Dongbu's Seven Business Segments Steel - Dongbu Group

Dongbu of the Future - Cutting Edge Technologies of Dongbu

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Mr. Junki Kim, Chairman
The energetic visionary entrepreneur, Mr. Junki Kim founded the forerunner of the Dongbu Group
as a 24 year old college sophomore.
His founding aspiration was to help enhance the economic future for the Korean people and
the country. The management philosophy has been based on: experienced talented people,
entrepreneurship, innovation, and customer satisfaction that exceeds expectations.
The founder’s unwavering belief: “The future belongs to the one who prepares oneself with
dreams and ideals” has fuelled his self-drive for continuous unrivalled challenges to meet
new goals. The monumental growth of Dongbu as a leading business conglomerate in Korea
during the last four short decades is truly a living testament to his life’s belief.
His ongoing challenges and tireless efforts to make Dongbu an “Excellent Global Company”,
by putting the emphasis on People, Entrepreneurship and Innovation, is going forward now and
will continue into the future.
Mr. Junki Kim
Chairman, CEO and Founder of The Dongbu Group

Our Vision
To be an “Excellent Global Company” overwhelmingly acclaimed
by the people we serve throughout the world as a global leader in all classes of
our businesses.
Our Mission
To provide superior quality products and outstanding services at
competitive prices for people around the world through commitment to
excellence.
Our three Initiatives
Globalization
Specialization
Higher Value Added Products
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Dongbu’s Monumental Growth
The Dongbu Group began in 1969 as a small company, Miryung Construction
Company, Ltd., founded by the visionary entrepreneur, Mr. Junki Kim, on a
start-up budget of only $25,000 with two employees. The company, during the
ensuing decade, has quickly grown into a leading construction firm in Korea,
boosted in part, by its enormously successful construction ventures in the
Middle East. By the late 1970s, Miryung Construction was well-capitalized with
funds and amassed pivotal resources, which enabled the company to lay down
a framework for what is the Dongbu Group today.
Since the 1980s, Dongbu has pursued a steady course of diversification and
expansion. Initially, the focus was primarily on Korea’s much needed core
industries: steel, fertilizer, construction, logistics, and finance. In time, Dongbu
aggressively expanded into high-tech industries and the global financial
services industry to reach out to the demands of the challenging global market
opportunities. Dongbu, thereby, positioned itself well for sustained growth in
these ever rapidly evolving and highly competitive businesses of the future. In an
attempt to preserve the global community for future generations, Dongbu
launched “green” strategies to become an environment friendly “green”
company, and implemented cutting edge “green” technologies throughout the
facilities wherever necessary.
Presently, Dongbu is a Korean global conglomerate corporation which
operates through seven business segments with 59 subsidiaries and 40,000
employees. Although Dongbu started nearly a half-century later than the other
leading contemporary competitors in Korea, the corporation ranked as one of
the top ten Korean conglomerates in 2000 based on a report by The Fair
Trade Commission of the Korean Government. Similarly, all the Dongbu
companies are commanding a top-tier presence in their respective fields of
industries in Korea. Dongbu is currently embarking on company-wide ambitious
strategic plans with a full thrust to be a global leader in all classes of its
businesses in the 2010s.

Assets and Revenues of Dongbu, 1969-2013
Assets
Revenues
(Unit: US$ 1 million)
0.1
0.09
18.7
13.5
162.2
799.9
201.9 875.3
2,094.3
2,044.8
4,040.6
8,871.6
7,051.3
15,045
10,049
36,853.9
20,023.5
30,000
1969 1975 1980 1985 1990 1995 2000 2005 2010 2013
(Estimate)
4,533
60,000
* Total Assets US$60 billion / Total Revenues US$30 billion
59 Subsidiaries / 60 Business Divisions / 40,000 Employees
*
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Steel Metal Chemical
Dongbu Steel Co., Ltd.
Dongbu Metal Co., Ltd.
Dongbu Special Steel Co., Ltd.
Dongbu Chemicals Co., Ltd.

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Agriculture Health Distribution
Dongbu Farm Hannong Co., Ltd.
Dongbu Farm Hungnong Co., Ltd.
Dongbu Farm Biotec Co., Ltd.
Dongbu Farm Ceres Co., Ltd.
Dongbu Farm Co., Ltd.
Dongbu Farm Fresh Produce Co., Ltd.
Dongbu Farm Gaya Co., Ltd.

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IT Electronics
Dongbu HiTek Co., Ltd.
Dongbu Robotics Co., Ltd.
Dongbu Lightec Co., Ltd.
Dongbu LED Co., Ltd.
Dongbu CNI Co., Ltd.
Dongbu Electronic Materials Co., Ltd.

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Construction Energy
Real Estate Development
Dongbu Corporation
Dongbu Engineering Co., Ltd.
Dongbu Power Corporation
Dongbu World Co., Ltd.

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Logistics Passenger Transport Contents
Dongbu Express Co., Ltd.
Dongbu Passenger Services Co., Ltd.
Dongbu Parcel Services Co., Ltd.
Dongbu Inc.

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Insurance Securities Banking
Dongbu Insurance Co., Ltd.
Dongbu Life Insurance Co., Ltd.
Dongbu Securities Co., Ltd.
Dongbu Asset Management Co., Ltd.
Dongbu Savings Bank Co., Ltd.
Dongbu Capital Co., Ltd.

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Corporate Social Responsibility
Dongbu Cultural Foundation
Dong-gok Social Philanthropic Foundation
Dongbu Promy Professional Basketball Team