A life for design - Sheffield Hallam University

Spring 2012
A life for design
Thomas Heatherwick talks to us
about his new Routemaster – and
the Olympic opening ceremony
Forgotten Spaces
winners announced
Celebrating
inspirational teachers
Showcasing
Yorkshire food
Meet our latest
honorary doctors

2
Review
Editorial Board
Review
Editor’s note
Welcome to the first edition of Review –
Sheffield Hallam University’s brand new
magazine. It replaces Newview with a new
design and format to better reflect the high
quality work going on across the University.
Review is one of the first publications to embody the University’s
new brand identity, which has been created following
consultation with our staff and stakeholders, and clearly
articulates the ambition we have as a modern, forward
thinking institution.
Changes to fees and funding policy present us with a challenging
environment, and a university’s reputation has a huge amount
of influence over the decision a student makes about which
university to go to, as well as its research and consultancy
income and international standing. We want to be able to stand
out from the crowd in a busy HE marketplace, and to do this
we need a strong identity through which to communicate clear
messages about our strengths, ambitions and successful work.
Therefore, the time is right to take a long term strategic decision
to refresh our brand identity, and create a new vision for what we
want to achieve as a University.
We hope you enjoy the new magazine, which will come out
three times a year, in winter, spring and autumn, in line with
University terms. Please take a moment to send us your
feedback; we are really keen to hear your thoughts on the new
magazine. Send comments to review@shu.ac.uk.
Corporate Communications
Claire Casey, executive editor
0114 225 4187
c.casey@shu.ac.uk
Ally Mogg, editor
0114 225 2811
a.mogg@shu.ac.uk
Design
Alex Storer
a.storer@shu.ac.uk
Contributors
Corporate Communications
Joe Field
j.field@shu.ac.uk
Tessa Humphrys
t.humphrys@shu.ac.uk
Laurie Harvey
l.harvey@shu.ac.uk
Students’ Union
Sophie Sturch
s.l.sturch@shu.ac.uk
Human Resources
Nadine Watson
n.m.watson@shu.ac.uk
Facilities Directorate
Kat Wood
kat.wood@shu.ac.uk
Student and Learning Services
Hazel Scott
h.scott@shu.ac.uk
Faculty of Health and Wellbeing
and Sheffield Business School
Helen Shepherd
h.shepherd@shu.ac.uk
Faculty of Development and Society
Harriet Ellis
h.ellis@shu.ac.uk
Faculty of Arts, Computing,
Engineering and Sciences
Yvette Appleton
y.appleton@shu.ac.uk
Winter 2012
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6.
Review
Contents Winter 2012
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Forgotten Spaces Sheffield
winners announced
A life for design
Thomas Heatherwick
News
in brief
Meet our latest
honorary doctors
Celebrating
inspirational teaching
Forgotten authors
remembered
Students’ app
wins national competition
Russian
partnerships
The Olympic planner
inspired by Sheffield
Sheffield Hallam man
making waves in 2012
Inspirational speakers
visit University
Enterprise Challenge
winners with a bright future
Showcasing Yorkshire
through packaging design
Caffeine
and carbs
The most beautiful
book in China
What’s in
your stuff?
Revamped building
takes care of business
Older generation,
modern innovation
Leadership
of tomorrow
Eat Sheffield
awards winners
Brazil judo squad
choose Sheffield base

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Review
Feature
Illuminating idea wins
Forgotten Spaces competition
By Tess Humphrys
A
scheme that uses innovative
smartphone technology to magically
light up a dark footpath in Sheffield
was the big winner in the Forgotten
Spaces 2011: Sheffield architectural ideas
competition, taking the first prize of £5,000.
Guiding Lights, designed by Chris Paterson,
a Sheffield Hallam architecture graduate,
brings to life Frog Walk, between Stalker
Lees Road (off Ecclesall Road) and Sharrow
Vale Road, with animated ‘avatars’ and an
LED screen.
The screen interacts with travellers at
night, using motion sensors to track their
movements and generate bright colourful
silhouettes, which escort them. And a
smartphone app can be used to choose
and customise avatars, which signal when
other people are approaching to reassure
lone travellers. The idea for the avatars
was inspired by Philip Pullman’s His Dark
Materials trilogy.
The idea impressed competition judges
for its ‘brilliant’ solution to making people
feel safer at night. They also praised Chris’
colourful and clear designs.
“I’m absolutely stunned to be honest,” said
Chris, 30, who lives in Firth Park in Sheffield
but is originally from Holland. “There was
a lot of stiff competition so when they read
my name out I was amazed.”
His idea also captured the imagination of
the public, winning a separate ‘people’s
choice’ vote.
Chris chose the site after several friends
expressed their trepidation at using the
pathway. He said: “I’m really pleased the
general public has responded so positively
to my design. I’ve had loads of fantastic
feedback from people who have also felt
unsafe using the alleyway at night and it
would be amazing if some changes could
occur in the area as a result of my design’s
success in this competition.”
A second prize of £3,000 was awarded to
Oliver Peach, also a University architecture
graduate, for his Wicker Spice design
to develop an essential oil distillery in
abandoned buildings in the Wicker area.
The idea celebrated the local community’s
cultural mix and brings a new identity to
the area.
Third prize, and £1,000, went to Doma
Architects for their Food for Thought idea,
which redesigned a dilapidated barn into a
self-sufficient community centre, complete
with allotments and public café. The
building, in Millhouses Park in Sheffield,
was nominated as a ‘forgotten space’ for
the competition by the city’s South West
Community Assembly.
The winners, selected from a shortlist of 19,
were announced at an event organised by
the Sheffield Chamber of Commerce at the
Crucible Theatre.
Forgotten Spaces winners
“There was a lot of stiff
competition so when they
read my name out,
I was amazed.”
Chris Paterson
5
Review
School pupils’ imaginations
fired by Forgotten Spaces
It wasn’t just professional architects
and designers that had the chance to
reimagine the city’s forgotten spaces,
school children also got involved.
Local secondary school children
entered a separate competition to
propose and design ideas to revitalise
overlooked spaces in their own local
communities. And the winning
entries were every bit as imaginative
and well presented as the main
competition.
A group from Hillsborough College
scooped the top prize of £1,000 in
resources for the school, for their
design for a walled community
allotment in Firth Park. The judges
praised the design’s “beautiful”
presentation and simple, well
thought-out idea.
One of the judges was Chris Paterson,
winner of Forgotten Spaces 2011:
Sheffield, who said: “I’d love to see
something like this built.”
Hillsborough College student Joe
Bartley, who came up with the
concept for the design, said: “It’s great
to win because the whole team put
in such a lot of effort. We all worked
on the different parts of the design.
I’m hoping to do interior design in the
future and this project will look really
good in my portfolio.”
Second prize of £750 in resources
went to a group from Thomas
Rotherham College for their
“ambitious” idea for a disused pub
building next to their
College grounds.
Feature Forgotten Spaces winners
Sam Letchford, a year 13 student
at the College, said: “We didn’t have
much time to work on our project,
which we did in our free time, so it’s
great to have won a prize. I’m going to
study architecture at university and
this has been really good experience.”
And, showing that Forgotten Spaces
has captured imaginations all over
Yorkshire, third prize went to two
students from the Grimsby Institute.
The pair won £500 in resources for an
idea for a community theatre in the
grounds of their college, which judges
called “architectural and considered”.
All schools who registered for the
competition were given the chance
to take part in a workshop led by
University architecture academics
and students. The workshop enabled
them to discuss their ideas for the
competition and receive quality
advice on how to express and develop
their design proposals.
Head judge Norman Wienand, head
of the department of architecture
and planning, said: “This competition
has really captured the imagination
of the children involved and I am
sure we are looking at the work of the
architects and planners of the future.
“It’s great to be able to work with
young people on ideas for their own
communities and show them the
processes involved in regenerating
our cities. We hope to be able to run a
similar competition again in
the future.”
“It’s great to win because the whole
team put in such a lot of effort. We
all worked on the different parts of
the design. I’m hoping to do interior
design in the future and this project
will look really good in my portfolio.”
Joe Bartley

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Review
Feature
Thomas Heatherwick
7
By Tess Humphrys
Review
“I
do think everyone has
their own mix of skills and
aptitudes and forms of
creativity and intelligence, mixed in
different combinations,” says Thomas
Heatherwick, in a typically modest
response from a designer who is
regularly called a creative “genius” by
those in the know.
“I suppose it’s just trying to find
a place to be which meets your
particular mix. I feel talk of creativity
is often overrated, it’s what you’re
going to do with it that’s the thing,”
he says.
The sell-out event was the
culmination of a successful
partnership between the RIBA
and the University, which saw
the successful Forgotten Spaces
2011: Sheffield architectural ideas
competition take place in the city.
Thomas, who received an honorary
doctorate from Sheffield Hallam in
2003 for services to architecture,
describes himself as a ‘maker’ above
anything else. He has become known
for his large-scale public projects,
such as the Rolling Bride in London
and the magical waterfall-like
Bleigiessen sculpture, made from 15
tonnes of glass.
Last year Thomas designed and
directed the ‘seed head’ British
pavilion at the Shanghai World
Expo. The Seed Cathedral was
constructed from 60,000 20 metre
long transparent optical strands, each
of which had a seed embedded within
its tip. It received 50,000 visitors a day
throughout the five month-long event
catapulting Thomas, and his work,
to international acclaim within the
design and architecture world.
Feature Thomas Heatherwick
A life for design
In November, world-renowned designer Thomas
Heatherwick gave an insight into his illustrious career
at a sell-out event, co-hosted by the Royal Institute of
British Architects (RIBA) and the University. We went
to meet him in his London studio.
But it’s not praise and success that
drive him, rather his innate curiosity
about how things work, and how to
make them better.
“I’ve always been someone who’s
interested in the ideas behind things,
how things work and why they
work the way they work,” he says
surrounded by the projects and partprojects
that litter his light, modern
London studio.
“But I’m only interested if something
can become reality.”
His studio, which he established in
1994, is multi-disciplinary and exists
to ‘make extraordinary projects
happen’. It reflects Thomas’ own
approach of practically-applied
creativity, and he identifies with
the set up of the University’s own
multi-disciplinary faculty of Arts,
Computing, Engineering and
Sciences.
Indeed Thomas concedes he works
with people with a whole range
of skills to achieve his ambitious
projects.
“It’s for a very good reason that I’m
surrounded by lots of people, because
it’s like we create a group brain,”
he says.
“It’s through dialogue that we
are squeezing things into being.
Something always grows from people
being involved rather than it just
being me.”
This need to work with others to
achieve the best possible results is
what, in Thomas’ opinion, university
students can find most difficult,
and he feels that education can
sometimes limit people’s ability, and
desire, to work collaboratively.
“The hard thing for students is that
they’re all by themselves,” he says. “I
found that it was possible to do things
by yourself, but it came alive when I
was working with other people.”
And he admits: “The scale of the
projects that I’m interested in you
can’t make happen by yourself
anyway.”
The coming year will see Thomas
achieve more mainstream fame, with
two high-profile projects about to
be realised.
In November, the first of his
redesigned London buses rolled off
the production line and the fleet is
due for wide-spread launch in 2012.
It’s the first time in 50 years
that Transport for London have
commissioned designers to look
at how the famous Routemaster
double deckers can be improved, and
Thomas and his team have relished
the challenge.
“Some of the worst environments
we are in are bus moments,” he says.
“There are not many places where
you’re willing to sit with a fluorescent
tube above your head. Keep
fluorescent lights in a piggery!
“We felt there’s a sort of dignity that
has evaporated from buses, which
isn’t quite the same with other forms
of transport.”
“I’m only interested
if something
can become reality.”
Thomas Heatherwick

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Review
Feature
The new fleet will have plush interiors, low level LED
lighting and will use 40 per cent less energy than the
current diesel models. They’ll also mark a return to the
famous jump off, jump on system much loved by city
residents.
Thomas concedes that it will be a strange moment the
first time he travels on one of his own buses.
“That will be an exciting moment,” he says. “The only
thing is I’m a cyclist most of the time so I’ve got to make
sure if I get hit by a bus it’s not one of ours!”
His second high-profile project is the “top-secret” Olympic
Cauldron, which will hold the flame during the Games. It
will be unveiled during the £80 million opening ceremony,
which will be directed by film-maker Danny Boyle, who
personally asked Thomas and his studio to be involved.
Thomas Heatherwick
“I suppose it’s
just trying to
find a place to
be which meets
your particular
mix. I feel talk of
creativity is often
overrated, it’s what
you’re going to do
with it that’s
the thing.”
Thomas
Heatherwick
Thomas Heatherwick’s Bleigiessen
sculpture at the Wellcome Trust in
London.
Thomas says: “We were very thrilled to be invited by
Danny Boyle to work with him.
“The Olympic Cauldron is the most top secret project we’ve
ever worked on. Even if you scoured the studio you’ll find
that every drawing has been shredded and the models
we’ve been making are all locked away.”
So, for the time-being this most high-profile of projects
is under strict lock and key. But come the Olympic
opening ceremony in July both it and Thomas’ impressive
reputation will be a secret no more.
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Review
A warm welcome to
our new governors
Two new governors have taken up
their posts at the University.
Adeeba Malik is deputy chief
executive of QED-UK, a leading
national development agency in
ethnic minority economic and social
integration through education,
employment and training. Adeeba
has been involved with a range of
government departments holding
ministerial and non-ministerial roles.
Jake Kitchiner is president of
Sheffield Hallam University Union
of Students for the year 2011/12.
Before Jake began this role he studied
business economics at the University,
and was a part of the previous
Union officers’ team as welfare and
community officer.
Marcus Wareing’s
advice to current and
former students
Staff, students and alumni of
the University were given the
opportunity to hear from one of
the most well-respected chefs in
the hospitality industry, Marcus
Wareing, as he spoke at the
University’s annual hospitality
alumni network meeting in London.
The Michelin star chef gave a
fascinating insight into life in
the kitchen, as he discussed his
progression within the sector and the
development of his restaurants.
Marcus had some useful advice
about employability for alumni. He
said: “Be very vocal about what you
want to get from your career. It’s
about you as individuals. Use your
experiences and store what you’ve
learnt so you become a better, more
rounded person.”
News News in brief
News in brief
International
journalism success
An associate lecturer has scooped an
international award for her work in
raising awareness of the issues facing
people in developing countries.
Angela Robson, an international
writer, reporter and journalist,
who lectures in journalism and
is studying for her masters here,
was awarded the 2011 Guardian
International Development
Journalism Prize for her feature
‘Haiti: A Search for Sanctuary’ about
rape and the impact it has on women
and children.
The journalism awards, which
recognise the work of professional
and amateur writers in the field of the
developing world, were set up in 2008
and were this year judged by a host
of well-known journalists including
Jon Snow and Natasha Kaplinsky.
They are awarded to journalists for
outstanding reporting on human
rights, democracy and
development issues.
Fairy Jobmother casts
a spell
The star of Channel 4’s acclaimed
show The Fairy Jobmother came
to Sheffield Hallam recently to give
business students a knowledge boost
in how to get a work placement.
Hayley Taylor, who has built a
reputation for her tough-talking
approach, delivered a seminar to
students from Sheffield Business
School.
Former student
nominated for
Turner Prize
George Shaw, who studied fine art
at the University between 1986
and 1989, was among four artists
shortlisted for the 2011 Turner Prize,
one of the art world’s most highprofile
awards which is awarded each
year to a British artist under fifty.
Although he was pipped to the
final prize by Martin Boyce, judges
praised Shaw’s work and many critics
were disappointed Shaw didn’t win.
Writing in the Guardian, art critic
Jonathan Jones said: “This year I
fell in love with the art of George
Shaw… I have nothing against Martin
Boyce, I simply think Shaw is more
important.”
Eco-experts
Building experts at Sheffield Hallam
have played a key role in the
development of 22 energy efficient
houses in Barnsley.
The development, a collaboration
between South Yorkshire Housing
Association and Barnsley Council
is part of the Green Corridor
programme.
Researchers from the University,
led by Dr Fin O’ Flaherty, will be
determining thermal properties of
the buildings along with evaluating
residents’ awareness of the
sustainability features on their new
homes.
They will also determine if the
services and equipment have been
correctly installed, and will attempt
to capture the perceptions and
experiences of the new homes.
Student wins
Innovation and
Research award
Student Nathan Millington has won
the 2011 Undergraduate Dissertation
Award for his thesis on improving
inpatient facilities in the NHS, in a
competition run by the Chartered
Institute of Building (CIOB).
His dissertation, ‘An estates approach
to improving the privacy and dignity
standard of inpatient facilities within
a typical NHS Foundation Trust’,
was praised by judges who said: “We
would like to see this research taken
forward to the next stage and would
welcome this piece of work as a CIOB
scholarship.”
Architectural success
Two recent graduates have had
their work commended by the
Chartered Institute of Architectural
Technologists (CIAT).
Emma Walshaw and Conor Lawless,
who both studied architectural
technology and graduated in 2011,
won awards in the CIAT’s student
awards for Technical Excellence in
Architectural Technology.
The awards recognise the
achievement of technical excellence
in a study project.
Student publishes
first novel
Second year education and disability
student Eve Knightly has had her
first novel ‘Talent School. 1032’
published.
A science fiction story about
segregation set 100 years in the
future, the novel follows the story of
teenage Tanya, who lives in a society
where talent rules.
Eve wrote ‘Talent School. 1032’ before
she came to University and says: “I
definitely want to keep writing… it
would be amazing if I could write for
a living.”
Supporting the Star
Awards for Care
Leavers
In autumn we sponsored 2 awards at
the Sheffield Star Awards for looked
after children.
In its 3rd year, the Star Awards
Ceremony is a prestigious ‘Oscar
style’ ceremony created and
developed by a group of Sheffield
Care Leavers to recognise and
celebrate the achievement of
Sheffield’s looked after children,
young people and care leavers.
The University is committed to
reducing barriers for looked after
young people who wish to continue
in higher education and to raising
the aspirations of young looked after
people in the region.
Furniture family put
name to
flagship building
The University’s award-winning
building on Furnival Street was
named the Cantor Building at an
official ceremony before Christmas,
which was held to mark a generous
donation from the H & L Cantor Trust.
Vice-Chancellor Professor Philip
Jones spoke at the ceremony, and
gave thanks to the Cantor family for
their donation. He said: “I am really
pleased to be here to celebrate the
connection between Sheffield Hallam
and the Cantor Trust through the
naming of this building, and would
like to thank the Trust for their
donation.”
University unveils
new Department
of International
Development
As part of the University’s
international development strategy,
a new Department of International
Development was created in 2011
to bring together the University’s
International Office, International
Marketing team and elements of its
Partnership Support Office.
New director James Richardson
said: “This is an exciting time for me
to join Sheffield Hallam University
and the creation of the Department
of International Development will
enable the University to respond
strongly to the changing landscape of
international education”.
Celebrating
international scholars
The University celebrated
the achievements of its 2011
International Scholars at a special
event in December.
The annual International Scholarship
Ceremony saw international and
EU students receive awards and
scholarships for a number of external
and University awards. The scholars
come from 25 different countries,
study in all four of our faculties, and
will act as ambassadors for
the University.

10
Review
Feature 2011 honorary doctorates
War Horse, opera, the World Cup
and a certain meerkat all lead to
success for our honorary doctors
Eleven inspirational figures from across the country
were awarded honorary doctorates by the University
this year for services to education, sport, business,
and much more.
By Ally Mogg
Mo Laycock
Local education
champion Mo Laycock
OBE was honoured for
her inspirational work in
transforming challenging
schools in the city.
“Today I’ve seen some fantastic
young people going into teaching
and some fantastic teaching and
learning going on here. My advice
to the graduates here today is ‘go
for it’. To work with young people,
to be positive about their future,
to help them aspire, whatever the
school, whatever the situation, to be
a positive role model to them - it’s the
best job in the world.”
Lesley Garrett
Lesley Garrett CBE, the UK’s
most popular opera star,
took to the stage to collect an
honorary degree for services
to opera and the community.
“Believe in your passion, and embrace
opportunities that you are given…It’s a
great honour to receive this honorary
doctorate from this extraordinary
institution. The city of Sheffield
means so much to me, and my family
has been connected with it for so
many years. To be here with these
wonderful people makes it even
more special.”
Howard Webb
It was a long way from Soccer
City to Sheffield City Hall for
World Cup referee Howard
Webb as he collected an
honorary doctorate for his
services to sport.
“Sheffield Hallam played a significant
part in my preparation for [the World
Cup in] 2010… Sport and education
stand hand in hand in developing
the good citizens and champions of
tomorrow. Success is not just about
the track, or the pool, but about
business, industry and commerce
as well.”
Michael
Morpurgo
War Horse author Michael
Morpurgo expressed his
delight at being back in
a city with which he has
many connections as he
received an honorary degree
for his services to children’s
literature.
“We only get to where we get with
the help of special people. Parents,
grandparents, lecturers, teachers and
friends all make a difference and do
turn lives around.”
Kal Atwal
Kal Atwal is the driving force
behind comparethemarket.
com and received an
honorary degree for her
outstanding contribution
to business 17 years
after completing her
undergraduate studies at
Sheffield Hallam.
“It means a lot to receive this honour
having graduated from the University
17 years ago. Having spent time with
students here I am pleased Sheffield
Hallam is continuing to attract such
high calibre students... It is difficult
out there at the moment finding work
after graduating but stick with it. I
can’t remember how many rejections
I had when I started my career, but
you need to persevere and keep
your confidence.”
11
Review
Mick Elliott
Michael Elliott is Chief
Executive of the Royal
Scottish National Orchestra
and former Director of
Culture at the Department
for Culture, Media and Sport.
He was awarded an honorary
degree for his contribution to
the arts, culture and public
service.
“I’d like to thank the University
from the bottom of my heart. The
institution has changed a lot since I
was here, but it’s still an enterprising
centre of excellence, a provider of
first class facilities to its students and
graduates, and it’s a business-facing,
forward-looking institution.”
Feature 2011 honorary doctorates
Celia Hoyles
Professor Celia Hoyles OBE
is a leading mathematics
educator and former
Government adviser. She
was honoured for her role
as a champion of maths
education in the UK.
“There are huge opportunities
in engineering, science and
mathematics - opportunities that
certainly weren’t available when
I graduated. With that sort of
background, from this university,
graduates should really go places.
Certainly, the country needs them
- we need more science, technology,
engineering and maths graduates
and they should have a very good
place in the future.”
Ian Sarson
Ian Sarson, group managing
director of Compass Group
UK and Ireland was awarded
an honorary doctorate for
his services to business, and
took time to offer advice
to graduates during the
ceremony.
“I’m so honoured to receive this
doctorate. The calibre of graduates
we have worked with has been
exemplary and I hope to be a part of
the University for many years
to come.”
Julietta
Patnick
Professor Julietta Patnick’s
career has been dedicated to
developing and leading the
nation’s approach to the early
detection of cancer through
screening. Her advice to
graduates was not to plan
their careers too carefully.
“It’s just over 30 years since I walked
across this very stage to have my
degree conferred. I’d never have
imagined then that I’d be standing
here like this. And if life had gone
according to the plan I had 30 years
ago... I know I wouldn’t be standing
here now. I am very honoured and
humbled to have this recognition
from this institution.”
Frank Eul
Frank Eul was chair of
Sheffield Hallam’s board of
governors until 2010, and
said he was “absolutely
thrilled” to be honoured for
his services to the city.
“You have graduated from a
University with an enormous
reputation and your knowledge is
valuable… When I arrived the city
was prosperous but dirty. Then it
went through a tremendous trough
- recession and depression. It took
a long time to come out of that but
it now has areas like Millennium
Square and the Peace Gardens which
are civic designs that would grace
any European city.”
Alex Pettifer
The man behind some of
Sheffield’s most famous
regeneration projects was
honoured for his outstanding
contribution to higher
education and to the city of
Sheffield.
“In all my years of sitting on the
platform I never thought that I’d be
someone who walked across the stage
to collect a degree. Thanks to the
University for nominating me. It’s great
to be honoured by the people that you
have worked with.”

12
Review
Learning and teaching
Inspiring the
next generation
The University’s first ever Inspirational Teaching
Awards took place in December with a special
celebration event to mark their success.
Thousands of students
responded to a call last
summer to nominate the staff
they felt had the most positive impact
on their learning and experience at
the University.
More than 2,600 nominations for
1,000 members of staff were received.
A shortlist of 32 was chosen to receive
the inaugural awards, made up of
22 tutors, seven research project
supervisors and one non-teaching
staff member.
Opening the awards, Vice-Chancellor
Professor Philip Jones said: “I am very
proud to be involved in celebrating
with the winners this evening. All
of them have been identified for
their personal qualities and their
passion and commitment in their
work, whether that is in a teaching,
supervising or advising capacity.
“We do well to remember the
expertise, enthusiasm and devotion
shown by our staff towards the
students who are at the heart of the
University.
“The people gathered here this
evening epitomise what our
university is all about. Each of them
has inspired, motivated and engaged
students and they should be as proud
of themselves as we are of them.”
Here is the full list of those who
received awards:
Awards for Inspirational
Teaching
Tony Cowell • Philo Holland • John
Walton • Mark Edwards • Allen
Goodwin • Edwyn Anderton • Luke
Beardon • Anne Michael • Julia Myers
• Conor O’Callaghan • Michaela Brown
• Claire Craig • David Eddy
• Sue Franklin • Val Keating • Hilary
Pengelly • Claire Young • Mel Bull
• John McAuley • Daryl May • Chiara
Orefice • Phil Wibberley
• Tony Bennett
The Outstanding Award for
Student Support
Claire Rayner • Matt Howe
Inspirational Research/
Project Supervisor Awards
Rachel Abbott • Lisa Hopkins
• Ros Garrick • Martin Beer
• Elizabeth Uruchurtu
• Gareth Morgan • Anthony Rosie
“We do well to remember
the expertise, enthusiasm
and devotion shown by
our staff towards the
students who are at the
heart of the University.”
Professor Philip Jones,
Vice-Chancellor
Inspirational Teaching Awards
13
Review
Learning and teaching Inspirational Teaching Awards

14
Review Learning and teaching
New collection reveals
nation’s literary tastes
100 years ago
A
collection of books which
graced bookshelves in the
first half of 20th century
Britain now has pride of place at the
University, decades after they fell off
the cultural radar.
The Readership and Literacy
Cultures 1900-1950 Special Collection
celebrates authors and books which
have long since gone out of print and
are no longer regarded as popular or
influential.
The names of Warwick Deeping,
Patrick Hamilton and Florence
Barclay may be forgotten today
but they were all revered in the
years between the First and Second
World Wars. And now academics are
hoping to amass more books for the
collection so they can find out what
shaped the tastes and preferences of
readers in the early 20th century.
Professor Chris Hopkins, head of the
Humanities Research Centre, said
that novelists such as Deeping were
treated harshly at the time despite
selling hundreds of thousands of
copies of books such as Sorrell and
Son, and Two Black Sheep.
He said: “Snobbery in the literary
world is nothing new. George Orwell
was a fierce critic of Deeping and his
style of writing - but his works were
mass produced and mass consumed
by British audiences.
“The world has changed and our
tastes have moved on - so this
collection provides a fascinating
snapshot of our society and
relationships, when most people’s
cultural life was shaped by the books
they read.”
Dr Mary Grover, who has donated
books to the collection and is working
with a Sheffield reading group to
explore the archive, said many of the
books risk being pulped by libraries,
and launched an appeal for people to
donate them to the collection.
She said: “This kind of popular fiction
was never acquired by university
libraries and is not necessarily kept
in stock by public libraries once the
authors have gone out of fashion.
“But this reading material was
an important part of daily life
for many people – it entertained,
sustained, educated and gave varying
perspectives on the social, historical
and cultural issues of the day.
This collection of popular fiction is
only the second special collection
established by Sheffield Hallam. The
first was formed from the library of
the Sheffield School of Art after it was
damaged in the blitz in 1940, and has
had more material added since.
This collection has been put together
with the help of librarian Ann
Betterton, and members of the public
are welcome to visit the space on the
second floor of the Adsetts library to
read the books.
Dr Grover is looking for readers aged
70 and over to join the Reading
Sheffield project, which looks at
the reading habits of Sheffielders
between 1945 and 1965. Part of the
project involves going through the
new archive to map the tastes of
readers in the early part of the 20th
century. To find out more, call
0114 2630691.
“The world has
changed and
our tastes have
moved on - so this
collection provides
a fascinating
snapshot of
our society and
relationships, when
most people’s
cultural life was
shaped by the
books they read.”
Chris Hopkins
Remembering forgotten authors
15
Review
Learning and teaching Students’ app success
App inventors
navigate to
Downing Street
A
group of innovative Sheffield
students have impressed
the Prime Minister with
their revolutionary mobile phone
app which uses official Government
statistics to improve personal safety.
The talented team of computing
students from Sheffield Hallam and
the University of Sheffield visited
10 Downing Street after scooping
a national prize for their creative
invention. Their Safe Trip mobile
phone application uses Government
crime statistics, GPS location and
Google maps to plot the safest route
through a town or city.
The app was created as part of
the Silicon Valley Comes to the
UK (SVC2UK) competition, a notfor-profit
initiative whose aim is
to improve the environment for
entrepreneurship. The Sheffield
leg of the competition took place
at Sheffield Hallam in October and
gave student entrepreneurs the
opportunity to work with designers,
developers and marketers to design
and build a unique app for the
commercial market in just two days.
The event was supported by the
Creative and Digital Industries (CDI)
team from Sheffield City Region
Local Enterprise Partnership (LEP),
working with Sheffield Hallam and
the University of Sheffield.
In November, technical geniuses
Steve Briscoe from Sheffield Hallam
and University of Sheffield students
Luke Stringer, Sam Oakley and Mark
Dessain joined seven other teams at
one of the most famous addresses in
the world to receive their prestigious
award from Prime Minister David
Cameron.
Team leader Steve said: “I was so
shocked that we won the award and
were given the once in a lifetime
opportunity to visit 10 Downing
Street and actually meet the Prime
Minister. David Cameron certainly
helped to inspire us to achieve
careers in the IT industry.”
The group was also given the
opportunity to pitch their idea to
potential investors at the Silicon
Valley comes to Tech City event in
London and one team member has
the chance to travel to the Silicon
Valley and the South by South West
Festival (SXSW) in the United States
next year.
Chris Bates, senior lecturer in
computing at Sheffield Hallam,
said: “Everything we do at Sheffield
Hallam is focused on building real
world skills - from the teaching to the
placements.
“The SVC2UK competition gave our
students the chance to apply their
innovative thinking and learning to
a leading-edge, real world product.
The winning team have produced
an application that, although a
prototype, is a saleable product with
a real use.”
“Everything we do at Sheffield
Hallam is focused on building
real world skills - from the
teaching to the placements.”
Chris Bates, senior lecturer,
computing
Russian
partnerships
beginning to
blossom
As Russia prepares itself for a decade of hosting
major international sports events, including the
Winter Olympics and the World Cup, universities
there have been looking to the UK and Sheffield Hallam
in particular for guidance on how they can get involved in
the action.
Following the fantastic opportunities Sheffield Hallam
has provided for students to be involved in running major
sports events in the UK, a delegation of senior officials
from some of Russia’s top universities visited Sheffield
Hallam in November to hear more about the opportunities
for students.
They learned about the unique partnership that has
been developed with the London Organising Committee
of the Olympic and Paralympic Games (LOCOG), in which
students are able to volunteer to be part of the Press
Operations team Service at London 2012, if they study
media modules that the University and LOCOG have
created.
Officials were also able to discuss the potential for
internship programmes for British students in Russia and
vice versa, and other partnership opportunities.
Ekaterina Vinnikova, Executive Director, RMA, Moscow
State University of Management, said: “For us it’s very
important to be invited to such a trip because we are
developing a sport management department... In terms
of Olympics preparations it is important for us to see how
UK universities work with volunteer students, because we
are now in the same situation preparing for Sochi and are
designing special courses.”
At the end of November, a team from Sheffield
Hallam made its way over to Russia to attend a major
international forum in St Petersburg to look at solutions
to key challenges faced by the hospitality and tourism
industry in the build up to international sports events.
Head of Sport, Guy Masterman signed a Memorandum of
Understanding agreement with the Russian International
Olympic University during the trip, which forms the basis
of an official partnership.
He said: “There are lots of exciting opportunities for future
partnership working which will be beneficial for us, our
students and our colleagues in Russia. We have lots of
experience of providing opportunities for students to get
involved in the business side of major sporting events and
we are keen to share our knowledge and expertise with
colleagues from Russia, to help them play their part in the
exciting decade of sport that Russia is about to host.”

16
Review
People
The Olympic planner taking
inspiration from Sheffield
The woman behind many of the London 2012 Olympic venues, as
well as Sheffield’s regeneration, came to the University to share
her experiences at an ‘in conversation’ event.
Alison Nimmo, CBE, a key
figure in making the Olympics
happen, made a welcome
return to Sheffield at the end of
2011 to speak about her role in the
planning, design and development
of many of the key Olympic and
Paralympic venues, including the
award-winning velodrome.
She also spoke about the challenge
of redeveloping a huge postindustrial
area of east London into a
sustainable new piece of city fit for
the 21st Century.
“The first big challenge was to
remediate the polluted soil, clean up
six kilometres of rivers and create
a brand-new 100 hectare park,
reintroducing ecology and creating
a whole new infrastructure for the
Games and legacy,” she said.
Having played a significant part in
the regeneration of Manchester in the
late 1990s and Sheffield from 2000,
Alison talked fondly of her time in
the city as head of Sheffield One - the
Urban Regeneration Company tasked
with redeveloping the city centre.
The vision for this was, in her words,
to “breathe new life into the city’s
fantastic civic spaces and buildings.”
On returning to the city, Alison said:
“I feel very proud to have played a
role…Sheffield’s a very special city.
When I come back and visit now
it feels like a very different place
compared to the city I came to in
2000. But cities are very organic
things, they change and develop over
time, and the job of regenerating is
never finished.”
Alison has just finished her tenure as
director of design and regeneration
for the Olympic Delivery Authority
(ODA), to begin a new role as the Chief
Executive of The Crown Estate.
The event was held as part of
Forgotten Spaces 2011: Sheffield.
Planning for the Olympics
“When I come back
and visit now it feels
like a very different
place compared to
the city I came to
in 2000. But cities
are very organic
things, they change
and develop over
time, and the job
of regenerating is
never finished.”
Alison Nimmo
17
Review
Aregular for his local team,
City of Sheffield Water Polo
Club, Brian has refereed a
variety of competitions abroad this
year, ranging from European Club
Champions Cup matches to the World
Student Games in Shenzhen, China.
The former Scotland and GB Water
Polo goalkeeper qualified as a
referee for the sport in 1997, gaining
the certificate needed to officiate
international games in 1999. Since
then, he’s refereed numerous
international matches, including at
the Olympic Games in Beijing 2008
and the 2006 Commonwealth Games
in Australia.
This year, although there will be
many British officials in attendance,
Brian is the only British water polo
referee appointed to London 2012,
and he will officiate at a number of
games in the run-up to the Olympics,
including the test event
in May.
“I would like to think that I have been
chosen as I have performed well in
the matches I have refereed over
the last few years,” Brian explains.
“In every international match the
referee’s performance and decisions
People Planning for the Olympics
The Sheffield Hallam man
making waves at London 2012
Although he spends many of his days co-ordinating
funding for research in the University’s Enterprise
Centre, Brian Littlejohn is as much at home in the
water as he is in the office. For there’s one thing that
Brian is just as passionate about as knowledge transfer
partnerships – the sport of water polo.
are assessed by a member of the
governing body and you receive
feedback at the end of each match.”
The Fédération Internationale
de Natation (FINA) is the world
governing body for aquatic sports.
FINA choose the referees from
their list of qualified officials, with
one referee from each country
represented at the water polo
competition as well as a number of
‘neutral referees’.
“I was appointed to Beijing 2008 as
a neutral because the British team
had not qualified,” he said. “But this
time, with the British team already
securing their place as hosts, I have
been selected as the British referee.
“There are currently over 250 referees
on the FINA list - Britain has five
referees on that list. Only the referees
on that list are qualified to referee
world standard events like world
championships and Olympics - and
I’ve been on that list representing
Great Britain since 2001.”
He said: “The test event is where the
governing bodies get to see the new
water polo facilities in action during
a competition. It will comprise of
teams from Great Britain, the United
States, Australia and Hungary –
some of the best teams in the world.
“There will also be a number of
other European championships
and continental qualification
tournaments still to play - so there’s
a good chance that I’ll be travelling a
lot in the next year.”
And what are the chances of a medal
for GB Water Polo in London? In
Brian’s opinion, they have their work
cut out for them - but it won’t lessen
the magic of being a part the biggest
sporting event in the world.
“It will be difficult for the British
teams to get a medal, but with the
improvements that both the men’s
and the women’s teams have made
over the past two years they should
be very competitive, and who
knows, may be able to pull off some
surprising results.”
“The added thrill
that comes from
these games being
in London and
being able to
represent your
country once
again on
home soil is a
tremendous boost.”
Brian Littlejohn

18
Review
People
Visiting speakers
bring insight
and interest
We hosted several celebrity speakers as part of ‘Off the
Shelf’festival of reading and writing, plus we welcomed
a pioneering TV chef who passed on some valuable
advice to students.
Literary festival
brings wide range of
talent to University
The University has hosted a series of
events as part of this year’s Off the
Shelf festival of reading and writing.
Off the Shelf saw around 200 events
taking place across the city in a
variety of venues, and included
readings, debates, workshops, poetry,
storytelling, and much more.
The 2011 festival had a great line
up and at the University we played
host to talks with journalist Polly
Toynbee, marketing guru Sir John
Hegarty, and writer and broadcaster
Will Self.
Polly Toynbee, The Guardian
columnist and influential political
commentator gave a talk and took
questions from a sell-out crowd at the
University’s Pennine Theatre.
She said that despite revelations of
phone hacking, journalism was still a
distinguished profession.
She launched an attack on bankers
and described the Government’s
spending cuts as a “tombstone” for
the public sector.
Polly has won numerous awards for
journalism, scooping the coveted
columnist of the year award at the
British Press Awards in 2007.
Sir John Hegarty, the advertising
guru behind major campaigns for
Levi’s, Volkswagen and British
Airways was another of our guests
during the Off the Shelf festival. In
a talk about his career he said that
Universities should put their students
and digital media at the forefront of
their marketing plans.
He said: “It’s the people you produce
that act as a draw for future students.
What you can do with digital media
and do it very cost-effectively means
that it is a brilliant time in the world
to be in advertising.
“There are a number of media at
your disposal that can be used for
very little money to reach out to
potential students across the world in
a cost-effective way. What it needs of
course is imagination.”
Will Self, the acerbic writer and
former star of BBC TV’s Shooting
Stars was another of our guests
during the festival. He wowed the
audience with tales from his long
career as an award-winning writer,
author and broadcaster.
He also unveiled his latest book,
Walking to Hollywood, a collection of
non-fiction travel stories, written in
his trademark extravagant style. The
book was recently named as one The
Independent newspaper’s paperbacks
of the year.
TV chef serves up
advice
Top TV chef Brian Turner visited
the University for an ‘in conversation’
event and took time to meet
hospitality students and answer their
questions.
And he said chefs of the future should
be wary of their own ambition and
not over look basic cooking skills.
He said: “I wouldn’t want anyone to
be looking to earn a Michelin star by
the time they’re 20. It’s really about
understanding that now’s the time to
build really solid foundations.
“They may have to build on them
quicker than when we were young,
because the world has changed, but
don’t go too fast. You really have
to understand the fundamentals,
understand the business, know you
can cope with it all and then polish it,
rather than go straight to the top.”
At the ‘in conversation’ event Brian
talked about his long career, which
has spanned more than 50 years,
from his childhood spent helping in
his father’s transport café to opening
his own restaurant in Knightsbridge,
London.
He also talked about the television
career that has made him famous
nation-wide. He was awarded a
CBE for his services to catering in
2001 and was awarded an honorary
doctorate from the University
in 2008.
Clockwise from top left: Polly Toynbee,
Sir John Hegarty, Will Self, Brian Turner
Inspirational speakers
19
Review
As a business enterprise
management graduate, you’d
be forgiven for thinking
that Christopher Gowans had a
better chance than most in the 2011
Enterprise Challenge.
The competition, which rewards
graduates’ entrepreneurial skills
and business sense, has recently
got underway for the 12th year, and
previous winners have gone onto real
business success.
Christopher was presented with a
£5,000 prize at the Enterprise awards
dinner, which he will use to develop
his Let’s Go Mexicana food trailer
business, meaning he can introduce
more festival crowds to his spicy
salsas and tasty tortillas.
Christopher, originally from Stokeon-Trent,
said judges were impressed
with his business plan after he
identified a gap in the market for a
trailer selling Mexican food.
And he joked: “I haven’t been to
Mexico as yet but it’s definitely on my
to-do list!”
Previous winners of the Enterprise
Challenge include Nathan Bestwick,
who is on the verge of releasing his
salt and pepper shakers on to the
open market. A runner up in the 2010
competition, Lucy Nuttall, is also
using the University’s partnership
with Gripple to develop her Frontline
Forensics business.
Christopher’s Let’s Go Mexicana is
a towed Mexican food trailer, which
trades predominantly at music
festivals and other outdoor events.
It fuses the vast growth of Mexican
food and outdoor events to create an
exciting market opportunity.
Feature Enterprise Challenge
Enterprising entrepreneurs
with a bright future
Many businesses benefit from start-up support at our
Enterprise Centre, and as the 2012 Enterprise Challenge
competition gets underway, we look at the winners
from 2011.
By Laurie Harvey
He has created a vibrant working
environment in tune with the festival
atmosphere as part of its culture, but
also prides himself on a reputation
for high quality and a strong brand
image.
Organisers of this year’s Enterprise
Challenge say the competition
is more important than ever in
promoting students’ entrepreneurial
skills so they can succeed in a
competitive business environment.
Last year’s finalists all used the
University’s Enterprise Centre to
guide them through the process of
setting up in business.
Sheila Quairney, business and
enterprise manager, said: “Our annual
Enterprise Challenge competition
is a great way of stimulating and
supporting potential student and
graduate businesses and has been
the catalyst for many successful
business start-ups.”
The other finalists of the 2011
competition were
Belmont Baby – Jocelyn Hunter
A husband and wife partnership
have developed a range of innovative
products that make life easier for
parents and babies. The first two
products are a fruit holder for babyled
weaning and an easy-to-use pram
suit.
HB Dynamics – Helen Palfreyman
and Bernadette McAndrew
HB Dynamics is developing an
innovative software solution,
Skelebob, that will enable
businesses to manage effectively
work days lost to problems associated
with computer use, such as back,
neck and wrist pain, whilst also
improving their overall productivity.
Playfonics Recording Booth –
Ian McGinty
Playfonics is a software development
company that provides intuitive
and professional musical products.
Their first product is Recording
Booth, an internet cloud-based music
production service that enables
people without a musical or technical
background to make professionalstandard
music ready for publishing
online.
Rapid Sports – Andrew Thomas
and Scott Bradley
The company will primarily
manufacture and market high
quality sporting products for
canoeing such as kayaks, canoes and
paddles.
“Enterprise
Challenge is a great
way of stimulating
and supporting
potential student
and graduate
businesses and has
been the catalyst
for many successful
business start ups.”
Sheila Quairney
Idea 57

20
Review Feature
Design Futures
THE WORLD’S ONLY ORGANIC, VEGAN,
BOTTLE CONDITIONED, FAIRTRADE
GINGER PALE ALE
Taste Notes: Light and fresh with a hint of ginger and
citrus, the Ginger Pale Ale makes a delicious aperitif or
perfectly accompanies any spicy meal.
To enjoy Ginger Pale Ale at its best: Ginger Pale Ale is a
bottle conditioned beer. Connoisseurs prize such beer as it
continues to mature in the bottle and carbonates naturally.
Store the bottle upright in a cool environment for at least
24 hours. Carefully pour the beer into a glass and stop
when the yeast sediment reaches the neck of the bottle.
The Fairtrade Certification Mark is your independent guarantee
that the Fairtrade ingredients in this product have been
certified in accordance with international Fairtrade Standards.
www.info.fairtrade.net
www.littlevalleybrewery.co.uk
Little Valley Brewery, Turkey Lodge Farm, New Road, Cragg Vale,
Hebden Bridge, West Yorkshire. HX7 5TT Tel: 01422 883 888
info@littlevalleybrewery.co.uk
21
Review
Design Futures is Sheffield
Hallam’s in-house product
and packaging design
consultancy, and its staff have
spent much of 2011 helping small
businesses in Leeds, Hebden Bridge,
Doncaster, Sheffield, Dewsbury,
Bradford and Halifax to develop
packaging and branding solutions
- putting them on the supermarket
shelves and bringing awards success.
Creative director John Kirkby said:
“Our recent work has been a real
success story for Yorkshire. We’ve
been able to provide the expertise
to take local companies to the next
level, and in many cases, enable them
to compete on the national stage.
“It’s great to see companies from
across Yorkshire having the
confidence to re-think what they do
and for us to be part of their success
story but I’ll admit, it’s often left me
feeling hungry and thirsty.”
Toppings Pies, based in Doncaster,
were one of the first companies to
approach John’s team this summer.
The company supply pies to
supermarket delicatessen counters
and wanted to package them for the
first time.
Feature Design Futures
Design to make
your mouth water
Our in-house design consultancy service has been busy
supporting food and drink businesses across Yorkshire
with great results. We went along to find out more.
ORGANIC BOTTLE CONDITIONED
GINGER
PALE ALE
ORGANIC BOTTLE CONDITIONED
FRESH LIGHT AND
GENTLY GINGER
ALC 4.0% VOL
CRAGG VALE BITTER
BREWED IN YORKSHIRE
Little Valley Brewery sits high on the Pennine moorland
of Cragg Vale near to Hebden Bridge, West Yorkshire.
We brew an inspired range of beers, naturally refreshing
and full of good taste.
JOB
PANTONES: SPECIALS: FONTS USED:
OTHER INFORMATION
DESCRIPTION
Taste Notes: Cragg Vale Bitter is a rich, red-brown
All outlined
Cutter spec as
LITTLE VALLEY
coloured ale with a full and rounded supplied malty body.
BREWERY
Using Challenger and Goldings hops, this beer is crisp
500ml BOTTLE
LABEL
and fruity with a clean bitter finish.
GINGER PALE ALE
To enjoy Cragg Vale Bitter at its best: PLACED Cragg Vale IMAGERY: Bitter is a
none
bottle conditioned beer. Connoisseurs prize such beer as it
DATE: 06 / 09 / 11
continues to mature ORIGINATION in the SOFTWARE: bottle and Illustrator carbonates CS3 naturally.
Store the bottle upright in a cool environment for at least
24 hours. Carefully pour the beer into a glass and stop
when the yeast sediment reaches the neck of the bottle.
www.littlevalleybrewery.co.uk
Little Valley Brewery, Turkey Lodge Farm, New Road, Cragg Vale,
Hebden Bridge, West Yorkshire. HX7 5TT Tel: 01422 883 888
info@littlevalleybrewery.co.uk
By Laurie Harvey
JOB
DESCRIPTION
LITTLE VALLEY
BREWERY
500ml BOTTLE
LABEL
CRAGG VALE
BITTER
DATE: 06 / 09 / 11
NATURALLY BETTER BEER
Little Valley beers are brewed with 100% organic
agricultural ingredients. We carefully select only the
best, tastiest organic hops and malts, all brewed with
soft Yorkshire water sourced from high in the Pennines.
All you get to taste is a fine handcrafted beer that’s
naturally brewed to the highest standards.
Ingredients: Water, Barley Malt*, Fairtrade Cane
Sugar*, Yeast, Fairtrade Ginger*, Hops*.
Ingredients certified to international Fairtrade
standards: min. 24% (by dry weight)
*Denotes product of organic agriculture
2.0
UK
units
Alc. 4.0% Vol
500ml
GB-ORG-05
EU/non-EU
Agriculture
Allergens:
contains
Barley,
Gluten
Sisältää ohramallasta-
Innehåller kornmalt
Olut - Öl
ORGANIC BOTTLE CONDITIONED
CRAGG VALE
BITTER
PLEASE NOTE
SOIL ASSOCIATION LOGO
PRINTS 50% BLACK,
NOT SPECIAL SILVER
BOLD AND MALTY
ALC 4.2% VOL
BREWED IN YORKSHIRE
PANTONES: SPECIALS: FONTS USED:
All outlined
OTHER INFORMATION
Cutter spec as
supplied
PLACED IMAGERY:
none
ORIGINATION SOFTWARE: Illustrator CS3
NATURALLY BETTER BEER
Little Valley beers are brewed with 100% organic
agricultural ingredients. We carefully select only the
best, tastiest organic hops and malts, all brewed with
soft Yorkshire water sourced from high in the Pennines.
All you get to taste is a fine handcrafted beer that’s
naturally brewed to the highest standards.
Ingredients: Water, Barley Malt*, Allergens: contains
Wheat Malt*, Cane Sugar*, Yeast, Hops* Barley, Gluten,
*Denotes product of organic agriculture Wheat
2.1
UK
units
Alc. 4.2% Vol
500ml
GB-ORG-05 Sisältää ohra- ja vehnämallasta -
EU/non-EU Innehåller korn- och vetemalt
Agriculture
Olut - Öl
PLEASE NOTE
SOIL ASSOCIATION LOGO
PRINTS 50% BLACK,
NOT SPECIAL SILVER
And the packages - with a distinctive
new logo and purple packaging - are
now selling like hot pies.
Director Matthew Topping said:
“Design Futures helped us to realise
the potential of our boxed product
range and also helped us to redesign
our logo and bring Toppings Pie into
the 21st century. They gave us just
what we needed.”
Sheffield-based Fancie Cakes
approached the consultancy to solve
a dilemma – how to transport an
individual cupcake while shopping at
Meadowhall.
The Design Futures team conceived
a carry-case where the cake remains
on show, which has won a Starpak
award for its innovative design.
Amanda Perry from Fancie Cakes
said: “Design Futures used its creative
genius, experience in packaging
usability and extensive contacts to
create a solution which fitted both
the brief and budget. It was an utter
delight to work with the team and
meetings with them have definitely
been among the most fun I have
experienced. Their ongoing support
and interest in Fancie has just added
to the overall experience and I would
definitely use them in the future.”
Other companies that Design Futures
has worked with recently include:
Little Valley Brewery (Hebden
Bridge) – rebranded company
identity including redesigning labels
and pump-clips for a range of organic
real ales.
Curry Cuisine (Dewsbury) –
designed labels for spice-infused
dessert sauces, set to be sold in Asda.
Lottie Shaws (Elland) – designed
new packaging for their parkin and
biscuit ranges. The products have
now been nominated for a Deliciously
Yorkshire award.
Exquisite Handmade Cakes (Leeds)
– rebranded company and packaging
design stickers for a range of cake
products.
Dalesman Foods (Bradford) – new
logo, branding and packaging for
stuffing and sauce mixes - six new
products in a new Gordon Rhodes
range were launched in September
2011 at the Speciality and Fine Food
Fair in London, and retailers and
distributors began taking orders.
“Creating a brand that would
stand out in the market place
and represent our products
was key but we also needed a
practical packaging solution
that suits our production
capabilities and budget.”
James Rhodes, partner at the
Dalesman Group

22
Review
Research and business
Caffeine study
23
Review
Research and business Caffeine study
Faster, better
sharper, stronger
Caffeine combined with carbohydrate in a drink could
be used to help athletes’ skill and performance better
on the field, according to new research by Sheffield
Hallam sport nutrition expert Mayur Ranchordas.
Mayur, a senior lecturer and
performance nutritionist at
the University, carried out
studies on footballers using caffeine
and carbohydrates combined in a
drink. Along with improvements
in endurance caused by ingesting
carbohydrate, the athletes’ skill level
improved after taking caffeine and
carbohydrate together.
Mayur said: “There is already
plenty of research that shows that
caffeine and carbohydrate improve
endurance, but this study shows that
there is also a positive effect on skill
and performance.
“We carried out three different
soccer-specific match simulations
of 90 minutes each – two 45 minute
sessions – that tested agility,
dribbling, heading and kicking
accuracy.
The test was designed to mimic a
football game where the participants
had to carry out multiple repeated
sprints, dribble the ball around cones
and shoot accurately.
“We found that the combination of
carbohydrate and caffeine allowed
players to sustain higher work
intensity for the sprints, as well as
improving shooting accuracy and
dribbling during simulated soccer
activity.
“These findings suggest that, for
athletes competing in team sports
where endurance and skill are
important factors, ingesting a
carbohydrate and caffeine drink,
as opposed to just a carbohydrate
drink, may significantly enhance
performance. Our findings suggest
that soccer players should choose
a carbohydrate caffeine drink over
a carbohydrate drink to consume
before kick off and at half-time.”
Mayur presented his research at
the International Sports Science &
Sports Medicine Conference 2011.
The research received international
attention following Mayur’s work
with Sheffield Hallam’s press office
gaining significant media coverage in
Australia, China and the US, as well
as in the UK national media.
“We found that the
combination of
carbohydrate and
caffeine allowed
players to sustain
higher work
intensity for
the sprints”
Mayur Ranchordas

24
Review
Research and business
Collaborative design book
‘most beautiful in China’
Sheffield Hallam’s Art and
Design Research Centre have
worked with the China Central
Academy of Fine Arts (CAFA) on
a collaborative book to showcase
innovative and creative design at
both institutions.
The book, ‘Designing Impact!
Approaches to Applied Research’,
has now been named ‘Most Beautiful
Book in China’ by China’s General
Administration of Press and
Publications.
Sheffield Hallam’s Deputy Vice-
Chancellor, Cliff Allan, said: “We’re
delighted that the Designing Impact
book has been recognised in
this way.”
The book showcases examples of
design, such as the Cutting Edge
sculpture, a major piece of public
art in the centre of Sheffield. It
also includes advances in medical
prostheses, the designs for medals
for the 2008 Olympic Games in
Beijing and new variations of Chinese
traditional costumes.
The book will now be entered into
the 2012 World’s Most Beautiful
Book competition at the Leipzig book
exhibition in Germany.
The dual-language book
brings together the best
design and research
projects undertaken by
students, academics,
artists and designers at
China Central Academy
of Fine Arts and Sheffield
Hallam’s Art and Design
Research Centre.
78
Pt
Platinum
79
Au
Gold
Design collaboration
47
Ag
Silver
46
Pd
Palladium
What’s in
your stuff?
A
project looking at the rare and valuable materials
inside our everyday gadgets has given people
the chance to find out the real facts about their
precious and valuable contents.
The ‘What’s In My Stuff?’ field lab was set up in the
atrium of the main City Campus building, and invited
participants to disassemble mobile phones for themselves
to reveal the key elements that make them work.
With the help of the University’s scientists students
were able to discover that mobile phones contain over
40 chemical elements and hundreds of components,
including many rare and precious metals only found
in certain parts of the world, all needed to make these
everyday objects function.
“Many people knew that plastics and various metals are
in our phones, such as copper, aluminium and nickel, but
few people realised that there is platinum, silver, gold and
even palladium in there too,” explained Dr Hywel Jones,
from the Materials and Engineering Research Institute.
“These devices contain hundreds of components and
many valuable and rare materials, so this project is about
helping people to realise and understand this.”
Following the field lab, metalwork and jewellery lecturer
Maria Hanson will create a collection of contemporary
jewellery objects from the elements of the deconstructed
mobile phones, to be exhibited at the University in 2012.
‘What’s in my Stuff?’ is a collaboration between MERI
and the Art and Design Research Centre (ADRC). Further
information can be found at www.whatsinmystuff.org
25
Review
Facilities management
academics at Sheffield Hallam
are more used to advising
outside organisations about how to
re-imagine their workspaces - but
they have played an integral part in
the revamp of their own business
engagement centre.
The TSK Business Engagement
Centre, which opened for staff
at Sheffield Business School in
December, is the result of a revamp of
existing office space spearheaded by
the Centre for Facilities Management
Development (CFMD).
Working with Manchester-based
work place specialists TSK, the team
drew from its own research about
how companies can make better
use of space. This has lead to a more
motivated and engaged workforce
and the creation of the centre.
Professor If Price, one of the
academics behind the new-look
centre, said: “We are absolutely
certain that we have delivered a
smaller space that can accommodate
a wider range of business needs. It
sets the benchmark for the University
and its competitors to follow.”
The cramped warren of offices and
corridors has been replaced by open
office space, break-out areas, a new
business suite and an ideas lab.
Research and business Facilities management
Revamped building
takes care of business
The redesign has led to meeting
space capacity in Sheffield Business
School being doubled, while space
devoted to desks has been reduced by
25 per cent.
Professor Price continued: “The newlook
space has created a new kind of
environment for employees by doing
something very different with space.
Rather than a traditional approach,
this project has taken the business of
work as its main guiding principle.
“It creates a new identity for Sheffield
Business School without the need
for a new building. And it is a case of
practising what we preach in terms of
applying our own external research
to an internal University space.
“By acknowledging the need for
flexibility, the space is now more
energy efficient and more productive,
and can be used as an example of
best practise in higher education
facilities management.”
Robin Moore from TSK said its
workplace design consultants looked
at how employees communicate and
deliver their tasks, and then provided
an environment that empowered the
team to achieve their goals efficiently.
He said: “The new settings support
different styles of working and
are responsive to a range of needs
created by the modern business
environment. The TSK Business
Engagement Centre not only provides
a home for the executive and
administration, it is also the point of
contact for commercial organisations
who are seeking to adopt new
techniques and protocols as well as
the skills required to manage their
workplaces as effective business
tools.
“The aim of our collaboration is to
provide an opportunity to explore,
discover, innovate and deliver
competitive advantage. It brings
together academic innovation and
practical delivery for the first time.”
Adrian Hopgood, Pro-Vice Chancellor
of Sheffield Business School said:
“This is an exciting new space in
which staff, students and our clients
can interact and work together in
a physical representation of the
‘business school without walls’. The
centre is part of an ongoing journey
to provide high-quality space that
facilitates personal engagement
across Sheffield Business School.”
“This is an exciting
new space in which
staff, students and our
clients can interact
and work together in a
physical representation
of the ‘business school
without walls’.”
Adrian Hopgood

26
Review
Research and business
Design for older people
Older generation,
modern innovation
27
Review
Research and business Design for older people
People from Sheffield have been talking about their
experiences of ageing as part of a global research
project, that explores the role design plays in promoting
quality of life for older people.
Hundreds of Sheffield’s
older people attended
engagingdesign, an
exhibition at Sheffield Hallam
University held in November.
The research, funded by the British
Council under the Prime Minister’s
CONNECT programme, has brought
together groups of older people in
Sheffield and Taiwan, to draw on their
experiences and to actively involve
them in designing future services
and products to promote well-being
in older age.
The three-year project is
underpinned by designers from
Sheffield Hallam’s Lab 4 Living
who are designing new products,
environments, services and systems
to reflect the way elderly people feel
their care can be improved.
Paul Chamberlain, head of the
Art and Design Research Centre
at Sheffield Hallam, said: “Despite
Britain’s rapidly increasing older
population, we have found that older
people often feel shut off from having
a say on what can be done to make a
difference to their lives.
“It is important not only to have
this global discussion but to begin
a complementary design process to
make the mechanisms of care more
intuitive and less dictatorial so we
can properly reflect the status of our
older population.
“Participants have described the
opportunities and concerns that
ageing presents and have shared their
ideas in terms of the potential role
that design might play in creating a
better future for all generations.
“We have held a series of exhibitions
and workshops in locations from
the Taipei Underground to the
Building Centre in London and found
differences and similarities in the
way older people are treated in the
two countries.
“It is clear that more needs to be done
to empower older people to better
manage their own needs in their own
environments.
“Our work is based on the premise
that older people offer a valued asset
to families, communities and society
and we have actively sought ways to
tap into the strengths.”
Exhibits included items designed to
provoke discussion about ageing. The
show also featured videos of older
people from Taiwan and Sheffield
sharing their experiences of ageing as
well as objects and design concepts
developed through the research.
“Participants
have described
the opportunities
and concerns that
ageing presents and
have shared their
ideas in terms of
the potential role
that design might
play in creating a
better future for all
generations.”
Paul Chamberlain

28
A
professor who has spent
more than 27 years giving
graduates a successful start
to their career, and an associate who
has spearheaded an eco-friendly
collaboration between University
and business, have had their skills
acknowledged by the Right Hon
Vince Cable MP.
The Secretary of State for Business,
Innovation and Skills was the guest
of honour as Professor Graham
Cockerham and associate Simon
Pykett lifted gongs at a London
awards ceremony dedicated to
Knowledge Transfer Partnerships
between Universities and businesses.
The annual Knowledge Transfer
Partnership (KTP) Awards honour
and celebrate the country’s best
Knowledge Transfer Partnerships
and the ‘Business Leaders of
Tomorrow’. The awards recognise the
outstanding partnerships fostered
through the KTP programme, which
Review Feature Knowledge Transfer Partnerships
Leadership
of tomorrow
The University prides itself on great links
with local and regional businesses, so it
was great to see this recognised in the 2011
Knowledge Transfer Partnership awards.
By Laurie Harvey
supports partnerships between
businesses, academic institutions
and graduate associates.
Sheffield Hallam’s Knowledge
Transfer Partnership (KTP) Associate
Simon Pykett lifted the Business
Leader of Tomorrow award at the
Innovate11 awards, and Professor
Cockerham received a special
prize for a career at the University
spanning back to 1970.
Simon’s accolade was for his work
with Penny Hydraulics, based in
North Derbyshire, in which he led
a project to help the company clear
storage ponds in Sellafield of nuclear
waste.
His work has now led to a full-time
position in their team which he will
start in March 2012.
Simon, 25, was appointed as a project
manager in Penny Hydraulics’ newlyestablished
nuclear team through
its KTP association with Sheffield
Hallam, in which recent University
graduates get the opportunity to
work for one to three years with local
businesses to develop solutions and
manage issues with the support of
the University.
Over the past 16 months, Simon has
led projects to provide tailor-made
lifting applications within the nuclear
industry for the likes of Sellafield
Ltd, Magnox Ltd and Research Sites
Restoration Ltd (RSRL).
Simon has managed all aspects of
the projects, including feasibility
studies, design, risk assessment,
manufacture, inspection, testing
and quality documentation, as well
as securing new business for the
company and helping to expand its
nuclear operations.
Simon said: “I feel very privileged
to be awarded this prize. We’ve
certainly achieved a lot over the past
16 months, and I’m excited to see how
the nuclear side of Penny Hydraulics
is developing, with the help of
Sheffield Hallam.
29
Review
“Holding a position of such
responsibility so early on in my
career is very rewarding and I have
learnt so much in a short period of
time. KTP is a fantastic scheme in
which recent graduates are given
a chance to introduce significant
change within a business, and I
would certainly recommend the
position of KTP Associate to anyone.”
Professor Alan Smith, head of
business development at Sheffield
Hallam said: “Sheffield Hallam has
a terrific track record for excellence
in providing Knowledge Transfer
Partnerships. Simon has done
outstanding work during his time
with Penny Hydraulics and we are
very pleased and proud that he has
been given this prestigious award.”
Meanwhile, Professor Cockerham,
who first joined Sheffield Hallam
University in 1970 and took up
his current role in 1984, received
the Knowledge Transfer Award for
Academic Excellence 2011.
Feature Knowledge Transfer Partnerships
The award comes after a career in the
University’s engineering and design
department where he has helped
Science and Engineering graduates to
develop and implement work-based
projects with companies across the
country.
Graham’s expertise is in the
application of computer aided
engineering design and the
development and application of
industrial design methodologies.
One of the Knowledge Transfer
Partnerships (KTPs) that he has
recently worked with, involving
Joseph Rhodes Ltd of Wakefield, was
also a winner at the Innovate awards,
winning Best KTP Partnership for the
East region.
Graham has been directly involved
in developing and working on more
than 120 programmes during a
27-year period, of which more than
70% were graded outstanding or
excellent, working with companies
such as; Davy McKee, Gripple, Penny
Hydraulics, ACS Stainless Steels,
Ancon, Rotary Engineering, Aurora
Forgings and many others.
Graham said: “As a teacher of
engineering it was vital that I and
my colleagues were able to maintain
professional capability with
examples of good practice which also
enlivened classes; it was a bonus that
this could be achieved within the
context of bringing about strategic
change within regional and national
industrial organisations.”
On Graham’s achievement, Professor
Smith said: “Graham has established
excellent links with regional
companies and, as a result, been
influential in kick-starting the careers
of generations of Sheffield Hallam
graduates.
“His award for academic excellence
is richly deserved after a 40-year
career where he has remained at
the forefront of knowledge transfer
across the region.”
“As a teacher of
engineering it was
vital that I and my
colleagues were
able to maintain
professional
capability with
examples of good
practice which also
enlivened classes.”
Graham Cockerham

30
By Joe Field
A
record 15,000 people voted
this year for their favourite
restaurants, cafés and pubs,
in the fourth annual Eat Sheffield
Restaurant Awards, organised by
Sheffield Business School at Sheffield
Hallam.
The public voted for more than
300 restaurants, pubs and cafés in
the Sheffield region using the Eat
Sheffield website, social media polls
and voting cards in catering outlets.
The winners were announced at a
glittering awards ceremony at the St
Paul’s Mercure hotel, attended by the
cream of the city’s catering industry.
The Devonshire Arms, a modern
pub located in Middle Handley, took
the highly-prized ‘Eat Sheffield 2011
Restaurant of the Year’ title. Jill Swift,
owner of the Devonshire Arms, said:
“It’s been very hard work for us but
I’m absolutely elated to win - we’re all
very excited.
“Eat Sheffield is down to the public
vote and I’m a Sheffield girl, born in
Stannington. It’s so great to think that
this was voted for by people that I’ve
lived with all my life. I’m very proud, I
can’t believe it.
“We’ll carry on doing what we’ve
been doing because it works. We
produce good food, good quality, local
ingredients - there’s no different plan,
but we will aim to get better
and better.”
Review Feature
Eat Sheffield awards
Awards reveal the best
places to dine in Sheffield
Sheffield residents voted in their thousands for their
favourite foodie places in the Eat Sheffield awards.
Eat Sheffield promotes and
encourages a thriving and locally
distinctive food offering, raising the
profile of the restaurant sector and
promoting Sheffield’s reputation as
a progressive and exciting culinary
destination.
Speaking at the awards, Professor
Adrian Hopgood, Pro Vice-Chancellor
Dean of the Sheffield Business School,
said: “The whole food industry is such
a major industry, the commercial
life of Sheffield depends on it. The
Eat Sheffield initiative is growing
year on year and it’s developing huge
momentum. You can see that this is
massive for the city and particularly
for the people who have won.”
The Devonshire Arms also took the
award for ‘Favourite Gastro Pub’,
which was the most voted for of all
the categories, while the ‘Favourite
Traditional Pub’ category went to The
York in Broomhill. Ed Andrews of Our
Cow Molly was given the ‘Sheffield
Food Hero’ award, which recognises
champions of local produce, while
the Wig and Pen was crowned
‘Newcomer 2011’.
Eat Sheffield manager Niki Baker
said: “It’s a joy to celebrate the
fantastic food culture in Sheffield,
and without the hard work of the
restaurateurs and the support of the
public these awards wouldn’t happen,
so thank you to everyone who voted
or took part.”
According to Niki, discussions around
the 2012 awards are already
taking place.
“The Eat Sheffield Food awards are
definitely going to happen in 2012,”
she said, “with a few exciting changes
planned. We’d love to look at bringing
the award ceremony to Sheffield
Hallam to showcase the hospitality
expertise we have here.
“As the Eat Sheffield project evolves
we will continue to develop the award
categories, to be inclusive of the
food sectors that we champion and
support enabling us to embrace more
food businesses within the region.
“Furthermore with the Sheffield
Business School delivery of the 2011
Sheffield Food Festival in partnership
with City Centre Management &
Major Events, we’re considering
combining forces to make the festival
and the awards bigger and better.”
Here is the full list of the Eat Sheffield
Restaurant Awards 2011 winners:
• Favourite Café, sponsored by
Cafeology: Fusion Organic
• Favourite British, sponsored by
Bibendum: Silversmiths
• Favourite European, sponsored by
Le Gruyere: La Mama
• Favourite Italian, sponsored by ABP
Meats: Nonna’s
• Favourite Indian, sponsored by
Speedibake: Aagrah
• Favourite Asian Oriental, sponsored
by Glorious!: Hui Wei
• Favourite Gastro Pub, sponsored
by the Centre for Food Innovation
at Sheffield Hallam University:
Devonshire Arms
• Favourite Traditional Pub,
sponsored by Brownill Vickers:
The York
• Favourite Family Outing, sponsored
by Mercury Taxis: Endcliffe Park
Café
• Favourite Food Outlet, sponsored by
the Sheffield Telegraph:
Street Food Chef
• Sheffield Food Hero, sponsored by
Magic AM: Ed Andrews of Our Cow
Molly
• Newcomer 2011, sponsored by
Ultrasharp: Wig and Pen
• Green and Sustainable award,
sponsored by Sheffield Is My Planet:
Silversmiths
• Eat Sheffield 2011 Restaurant of the
Year, sponsored by Brownill Vickers:
Devonshire Arms
31
Review
Feature Brazil judo squad
Brazil judo squad
pins down training base
Sheffield Hallam will be home for the Brazil
judo squad in the run-up to the Olympics, and
they came along to get familiar with the city
before a World Cup event in Liverpool back
in September.
By Joe Field
Shef field Hallam’s Collegiate Campus had
a distinctly Latin flavour in September,
as Sheffield City Council, the University’s
sport department and Sport Hallam teamed up
to host the Brazilian judo squad for their first
pre-Olympic Games training camp in the city.
The Brazilian team, who currently have several
members ranked in the world top ten, have
selected Sheffield as their UK training base
ahead of the London 2012 Olympic Games. They
will return to the University in July for a twoweek
training camp.
The squad spent the week training at Collegiate
Campus, where they benefited from the
University’s iBoxer video capture system, which
allows coaches and athletes to analyse and
improve performance, define fight strategy and
gain a better understanding of their
opponents’ tactics.
The squad also worked with Sport Hallam
and British Judo on open sessions for British
athletes and Sheffield Hallam students. They
then headed to the GB World Cup in Liverpool,
where Daniel Hernandes won a gold medal and
David Moura won a bronze in the
heavyweight category.
Guy Masterman, head of sport at Sheffield
Hallam, said: “It is a tremendous honour to
have the Brazil judo team with us for their
preparations through to the 2012 Olympics.
“It is a testament to the facilities and sport
support systems we now have in place at
the University and our sport campus at EIS
Sheffield. It is especially pertinent for us as we
forge links with Brazil in its progress towards
hosting its own Olympics in 2016 and the FIFA
World Cup in 2014.
“Brazil is an exciting and welcome addition
to those nations hosting major international
sports events and I am sure they will gain from
their experience in Sheffield, London and
the UK.”
Ney Wilson, performance director of the
Brazilian judo squad, was grateful for the warm
welcome and felt it was a good sign for their
Olympic training at Sheffield Hallam next
year. He said: “Our visit to Sheffield was very
important for more detailed preparations for
London next year.
“We felt very welcome from all areas - the
Council, University and the hotel were all very
helpful, helping us find solutions to potential
future problems.
“This visit has been very positive, and I’d like
to say thank you for the way we have been
treated, in a very caring way, searching for
solutions to our needs together.”
The team was brought to Sheffield by a
partnership of organisations in the city, led by
Sheffield City Council. The relationship with
the team began through superstar footballer
Pelé, who visited the city in 2007 and was given
a letter to take back to the Brazilian Olympic
Committee.
Councillor Helen Mirfin-Boukouris, Sheffield
City Council’s Cabinet Member for Business,
Jobs and Growth, said: “Hosting training camps
like this is great for Sheffield, and I am delighted
to welcome the Brazilian judo team to the city. I
would like to say a huge thank you to everyone
involved in making this happen, and also to the
team themselves for choosing Sheffield.

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