the Wrxite Decision data, which is a product line extension to the<br />
NDTI database<br />
Audience<br />
This course has been designed for market research analysts, data technicians,<br />
product managers, and others who need to analyze <strong>IMS</strong> market research audit data.<br />
Recommended for clients that utilize Dataview Analyzer.<br />
Prerequisites<br />
An overview knowledge of <strong>IMS</strong> pharmaceutical audits and PC literacy are required.<br />
You can gain a basic understanding of NDTI by completing the NDTI computer-based<br />
tutorial (CBT), which is available upon request at time of registration.<br />
Note: This course is scheduled in conjunction with the Dataview 4.0 Building Queries<br />
course, so you may attend the complete three-days of Dataview courses at one time.<br />
When registering, please indicate if you will be attending one or both Dataview<br />
courses. This course utilizes the NDTI database only.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.
Dataview Cross-Audit<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$785<br />
Location/Date<br />
On-site/Available upon request<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
<strong>Course</strong> Description<br />
Dataview Cross-Audit uses Dataview Analyzer, which is an <strong>IMS</strong> Windows®-based<br />
database analysis tool. This course teaches you how to use Analyzer to create market<br />
research reports and manipulate data from the market research audits that have been<br />
delivered on CD.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Create reports from a CD database using <strong>IMS</strong> National Sales Perspectives (NSP):<br />
Retail and Non-Retail, Integrated Promotional Services (IPS), or National<br />
Prescription Audit (NPA)<br />
• Build simple reports and use refinement features<br />
• Calculate statistics quickly within <strong>IMS</strong> data<br />
• Export data in three different formats<br />
• Generate graphs from Analyzer spreadsheets<br />
• Build complex reports that require the crosstabulation, redefining, and/or<br />
grouping of data<br />
Audience<br />
This course has been designed for market research analysts, data technicians, product<br />
managers, and others who need to analyze <strong>IMS</strong> market research audit data.<br />
Recommended for clients that utilize the Dataview Analyzer version.<br />
Prerequisites<br />
An overview of <strong>IMS</strong> pharmaceutical audits and PC literacy are required. You can gain a<br />
basic understanding of the audits by completing the Market Research computer-based<br />
tutorials (CBTs), which are available upon request at time of registration.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.<br />
5<br />
UNITED STATES
UNITED STATES<br />
Dataview 4.0 Advanced<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$785<br />
Locations/Dates<br />
On-site/Available upon request<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
6<br />
<strong>Course</strong> Description<br />
This course is for Dataview users who have taken the Building Queries class, and are<br />
now ready to explore the more advanced features in Dataview. The user will be<br />
instructed on the logic of how Dataview processes the customization features in your<br />
more complex reports.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Formulate and create customized report queries to support complex<br />
situation-based market research questions<br />
• Understand how the limit and exclusions features are structured<br />
• Explore further into the Redefinitions and Groupings features<br />
• Identify how the Factor function can be used to customize reported data<br />
• Explore the Selected Segment feature to focus on specific targets of your<br />
market definition<br />
• Understand and utilize the Elements of Growth Statistic to gain insight into the<br />
market dynamics behind the growth or decline of a particular category<br />
• Understand and utilize the allocation statistics to examine a portion of a market’s<br />
Sales and Prescriptions that are associated with a particular disease using the<br />
National Disease and Therapeutic Index (NDTI) audit<br />
• Understand and utilize the New to Brand metrics for analyzing prescription activity<br />
of first-time use or continuation of pharmaceutical products<br />
Audience<br />
This course has been designed for market research analysts, data technicians, product<br />
managers, financial analysts, and others who need to analyze <strong>IMS</strong> market research<br />
audit data.<br />
Prerequisites<br />
You must first attend the Dataview 4.0 Building Queries course, as well as have<br />
worked with the Dataview tool for a minimum of six months. An overview knowledge<br />
of <strong>IMS</strong> pharmaceutical audits and PC literacy are required.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.
Dataview 4.0 Building Queries<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
2 days<br />
Tuition<br />
$1,575<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• January 27-28<br />
• June 23-24<br />
• December 2-3<br />
Parsippany, NJ<br />
• April 1-2<br />
• September 29-30<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
<strong>Course</strong> Description<br />
Dataview is an <strong>IMS</strong> Windows®-based, PC data delivery system. This course teaches<br />
you how to use Dataview to obtain market research data from the <strong>IMS</strong> central<br />
mainframe system, and download it to a PC or LAN for manipulation and analysis.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Recognize how Dataview can be used to facilitate market research<br />
• Identify the two methods for accessing <strong>IMS</strong> data using Dataview<br />
• Formulate and create report queries in response to market research questions<br />
• Recognize several ways in which you can customize <strong>IMS</strong> data<br />
• Calculate statistics within <strong>IMS</strong> data<br />
• Save markets, columns, rows, and customizations for future queries<br />
• Submit queries, both individually and via batch queuing, to the <strong>IMS</strong> mainframe<br />
• Submit databases to be delivered to hard drive, CD-ROM, or through File Express<br />
• Download the query results to a PC and view report query results using<br />
Microsoft® Excel<br />
• Schedule queries to be processed when audits are updated<br />
Audience<br />
This course has been designed for market research analysts, data technicians,<br />
product managers, and others who need to analyze <strong>IMS</strong> market research audit data.<br />
Recommended for clients that utilize the Dataview 4.0 Query Builder version.<br />
Prerequisites<br />
An overview knowledge of <strong>IMS</strong> pharmaceutical audits and PC literacy are required.<br />
You can gain an understanding of <strong>IMS</strong> information by attending the In Search of<br />
Solutions and/or Market Research Product Orientation courses, or by completing the<br />
Market Research computer-based tutorials (CBTs), which are available upon request at<br />
time of registration.<br />
Note: This course is scheduled in conjunction with the Dataview Analyzer course, so<br />
you may attend the complete three-days of Dataview courses at one time. When<br />
registering, please indicate if you will be attending one or both Dataview courses.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.<br />
7<br />
UNITED STATES
UNITED STATES<br />
DDD Product Orientation<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$685<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• February 10<br />
• August 11<br />
8<br />
Parsippany, NJ<br />
• June 16<br />
• December 9<br />
Length<br />
3 hours<br />
Tuition<br />
$350<br />
Dates<br />
• April 8<br />
• October 7<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Computer-Based Tutorial CD<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
<strong>Course</strong> Description<br />
This course introduces you to the DDD product, database, reports, and data<br />
applications. The data collection process is reviewed, and quality assurance<br />
procedures are discussed.<br />
You will use subnational data to understand typical data applications<br />
(e.g., territory planning, analyzing trends, monitoring performance).<br />
This <strong>Course</strong> Will Enable You To:<br />
• Describe the history of DDD and the various database elements<br />
• Understand the DDD data collection process<br />
• Discuss DDD data confidentiality and available report levels<br />
• Describe the quality control methods in place<br />
• Read and interpret common DDD reports<br />
• Utilize DDD reports to address business questions<br />
• Understand different types of report options and how they will benefit your<br />
business strategies<br />
Audience<br />
This course is designed for anyone working with DDD. It is recommended as an initial<br />
overview of the product and its capabilities.<br />
Prerequisites<br />
None<br />
DDD Product Overview (via Webinar)<br />
This course should not be taken in lieu of the full DDD Product Orientation class if you<br />
are working with the DDD data, as it is a high-level overview. The topics listed above<br />
are covered very briefly. This course does not get into the detail of the caveats and<br />
uses of DDD data.<br />
Audience<br />
This course is designed for senior management, procurement, or other individuals not<br />
working directly with the data, but who want a high-level understanding of the<br />
product.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.
<strong>IMS</strong> Sales Insights<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1/2 day<br />
Tuition<br />
Custom by program<br />
Locations/Dates<br />
On-site/Available upon request<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
For information, please call<br />
(973) 316-4443, or email<br />
vmarini@us.imshealth.com.<br />
<strong>Course</strong> Description<br />
<strong>IMS</strong> Sales Insights integrates <strong>IMS</strong> and client information to provide critical business<br />
insights, via the Internet and Excel Direct workbooks, to pharmaceutical sales and<br />
marketing professionals. <strong>IMS</strong> Sales Insights generates concise summaries, with the<br />
ability to drill-down from national, to territory, to individual customer levels to<br />
diagnose specific business issues. This tool generates an accurate measurement of<br />
sales force and promotional efforts for your targeted accounts.<br />
By the end of this hands-on course, you will be able to identify features and functions,<br />
navigate through <strong>IMS</strong> Sales Insights, analyze data, and export data to Microsoft® Excel.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Understand the tool, the data generated, basic terminology, and components<br />
of <strong>IMS</strong> Sales Insights<br />
• Navigate critical views, including viewing both grid and graphical critical views,<br />
and toggling between the two views<br />
• Understand how to print both grid and graphical critical views<br />
• Export critical view data to Excel, HTML, and PDF<br />
• Analyze critical views included on the <strong>IMS</strong> Sales Insights website or Direct workbook<br />
Audience<br />
This course has been designed for anyone working with <strong>IMS</strong> Sales Insights. It is<br />
recommended as an initial overview of the product, its capabilities, and the types<br />
of critical views integrated into a standard <strong>IMS</strong> Sales Insights website or Direct<br />
workbook.<br />
Prerequisites<br />
You should have familiarity with the Windows® environment and have a working<br />
knowledge of Excel.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.<br />
9<br />
UNITED STATES
UNITED STATES<br />
In Search of Solutions<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
2 days<br />
Tuition<br />
$1,575<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• January 20-21<br />
• June 2-3<br />
• November 18-19<br />
10<br />
Parsippany, NJ<br />
• March 11-12<br />
• September 9-10<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
<strong>Course</strong> Description<br />
This course teaches you how to address typical market research questions. Through<br />
lecture and workshop exercises, you will learn to analyze requests for information in<br />
a way that will direct you to the appropriate data sources. Using data derived from<br />
computer-based applications, you will complete a market analysis case study, which<br />
will allow you to interpret market research reports and retrieve data from various<br />
deliverables.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Determine whether the following audits are appropriate for a given research task:<br />
• National Disease and Therapeutic Index (NDTI)<br />
• <strong>IMS</strong> National Sales Perspectives (NSP): Retail and Non-Retail<br />
• National Prescription Audit (NPA)<br />
• Integrated Promotional Services (IPS)<br />
• Apply confidence intervals to audit data<br />
• Dissect marketing questions for analysis<br />
• Interpret data to perform a market analysis and plan a marketing strategy in a<br />
case study assignment<br />
• Gain a basic familiarity with the Source of Business metrics contained within<br />
NPA Market Dynamics<br />
A case study assignment includes additional data sources extracted from the <strong>IMS</strong><br />
Customer Portal. These additional data sources provide content from <strong>IMS</strong> Knowledge<br />
Link, Situation Analysis, and investigator.web®.<br />
Audience<br />
This course has been designed for those who need an introduction on how to use <strong>IMS</strong><br />
pharmaceutical audits in market research.<br />
Prerequisites<br />
None<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.
Introduction to <strong>IMS</strong> Managed Care Solutions<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$685<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• March 24<br />
• November 4<br />
Parsippany, NJ<br />
• January 15<br />
• June 18<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
<strong>Course</strong> Description<br />
This course provides an overview of the Managed Care environment and <strong>IMS</strong>’ Managed<br />
Care Solutions. You will learn about current managed care issues and how to utilize<br />
these solutions to address typical business questions in the managed care marketplace<br />
using Managed Care Intellect.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Identify different managed care issues impacting various pharmaceutical<br />
departments<br />
• Explain the different data elements and data sources for each <strong>IMS</strong> Managed<br />
Care Solution<br />
• Determine which of the following <strong>IMS</strong> Managed Care Solutions, or combination<br />
of solutions, are appropriate for a given information request<br />
• Formulary Focus<br />
• Managed Care Intellect<br />
• Medicare Part D<br />
• PlanTrak<br />
• PlanTrak Co-Pay<br />
• PlanTrak Market Dynamics<br />
• Retail Method-of-Payment Report<br />
• Xponent ® PlanTrak<br />
Audience<br />
This course has been designed for anyone who wants to learn about the different <strong>IMS</strong><br />
Managed Care offerings, and understand how these services can best be applied to<br />
managed care information requests.<br />
Prerequisites<br />
None.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.<br />
11<br />
UNITED STATES
UNITED STATES<br />
Managed Care Intellect<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$700<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• May 6<br />
Parsippany, NJ<br />
• October 27<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
For information, please call<br />
(973) 316-4443, or email<br />
vmarini@us.imshealth.com.<br />
12<br />
<strong>Course</strong> Description<br />
This practical, hands-on course takes you step-by-step through an overview of the<br />
following modules available in Managed Care Intellect:<br />
• Dashboard<br />
• Formulary<br />
• Geography<br />
• Performance<br />
• Segmentation<br />
• Ad Hoc<br />
This <strong>Course</strong> Will Enable You To:<br />
• Access the <strong>IMS</strong> Managed Care Solutions available in Managed Care Intellect<br />
• Describe the Managed Care Intellect modules<br />
• Create and interpret reports in each module<br />
• Create custom-defined plan segments<br />
Audience<br />
This course has been designed for anyone working with, or interested in, Managed<br />
Care Intellect.<br />
Prerequisites<br />
Familiarity with the <strong>IMS</strong> Managed Care Solutions (including Formulary Focus, Retail<br />
Method-of-Payment Report, PlanTrak, and Xponent® PlanTrak) is highly<br />
recommended, in addition to a solid understanding of managed care issues within the<br />
healthcare industry. You can gain an understanding of the <strong>IMS</strong> Managed Care Solutions<br />
by attending the Introduction to <strong>IMS</strong> Managed Care Solutions course.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.
Market Research Product Orientations<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
3 hour session per market<br />
research audit<br />
Tuition<br />
$350/person per audit<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
NPA<br />
• May 11*<br />
• October 8*<br />
NSP<br />
• May 11**<br />
• October 8**<br />
NDTI<br />
• May 12**<br />
• October 9**<br />
IPS<br />
• May 12*<br />
• October 9*<br />
Note: * indicates A.M.<br />
** indicates P.M.<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
<strong>Course</strong> Description<br />
This course provides an in-depth look into the four core market research audits:<br />
National Prescription Audit (NPA), <strong>IMS</strong> National Sales Perspectives (NSP):<br />
Retail and Non-Retail, Integrated Promotional Services (IPS), and National<br />
Disease and Therapeutic Index (NDTI). This orientation teaches you how to<br />
recognize, locate, and apply national-level prescription data to your market<br />
research questions.<br />
Market Research Product Orientations include four separate sessions:<br />
• National Prescription Audit<br />
• <strong>IMS</strong> National Sales Perspectives: Retail and Non-Retail<br />
• National Disease and Therapeutic Index<br />
• Integrated Promotional Services<br />
The following topics are covered within these orientations:<br />
• Universe and Samples Design<br />
• Data Collection<br />
• Define data measures for each unit<br />
• Projection Methodology<br />
• Confidence Intervals<br />
• Study reporting options<br />
• Data Applications<br />
Audience<br />
This course is designed for subscribers of <strong>IMS</strong>’ core Market Research audits, whose<br />
responsibilities include the analysis and interpretation of marketing information related<br />
to prescription, sales, promotional, and prescriber activity in the healthcare industry.<br />
Prerequisites<br />
We recommend that you have a basic understanding of secondary data<br />
(data classification, collection, projection, reports, and applications).<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.<br />
13<br />
UNITED STATES
UNITED STATES<br />
Market Research Product Overview (via Webinar)<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
2 hour session per market<br />
research audit<br />
Tuition<br />
$300/person per audit<br />
Locations/Dates<br />
Webinar<br />
NPA<br />
• February 5<br />
• August 6<br />
NSP<br />
• February 12<br />
• August 13<br />
NDTI<br />
• February 26<br />
• August 27<br />
IPS<br />
• February 19<br />
• August 20<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
14<br />
<strong>Course</strong> Description<br />
This course is an overview of the Market Research audits and do not cover details on<br />
projection methodology, data measures and confidence intervals. It is a high-level<br />
coverage and should not be taken in lieu of the full Market Research Product<br />
Orientations.<br />
Market Research Product Orientations include four separate sessions:<br />
• National Prescription Audit<br />
• <strong>IMS</strong> National Sales Perspectives: Retail and Non-Retail<br />
• National Disease and Therapeutic Index<br />
• Integrated Promotional Services<br />
The following topics are covered within these orientations:<br />
• Universe and Samples Design<br />
• Data Collection<br />
• Define data measures for each unit<br />
• Projection Methodology<br />
• Confidence Intervals<br />
• Study reporting options<br />
• Data Applications<br />
Audience<br />
This course is designed for senior management, or individuals not working closely with<br />
the data, but who want a high-level understanding of the audits.<br />
Prerequisites<br />
We recommend that you have a basic understanding of secondary data<br />
(data classification, collection, projection, reports, and applications).<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.
NPA Market Dynamics<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$700<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• March 4<br />
• September 15<br />
Parsippany, NJ<br />
• May 7<br />
• November 12<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
<strong>Course</strong> Description<br />
This course teaches you the necessary fundamentals of <strong>IMS</strong>’ new Source of Business<br />
metrics and the valuable insight they offer into therapy switching activity. You will<br />
also learn how to utilize the NPA Market Dynamics online tool to apply these metrics<br />
to answering everyday market research questions.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Define, differentiate, and apply the Source of Business metrics.<br />
• Gain a functional understanding of the NPA Market Dynamics online tool.<br />
• Understand the Longitudinal Prescription database.<br />
• Interpret the information using online dashboards, data, and reports.<br />
• Drill down to lower levels of granularity to assist in the interpretation of trend<br />
analysis.<br />
• Utilize the Switch Contribution Index in order to gauge your products relative<br />
competitive performance across various specialties. This index will help determine<br />
whether your product is receiving its fair share of prescription activity.<br />
• Complete a case study that simulates business issues that NPA Market Dynamics is<br />
designed to address.<br />
Audience<br />
This course has been designed for those who need additional interpretative skills for<br />
use within the NPA Market Dynamics.<br />
Prerequisites<br />
It is recommended that you have a basic understanding of the National Prescription<br />
Audit. This can be gained by attending either In Search of Solutions or Market<br />
Research Product Orientations classes.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.<br />
15<br />
UNITED STATES
UNITED STATES<br />
Xponent® Product Orientation<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$685<br />
Locations/Dates<br />
Plymouth Meeting, PA<br />
• February 11<br />
• August 12<br />
Parsippany, NJ<br />
• June 17<br />
• December 10<br />
Length<br />
3 hours<br />
Tuition<br />
$350<br />
Dates<br />
• April 15<br />
• October 14<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
Computer-Based Tutorial CD<br />
Register online at<br />
www.imshealth.com/training,<br />
or call (973) 316-3898.<br />
16<br />
<strong>Course</strong> Description<br />
This course introduces you to the prescriber-level Xponent and Xponent PlanTrak<br />
products, database collection process, data quality procedures, reports, and data<br />
applications.<br />
This <strong>Course</strong> Will Enable You To:<br />
• State the purposes, uses, and users of Xponent and Xponent PlanTrak<br />
• Compare Xponent to DDD, as well as other prescription database offerings<br />
• List the types of suppliers included in the prescription database<br />
• Know the types of prescriber, plan, and prescription data <strong>IMS</strong> captures<br />
• Discuss the critical issue of confidentiality, which includes an overview of the<br />
American Medical Association Prescriber Data Restriction Program (AMA PDRP)<br />
and state legislation and how these initiatives effect client deliverables<br />
• Read and interpret common Xponent and Xponent PlanTrak data reports<br />
• Use Xponent and Xponent PlanTrak reports to address business questions<br />
• Know different types of report options<br />
• Discuss the concept of prescription matching to prescribers, and its importance<br />
• Understand the Prescription Services Estimation Methodology<br />
Audience<br />
This course is designed for anyone working with Xponent and Xponent PlanTrak data,<br />
<strong>IMS</strong>’ subnational prescription data services. It is recommended as an initial overview<br />
of these products, capabilities, and data applications.<br />
Prerequisites<br />
None<br />
Xponent Product Overview (via Webinar)<br />
This course should not be taken in lieu of the full Xponent/Xponent PlanTrak Product<br />
Orientation class if you are working with the Xponent data, as it is a high-level<br />
overview. The topics listed above are covered very briefly. This course does not get<br />
into the detailed caveats and uses of Xponent data.<br />
Audience<br />
This course is designed for senior management, procurement, or other individuals not<br />
working directly with the data, but who want a high-level understanding of the<br />
product.<br />
Client-Site <strong>Course</strong> Delivery<br />
<strong>IMS</strong> Learning Services is pleased to offer this course for on-site delivery at your company.<br />
For pricing information and other arrangements for these courses, call Vivian Marini at<br />
(973) 316-4443.
Basics of <strong>IMS</strong> International Data<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$550<br />
Location/Dates<br />
Plymouth Meeting, PA<br />
• February 3<br />
• April 7<br />
• June 9<br />
• October 6<br />
• December 8<br />
Parsippany, NJ<br />
• August 4<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
To register, please call your<br />
Client Service Analyst.<br />
<strong>Course</strong> Description<br />
This course provides an overview of the global <strong>IMS</strong> data available on MIDAS® for<br />
secondary market research, as well as related issues and nuances.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Describe the data types available on MIDAS and how they are collected<br />
• Define your market using the international classification systems, or international<br />
product/company names<br />
• Identify the key data measures (Standard Units, Diagnosis Value, etc.) available<br />
on MIDAS and any related caveats<br />
• Explain the different price margins at which <strong>IMS</strong>’ data can be reported<br />
• Define parallel imports and how they impact the data<br />
Audience<br />
This course has been designed for anyone who will be requesting or working with<br />
<strong>IMS</strong>’ international data.<br />
Prerequisites<br />
This course should be taken prior to other Global Services data or software courses.<br />
17<br />
GLOBAL SERVICES
GLOBAL SERVICES<br />
Case Study Analysis and Solutions<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
2 days<br />
Tuition<br />
$1,575<br />
Location/Dates<br />
Plymouth Meeting, PA<br />
• February 23-24<br />
• April 21-22<br />
• June 30 - July 1<br />
• October 20-21<br />
• December 15-16<br />
18<br />
Parsippany, NJ<br />
• August 18-19<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
To register, please call your<br />
Client Service Analyst.<br />
<strong>Course</strong> Description<br />
This course presents more comprehensive coverage of <strong>IMS</strong> international data and<br />
incorporates lecture and workshop exercises, which will enhance what was previously<br />
learned through the prerequisites to this course. You will learn the appropriate data<br />
sources to use when analyzing the global data markets. You will use various <strong>IMS</strong><br />
Global Services products to complete an international market analysis case study,<br />
which will enable you to further interpret international markets. <strong>Information</strong> found will<br />
be from various data delivery platforms and <strong>IMS</strong> products and services including:<br />
• Dataview MIDAS®<br />
• Dataview Partner<br />
• <strong>IMS</strong> AuditViewer<br />
• Lifecycle<br />
• <strong>IMS</strong> World Review<br />
• <strong>IMS</strong> Knowledge Link<br />
This <strong>Course</strong> Will Enable You To:<br />
• Determine which Global Services products are appropriate for a given international<br />
analysis<br />
• Apply <strong>IMS</strong> Global Services information to a case study<br />
• Interpret optimal use of <strong>IMS</strong> Global Services data<br />
• Analyze data according to various international countries<br />
• Gain exposure to a multitude of <strong>IMS</strong> products and services and the information that<br />
they contain<br />
Audience<br />
The course has been designed for those who need to retrieve <strong>IMS</strong> international data,<br />
whose responsibilities include interpretation of global marketing information for<br />
pharmaceutical business intelligence.<br />
Prerequisites<br />
This is a capstone course and should only be taken after completion of the other <strong>IMS</strong><br />
Global Services course offerings.
Electronic Publications Training<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$550<br />
Location/Dates<br />
Plymouth Meeting, PA<br />
• March 25<br />
Parsippany, NJ<br />
• November 11<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
To register, please call your<br />
Client Service Analyst.<br />
<strong>Course</strong> Description<br />
This hands-on course provides an overview of the following <strong>IMS</strong> global publications<br />
on the web:<br />
• R&D Focus<br />
• New Product Focus<br />
• Patent Focus<br />
• <strong>IMS</strong> Company Profiles<br />
• <strong>IMS</strong> Knowledge Link<br />
• <strong>IMS</strong> Market Prognosis International<br />
• <strong>IMS</strong> World Review<br />
The course includes exercises and a case study to provide you with experience in<br />
using and retrieving information from a number of <strong>IMS</strong> services.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Retrieve information from <strong>IMS</strong>’ electronic publications to address a business<br />
question<br />
• Search the <strong>IMS</strong> publications more effectively using web interface<br />
• Identify the sources and update frequency for each service<br />
Audience<br />
This course has been designed for market research analysts, data/information<br />
specialists, and others who need to retrieve <strong>IMS</strong>’ pharmaceutical business intelligence<br />
information.<br />
Prerequisites<br />
You should have familiarity with the Windows® environment and have the publications<br />
installed at your company prior to attending this course.<br />
19<br />
GLOBAL SERVICES
GLOBAL SERVICES<br />
Harness the Power of Medical Data<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$550<br />
Location/Dates<br />
Plymouth Meeting, PA<br />
• May 21<br />
• September 24<br />
To register, please call your<br />
Client Service Analyst.<br />
20<br />
<strong>Course</strong> Description<br />
This interactive course introduces the vast array of <strong>IMS</strong> international medical data<br />
sources, discussing the potential use of medical data at different stages of a product’s<br />
development.<br />
Medical services, including:<br />
• Medical Audits<br />
• MIDAS®<br />
• <strong>IMS</strong> World Review Medical<br />
• <strong>IMS</strong> Disease Analyzer<br />
• <strong>IMS</strong> Oncology Analyzer<br />
This <strong>Course</strong> Will Enable You To:<br />
• Understand the medical data collection methodology and how it affects your<br />
interpretation of the data<br />
• Know which medical data elements to use or request to address a specific<br />
data need<br />
• Recognize nuances of the data and how they impact your analysis<br />
• Analyze data from a number of different <strong>IMS</strong> international medical data sources<br />
Audience<br />
This course has been designed for marketing research, R&D, or marketing professionals<br />
whose responsibilities include the analysis and interpretation of international medical data.<br />
Prerequisites<br />
Prior to attending this course, it is recommended that you attend the Basics of <strong>IMS</strong><br />
International Data course.
MIDAS® Dataview<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$785<br />
Location/Dates<br />
Plymouth Meeting, PA<br />
• March 26<br />
• July 22<br />
• October 28<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
To register, please call your<br />
Client Service Analyst.<br />
<strong>Course</strong> Description<br />
MIDAS Dataview is a PC-based market research tool that lets you explore MIDAS<br />
data, and create market research reports and graphs. This interactive course provides<br />
an in-depth view of the functionality of MIDAS Dataview, teaching not only how to<br />
use the MIDAS Dataview software, but also the methodology for how to design reports<br />
that provide actionable information.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Use MIDAS Dataview to access market research data<br />
• Create and print reports of the data<br />
• Fine-tune and focus your reports<br />
• Graph the data<br />
• Export the data to spreadsheet programs<br />
• Save templates of the data for future use<br />
Audience<br />
This course has been designed for market research analysts, data/information<br />
technicians, product managers, and others who use MIDAS Dataview.<br />
Prerequisites<br />
An overview knowledge of <strong>IMS</strong> international audit data and familiarity with the<br />
Windows® PC environment are required. You can gain an understanding of <strong>IMS</strong><br />
international data by attending the Basics of <strong>IMS</strong> International Data course.<br />
MIDAS Dataview should be installed at your company prior to attending this course.<br />
21<br />
GLOBAL SERVICES
GLOBAL SERVICES<br />
MIDAS® Partner: Advanced Applications<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$785<br />
Location<br />
Plymouth Meeting, PA<br />
Dates<br />
Available upon request<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
To register, please call your<br />
Client Service Analyst.<br />
22<br />
<strong>Course</strong> Description<br />
This hands-on course introduces you to the scope and functionality of the MIDAS<br />
Partner software’s advanced features. It focuses on teaching you to use these features<br />
to craft reports that are customized for individual needs in examining complex market<br />
research questions.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Use the licensing feature to create a report that segments a market into<br />
branded and generic categories<br />
• Use the corporate licensing feature to create a report that segments a corporation’s<br />
sales into original, licensed-in, licensed-out, and miscellaneous categories<br />
• Create a query that selects products containing specific molecule combinations<br />
• Understand the appropriate use of the Factoring and Define functions<br />
• Create a query that includes customized groupings of the ethical and OTC<br />
categories<br />
• Create a query that includes customized subgroups of regions<br />
• Recognize when it is useful to create special subset columns and demonstrate<br />
how to do so<br />
• Recognize when it is useful to examine the diagnosis value measure and/or<br />
other medical data measures and demonstrate how to include them in a query<br />
• Understand the Elements of Growth statistic and how to interpret the data<br />
• Answer advanced business questions using these features in a team environment<br />
Audience<br />
This course has been designed for market research analysts, data/information<br />
technicians, product managers, and others who use Partner or need to retrieve<br />
information from the <strong>IMS</strong> online database MIDAS.<br />
Prerequisites<br />
You must first attend the course MIDAS Partner: Building Queries and Downloading<br />
Data. An overview knowledge of <strong>IMS</strong> international audit data and familiarity with the<br />
Windows® PC environment are also required.
MIDAS® Partner: Building Queries and Downloading Data<br />
<strong>Course</strong> <strong>Information</strong><br />
Length<br />
1 day<br />
Tuition<br />
$785<br />
Location/Dates<br />
Plymouth Meeting, PA<br />
• May 20<br />
• September 23<br />
Materials Include<br />
Participant manual<br />
Handouts<br />
To register, please call your<br />
Client Service Analyst.<br />
<strong>Course</strong> Description<br />
MIDAS Partner is <strong>IMS</strong>’ Windows®-based, PC data delivery system that allows you to<br />
create, submit, and download reports and databases from the MIDAS database without<br />
the need to learn the MIDAS query language. This hands-on course teaches how to use<br />
Partner to quickly and easily obtain market research data from the MIDAS mainframe<br />
system, and bring it down to your PC for manipulation and analysis.<br />
This <strong>Course</strong> Will Enable You To:<br />
• Create reports and databases from the MIDAS mainframe system, which integrates<br />
sales, medical, and promotional data from <strong>IMS</strong>’ international audits<br />
• Create market definitions for reports and databases<br />
• Select time periods, measures, and statistics<br />
• Select column and row layouts for reports<br />
• Use refinement features when defining your report<br />
• Submit and retrieve reports<br />
Audience<br />
This course has been designed for market research analysts, data/information<br />
technicians, product managers, and others who use Partner or need to retrieve<br />
information from the <strong>IMS</strong> online database MIDAS.<br />
Prerequisites<br />
An overview knowledge of <strong>IMS</strong> international audit data and familiarity with the<br />
Windows® PC environment are required. You can gain an understanding of <strong>IMS</strong><br />
international data by attending the Basics of <strong>IMS</strong> International Data course. The<br />
Partner software should be installed at your company prior to attending this course.<br />
23<br />
GLOBAL SERVICES
<strong>IMS</strong> <strong>Health</strong> provides this reference guide “as is” without warranty of any kind, either expressed or implied, including, but not<br />
limited to, the implied warranties of merchantability and fitness for a particular purpose. <strong>IMS</strong> may make improvements and/or<br />
changes in the product(s) and/or program(s) described in this manual at any time without notice.<br />
<strong>IMS</strong> shall not be liable for technical inaccuracies or typographical errors contained in this manual. Changes are periodically<br />
made to the information herein; these changes will be incorporated in new editions and/or updates for this publication.<br />
The following products are trademarks of <strong>IMS</strong>:<br />
Consortium<br />
Dataview<br />
DDD<br />
DDDIV<br />
DDD Integrated Views<br />
DDD✧PlanTrak<br />
Diagnostic Market Report<br />
DMR<br />
DrScrub<br />
EarlyView<br />
e-Prescribing <strong>Information</strong> Services<br />
Formulary Focus<br />
Group Practice Monitor<br />
Growth Dynamics<br />
Hospital Contact Report<br />
Hospital Effectiveness Report<br />
Hospital Promotion Report<br />
Hospital Segmentation Report<br />
Hospital Supply Index<br />
<strong>IMS</strong> Competitive Intelligence<br />
<strong>IMS</strong> Early Insight<br />
<strong>IMS</strong> Integrated Segmentation<br />
<strong>IMS</strong> Longitudinal Performance Management<br />
<strong>IMS</strong> Longitudinal Prescriber Profiler<br />
<strong>IMS</strong> Market Assessment<br />
<strong>IMS</strong> Market Dynamics<br />
<strong>IMS</strong> Marketing Effectiveness Suite<br />
<strong>IMS</strong> National Sales Perspectives:<br />
Retail and Non-Retail<br />
<strong>IMS</strong> Performance Tracker<br />
<strong>IMS</strong> Precision Segmentation<br />
<strong>IMS</strong> Prescriber Dynamics<br />
<strong>IMS</strong> Sales Insights<br />
<strong>IMS</strong> Therapy Forecaster<br />
<strong>IMS</strong>View<br />
Integrated Promotional Services<br />
Integrated Share of Voice Report<br />
IPS<br />
JARscan<br />
Life Cycle and Portfolio Pricing Strategies<br />
LifeLink<br />
LTC<br />
Managed Care Intellect<br />
Managed Care Profiles<br />
Managed Care Strategic Summary Report<br />
Message INsight<br />
National Disease and Therapeutic Index<br />
NDTI<br />
National Journal Audit<br />
NJA<br />
National Prescription Audit<br />
National Prescription Audit Weekly<br />
National Prescription Audit Monthly<br />
NPA<br />
NPA Advanced Weekly<br />
NPA Long-Term Care<br />
NPA Mail Service<br />
NPA Market Dynamics<br />
NPA Monthly<br />
NPA Weekly<br />
New Product Digest<br />
New Product Spectra<br />
NPD<br />
NPS<br />
NSP<br />
Office Contact Report<br />
Office Effectiveness Report<br />
Office Promotion Report<br />
Office Segmentation Report<br />
Operation Scrub<br />
The following products are REGISTERED trademarks of <strong>IMS</strong>:<br />
Fastview investigator.web PriceEdge<br />
<strong>IMS</strong> National Sales MIDAS Xplorer<br />
Perspectives: PriceTrak Pipeline Xponent<br />
OPR<br />
PBSA<br />
Pharmaceutical Pricing UPDATE<br />
Pharma Pricing USA<br />
Physician Affiliations<br />
Pipeline® Research<br />
PlanTrak<br />
Prescriber Brand Switching Application<br />
Prescriber Validation Services<br />
Prescriber Web Validation<br />
RDM<br />
Relational Data Model<br />
Retail Method-of-Payment Report<br />
Retail State Medicaid Report<br />
RxDM<br />
RxInsight<br />
Spectra<br />
Total Sampling<br />
Wrxite Decision<br />
Xponent® Hospital<br />
Xponent® Long-Term Care<br />
Xponent® Mail Service<br />
Xponent® PlanTrak<br />
Xponent® Profiler<br />
Xponent® Puerto Rico<br />
Xponent® Specialty Retail<br />
<strong>IMS</strong> Longitudinal Performance Management, <strong>IMS</strong> Precision Segmentation, and LAMDA are service marks of <strong>IMS</strong>.<br />
All other trademarks are property of their respective owners.<br />
All reproduction rights, quotations, broadcasting, and publication reserved. No part of this publication may be reproduced or<br />
transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information<br />
retrieval system without the express written consent of <strong>IMS</strong>, except as otherwise expressly permitted in this publication.
ABOUT <strong>IMS</strong> HEALTH<br />
Operating in more than 100 countries, with $2.2 billion in 2007<br />
revenue, <strong>IMS</strong> provides clients with evidence-based, customized<br />
intelligence about the pharmaceutical and healthcare markets —<br />
delivering critical information, analytics and consulting that drive<br />
superior client business strategies, decisions, and results.<br />
660 West Germantown Pike<br />
Plymouth Meeting, PA 19462<br />
800-523-5333<br />
11 Waterview Boulevard<br />
Parsippany, NJ 07054<br />
800-467-2638<br />
Nine Parkway North, Suite 350<br />
Parkway North Center<br />
Deerfield, IL 60015<br />
847-940-2300<br />
Three Lagoon Drive, Suite 230<br />
Redwood City, CA 94065<br />
650-596-5000<br />
Visit the <strong>IMS</strong> <strong>Health</strong> Website at www.imshealth.com<br />
©2009 <strong>IMS</strong> <strong>Health</strong> Incorporated or its affiliates. All rights reserved.