A life for design - Sheffield Hallam University

20
Review Feature
Design Futures
THE WORLD’S ONLY ORGANIC, VEGAN,
BOTTLE CONDITIONED, FAIRTRADE
GINGER PALE ALE
Taste Notes: Light and fresh with a hint of ginger and
citrus, the Ginger Pale Ale makes a delicious aperitif or
perfectly accompanies any spicy meal.
To enjoy Ginger Pale Ale at its best: Ginger Pale Ale is a
bottle conditioned beer. Connoisseurs prize such beer as it
continues to mature in the bottle and carbonates naturally.
Store the bottle upright in a cool environment for at least
24 hours. Carefully pour the beer into a glass and stop
when the yeast sediment reaches the neck of the bottle.
The Fairtrade Certification Mark is your independent guarantee
that the Fairtrade ingredients in this product have been
certified in accordance with international Fairtrade Standards.
www.info.fairtrade.net
www.littlevalleybrewery.co.uk
Little Valley Brewery, Turkey Lodge Farm, New Road, Cragg Vale,
Hebden Bridge, West Yorkshire. HX7 5TT Tel: 01422 883 888
info@littlevalleybrewery.co.uk
21
Review
Design Futures is Sheffield
Hallam’s in-house product
and packaging design
consultancy, and its staff have
spent much of 2011 helping small
businesses in Leeds, Hebden Bridge,
Doncaster, Sheffield, Dewsbury,
Bradford and Halifax to develop
packaging and branding solutions
- putting them on the supermarket
shelves and bringing awards success.
Creative director John Kirkby said:
“Our recent work has been a real
success story for Yorkshire. We’ve
been able to provide the expertise
to take local companies to the next
level, and in many cases, enable them
to compete on the national stage.
“It’s great to see companies from
across Yorkshire having the
confidence to re-think what they do
and for us to be part of their success
story but I’ll admit, it’s often left me
feeling hungry and thirsty.”
Toppings Pies, based in Doncaster,
were one of the first companies to
approach John’s team this summer.
The company supply pies to
supermarket delicatessen counters
and wanted to package them for the
first time.
Feature Design Futures
Design to make
your mouth water
Our in-house design consultancy service has been busy
supporting food and drink businesses across Yorkshire
with great results. We went along to find out more.
ORGANIC BOTTLE CONDITIONED
GINGER
PALE ALE
ORGANIC BOTTLE CONDITIONED
FRESH LIGHT AND
GENTLY GINGER
ALC 4.0% VOL
CRAGG VALE BITTER
BREWED IN YORKSHIRE
Little Valley Brewery sits high on the Pennine moorland
of Cragg Vale near to Hebden Bridge, West Yorkshire.
We brew an inspired range of beers, naturally refreshing
and full of good taste.
JOB
PANTONES: SPECIALS: FONTS USED:
OTHER INFORMATION
DESCRIPTION
Taste Notes: Cragg Vale Bitter is a rich, red-brown
All outlined
Cutter spec as
LITTLE VALLEY
coloured ale with a full and rounded supplied malty body.
BREWERY
Using Challenger and Goldings hops, this beer is crisp
500ml BOTTLE
LABEL
and fruity with a clean bitter finish.
GINGER PALE ALE
To enjoy Cragg Vale Bitter at its best: PLACED Cragg Vale IMAGERY: Bitter is a
none
bottle conditioned beer. Connoisseurs prize such beer as it
DATE: 06 / 09 / 11
continues to mature ORIGINATION in the SOFTWARE: bottle and Illustrator carbonates CS3 naturally.
Store the bottle upright in a cool environment for at least
24 hours. Carefully pour the beer into a glass and stop
when the yeast sediment reaches the neck of the bottle.
www.littlevalleybrewery.co.uk
Little Valley Brewery, Turkey Lodge Farm, New Road, Cragg Vale,
Hebden Bridge, West Yorkshire. HX7 5TT Tel: 01422 883 888
info@littlevalleybrewery.co.uk
By Laurie Harvey
JOB
DESCRIPTION
LITTLE VALLEY
BREWERY
500ml BOTTLE
LABEL
CRAGG VALE
BITTER
DATE: 06 / 09 / 11
NATURALLY BETTER BEER
Little Valley beers are brewed with 100% organic
agricultural ingredients. We carefully select only the
best, tastiest organic hops and malts, all brewed with
soft Yorkshire water sourced from high in the Pennines.
All you get to taste is a fine handcrafted beer that’s
naturally brewed to the highest standards.
Ingredients: Water, Barley Malt*, Fairtrade Cane
Sugar*, Yeast, Fairtrade Ginger*, Hops*.
Ingredients certified to international Fairtrade
standards: min. 24% (by dry weight)
*Denotes product of organic agriculture
2.0
UK
units
Alc. 4.0% Vol
500ml
GB-ORG-05
EU/non-EU
Agriculture
Allergens:
contains
Barley,
Gluten
Sisältää ohramallasta-
Innehåller kornmalt
Olut - Öl
ORGANIC BOTTLE CONDITIONED
CRAGG VALE
BITTER
PLEASE NOTE
SOIL ASSOCIATION LOGO
PRINTS 50% BLACK,
NOT SPECIAL SILVER
BOLD AND MALTY
ALC 4.2% VOL
BREWED IN YORKSHIRE
PANTONES: SPECIALS: FONTS USED:
All outlined
OTHER INFORMATION
Cutter spec as
supplied
PLACED IMAGERY:
none
ORIGINATION SOFTWARE: Illustrator CS3
NATURALLY BETTER BEER
Little Valley beers are brewed with 100% organic
agricultural ingredients. We carefully select only the
best, tastiest organic hops and malts, all brewed with
soft Yorkshire water sourced from high in the Pennines.
All you get to taste is a fine handcrafted beer that’s
naturally brewed to the highest standards.
Ingredients: Water, Barley Malt*, Allergens: contains
Wheat Malt*, Cane Sugar*, Yeast, Hops* Barley, Gluten,
*Denotes product of organic agriculture Wheat
2.1
UK
units
Alc. 4.2% Vol
500ml
GB-ORG-05 Sisältää ohra- ja vehnämallasta -
EU/non-EU Innehåller korn- och vetemalt
Agriculture
Olut - Öl
PLEASE NOTE
SOIL ASSOCIATION LOGO
PRINTS 50% BLACK,
NOT SPECIAL SILVER
And the packages - with a distinctive
new logo and purple packaging - are
now selling like hot pies.
Director Matthew Topping said:
“Design Futures helped us to realise
the potential of our boxed product
range and also helped us to redesign
our logo and bring Toppings Pie into
the 21st century. They gave us just
what we needed.”
Sheffield-based Fancie Cakes
approached the consultancy to solve
a dilemma – how to transport an
individual cupcake while shopping at
Meadowhall.
The Design Futures team conceived
a carry-case where the cake remains
on show, which has won a Starpak
award for its innovative design.
Amanda Perry from Fancie Cakes
said: “Design Futures used its creative
genius, experience in packaging
usability and extensive contacts to
create a solution which fitted both
the brief and budget. It was an utter
delight to work with the team and
meetings with them have definitely
been among the most fun I have
experienced. Their ongoing support
and interest in Fancie has just added
to the overall experience and I would
definitely use them in the future.”
Other companies that Design Futures
has worked with recently include:
Little Valley Brewery (Hebden
Bridge) – rebranded company
identity including redesigning labels
and pump-clips for a range of organic
real ales.
Curry Cuisine (Dewsbury) –
designed labels for spice-infused
dessert sauces, set to be sold in Asda.
Lottie Shaws (Elland) – designed
new packaging for their parkin and
biscuit ranges. The products have
now been nominated for a Deliciously
Yorkshire award.
Exquisite Handmade Cakes (Leeds)
– rebranded company and packaging
design stickers for a range of cake
products.
Dalesman Foods (Bradford) – new
logo, branding and packaging for
stuffing and sauce mixes - six new
products in a new Gordon Rhodes
range were launched in September
2011 at the Speciality and Fine Food
Fair in London, and retailers and
distributors began taking orders.
“Creating a brand that would
stand out in the market place
and represent our products
was key but we also needed a
practical packaging solution
that suits our production
capabilities and budget.”
James Rhodes, partner at the
Dalesman Group