Lifestyle 16 coverB ING .indd - Porcelanosa Albania

III DESIGN CONTEST
INTERIOR DESIGN
FIRST INTERIOR DESIGN CONFERENCE AND AWARD
VALENCIA
7TH MAY 2010
ABOVE Part of the jury
– also lecturers in the
Conference – in the first
row, listen attentively to the
deliveries of their peers.
RIGHT (clockwise)
Fernando Salas during his
lecture The most natural
skin; Joan Lao delivering
his Design as a solution to
the creation of far-sighted
projects, and Fran Silvestre
explaining the development
of a project.
RIGHT Family photograph
in the City of Arts and
Sciences.
The First Porcelanosa Interior Design
Conference, held in the City of Arts and Sciences
in Valencia, was the occasion also chosen for the
award presentation of the Third Edition of the
Porcelanosa Design Contest. This forum for
debate was attended by around 400 people and
served as a meeting point for professionals from
the world of design and architecture of today
and tomorrow in order to analyse the situation
of the sector.
Thus, Fernando Salas surprised the public with
an analogy between natural stone and human
skin, and Isabel López, Vice-president of the FAD
[Foment de les Arts Decoratives] and renowned
interior designer, underlined the importance of
wood as an enveloping material that provides
atmospheres with warmth.
In turn, designer Joan Lao referred to the current situation of the market
and urged the industry “to focus on design”. He also evoked the time of
splendour that the sector once experienced – which, in his opinion, made the
companies grow lazy and lose “creative muscle”. As a solution, he proposed
the creation of design projects starting from well-defined concepts, and
he stressed the need for making the concept of luxury evolve towards an
approach more oriented to health, well-being and balance or harmony.
Finally, young architect Francisco Silvestre in his lecture Five Houses,
One Museum and One Chair made a tour through the different stages of
a project taking his own creations as examples. /
ABOVE The winners in
the Student category
accepting their award (they
were distinguished for their
project Nohgaku among the
123 projects entered in the
contest).
RIGHT The winners in
the Professional category
were presented their award
by Joan Lao (their project
River won against the 186
projects competing).
LEFT The City of Arts
and Sciences in Valencia
was the place chosen to
hold the First Porcelanosa
Interior Design Conference,
attended by around 400
people, where the awards
to the winners of the Third
Edition of the Porcelanosa
Design Contest were
delivered, too. This time,
the projects had to recreate
the interior of a loft-style
home featuring natural
products from L’Antic
Colonial, and, for the first
year, from some of the
Group’s other companies
that manufacture kitchen
and bathroom equipment,
such as Noken, Gamadecor
and Systempool.
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