Lifestyle 16 coverB ING .indd - Porcelanosa Albania

Luca di Montezemolo embodies as few people do the fi gure of the man
born for glory. His name comes from the old family title of the Marchese di Montezemolo, a prominent family to
which Andrea Cordero Lanza di Montezemolo, appointed cardinal in 2006, belongs too.
A born leader, brilliant in his speech and diplomatic in his manners, this OPPOSITE PAGE
man is the most emblematic figure in Ferrari and the FIAT Group, the largest Luca di Montezemolo’s
Text and photos: JM RUBIO.
Italian industrial corporation, even though he decided to leave its leadership
a few months ago.
Seeing this 62-year-old and Law graduate from Bologna heading several
projects at once has been a regular thing. After a brief career in the car races
figure in the foreground.
ABOVE An image of
Schumacher driving
a Formula One Ferrari in
France’s 1997 Grand Prix.
driving a Lancia rally car, and since he started working for Ferrari in 1973, he RIGHT Enzo Anselmo
FERRARI
has occupied high responsibility posts for almost his entire life, and not just
in the field of sports: Managing Director of the Scuderia in 1974, Director of
all the industrial group’s competition activities a year later and of the brand
Cinzano, and also of the advertising firm Itedi, of the first Italian racing yacht
in competing for the America’s Cup (the Azurra), and even of the Committee
that presided Italy’s 1990 Football World Cup – almost a Renaissance man,
able to engage in many activities, and efficiently in all of them.
A year after the death of the founder, Enzo Ferrari, he took over the
Presidency, and subsequently, also that of Maserati’s. He managed to set
Ferrari, founder of the
Scuderia and automobile
brand Ferrari.
26 The magnetism of an idea
the company of the Cavallino afloat again (in sales of street cars) – it had
been in the red – and brought the racing team, that was in full decline in
the grid, back to the path of victory, especially after he recruited young star
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