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S1 (FriAM 1-65) - The Psychonomic Society

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Papers 66–71 Friday Afternoon<br />

SYMPOSIUM: Reuniting Motivation and Cognition:<br />

Motivational Factors in Learning and Performance<br />

Regency ABC, Friday Afternoon, 1:30–3:50<br />

Chaired by W. Todd Maddox and Arthur B. Markman<br />

University of Texas, Austin<br />

1:30–1:45 (66)<br />

Reuniting Motivation and Cognition: Motivational Factors in<br />

Learning and Performance. W. TODD MADDOX & ARTHUR B.<br />

MARKMAN, University of Texas, Austin—Psychology typically<br />

makes a conceptual distinction between motivation (processes that<br />

drive an individual to act) and cognition (processes by which information<br />

is processed). Despite the separation of these factors within<br />

psychology, there are good reasons to unify research on motivation<br />

and cognition. Because motivation drives action, there is no cognition<br />

in the absence of motivational influences. Furthermore, cognitive neuroscience<br />

and clinical neuropsychology suggest that the brain areas<br />

responsible for motivational influences are not anatomically or functionally<br />

separable from those responsible for information processing.<br />

<strong>The</strong> goal of this symposium is to present research that reunites research<br />

on motivation and cognition. Talks will address foundational<br />

issues about the structure of the motivational–cognition interface.<br />

This work explores the motivation–learning interface as well as the effects<br />

of motivation on expert performance (e.g., choking under pressure).<br />

<strong>The</strong> symposium concludes with a discussion that links the topics<br />

together and points out directions for future research.<br />

1:50–2:05 (67)<br />

Using Classification to Understand the Motivation–Cognition Interface.<br />

ARTHUR B. MARKMAN & W. TODD MADDOX, University<br />

of Texas, Austin—Our research explores the cognitive consequences<br />

of motivational incentives in the form of potential gains or losses that<br />

are contingent on overall task performance. <strong>The</strong> influence of incentives<br />

depends on whether local task feedback provides rewards or punishments.<br />

Using perceptual classification tasks, we demonstrate that<br />

gain incentives lead to more flexible use of explicit rules when the participants<br />

gain points in their feedback than when they lose points. Loss<br />

incentives lead to more flexible performance when participants lose<br />

points than when they gain points. This fit between global and local<br />

rewards is beneficial for performance for tasks that call for flexible<br />

rule use, but not for tasks that require implicit integration of information<br />

from multiple dimensions in a manner that is not easily verbalized.<br />

This work has implications for our understanding of stereotype<br />

threat, the cognitive neuroscience of learning and performance,<br />

and the cognitive deficits that arise with mental disorders.<br />

2:10–2:25 (68)<br />

Structural and Dynamic Elements in Means–Ends Relations: Multifinality<br />

Quest and the Range of Means to a Focal Goal. ARIE W.<br />

KRUGLANSKI & CATALINA KOPETZ, University of Maryland,<br />

College Park—This presentation introduces the concept of multifinality<br />

quest for means that while serving the current explicit (or focal)<br />

goal serve also other cognitively active objectives. <strong>The</strong> simultaneous<br />

presence of several goals is usually thought to introduce goal-conflict,<br />

implying the need to exercise goal choice. Such conflict may be<br />

avoided via “multifinal” means affording joint pursuit of the conflicting<br />

goals. Multifinal means typically constitute a subset of all the<br />

means to a focal goal one could consider. Accordingly, the activation<br />

of additional goals should narrow the set of acceptable means to a<br />

focal objective. Moreover, the quest for “multifinal” means should<br />

constrain the set of acceptable activities to ones that benefit the entire<br />

set of active goals. Our experiments demonstrate this phenomenon<br />

and identify its two moderators. One moderator concerns the feasibility<br />

of finding multifinal means given the nature of the activated<br />

goals (their relatedness). <strong>The</strong> second moderator concerns the individuals’<br />

commitment to the focal explicit goal, that tends to “crowd out”<br />

11<br />

the alternative goals. Both moderators liberate the means to the focal<br />

goal from constraints imposed by the alternative goals, hence increasing<br />

the set size of means generated to the focal goal.<br />

2:30–2:45 (69)<br />

Individual Differences in Motivation and <strong>The</strong>ir Effects on Cognitive<br />

Performance. ALAN PICKERING, University of London—A longestablished<br />

tradition in biologically based theories of personality is to<br />

propose that individuals differ in the functioning of basic motivational<br />

systems. In particular, individuals are thought to vary in the reactivity<br />

of the system dealing with appetitive motivation and approach behavior,<br />

while there is argued to be independent variation in another<br />

system dealing with aversive motivation and avoidance behavior. A<br />

control system (dealing with motivational conflicts) has also been proposed.<br />

Differing motivational contexts will engage these systems differentially<br />

and will thus alter the effects of personality on behavior.<br />

We show here also that neurocomputational models of learning under<br />

appetitive motivational contexts are very sensitive to interindividual<br />

differences in key parameter settings that might plausibly reflect biological<br />

variation underlying aspects of personality. We therefore argue<br />

that, when exploring motivational effects on cognition, one would improve<br />

understanding and increase statistical power if one considered<br />

personality variables. We illustrate these ideas further with behavioral<br />

findings from cognitive paradigms.<br />

2:50–3:05 (70)<br />

Motivation, Emotion, and Attention: A Dynamic Approach. ZHENG<br />

WANG, Ohio State University, & JEROME R. BUSEMEYER, Indiana<br />

University—Real time data were collected to measure the emotion, attention,<br />

and the channel choices that participants made while watching<br />

television. <strong>The</strong> hedonic valence and arousal levels of television<br />

content were manipulated. Continuous self-report of emotion, physiological<br />

responses (heart rate to measure attention, skin conductance<br />

to measure arousal, and facial EMG to measure hedonic valence), and<br />

channel-changing behavior were measured. <strong>The</strong> data were analyzed<br />

and interpreted using a state space model, where emotional television<br />

information was dynamic input that affected the latent motivational<br />

states, which in turn were reflected by the observational measures associated<br />

with them. Dynamics of the motivational states is described<br />

by a transition equation, and relationships between the latent motivational<br />

states and observational variables (heart rate, skin conductance<br />

level, zygomatic activity, corrugator activity, and self-reported<br />

arousal, negativity, and positivity) were identified. <strong>The</strong>se motivational<br />

variables then provide the inputs that drive a diffusion model of<br />

channel-changing behavior.<br />

3:10–3:25 (71)<br />

Performance Under Pressure: Insights Into Skill Failure and Success.<br />

SIAN L. BEILOCK, University of Chicago, & MARCI S. DECARO,<br />

Miami University—We explored how individual differences in working<br />

memory (WM) and consequential testing situations impact math<br />

problem-solving strategies and performance. Individuals performed<br />

multistep subtraction and division problems under low- or high-pressure<br />

conditions and reported their problem-solving strategies (Experiment 1).<br />

Under low pressure, the higher their WM, the better their math performance<br />

and the more likely they were to use computationally demanding<br />

algorithms (vs. simpler shortcuts) to solve the problems.<br />

Under pressure, higher WMs switched to simpler (and less efficacious)<br />

problem-solving strategies and their performance suffered. Experiment<br />

2 turned the tables, using a math task for which a simpler<br />

strategy was optimal. Now, under low pressure, the lower their WMs,<br />

the better their performance. And, under pressure, higher WMs’ performance<br />

increased by employing the simpler strategies used by lower<br />

WMs. WM availability influences how individuals approach math<br />

problems, with the nature of the task performed and the performance<br />

environment dictating skill success or failure.

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