FORGING AHEAD - Tradewinds Plantation Berhad

However, the new thinking about CSR
and community development goes
beyond philanthropy. The key word is
engagement and the Group has
demonstrated this commitment by
breaking fast with orphans and local
communities during the holy month of
Ramadhan. The Group’s culture of
caring and sharing has cascaded down
to the employees, who have given their
time and energy to participate in many
‘gotong royong’ or self-help projects
organised by the local communities.
During the year, a Safety and Health
Camp was organised by the Northern
Peninsular Region for residents of
Ladang Serasa. The main objective of
the camp, which saw the participation
of the Fire Department, Department of
Occupational Safety and Health, Kuala
Krai Hospital and local medical clinics,
was to educate residents on issues
pertaining to safety and health. A blood
donation drive was held in conjunction
with the camp and as in other
campaigns, we take pride in the very
positive response from our staff. This is
probably the greatest gift that one can
give to the community – the gift of life.
Among our more enduring and farreaching
CSR legacies will be our
involvement in the longer-term projects
such as the Rural Electrification Project
in Zone One A in Miri, Sarawak which
was completed during the year under
review. Initiated by the Ministry of Rural
and Regional Development, the project
is aimed at improving the quality of life
of rural communities. Electricity is now
supplied to three long-houses within the
vicinity of Binu Estate.
As in previous years, our mills as well as
the corporate office, continue to serve
as an industrial training ground for
college and university students, giving
them a unique opportunity to gain firsthand
experience and a head-start when
they enter the job market. We have also
opened our doors to delegations from
CORPORATE SOCIAL RESPONSIBILITY
g o v e r n m e n t d e p a r t m e n t s , n o n -
governmental organisations and
members of the public and the
neighbouring communities who would
like to learn more about our operations.
MARKETPLACE DEVELOPMENT
The Group aims to be open and
transparent in its dealings with the
investing community, shareholders,
customers and other stakeholders. We
have therefore established several
platforms to communicate with our
various publics, and in this digital age,
our website is one of the most accessible
sources of information.
In compliance with the Roundtable
Sustainable Palm Oil (“RSPO”) criteria
for certification, a meeting with our
respective stakeholders was held on 11
November 2010. Stakeholders who
attended the meeting, included
representatives from the government,
National Union of Plantation Workers
and community members, have given
encouraging endorsements to the
Group.
TRADEWINDS PLANTATION BERHAD
Annual Report 2010
83