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Slow Money 153<br />

terms that are destructive. It seeks a common ground, recognizing<br />

the connection between investors and entrepreneurs and the<br />

fact that we all live on this Earth together. (RSF Social Finance,<br />

a fi nancial organization and Slow Money affi liate that invests in<br />

food, agriculture, and other social impact ventures, actually brings<br />

together representatives from its borrower and lender groups to<br />

agree upon a fair interest rate).<br />

We typically think <strong>of</strong> returns solely in fi nancial terms. But<br />

there are other ways to measure return. A safe food system, fewer<br />

food miles, increased biodiversity, the pleasures <strong>of</strong> a great meal—<br />

these are all dividends <strong>of</strong> investing in sustainable food enterprises.<br />

Economically, the returns include the creation <strong>of</strong> stable, local jobs<br />

and money that stays in the community.<br />

Food- related businesses in New York’s Hudson Valley, for<br />

example, have a local multiplier effect <strong>of</strong> 2.5 to 3.5, according<br />

to the Columbia County Agribusiness Corporation, an economic<br />

development agency. In a survey <strong>of</strong> farms in four contiguous<br />

towns in the county, the agency found that farmers made the<br />

bulk <strong>of</strong> their purchases, for items like fencing, feed, and the like,<br />

within an hour’s drive.<br />

A study by the University <strong>of</strong> Georgia concluded that, if each <strong>of</strong><br />

the state’s 3.7 million households spent $10 per week on produce<br />

grown in Georgia, more than $1.9 billion would be pumped into<br />

the state’s economy. And for every 5 percent increase in local produce<br />

sales, the state would gain 345 jobs, $43.7 million in sales,<br />

and $13.6 million in farmer income. Today, just a tiny fraction <strong>of</strong><br />

produce grown in Georgia ends up on its tables. 6<br />

Similarly, a study <strong>of</strong> a 16-county region in northeast Ohio<br />

found that if local producers could supply 25 percent <strong>of</strong> the<br />

region’s food demand, 27,664 jobs could be created, providing<br />

work for one in eight unemployed residents. In addition, the<br />

region’s economic output would see a $4.2 billion boost, generating<br />

$126 million for state and local tax collections. 7<br />

These are among the considerations that drive people<br />

like Christo pher Lindstrom, a Slow Money board member and<br />

c<strong>of</strong>ounder <strong>of</strong> the Berkshares local currency, to change the way they<br />

invest. “I really want to start putting my money where my mouth

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