CONTENTS n n n - of College Football Games
CONTENTS n n n - of College Football Games
CONTENTS n n n - of College Football Games
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The Un i v e r s i T y <strong>of</strong> Ak r o n • 2008 fo o T b A l l Me d i A GU i d e<br />
DEPARTMENT OF INTERCOLLEGIATE ATHLETICS<br />
Sports is the multimedia rights holder for nearly 50 major col-<br />
ISP lege athletic programs, including the University <strong>of</strong> Akron. The<br />
company, which is based in Winston-Salem, N.C., produces a variety <strong>of</strong><br />
sponsorship opportunities and services for its partner schools and corporate<br />
clients, including publications, radio/TV networks, internet sites, game<br />
event promotions and stadium/arena signage.<br />
With more than 35 regional <strong>of</strong>fices throughout the country and almost<br />
200 employees, ISP is recognized as the national leader in the collegiate<br />
sports marketing industry. America’s leader in the collegiate sports marketing<br />
arena, ISP SPORTS is nationally recognized for its quality performance,<br />
pr<strong>of</strong>essional workmanship and unrivaled<br />
service.<br />
Founded in 1992 in Winston-<br />
Salem, N.C., ISP SPORTS has<br />
enjoyed tremendous growth within<br />
the intercollegiate athletics marketplace.<br />
The ISP family <strong>of</strong> leading<br />
NCAA members now touches<br />
nearly every state in the Southeast<br />
while extending into the northeast,<br />
the midwest, and most recently, the west coast corridor as well.<br />
While the ISP SPORTS corporate headquarters remains in its hometown,<br />
the company features an additional 25 regional <strong>of</strong>fices and counts more<br />
than 150 employees on its energetic staff. Sports fans from upstate New<br />
York to south Florida, from Texas to Ohio, and now to California and Washington<br />
state -- can tune in to the ISP SPORTS Network that includes more<br />
than 500 radio affiliates, while television viewers all across America watch<br />
ISP programming every week on one <strong>of</strong> its 100+ outlets.<br />
As the country’s largest and fastest growing multimedia rights holder,<br />
ISP SPORTS serves as an active partner with 43 <strong>of</strong> America’s leading universities<br />
-- Akron, Alabama, Appalachian State, Auburn, Baylor, Boston<br />
<strong>College</strong>, Brigham Young, California, Cincinnati, Clemson, East Carolina,<br />
Elon, Florida State, Georgia, Georgia State, Georgia Tech, Houston, Kent<br />
State, Marshall, Miami (Fla.), Miami (OH), Nebraska-Omaha, Nevada-Las<br />
Vegas, Notre Dame, Ohio, Pittsburgh, Richmond South Carolina, Southern<br />
Mississippi, SMU, Syracuse, TCU, Troy, Tulane, UAB, UCF, UCLA, USF,<br />
UTEP, Vanderbilt, Villanova, Virginia Tech, and Wake Forest.<br />
Those relationships feature numerous prominent sponsorship opportunities<br />
including <strong>of</strong>ficial university publications, radio and television programming,<br />
Internet sites, game event promotions and stadium/arena signage.<br />
It is no wonder that when college athletics programs want the most creative<br />
sports promotions, the highest in quality media production, and the<br />
most favorable lifestyle marketing and audience exposure, they turn to ISP<br />
Sports – America’s Home For <strong>College</strong> Sports.<br />
The sports marketing industry has grown very rapidly in recent years. ISP<br />
Sports has kept up with this growth and understands this evolving marketplace<br />
thoroughly. Our knowledge and experience in creating, marketing<br />
and managing revenue enhancement programs around sports properties is<br />
unique. And our commitment to fulfill our mission to our university partners<br />
and our clients is unparalleled.<br />
150<br />
akron isP rePresenTaTives<br />
Chad Gerrety serves as the Akron ISP<br />
General Sales Manager. He can be<br />
reached at (330) 972-2610 or via E-mail<br />
at CGerrety@ISPSports.com<br />
Seth Horton serves as the Akron<br />
ISP Marketing Assistant. He can be<br />
reached at (330) 972-8410 or via Email<br />
at shorton@ISPSports.com<br />
Our experienced team provides the following services:<br />
• Comprehensive Multimedia Sports Marketing<br />
• <strong>College</strong> Sports Properties<br />
• Property Revenue Enhancement<br />
• Sales Development<br />
• Inventory Creation & Development<br />
• Radio Broadcast production and Syndication<br />
• Television Broadcast production and Syndication<br />
• At-Event Impact promotional and Signage Opportunities<br />
• Corporate and Client Entertainment Packages<br />
• Sports Publications Production<br />
• Athletics Web Site Management<br />
• Direct Marketing<br />
• Event Management<br />
• Planning, Implementation and Evaluation<br />
• Site Coordination<br />
• Media Planning and Buying<br />
• Broadcast Production<br />
• Sponsor and Team Services<br />
• Event Impact measurement<br />
• Sports marketing Consultation and Promotional Support Services<br />
• Image Building<br />
• Increasing Sales Volume<br />
• Sales Incentives<br />
• Customer Hospitality<br />
• Consumer Impact<br />
• Event Tie-Ins<br />
• In-Store Leveraging<br />
• Contests and Sweepstakes<br />
• Couponing, Sampling and Premiums<br />
• Co-Promotions<br />
• Licensing<br />
• Public Relations<br />
akron aThleTics corPoraTe sPonsors<br />
Akron’s 66th and Final Season at the Rubber Bowl
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