6 | loGistiCs serviCes photo: drykorn
tailor-made faShion logiSticS t the start of April, the <strong>Geis</strong> <strong>Group</strong> brought the logistics facility in Kürnach near Würzburg into operation. One month later the first containers with Drykorn products arrived. Not only is the fashion label, which is based in Kitzingen in Bavaria, the first tenant in the new logistics facility, it is also a new customer for <strong>Geis</strong>. “We’re delighted that an international customer based in our region has opted for <strong>Geis</strong>”, says Henry Portisch, Site Manager at Kürnach. The new logistics terminal has a total area of 7,800 square metres and a clear height of 10.50 metres. It has a shelf area, flexibly-sized order picking and handling areas, as well as a block storage area. Nine loading and unloading bays are available as well as a ground-floor access bay. Drykorn goods are stored in an area measuring around 1,200 square metres with 2,500 lower shelf spaces. The fashion label occupies the “modern premium men and women” segment, i.e. higher-priced clothing for fashionable, discerning customers. Each delivery season <strong>Geis</strong> picks and packs around 140,000 articles, all of them flat packs. <strong>Geis</strong> employees take care of goods receipt, quality control, storage, packing, individual pricing for fashion store chains, and shipping for the fashion label. millimeTre-accuracy. The Drykorn containers delivered to Kürnach primarily originate in Europe, with some arriving from the Far East. <strong>Geis</strong> employees unload the boxed goods, take inventory and check the quality of the products. “Our employees measure, for example, whether sweater sizes correspond exactly with the specified dimensions”, explains Henry Portisch. They also attach price labels to the products, pack them as desired, and pick items for consignees throughout Europe and the world. Goods are distributed from the logistics terminal in Kürnach via parcel service providers. Drykorn has three own-brand shops in Berlin, which are run in conjunction with a local partner. Elsewhere its products are sold via high-class fashion retailers, boutiques and fashion houses – more than 1,000 in total loGistiCs serviCes | 7 Short collection cycles predominate in the fast-moving fashion world. The demand in textile logistics therefore is for flexibility and a strong customer focus – simply a matter of course for the <strong>Geis</strong> <strong>Group</strong>. Since May 2011, it has managed the entire logistics for international fashion label Drykorn from its new logistics centre in Kürnach. drykorn – from bavaria into the wide world founded in 1996, fashion label drykorn is based in kitzingen in mainfranken. corporate governance, administration, design, product management and logistics are all overseen from here. each year, drykorn introduces two ladies‘ and men‘s collections onto the market. The products are sold in over 1,000 shops worldwide, including in germany, austria, switzerland, italy, great britain, the usa, canada, australia, Japan and china. Certified drykorn quality: in the logistics Centre in Kürnach, <strong>Geis</strong> employees make sure that garment sizes match the specified dimensions in all four corners of the world. Since 2010 it has also had its own online store. The chemisTry is righT. From Drykorn’s point of view, there were several arguments in favour of the collaboration with <strong>Geis</strong>. “Right from the start the atmosphere was very positive”, says Gerrit Voss, Managing Director of Drykorn Modevertriebs GmbH & Co. “We noticed that <strong>Geis</strong> employees were always obliging and true to their word. A medium-sized, owner-managed logistics service provider from our region which is also very customer-oriented, innovation-driven and curious about the new is precisely the right partner for Drykorn.” —