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No 3 July 2005<br />

For professionals in shipping, transport and logistics<br />

The Subcontinent<br />

– Accelerating


2 Editorial<br />

Subcontinental Contradictions…<br />

The Indian Subcontinent: it’s a phrase that<br />

reveals and conceals – one part defi nition<br />

and two parts deception.<br />

The Oxford English Dictionary defi nes<br />

the word subcontinent as “a large land mass<br />

smaller than a continent”. So much for the<br />

defi nition; the deception lies deeper, hid-<br />

den more in the character of the land and<br />

its people.<br />

The Subcontinent contains the world’s<br />

tallest peaks, harsh wastelands, temperate<br />

climes and tropical forests. You can fi nd<br />

heart-breaking poverty and incredible<br />

riches side-by-side; lose yourself in a sea<br />

of humanity in Delhi or Karachi, or stand<br />

in the middle of Rajastan with no sign of<br />

life for miles around.<br />

Diversity of land and of people: India<br />

alone recognises 22 offi cial languages and<br />

845 dialects. It is a land of ancient faiths<br />

that either embrace or ignore the trim-<br />

mings of modernity. It is a high-tech/low-<br />

tech region, a place where the ox cart and<br />

the satellite share equal billing, where the<br />

power of technology and the power of<br />

prayer are both celebrated.<br />

Dictated<br />

For more than twenty years <strong>GAC</strong> has<br />

been part of this rich mixture, growing<br />

and changing as the times have dictated. In<br />

the pages that follow, you will read about<br />

what we are up to in India, Pakistan and Sri<br />

Lanka and glimpse the range of activities<br />

we have developed in this fascinating – and<br />

sometimes frustrating – region.<br />

Its very diversity has a habit of creating<br />

challenges, either natural or man-made. At<br />

<strong>GAC</strong> we have a tradition of overcoming<br />

the odds.<br />

A case in point is the way our Sri Lanka<br />

team responded to the December 2004<br />

tsunami (page 10). Another is the way<br />

we are managing the infrastructure chal-<br />

lenges of the transit trade into Afghanistan<br />

(page 12).<br />

You…<br />

Both in the Subcontinent and around the<br />

world, we are nothing without you – our<br />

customers. We have given concrete rec-<br />

ognition to your importance through our<br />

commitment to Customer Relationship<br />

Management (CRM). CRM puts you at<br />

the centre of everything we do. You will<br />

meet our CRM team on page 20.<br />

Lars Peter<br />

Heisselberg,<br />

Editor<br />

larspeter.heisselberg@gacworld.com


14<br />

China – World Factory<br />

and a New Consumer<br />

Power<br />

<strong>GAC</strong>s' Capt. Bi Yu Ping at the Connecticut<br />

Maritime Association (CMA) annual<br />

shipping conference<br />

Editorial information<br />

Editor: Lars Peter Heisselberg,<br />

Gulf Agency Company Ltd,<br />

Jebel Ali, Dubai, United Arab Emirates<br />

Production: Anna Rydén Produktion AB,<br />

Stockholm, Sweden<br />

Correspondence to: Amanda Millen,<br />

TBWA\Athens, 1 Flias Street,<br />

GR-151 22 MAROUSSI, Greece.<br />

Tel +30-210-812 5400,<br />

Fax +30-210-812 5480<br />

E-mail amanda.millen@tbwa.gr<br />

Information quoted in this publication has been<br />

obtained from several sources. Whilst every care<br />

has been taken to ensure that details are correct,<br />

<strong>GAC</strong> cannot provide any guarantees thereof.<br />

Material in this publication may be freely<br />

quoted, provided the source is clearly identified.<br />

Cover photo: Pressens Bild<br />

Contacting <strong>GAC</strong><br />

Want the contact details for a <strong>GAC</strong> offi ce or<br />

staff member? Go to the Direct ory section of:<br />

www.gacworld.com<br />

4<br />

South Asian<br />

<strong>Juggernaut</strong><br />

An Indian Subcontinent brief<br />

<strong>GAC</strong> World No. 3, 2005<br />

10<br />

Galle – Recovering<br />

from the Tsunami<br />

After monster waves smashed through the<br />

port on December 26 last year, an intense<br />

salvage operation followed for <strong>GAC</strong>’s Sri<br />

Lankan Ship Supply Service.<br />

Editorial: Subcontinental Contradictions… Page 2<br />

The Indian Subcontinent –<br />

South Asian <strong>Juggernaut</strong> Pages 4 – 9<br />

First Person Report from Sri Lanka: Recovering from the Tsunami Page 10<br />

Insight: Transit Trade to Rebuild Aghanistan Page 12<br />

News Beat Page 14<br />

<strong>GAC</strong> Spotlights China at CMA Page 14<br />

<strong>GAC</strong> Wrap Pages 16 –18<br />

My Town: Sherine Sherif's guide to Cairo Page 19<br />

Wherever You Go: <strong>GAC</strong>'s global Customer Relationship Management team Page 20


4 Hub Agency Services<br />

The Indian Subcontinent:<br />

South Asian<br />

<strong>Juggernaut</strong><br />

‘<strong>Juggernaut</strong>’ is one of the names of the Hindu god Krishna, a Sanskrit word<br />

meaning, ‘Lord of the World’. It also describes an unstoppable force. It is<br />

thus a completely appropriate term for the economic and social progress<br />

being made in recent times in the Indian subcontinent.<br />

From the peaks of the Himalayas to the<br />

tropical tip of Sri Lanka, the subcontinent<br />

encompasses more than 1.4 billion people<br />

and almost every extreme of climate and<br />

terrain.<br />

This vast area stretching from the Afghan<br />

frontier to Burma was subject to foreign rule<br />

from the early 1800s until the demise of the<br />

British Raj in 1947.<br />

Since the late 1980s, when India, Pakistan<br />

and Sri Lanka began to open up to economic<br />

reform and foreign investment, a burgeoning<br />

middle class has developed, prompting a rise<br />

in domestic demand. Great strides have also<br />

been made in a number of fi elds – including<br />

IT – and many native-born professionals are<br />

now returning home to contribute to and<br />

take advantage of these developments.<br />

Progress<br />

Today, the countries that make up the sub-<br />

continent have established their own place<br />

on the international stage, both commer-<br />

cially and politically.<br />

And despite various disputes, the sub-<br />

continent’s main players – India, Pakistan<br />

and Sri Lanka – are making steady progress,<br />

says <strong>GAC</strong>’s Regional Director Christer<br />

Sjödoff.<br />

More than ever, the development focus<br />

is on transport infrastructure to help main-<br />

tain current growth rates. This has helped<br />

improve the means of getting goods to a vast<br />

and increasingly sophisticated consumer<br />

market and also boosted the region’s trade<br />

and tourism.<br />

Growth potential<br />

“After China, the Indian subcontinent is per-<br />

haps the area that offers the greatest poten-<br />

tial for international trade growth – both<br />

for imports to the domestic market and as<br />

an export centre for goods destined for the<br />

rest of the world,” says Christer.<br />

“The opportunities it presents have not been<br />

wasted on the international trade commu-<br />

nity, and we are seeing steady growth in<br />

every sector as a result.”<br />

Demand-driven<br />

<strong>GAC</strong> has long been established in the Indian<br />

subcontinent, and today has extensive offi ce<br />

networks throughout India, Pakistan and Sri<br />

Lanka. Elsewhere, it works with sub-agents<br />

to provide a broad range of shipping and<br />

logistics solutions.<br />

Customer demand has always been the<br />

major driving force. Today, the traditional<br />

shipping agency services that formed the<br />

backbone of <strong>GAC</strong>’s activities in the region<br />

are being joined by a range of new services<br />

including third part logistics, freight, bun-<br />

ker supplies and marine services.<br />

“Logistics offi ces are being opened through-<br />

out the region to accommodate the grow ing<br />

domestic consumer market and in creasing


international trade in a wide range of com-<br />

modities,” says Christer.<br />

“As a leading provider of shipping, logistics<br />

and marine services and solutions in the Indian<br />

Subcontinent, <strong>GAC</strong> is constantly looking for<br />

new ways to enhance its portfolio to better<br />

serve its many clients in the region.”<br />

Human Resource<br />

Within the region’s massive population is a large<br />

pool of educated and skilled professionals - a<br />

driving force behind its development.<br />

<strong>GAC</strong> takes advantage of that resource, com-<br />

bining local and expatriot talent to offer the<br />

best of both worlds. And many professionals<br />

from the region can be found in <strong>GAC</strong> offi ces<br />

worldwide.<br />

Photo: Pressens Bild<br />

Christer adds: “Currently, we have about<br />

1,000 <strong>GAC</strong> professionals working in India,<br />

Pakistan and Sri Lanka. That fi gure will rise as<br />

new offi ces and services are added in response to<br />

the demands of the region’s diverse markets.”<br />

The Indian Subcontinent<br />

Regional Agreement<br />

to Boost Free Trade<br />

In January last year, the South Asia Free Trade Agreement (SAFTA)<br />

was signed at the 12th South Asian Association for Regional<br />

Cooperation (SAARC) summit at Islamabad. This created the framework<br />

for a free trade zone covering 1.4 billion people in India,<br />

Pakistan, Nepal, Sri Lanka, Bangladesh, Bhutan and the Maldives.<br />

The SAFTA agreement will introduce zero customs<br />

duty on trade in practically all products<br />

within the region by the end of 2012.<br />

It is intended that the SAARC Preferential<br />

Trading Arrangement (SAPTA), which provides<br />

for concessional duty on sub-continent trade,<br />

will make way for SAFTA at the beginning of<br />

2006. The new agreement will become opera-<br />

Bangladesh<br />

Bangladesh came into existence when Bengali<br />

East Pakistan separated from West Pakistan in<br />

1971. It is located between India and Burma,<br />

bordering the Bay of Bengal. Natural hazards<br />

include frequent droughts and cyclones.<br />

Total area: 144,000 square kilometres<br />

Coastline: 580 kilometres<br />

Population: 44,319,628<br />

Main exports: Garments, jute & jute goods,<br />

leather, frozen fi sh & seafood.<br />

Main imports: Machinery & equipment,<br />

chemicals, iron and steel,<br />

textiles, foodstuffs,<br />

petroleum products, cement.<br />

Ports & harbours: Chittagong, Dhaka, Mongla<br />

Port, Narayanganj<br />

The Maldives<br />

This low-lying group of atolls south-southwest<br />

of India in the Indian Ocean was among<br />

the nations to be hit by the December 2004<br />

tsunami. Tourism in the Maldives’ largest<br />

industry, representing more than 60% of<br />

foreign exchange receipts and over 90% of<br />

government tax revenue.<br />

Total area: 300 square kilometres<br />

Coastline: 644 kilometres<br />

Population: 349,106<br />

Main exports: Fish, clothing.<br />

Main imports: Petroleum products, ships,<br />

foodstuffs, textiles, clothing,<br />

intermediate and capital<br />

goods.<br />

Ports & harbours: Gan, Male.<br />

Nepal<br />

Nepal is a mountain kingdom in the<br />

Himala yas, bordering China and India.<br />

It contains eight of the world’s highest<br />

peaks including Mount Everest.<br />

Total area: 140,800 square kilometres<br />

Population: 27,676,547<br />

Main exports: Carpets, clothing, leather<br />

goods, jute goods, grain.<br />

Main imports: Gold, machinery &<br />

equipment, petroleum<br />

products, fertilizer.<br />

5<br />

tional after ratifi cation by the governments of<br />

all seven signatory nations.<br />

Under SAFTA, the subcontinent’s three<br />

main developing countries – India, Pakistan<br />

and Sri Lanka – will be required to bring duties<br />

down to 20% in the fi rst phase of the two year<br />

period ending in 2007. In the fi nal phase ending<br />

in 2012, that duty will be reduced to zero<br />

in a series of annual cuts.<br />

Bhutan<br />

This landlocked country is strategically<br />

located between China and India and<br />

controls several key Himalayan mountain<br />

passes. Its name means “Land of the<br />

Thunder Dragon” and is derived from violent<br />

storms in the Himalayas.<br />

Total area: 47,000 square kilometres<br />

Population: 2,232,291<br />

Main exports: Electricity (to India),<br />

cardamom, gypsum, timber,<br />

handicrafts, cement, fruit,<br />

precious stones, spices.<br />

Main imports: Fuel & lubricants, grain,<br />

machinery & parts, vehicles,<br />

fabrics, rice.<br />

Enquiries concerning Bangladesh, Bhutan,<br />

the Maldives and Nepal should be directed<br />

to <strong>GAC</strong>’s Asia Pacifi c/Indian Subcontinent<br />

Regional Offi ce in Singapore at<br />

christer.sjodoff@gacworld.com<br />

Read on for more about the region’s<br />

major players – India, Pakistan and Sri Lanka. >


6 The Indian Subcontinent<br />

India:<br />

Big Country, Big Market<br />

– Bigger Potential<br />

Photo: Pressens Bild


India’s economy is the fourth largest in the world and growing fast.<br />

It is worth USD 600 billion and is set to have a huge impact on global<br />

trade. Exports have clocked up annual growth of more than 15% in the<br />

past two years, industrial output growth is estimated at 7 – 9%, and the<br />

services sector has expanded by 8% in the past year.<br />

Trade liberalisation, greater competition,<br />

freer foreign investment policies and an<br />

ambitious trade policy which aims to<br />

double India’s share of global merchandise<br />

trade by 2009, have secured Indian manu-<br />

facturers an expanding slice of global mar-<br />

kets. It is, in short, a promising economy<br />

backed by a skilled workforce.<br />

Low cost country<br />

‘Made in India’ could become the next big<br />

export success story, as the trend to man-<br />

ufacture and source products in low cost<br />

countries gathers momentum, particularly<br />

in skill-intensive industries where India<br />

has a competitive advantage.<br />

Multinational manufacturers of auto-<br />

mobiles, phamaceuticals and capital<br />

goods were among the fi rst to recognise<br />

this opportunity and have set up bases in<br />

India, lighting a beacon that looks set to<br />

draw in other commercial sectors.<br />

So, it is no surprise that India is the<br />

fourth largest oil consumer in the Asia-<br />

Pacifi c region. Since it began deregulat-<br />

ing its oil and gas markets, consumption<br />

has doubled and further growth is anti-<br />

cipated.<br />

Celebrated<br />

<strong>GAC</strong> India recently celebrated 20 years<br />

of doing business in this key market. From<br />

one offi ce in the port of Cochin, the com-<br />

pany has built a network of offi ces to<br />

provide shipping and logistics services<br />

covering all major ports and key logistics<br />

locations. It now employs more than 250<br />

people. More offi ces are planned.<br />

Port coverage<br />

With such an extensive network in place<br />

<strong>GAC</strong> India expects to handle 1,000 port<br />

calls by the end of 2005.<br />

In response to the growth of the coun-<br />

try’s oil and gas sector, the company has<br />

opened an offi ce in Hazira to handle Shell’s<br />

shipments.<br />

On the liner front, <strong>GAC</strong> India has long<br />

focused on delivering agency services for<br />

container line Principals and break bulk<br />

liner operators, and has full liner teams in<br />

place in Mumbai, Delhi, Kolkata, Chennai<br />

and Cochin.<br />

Other projects include the planned intro-<br />

duction of bunkering services, a new con-<br />

tainer yard, and expansion of the <strong>GAC</strong> glo-<br />

bal network of P&I Club Representatives.<br />

Logistics unleashed<br />

Another expanding area is logistics.<br />

“We are currently extending services<br />

with new bases at Delhi, Kolkata, Tuticorin,<br />

Tirupur and Bangalore and more to follow<br />

in the coming months,” says <strong>GAC</strong> India’s<br />

Managing Director Paul Haegeman. “We<br />

are also looking into introducing logistic<br />

services in other places where we have pre-<br />

viously focused on shipping.<br />

The Indian Subcontinent<br />

7<br />

“By offering an integrated portfolio of ship-<br />

ping and logistics services, we provide a<br />

more comprehensive and well-rounded<br />

service to our many varied clients through-<br />

out the country.”<br />

This year brings a number of new<br />

logistics products including the launch<br />

of <strong>GAC</strong>Sure (<strong>GAC</strong>’s tailor-made insur-<br />

ance initiative), <strong>GAC</strong>’s own Clearing and<br />

Forwarding operation, IATA-approved<br />

services, and International Moving.<br />

And there will be further expansion<br />

and penetration of new markets. Weekly<br />

consolidations to New York, UK and Eu-<br />

rope are now under active consideration.<br />

New investment<br />

– Old Advantage<br />

Paul Haegeman says the plans for the future<br />

show how seriously <strong>GAC</strong> takes the oppor-<br />

tunities offered by the Indian market.<br />

“New investment is being made in<br />

personnel, training and marketing to<br />

secure the expertise to provide top-<br />

notch services and achieve a high profi le<br />

as a major player on the Indian scene,” he<br />

says. ”<strong>GAC</strong> has the advantage of being<br />

resident in India for a long time. We<br />

came here when things were quiet and<br />

we’ve built our services in step with the<br />

changes and growth patterns around us.<br />

We know this country and we know how<br />

to serve the needs of people wanting to do<br />

business here.”


8 The Indian Subcontinent<br />

Pakistan:<br />

Lion about to Roar<br />

Strong fundamentals coupled with international support are trans-<br />

forming Pakistan into a modern and progressive economy.<br />

Figures for 1999-2004 show reductions<br />

in fi scal defi cit, expenditure and foreign<br />

debt. Earnings, foreign exchange reserves,<br />

exports and revenue collection have all<br />

increased.<br />

Economists now view Pakistan as a<br />

strong, vibrant economy, and foresee<br />

average annual growth rate of 7-8% over<br />

the next decade. Agriculture, small and<br />

medium-sized enterprises, housing and<br />

construction, oil and gas, IT, tourism and<br />

telecommunications have all been identi-<br />

fi ed as areas pivotal to that growth.<br />

From 2 to 365+<br />

When <strong>GAC</strong> started in Pakistan two dec-<br />

ades ago, it had just seven staff at its<br />

Karachi offi ce and handled two ships in<br />

its fi rst year.<br />

The company is now Pakistan’s leading<br />

shipping enterprise, handling more than<br />

365 calls per year at Karachi, Port Qasim,<br />

Gadani and Gwadar, and employs more<br />

than 600 people.<br />

It is also expanding as a logistics provider,<br />

drawing on the <strong>GAC</strong> Group’s internation-<br />

ally recognised expertise in the fi eld.<br />

Container handling – in port and beyond<br />

– represents an important area of activity,<br />

with 20% growth witnessed in recent years<br />

and an annual throughput of about 1.3 mil-<br />

lion TEUs. <strong>GAC</strong> Pakistan is a leading player,<br />

and represents some of the world’s leading<br />

container lines. In response to increasing<br />

demand the company has opened offi ces<br />

at fi ve inland locations.<br />

Central Asia<br />

<strong>GAC</strong> Pakistan is playing a leading role<br />

in the development of the new port of<br />

Gwadar in the south-west of the country,<br />

to facilitate transit trade to Afghanistan<br />

and other land-locked Central Asia states<br />

(see Insight on page 12).<br />

<strong>GAC</strong> has handled shipments of con-<br />

struction materials and an oil drilling rig<br />

operating off Gwadar port and is devel-<br />

oping prospects for transit trade once the<br />

port’s second phase is ready to start full<br />

operations in 2007.<br />

Integrated – extensive<br />

<strong>GAC</strong> Pakistan seamlessly links its shipping<br />

services to a wide array of logistics serv-<br />

ices through a network of offi ces at loca-<br />

tions including Karachi, Lahore, Faislabad,<br />

Islamabad, Multan and Sialkot. More loca-<br />

tions are likely to be added.<br />

This combination of shipping and<br />

logistics services gives a total solution<br />

to Principals’ transportation challenges,<br />

both in the domestic market and for tran-<br />

sit cargo to and from Central Asia. It also<br />

plays an important role in supporting<br />

Principals involved in offshore operations<br />

such as oil exploration.<br />

Investing in future<br />

Capt. Javed Iqbal, Director, Shipping<br />

Services in <strong>GAC</strong> Pakistan, says the Gwadar<br />

Port project and positive developments in<br />

Pakistan-India relations, will deliver mas-<br />

sive boosts to trade in the country.<br />

“These represent signifi cant opportu-<br />

nities, and <strong>GAC</strong> Pakistan will invest con-<br />

siderably in the country’s future,” he says.<br />

“Not least, we will continue expanding our<br />

role in Gwadar and the rollout of our logis-<br />

tics network to meet all the demands of<br />

our Principals as Pakistan trade grows.”<br />

Al-Hamd International<br />

Container Terminal<br />

Since 2001, <strong>GAC</strong> Pakistan has been<br />

run ning the Al-Hamd International<br />

Con tainer Terminal (AICT) near<br />

Karachi port, in a joint venture with<br />

local partners.<br />

Photo: Pressens Bild<br />

The terminal, an 18 acre Container Yard<br />

including a 3,000sqm CFS (Container<br />

Freight Station), handles 4,000 TEUs per<br />

month, a fi gure that will increase as the<br />

economy grows.<br />

AICT acts as a hub for FCL (Full Container<br />

Load) containers arriving from Port<br />

Qasim. Every day well over 100 con tainers<br />

arrive for onward delivery to im porters.<br />

Plans are being laid for the launch of a<br />

consolidation service for export cargo containers<br />

and the introduction of a complete<br />

third party logistics services.


It is small in size and population – about<br />

65,000 square kilometres of land<br />

and less than 20 million inhabitants.<br />

However, Sri Lanka plays an important<br />

regional role due to its location close to<br />

major Indian Ocean sea routes.<br />

Like a teardrop laid upon the waters, the<br />

island has been a key location for interna-<br />

tional shipping since the late 1400s, when<br />

Portuguese navigators fi rst found a sea<br />

route around southern Africa. Its signif-<br />

icance for world trade is refl ected in its<br />

history of foreign rule by the Portuguese,<br />

Dutch and British, until it gained inde-<br />

pendence in 1948.<br />

Vibrant<br />

Today, despite internal disputes and<br />

recent natural disasters, the country is a<br />

major centre for growth and development.<br />

Indeed, Sri Lanka is one of the region’s<br />

most vibrant economies and its GDP is<br />

expected to grow by 5.4% this year.<br />

Traditional industries remain strong.<br />

Tea, rubber, coconut and spice planta-<br />

tions were established by the British more<br />

than a century ago to take advantage of<br />

Sri Lanka’s fertile soil and benign climate.<br />

Tea remains the country’s major foreign<br />

exchange earner.<br />

However, the focus is now on new<br />

industries like food processing, textiles,<br />

manufacturing, insurance and banking.<br />

Volume garments are the country’s larg-<br />

est export commodity. Services, and the<br />

all-important tourism trade, also play a<br />

signifi cant role.<br />

Enterprise philosophy<br />

For the past 12 years, <strong>GAC</strong> has been a lead-<br />

ing force in Sri Lanka’s shipping sector, pro-<br />

viding a full range of services to vessels<br />

at its major ports of Colombo, Galle and<br />

Trincomalee.<br />

Following the recent addition of two<br />

boats – OMS I and OMS II – <strong>GAC</strong> now<br />

owns and operates a fl eet of six craft serv-<br />

ing shipping at Colombo and Galle.<br />

In 1994, <strong>GAC</strong> set up Sri Lanka’s fi rst<br />

Ship Supply Service (SSS) base in Galle to<br />

serve vessels plying the major trade routes<br />

to the south of the country. Last year the<br />

Galle SSS team handled about 365 supply<br />

and crew changes.<br />

Bunkers<br />

In March this year, an important serv-<br />

ice was added, with the opening of the<br />

<strong>GAC</strong> Bunker Fuels (<strong>GAC</strong>BF) Sri Lanka<br />

offi ce serving ships calling at Colombo<br />

and Galle.<br />

<strong>GAC</strong> Wrap<br />

Sri Lanka:<br />

Strategic Pearl<br />

This was a natural expansion, as <strong>GAC</strong><br />

is now one of the country’s foremost ship-<br />

ping agents, logistics providers and off-<br />

shore marine services contractors.<br />

Logistics<br />

9<br />

<strong>GAC</strong> Sri Lanka provides a wide range of spe-<br />

cialised country-wide logistics services.<br />

Commodities handled are diverse and<br />

include Sri Lanka’s most famous export<br />

– tea. Since 2001, <strong>GAC</strong> has handled the<br />

clearing and shipping of about 12 million<br />

kg of tea per year for Unilever.<br />

Container hub<br />

More recently, <strong>GAC</strong> has introduced weekly<br />

FCL (Full Container Load) and LCL (Less<br />

than full Container Load) liftings from<br />

Colombo to Male in the Maldives.<br />

<strong>GAC</strong> Colombo has established a Multi-<br />

country Consolidation (MCC) facility and,<br />

thanks to competitive on-carriage tariffs,<br />

the port is now used as the <strong>GAC</strong> global<br />

network’s cargo transhipment hub for<br />

ports throughout the Indian subcontinent.<br />

Colombo is also the regional hub for LCL<br />

cargo for <strong>GAC</strong> Bahrain’s personal effects/<br />

commercial cargo consolidation service for<br />

worldwide destinations.<br />

Marine<br />

Photo: Pressens Bild<br />

Since 1999, <strong>GAC</strong> has been contracted as<br />

Marine consultants for Shell Gas Lanka<br />

Limited Marine Management. Operations<br />

on behalf of the client include pilotage,<br />

mooring and un-mooring, serving gas tank-<br />

ers calling at an offshore CBM (conventional<br />

buoy mooring) and CBM maintenance.


10 First Person Report from Sri Lanka<br />

Recovering from the Tsunami<br />

Without precedent<br />

“When the two massive waves hit the coast on<br />

December 26, the devastation they wrought<br />

was without precedent.<br />

The fi rst wave raised the water level in the<br />

harbour by a metre and broke our supply vessels<br />

“<strong>GAC</strong>SHIP I” and “<strong>GAC</strong>SHIP II” from their<br />

moorings.<br />

About 20 minutes later, another monster<br />

wave struck, sweeping the boats 500 metres<br />

inland where they came to rest in front of<br />

the Port Manager’s offi ce. The water just<br />

kept on going, destroying everything in its<br />

path, including the <strong>GAC</strong> Galle offi ce parapet<br />

wall. Inside the offi ce, the fl ood waters rose<br />

to within a foot of the ceiling and our local<br />

Manager’s home was also fl ooded.<br />

Immediate response<br />

As soon as news of the disaster reached us in<br />

Colombo, we scrambled to contact our Galle<br />

colleagues to make sure everyone was safe<br />

and to assess the impact on the SSS base. It<br />

was no easy task as the entire island had been<br />

thrown into chaos and telephone contact with<br />

Galle proved virtually impossible with all networks<br />

jammed.<br />

An emergency relief team was put together<br />

and set off for Galle with drinking water, dry<br />

rations, clothes and fi rst aid supplies. Upon<br />

arrival, the team gathered most of our local<br />

staff at a colleague’s home where they distributed<br />

relief supplies. Fortunately, none<br />

of the <strong>GAC</strong> Galle team lost their lives and<br />

injuries were relatively minor. However, some<br />

colleagues lost loved ones and also property.<br />

Our immediate focus was on supporting<br />

the humanitarian relief effort and making<br />

arrangements to continue our Ship Supply<br />

Service. The <strong>GAC</strong> service out of Galle had to<br />

be suspended, but we quickly made arrangements<br />

to cater for crew changes, delivery of<br />

spares and other emergency requirements off<br />

port limits at Colombo.<br />

Serious damage<br />

When we started assessing the material damage<br />

to our base and equipment at Galle, a<br />

depressing picture emerged.<br />

Both “<strong>GAC</strong>SHIP I” and “<strong>GAC</strong>SHIP II” had<br />

sustained damage to their engines, propellers,<br />

shafts and hulls; two of our storage containers<br />

had been washed away (later to be discovered<br />

in a ditch 15 metres away); and no trace<br />

could initially be found of the 1,200 kg spare<br />

boat engine which had been stored near the<br />

containers.<br />

After two days’ search, including the use<br />

of divers, we fi nally found the missing engine<br />

buried under a pile of rubble and sand in<br />

the ditch.<br />

Stretched resources<br />

The biggest task we then faced was salvaging<br />

the supply boats. With resources available<br />

in the country stretched to breaking point, it<br />

seemed like a mission impossible at fi rst.<br />

The Sri Lankan port of Galle was one of<br />

the areas hard hit when a massive earthquake<br />

off the coast of Sumatra triggered a<br />

tsunami in the Indian Ocean on December<br />

26 last year. An unstoppable surge of water,<br />

in two separate waves, swept away much<br />

of the port infrastructure and damaged<br />

two of <strong>GAC</strong>’s supply craft stationed at its<br />

Ship Supply Service (SSS) base.<br />

Preethilal Fernando, <strong>GAC</strong> Sri Lanka’s<br />

Managing Director, describes the impact<br />

and the recovery.<br />

Another team was formed in Colombo to<br />

coordinate that challenging recovery operation.<br />

The boats were lifted in place and work<br />

started to restore them to their previous condition.<br />

When it became clear that the repair<br />

and replacement of the propellers would take<br />

longer than expected, it was decided to drydock<br />

them and one of our Master Mariners<br />

was temporarily stationed in Galle to oversee<br />

the work.<br />

When the recovery process started, the<br />

area in front of the Port Residence Manager’s<br />

offi ce resembled a mini dry-dock. Thanks to<br />

the cooperation we received from the Galle<br />

Port Authority, all the repairs were completed<br />

within 6 weeks, despite the apparently impossible<br />

situation we found in the immediate<br />

aftermath of the tsunami.<br />

Transporting the boats presented another<br />

challenge, as there were simply no trailers<br />

available anywhere in Sri Lanka that could<br />

carry a 40 ton, 60 foot long load. But, in the<br />

<strong>GAC</strong> tradition of ingenuity, custom-made<br />

cradles were attached to trailers to accommodate<br />

the load.<br />

Back in business<br />

Thanks to the dedication and hard work of<br />

everyone and in spite of the traumatic experi-<br />

ence they had all gone through, <strong>GAC</strong>’s Galle<br />

Ship Supply Service was back in business by<br />

January 17 – just 21 days after the tsunami<br />

struck.”


First Person Report from Sri Lanka<br />

<strong>GAC</strong>’s President, Capt. Lars Säfverström, reopens the <strong>GAC</strong> Galle offi ce after its recovery from the<br />

devastating tsunami.<br />

Jumbo Lift of<br />

Beached Dredger-<br />

Hopper<br />

Despite the damage <strong>GAC</strong> Sri Lanka<br />

suffered from the tsunami, it also<br />

played a part in assisting other salvage<br />

operations at the port of Galle.<br />

The force of the waves had swept the<br />

840grt, 300 cubic-metre grab hopperdredger<br />

“Diya-Kowulla” out of the sea<br />

and on to the piers at the harbour, leaving<br />

it high and dry.<br />

To get the stranded craft back into the<br />

water, <strong>GAC</strong> Sri Lanka helped arrange for a<br />

specialist heavy-lift ship to come to Galle<br />

The Jumbo Javelin helped in the Galle salvage<br />

operation.<br />

to handle the jumbo lift. And, after an<br />

intensive 48-hour operation in March, the<br />

15,022grt “Jumbo Javelin” hoisted the<br />

“Diya-Kowulla” off the concrete deck of<br />

the jetty and placed her back in the sea.<br />

Despite the stranding, the dredger-hopper<br />

suffered minimal structural damage and<br />

is now back in operation at Galle harbour.<br />

11


12 A Mission for <strong>GAC</strong> Logistics<br />

Insight<br />

Transit Trade to<br />

Rebuild<br />

Afghanistan The<br />

past few years have brought sweep-<br />

ing changes to Afghanistan’s international<br />

trade.<br />

Almost continuously at war for 28 years<br />

until late 2001, Afghanistan is now begin-<br />

ning the slow but steady climb toward a sta-<br />

ble future. Exports and imports are reviving<br />

as the country strives to rebuild.<br />

But Afghanistan is land-locked and so<br />

depends on reliable trade transit routes.<br />

Capt. Ashfaq Ahmed Asim, <strong>GAC</strong> Logistics<br />

Business Manager in Pakistan, takes a look<br />

at the role his country plays in the transit<br />

business.


“Afghanistan is now emerging from a trou-<br />

bled past. People have money once again<br />

and the markets are being fl ooded with an<br />

array of aid, consumer goods, luxury prod-<br />

ucts and imported foodstuffs.<br />

Afghan transit trade has increased four-<br />

fold since 2001 and the latest fi gures show<br />

that import levels rose 150% during the<br />

fi rst two quarters of the current fi scal year<br />

compared to the same period last year.<br />

Though some problems still persist, on<br />

the whole, the outlook looks bright with<br />

the security situation in the capital, Kabul,<br />

being given the “green light” by the United<br />

Nations and new parliamentary elections<br />

due in September.<br />

The fresh air of optimism can perhaps<br />

be felt best in Kabul where new high rise<br />

residential apartments and glass offi ce<br />

towers have already appeared on the city<br />

horizon.<br />

Friendly neighbour<br />

32 countries are participating in rebuilding<br />

Afghanistan, and its neighbour Pakistan is<br />

one of the key players.<br />

Due to its geographical position,<br />

Pakistan is a hub for trade goods mov-<br />

ing to and from the Central Asian states.<br />

Karachi and Port Qasim are the closest<br />

receiving points for sea-borne cargoes<br />

heading to Central Asia. However, this is<br />

nothing new: the fi rst transit agreement<br />

between Afghanistan and Pakistan was<br />

signed in 1956.<br />

Much of the aid and reconstruction<br />

materials sent to Afghanistan since the<br />

fall of the Taleban has come through<br />

Pakistan, and as the domestic economy<br />

fi nds it feet, that transit route is seeing<br />

more and more commercial shipments<br />

heading the same way.<br />

Now, more than ever before, Pakistan<br />

is the main gateway to Afghanistan, and<br />

Pakistani goods have captured almost 60%<br />

of the market.<br />

Good links<br />

Good road and rail links connect the main<br />

ports with the borders of Afghanistan and<br />

Iran.<br />

Pakistan offers a multi-modal transport<br />

system for the Central Asian trade with<br />

extensive services provided by both the<br />

public and private sectors.<br />

To handle expected growth, the Paki-<br />

stan government has made a major com-<br />

mitment to develop a port at Gwadar, 234<br />

miles west of Karachi and 390 nautical<br />

miles from the Strait of Hormuz. Once<br />

operations start at this third deep-sea<br />

port (expected in 2007), Gwadar will<br />

A Mission for <strong>GAC</strong> Logistics<br />

13<br />

become an important centre for trade with<br />

Central Asia.<br />

Meeting challenges<br />

Of course, there are still challenges to be<br />

overcome. Afghanistan’s road network<br />

is poor and there is little regulation of<br />

import and export transit cargo.<br />

Such a situation calls for reliable profes-<br />

sional transit trade service providers like<br />

<strong>GAC</strong> Logistics.<br />

<strong>GAC</strong> Logistics is playing an active role<br />

in Afghan transit trade using our well-<br />

established infrastructure to meet the<br />

challenges involved. Our staff know the<br />

Pakistani transit trade business and what<br />

is required to smoothly execute customs<br />

formalities. Further, all <strong>GAC</strong> Pakistan’s<br />

operations are supported by in-house<br />

state-of-the-art IT systems.<br />

We have already handled transit ship-<br />

ments to Afghanistan for a wide range of<br />

customers, including the United Nations,<br />

aid organisations, construction contrac-<br />

tors, government ministries and a variety<br />

of international trading companies.<br />

In doing so, <strong>GAC</strong> Pakistan has staked<br />

a claim in the growing transit trade to<br />

Afghanistan, and we believe that we will<br />

play a key role in building a brighter future<br />

for the country.”


14 <strong>GAC</strong> Wrap<br />

News Beat<br />

<strong>GAC</strong> Spotlights<br />

China at CMA<br />

When China overtook the USA to become the world’s<br />

top consuming nation in certain commodities in 2004,<br />

it underscored its massive importance to the shipping<br />

industry. That was the message from <strong>GAC</strong> Hong<br />

Kong’s Capt Bi Yu Ping, when he addressed delegates<br />

at the Connecticut Maritime Association (CMA) annual<br />

shipping conference in March this year.<br />

China’s domestic and export economies have<br />

grown spectacularly since the introduction of<br />

its open-door policy in the early 1980s, further<br />

stimulated by entry into the World Trade<br />

Organisation three years ago.<br />

Challenges and opportunities<br />

Speaking on the challenges and opportunities<br />

at major ports in mainland China, Capt. Bi<br />

pointed out that 60% of the China’s import and<br />

export cargo was carried by international shipping<br />

companies.<br />

“China is now the World Factory – a growing<br />

manufacturing and assembly base for many of<br />

the world’s products,” he said.<br />

“It is also a new consumer power, overtaking<br />

the US in 2004 in terms of grain, meat, coal and<br />

steel consumption. And in 2003, China imported<br />

148 million metric tonnes of iron ore, representing<br />

26% of world iron ore trade and overtaking<br />

Japan as the No.1 import country.”<br />

One VLCC<br />

A further indication of China’s growing consumer<br />

demand is <strong>GAC</strong> Hong Kong’s handling an average<br />

of one VLCC (very large crude carrier) per day<br />

in Chinese ports.<br />

In 2004, the country’s GDP was a staggering<br />

USD 1.65 trillion, an increase of 9.5% on the<br />

previous year. Foreign trade reached USD 1.15<br />

trillion, up 35% from 2003, and the total value<br />

of China’s exports last year soared to USD 593<br />

billion, 16 times higher than in 1988.<br />

Capt. Bi said that in the run-up to the 2008<br />

Olympics in Beijing, the growth trend looks set<br />

to continue.<br />

Beyond capacity<br />

However, rapid growth has brought infrastructure<br />

problems. Many of China’s major ports are<br />

working at or beyond capacity and ship waiting<br />

times can range from a couple of days to several<br />

weeks.


Truck and rail services from the ports to inland<br />

areas are overburdened by huge increases in<br />

imported commodities such as iron ore and coal,<br />

but crude oil is piped from ports to refi neries and<br />

thereby avoids the lengthy backlogs that affect<br />

other import cargoes.<br />

Breakthrough<br />

However, the outlook has brightened recently,<br />

said Capt. Bi. The fi rst law passed on port management<br />

since the establishment of the People’s<br />

Republic of China came into force on January 1,<br />

2004.<br />

In effect, that legislation aims to dilute the<br />

Government’s role in the operations and management<br />

of the country’s ports. And, in a breakthough<br />

development, it allows all economic and<br />

individual interests – including those from foreign<br />

companies – to invest in port construction and<br />

management. This will have a long-lasting impact<br />

on port development and management.<br />

Future prospects<br />

Looking to the future, 90% of all China’s foreign<br />

trade will be seaborne – a massive amount<br />

of ocean-going cargo that is expected to hit 4.5<br />

billion metric tonnes by 2010!<br />

The government is now attempting to slow<br />

down economic growth, reducing it to around<br />

8%, with spending goals retreating from “proactive”<br />

to “prudent”.<br />

Top Ten Ports in China 2004<br />

1. Shanghai<br />

Throughput of 379.7 million MT<br />

2. Ningbo<br />

Throughput of 225.9 million MT<br />

3. Guangzhou<br />

Throughput of 215.2 million MT<br />

4. Tianjin<br />

Throughput of 206.2 million MT<br />

5. Qingdao<br />

Throughput of 162.7 million MT<br />

“China is already an economic power, especially<br />

in the maritime arena,” added Capt. Bi.<br />

“Most dry bulk ports are currently struggling<br />

to keep up with the demands due to the country’s<br />

rapid economic development. But if port<br />

management laws are implemented effi ciently<br />

and effectively, sound development in port<br />

operations and management will be seen in the<br />

coming years.”<br />

Final WFP aid shipment to China<br />

A clear sign of China’s impressive economic<br />

growth came in April, when <strong>GAC</strong> handled the<br />

fi nal World Food Programme (WFP) food aid<br />

shipment to the country.<br />

The arrival of the M/V “Blue Dream” carrying<br />

more than 40,000 tons of wheat at the port of<br />

Chiwan was a milestone for the country which<br />

will now become an aid donor after 25 years as<br />

a recipient.<br />

<strong>GAC</strong> Wrap<br />

6. Qinghuangdao<br />

Throughput of 150.3 million MT<br />

7. Dalian<br />

Throughput of 145.2 million MT<br />

8. Shenzhen<br />

Throughput of 134.7 million MT<br />

9. Nanjing<br />

Throughput of 94.9 million MT<br />

10. Suzhou<br />

Throughput of 90.4 million MT<br />

15<br />

<strong>GAC</strong> Hong Kong's Capt. Bi Yu Ping.<br />

The WFP’s Beijing Shipping Offi cer, Wei<br />

Tianrui, says that China is now considered<br />

capable to resolving its poverty problem without<br />

outside assistance and WFP agricultural<br />

development projects there will be phased<br />

out by the end of this year.<br />

The WFP has been sending aid to China<br />

since 1979 and has provided about 3.8 million<br />

tons of food aid to the country over the past<br />

quarter of a century.<br />

<strong>GAC</strong> has handled WFP shipments in the<br />

region since 1996.<br />

The World Food Programme (WFP) sends<br />

aid to developing countries and, increasingly,<br />

to areas affected by natural disasters.<br />

The <strong>GAC</strong> Group represents the WFP in many<br />

countries including: Cambodia, Egypt, Hong<br />

Kong, India, Iran, Iraq, Kuwait, Lebanon, Libya,<br />

Myanmar, North Korea, Saudi Arabia, Syria,<br />

Thailand, Turkey, UAE and Vietnam.


16 <strong>GAC</strong> Wrap<br />

Two Decades and Still<br />

’Less-<br />

Than-<br />

Full’<br />

CargoGulf, <strong>GAC</strong> Logistics’ worldwide<br />

NVOCC (Non Vessel Operating Common<br />

Carrier), is celebrating its twentieth<br />

year of leadership and innovation in<br />

container consolidation and delivery<br />

services across the Middle East, Asia,<br />

Europe and the Americas.<br />

LCL specialist<br />

Established in 1985 in response to growing<br />

demand for transporting small consignments<br />

to, from and within the Middle East,<br />

CargoGulf was a pioneer in sea freight consolidation.<br />

Today, it is internationally recognised<br />

as a global ocean cargo carrier, issuing<br />

Full Box Service Launched<br />

its own Bill of Lading accepted by fi nancial<br />

institutions worldwide.<br />

CargoGulf specialises in the consolidation<br />

of LCL (Less than full Container Loads), using<br />

the reach and strength of the <strong>GAC</strong> global network<br />

to provide a comprehensive service to<br />

major shipping lines and freight companies.<br />

Its services include airfreight consolidations,<br />

customs clearance, transportation, project<br />

cargo and insurance services.<br />

It has, since its inception, surfed the waves<br />

of supply and demand in the LCL market,<br />

riding high in some years and drawing in its<br />

belt in others. TEU (Twenty foot Equivalent<br />

CargoGulf has taken full advantage of the <strong>GAC</strong> Group’s combined<br />

expertise in shipping and logistics to become a vigorous player in the<br />

FCL (Full Container Load) transport industry.<br />

Hans-Henrik Nielsen, Regional Manager,<br />

Freight Services, for Asia Pacifi c and the<br />

Indian Subcontinent, says the Group has<br />

established a service that is more than just a<br />

freight forwarder, logistics provider or liner<br />

agent, representing main line operators in<br />

the traditional sense.<br />

“We are now an FCL operator in our own<br />

right, operating our own fl eet of containers<br />

on long-term leases and arranging purchase slots with 3rd party<br />

feeder operators,” he says.<br />

Market study<br />

A series of market studies in 2004 examined port and depot structures<br />

and cost levels, as well as potential customers.<br />

Based on these fi ndings, the new Cargo Gulf Box Service was<br />

launched, initially focusing on South East Asia and South East Asia<br />

Units) operations have surged three-fold in<br />

the past fi ve years and the momentum is<br />

expected to continue.<br />

Leading NVOCC<br />

“Our customers have played a signifi cant part in<br />

establishing our portfolio of services. It is with<br />

their support that CargoGulf has not only developed<br />

into a leading NVOCC, but has also set a<br />

framework for maintaining our position in the<br />

market,” says General Manager, Peter Orange.<br />

“Many of our business partners have been<br />

with us since CargoGulf’s inception and this is<br />

as much their milestone as it is ours.”<br />

to and from the Indian Subcontinent with participants in Singapore,<br />

Malaysia, Indonesia, Thailand, the Philippines, India, Pakistan and<br />

Sri Lanka.<br />

CargoGulf’s offi ce in Singapore, headed by John Yap, coordinates<br />

all day-to-day operations. John has created a CargoGulf Box Service<br />

manual to clearly explain the product, its working procedures and<br />

the duties of those involved.<br />

Respond innovatively<br />

“We are offering unique benefi ts to our customers,” says Hans-<br />

Henrik.<br />

“These include same agency network in all trade lanes, common<br />

software and communication tools, fast and concise decision-making<br />

as well as commercial freedom to seize initiatives and respond<br />

innovatively to customer needs.<br />

“We are now in the fi rst phase. But who knows where this will<br />

take us? We are only limited by our own imagination!”


Tanker Giant<br />

Signs <strong>GAC</strong><br />

for Ship Spares Logistics<br />

The world’s largest tanker fl eet operator, Stolt-Nielsen<br />

Transportation Group (SNTG), has signed up <strong>GAC</strong> to<br />

handle marine logistics for its entire fl eet transiting via<br />

Singapore and Malaysia.<br />

<strong>GAC</strong> Singapore’s global connections and local<br />

expertise will take care of SNTG’s ship spares<br />

logistics needs, improving vessel turnaround<br />

and reducing costs.<br />

SNTG operates hubs for ship spares consolidation<br />

in Singapore, Houston, Rotterdam and<br />

Durban. The appointment of <strong>GAC</strong> Singapore<br />

is part of SNTG’s long-term objective to<br />

revamp its ship spares logistics operations<br />

worldwide and move towards centralised<br />

ship spares logistics control.<br />

Model hub<br />

Marijn Mos, SNTG Logistics Manager (Purchas<br />

ing & Shipowning), based at the company’s<br />

headquarters in Rotterdam, says tanker<br />

group wanted a logistics partner to provide<br />

warehousing in Singapore, as well as local and<br />

global freight services.<br />

“We wanted a competitive, quality, serviceminded<br />

partner capable of providing high and<br />

effi cient service levels in a time-crucial envi-<br />

Top Awards from Emirates<br />

Emirates Sky Cargo has named <strong>GAC</strong><br />

Dubai its top agent for the past fi nancial<br />

year, recognising the Group’s performance<br />

and long-standing business<br />

relationship with the airline.<br />

ronment,” he says. “What we found in <strong>GAC</strong><br />

Singapore matched that global vision.”<br />

Mr Mos says he is confi dent that the ben- ben-<br />

efi ts in effi ciencies and processes gained from<br />

the Singapore agreement – including clearly<br />

defi ned operating standards and key perform-<br />

ance indicators - can be replicated in SNTG’s<br />

other global hubs.<br />

Focal point<br />

“We are proud to work with SNTG. This deal<br />

is going to help <strong>GAC</strong> take ship spares logis-<br />

tics to an even higher level,” says Kenneth<br />

Bybjerg, <strong>GAC</strong> Singapore’s Logistics Manager.<br />

“This deal reinforces Singapore’s role as a focal<br />

point for marine logistics and port agency<br />

services to ship owners and operators with<br />

bases here.<br />

“The highly specialised ship spares logistics<br />

market has a huge potential for growth. <strong>GAC</strong><br />

Singapore’s business volume for this sector<br />

more than doubled in 2004.”<br />

<strong>GAC</strong> clinched the award thanks to increased<br />

use of the UAE national carrier’s air-freight<br />

services to Europe and the Middle East as part<br />

of its sea-air freight service.<br />

The Top Agent award is part of an annual<br />

portfolio of honours presented by Emirates<br />

Sky Cargo senior management to agents and<br />

<strong>GAC</strong> Wrap<br />

17<br />

couriers in the UAE who signifi cantly contribute<br />

to the airline’s cargo operations.<br />

The award was presented to Paul Lattouf,<br />

<strong>GAC</strong> Dubai’s Business Manager – Freight<br />

Services, at a ceremony at Dubai’s Madinat<br />

Jumeirah hotel on March 16.


18 <strong>GAC</strong> Wrap<br />

Moves and Appointments<br />

Head Offi ce Dubai<br />

Johan Janing as an Accoun t ant, responsible<br />

for Offshore Accounts.<br />

Johan was previously an<br />

Auditor for Lindebergs<br />

Grant Thornton AB in<br />

Sweden.<br />

<strong>GAC</strong> Russia<br />

Valeriy Klimenko as Log ist ics Manager.<br />

Valeriy brings 12 years of<br />

ship ping and forwarding<br />

ex perience to his new post.<br />

He is based in the <strong>GAC</strong><br />

Russia offi ce in the Black<br />

Sea port of Novorossiysk.<br />

<strong>GAC</strong> Dubai<br />

Fredrik Lindblad as Busi ness Manager<br />

– 3PL. Fred rik has 10 years<br />

experience in Log istics<br />

and Business Ad min istration.<br />

He was pre viously<br />

Manager, Busi ness<br />

Develop ment for DHL Solutions,<br />

North ern Europe.<br />

Ronnie Knowles as Business Manager<br />

– Spe cial Projects. Ronnie<br />

over sees the company’s<br />

new facilities projects. Previously<br />

he was Business<br />

Man ager – Distribution<br />

Ser vices in Jebel Ali.<br />

Jean Richmond as In sur ance Admini strator<br />

– <strong>GAC</strong> Logistics, responsible for relations with<br />

the TT Club and HSBC<br />

Insurance Brokers. Jean<br />

pre viously worked for<br />

<strong>GAC</strong> South Africa in Cape<br />

Town.<br />

Pakistan<br />

Henrik Mattila has been appointed as Deputy<br />

Man ag ing Dir ec tor of<br />

<strong>GAC</strong> Paki stan with effect<br />

from May 15, 2005.<br />

Fredrik Nyström, formerly an account ant<br />

at <strong>GAC</strong> in Jebel Ali, joined<br />

<strong>GAC</strong> Pakistan as Financial<br />

Manager on June 1,<br />

2005.<br />

Andhika <strong>GAC</strong> Indonesia<br />

Capt. Boris Nughara as Busi ness Manager<br />

respons ible for the liner,<br />

tanker, tram per and container<br />

busi ness sectors.<br />

– Hi. I'm the new simulation of you, and I'm here to tell you<br />

we won't be needing you anymore."<br />

Marketing<br />

Kristofer Andrén as<br />

Marketing Manager – Shipping<br />

Services, responsible<br />

for Belarus, the Czech<br />

Re pub lic, Denmark, Estonia,<br />

Fin land, Ger many,<br />

Ice land, Lat via, Lithu ania,<br />

Nor way, Po land, West and North west Rus sia,<br />

Slo va kia and Swe den.<br />

Based at <strong>GAC</strong>’s Stock holm offi ce, Kristofer<br />

will take over from Roger Ander son, <strong>GAC</strong>’s<br />

long-stan ding Marketing Manager for the<br />

area, when he retires in the summer.<br />

Sami Younis as Marketing Manager – Shipping<br />

Services, respons ible<br />

for Austria, Bosnia-Herzegovina,<br />

Croatia, France,<br />

Italy, Liechtenstein, Mona<br />

co, Portugal, Serbia-<br />

Mon te negro, Slovenia,<br />

Spain and Switzerland.<br />

Based in London, Sami took over in late<br />

June from Claes Kjellberg, who retires this<br />

summer. Prior to this appointment, Sami was<br />

a broker with <strong>GAC</strong> Bunker Fuels London.<br />

P&I<br />

Adam Greaves as Regi onal Adviser/Consultant,<br />

P&I (Protection<br />

& Indemnity) Claims for<br />

the Middle East. Adam<br />

under takes his new role<br />

in addition to his current<br />

responsi bil i ties as <strong>GAC</strong><br />

Dubai’s Senior Claims<br />

Man a ger, P&I. <strong>GAC</strong>’s P&I net work in cludes<br />

repre sentation of Inter national Group Clubs<br />

throughout the Middle East, West Africa, the<br />

Eastern Mediterranean and the Indian Subcon<br />

ti nent, pro vid ing ser vi ces such as 24/7<br />

claims hand ling, mar ine surveys and damage<br />

reports.<br />

<strong>GAC</strong> World Online<br />

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<strong>GAC</strong> World can be downloaded<br />

as a pdf fi le from the <strong>GAC</strong> website,<br />

www.gacworld.com, where you can<br />

also fi nd previous issues of the magazine.


My Town<br />

The Triumphant City<br />

Cairo<br />

Sherine Sherif’s Guide to<br />

Though born and raised in Alexandria,<br />

<strong>GAC</strong> Egypt’s Bunkering Manager<br />

Sherine Sherif has made Cairo her<br />

home for the past four years. Here,<br />

she offers some tips for visitors to this<br />

fascinating city.<br />

”Historically known as ’al-Qahirah’ (the<br />

Triumphant City), Cairo is one of the world’s<br />

largest urban areas and has much to offer visitors.<br />

It is a cosmopolitan city, full of life and<br />

seems to be on the move 24 hours a day.<br />

Sight-seeing<br />

No trip to Cairo would be complete without a<br />

visit to the Gizah Pyramids – the last remaining<br />

wonder of the ancient world. By visiting the<br />

Pyramids in chronological order, you can see<br />

how their design evolved over the ages.<br />

Memphis, the fi rst capital of ancient Egypt,<br />

is home to a colossal statue of King Ramsis II<br />

as well as the famous Alabaster Sphinx. Not<br />

far away is the Necropolis of Saqqara where<br />

you can see the ruins of the Step Pyramids of<br />

Zoser, the fi rst ever built.<br />

Don’t miss a trip to the Egyptian Museum,<br />

home to some of the world’s most spectacular<br />

antiquities, including the golden treasures<br />

of Tutankhamen.<br />

A trip to The Citadel and Mosques of<br />

Mohamed Ali takes you on an oriental adventure<br />

through part of the medieval Islamic<br />

quarter.<br />

Cairo is also a city of culture, with a wide<br />

array of art galleries and music halls, including<br />

the Cairo Opera House.<br />

Where to stay<br />

Cairo has a wide range of elegant hotels with<br />

very good prices and excellent service.<br />

If you are coming for tourism, the best<br />

place to stay is near the Nile in the centre of<br />

town. But if you are coming on business it is<br />

best to stay close to the companies you will be<br />

visiting in order to avoid the heavy traffi c.<br />

Sherine Sherif with her eight-year-old son, Yahia,<br />

at the Egyptian resort of Sharm El Shiekh.<br />

When not to come<br />

It is better to avoid Cairo between June and<br />

August, as the weather will be extremely hot.<br />

During other months, the weather is usually<br />

very pleasant and we enjoy warm weather and<br />

year-round sunshine.<br />

Best way of getting around<br />

The best bet is probably to hire an air-conditioned<br />

car with a local driver who knows his<br />

way around the city.<br />

Don’t<br />

Don’t try to drive yourself in Cairo - the traffi<br />

c is always very heavy and a local driver is<br />

advisable. Egyptians have their very own way<br />

of driving.<br />

Best shopping<br />

Cairo is a shopper’s paradise. The city offers an<br />

incredible selection, ranging from the famous<br />

Khan el-Khalili souk (bazaar) to modern airconditioned<br />

centres.<br />

All the bounty of the East can be found.<br />

Particularly good buys are spices, perfumes,<br />

gold, silver, carpets, brass and copperware,<br />

leatherwork, glass, ceramics and Egyptian<br />

cotton.<br />

If you decide to go to the souk<br />

in Cairo, you will certainly need<br />

your bargaining skills!<br />

19<br />

Where to eat<br />

Dining on the Nile is a delightful way to spend<br />

an evening. Cruising restaurants offer international<br />

cuisine, often combined with entertainment<br />

like belly dancers and whirling dervishes<br />

– all as you gently fl oat along the river enjoying<br />

some breathtaking views of the city.<br />

Or, you could get a taste of Egypt’s oriental<br />

atmosphere at the Naguib Mahfouz<br />

Restaurant and Café in Khan el-Khalili, where<br />

you can enjoy delicious local specialities and<br />

oriental music against a backdrop of beautiful<br />

Islamic designs.<br />

The Citadel view restaurants and Lakeside<br />

cafés at El Azhar Park are good for lunch or<br />

dinner. This park offers some spectacular<br />

views of historic Cairo’s architectural treasures,<br />

and draws both tourists and city dwellers<br />

to this once-neglected area.<br />

Best thing about the place<br />

Egyptian people are very friendly and generous,<br />

and will always do their best to make you<br />

feel at home. Also, Cairo is a safe city, even<br />

when walking around at night.”


“ After China, the Indian Subcontinent is perhaps<br />

the area that offers the greatest potential for<br />

international trade growth.”<br />

Christer Sjödoff refl ects on the future of the Indian Subcontinent on page 4.<br />

Wherever You Go<br />

XciteU<br />

– Global Focus<br />

on Customer Relationship Management<br />

In January this year, <strong>GAC</strong> launched its “XciteU” Customer Relationship<br />

Management (CRM) Programme, including a series of measures to<br />

ensure that customers remain at the centre of the <strong>GAC</strong> World.<br />

Damien O’Donoghue Mark Delaney John Faulds Daniel Nordberg<br />

CRM involves listening and understanding customers,<br />

anti ci pating their needs, and responding<br />

in a way that ex cites them.<br />

Damien O’Donoghue, the Group’s CRM<br />

Pro gramme Manager, says there is a real commitment<br />

to this initiative.<br />

“It is being addressed whole-heartedly<br />

throughout <strong>GAC</strong>,” he adds. “This is underlined<br />

by our President’s assertion that the<br />

entire Group must understand, embrace and<br />

actively apply the principles of CRM to every<br />

aspect of our business.”<br />

Tools for the job<br />

The numerous CRM programmes already<br />

underway around the world also vouch for<br />

the Group’s commitment to CRM.<br />

These programmes aim to equip a large<br />

proportion of <strong>GAC</strong>’s 6,000 employees with<br />

the tools and expertise to apply CRM to their<br />

work.<br />

In addition to Damien and the four Group<br />

Vice Presidents – Lars Peter Heisselberg (Shipping),<br />

Bill Hill (Logistics), Christer Nordblad<br />

(Marine) and Jan Farnelid (Human Resources)<br />

– key members of the XciteU team driving the<br />

initiative around the <strong>GAC</strong> world are:<br />

• Mark Delaney from <strong>GAC</strong> Marine,<br />

Abu Dhabi<br />

• John Faulds, from <strong>GAC</strong>’s Global<br />

Logistics Team<br />

• Daniel Nordberg, from <strong>GAC</strong>’s<br />

Corporate Head Offi ce in Jebel Ali<br />

Ultimate success<br />

As Damien says, the ultimate success of<br />

the programme will be determined by the<br />

responses of <strong>GAC</strong>’s customers, who will be<br />

the best judges of its effectiveness.<br />

“CRM will encourage our people to look<br />

at our organisation through the eyes of our<br />

customers, and in this way we aim to continuously<br />

improve the services and the value we<br />

offer them.”

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