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Slow Money 157<br />

Zentay put together a group <strong>of</strong> eight angel investors—all<br />

urbanites like himself who care about the environment and protecting<br />

their upstate foodshed—who invested $830,000 in equity<br />

capital. The investors created a separate limited liability company,<br />

Blossom Farms, LLC, that will own the land and processing facilities,<br />

which will be leased back to Milk Thistle on favorable terms.<br />

The LLC owns a noncontrolling percent <strong>of</strong> Milk Thistle, and in<br />

turn Dante and Kristin Hesse have a stake in Blossom Farms—so<br />

goals are aligned. In addition, Milk Thistle and its investors lined<br />

up close to $1 million in debt, including a seller- fi nanced mortgage<br />

to buy the land, which they plan to convert to a bank loan.<br />

A deal that size—a total <strong>of</strong> $1.65 million—for a small agricultural<br />

operation is unheard <strong>of</strong> in the Hudson Valley. “I think<br />

it’s going to be groundbreaking,” says Hesse. “I’m hoping it<br />

sets a precedent and that we can be agents <strong>of</strong> change.” ( Just<br />

to drive the point home, Freidman was planning to take out<br />

a “tombstone”—the nickname for the ads that fi rms take out when<br />

they’ve closed a major fi nancing deal—in the Wall Street Journal.)<br />

With the additional processing capacity, Hesse plans to work with<br />

other area farmers who want to process their own milk and dairy<br />

products. “We want to help other local businesses,” he says.<br />

A central motivating force for Zentay and his fellow angel<br />

investors was the ability to make an investment in something<br />

that not only provides a fi nancial return, but also refl ects their<br />

values. “I was impressed by Dante’s vision for the company and<br />

his balance <strong>of</strong> what’s good for the animals and environment<br />

and people and what’s pr<strong>of</strong>i table,” says Zentay. “With so many<br />

companies, there is a tension between those things. In the organic<br />

space, those values are aligned. I’ve never been in a deal that the<br />

investors are so passionate about.”<br />

For now, much <strong>of</strong> the investment in small- scale food and<br />

agriculture is confi ned to affl uent investors such as Zentay and<br />

Lindstrom. We still don’t have the infrastructure and investment<br />

vehicles to facilitate the fl ow <strong>of</strong> mainstream capital to these types<br />

<strong>of</strong> businesses. But that is exactly the problem that Slow Money has<br />

set out to tackle. It has a long way to go still, but the grassroots<br />

army is swelling.

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