RECyCLING NEws FROM TOMRA Uno

RECyCLING NEws NEws fROM fROM TOMRA TOMRA
INTRODUCING THE T-53
The tough solution
CLIMATE CHANGE
At the crossroads in Copenhagen
Uno
Opening the door
to new recycling venues
ECO-EffICIENT sERVICE
ISSUE 2 2009
Tomra North America’s innovative mobile warehouse

4: RECyCLING IN THE PARK: TOMRA RVMs help Madison square Park Conservancy recycle and raise funds
5: PANTO PAssEs fIVE MILLION MARK in donations sent to the Red Cross
5: CLEAN AND GREEN IN sINGAPORE with TOMRA’s automated recycling machines
6: INTRODUCING THE T-53: A tough machine for tough environments
8: UNO: Opening the door to new recycling venues
10: ECO-EffICIENT sERVICE: Tomra North America implements new mobile warehouse
12: CLIMATE CHANGE at the crossroads
14: PLAsTIC IN THE PACIfIC: Can it be recycled?
16: TRANsITIONs
contents
2
6:
COVER PHOTO: Marianne Groszko
RETURN is published twice a year,
June and December, and is distributed
to TOMRA's employees, customers and
other interested parties worldwide.
An electronic version is also
available on TOMRA's website:
www.tomra.com
PUBLIsHER:
Tomra systems AsA, Asker, Norway
EDITOR: Andrew young
LAyOUT: Helene solheim
PRINTED By: RK Grafisk
PRINTED COPIEs: 5,500
QUEsTIONs ABOUT RETURN?
Contact: Andrew young
Tomra systems AsA,
Drengsrudhagen 2
P.O. Box 278, 1372 Asker, Norway
Telephone: +47 66 79 92 04
E-mail: andrew.young@tomra.no
TOMRA Headquarters:
Telephone: +47 66 79 91 00
10: 12:
RETURN is printed on a highly
environmentally friendly paper,
Cocoon silk, which is 100%
recycled and 100% CO2 neutral.
since beginning as TOMRA’s CEO in August, I have had
the opportunity to visit our operations in numerous
countries and meet with many of our customers. I have
also had the chance to meet most employees, although
as TOMRA is a worldwide organization encompassing
over 2,000 people it will no doubt take some time
before I can say I have shaken hands with everyone in
the company. But this is something I truly value and
aspire to do.
As a TOMRA “newcomer” I would like to share some
of the impressions I have had during my first 100 days
with the company. One thing that has struck me in
particular is the magnitude of what we deliver and
the important role our products play in the daily life
of many, many people. In New york alone for example,
over 1,000,000,000 beverage containers are processed
by our machines each year! Or in Germany, where each
of TOMRA’s 20,000 reverse vending installations are
used at least by 100 people per opening day, pressing
”TOMRA is playing an important role in society
on a number of levels…and in the process
helping to efficiently recover tens of billions of
waste items and avoid about 10 million metric
tons of CO 2 emissions annually.”
the receipt button 600 million times a year. If one estimates
here an average receipt value of € 2, then our
machines are responsible for the payout 1.2 billion euro
annually in Germany. Or the ability of the more than
2,000 TiTech sorting units installed around the world
to precisely sort up to 30 metric tons of waste stream
material per hour. Or the compacting solutions provided
by Orwak and Presona, which have the capacity to compact
85 million metric tons of materials – per day!
And there are many more such examples. The bottom
line is that TOMRA is playing an important role in society
on a number of levels. The combined operations of
Tomra Group companies provide great value to many
different stakeholders, and in the process help to efficiently
recover tens of billions of waste items and avoid
about 10 million metric tons of CO 2 emissions annually.
This is an impressive
number, an amount
equivalent for example
to 20% of the
emissions generated
by the entire country
of Norway. A significant
contribution to
the worldwide effort
to combat climate
change!
The more I learn the
more I am proud
to be a part of this
great company. I am
also proud of what we have accomplished so far together.
Over the past few months we have for example
completed the development of comprehensive business
development plans for all units for the next five years.
we have initiated plans to invest in strengthening our
operations and human resources in our drive for further
growth. we are working on creating a greater level
of common processes within the Group, with an eye
on opening opportunities in new markets and greater
synergies in existing markets. we are also focusing on
enhancing our capability as a Group to source materials
from low-cost countries, and as an important step in this
regard, are now well underway in setting up our new
operations in Xiamen, China.
TOMRA has come a long way in its development, and I
am excited about and look forward to help shaping the
TOMRA of tomorrow. The need to invest in solutions
that will help the world address the critical challenges
of climate change has never been more apparent, and I
believe that recycling technology will play a significantly
greater role in this regard in the coming years. The benefits
of utilizing automated recycling solutions are clear
– for the environment, for sustainable economic development,
and for the climate. I look forward to working
together with my colleagues throughout the Tomra
Group to contributing to this in the best way possible.
Stefan Ranstrand, President & CEO
management perspectives
3

MADIsON sQUARE PARK
> Located on 6.2 acres between
23rd and 26th streets and fifth
and Madison avenues.
> This area has existed as an
urban public space since 1686.
> Named for James Madison,
the fourth President of the
United states.
> formally opened as a public
park in 1847.
> Despite its prominent location
and cultural significance, by
the 1990s the park suffered
from neglect and disrepair. In
June 2001, after a two-year
capital restoration project, the
park was rededicated and
shortly thereafter the Madison
square Park Conservancy was
created to oversee the maintenance
of the park as well as
a variety of park programs
and activities.
news shorts
TOMRA RVMs help Madison Square Park
Conservancy recycle and raise funds
In conjunction with a concert series
at Madison square Park in New york
City in september, three TOMRA
reverse vending machines were
provided to encourage visitors to
recycle their glass, aluminum and
plastic beverage containers – and
at the same time donate the deposit
refunds on the containers to the
Madison square Park Conservancy.
This project was a result of a collaboration
between TOMRA, the
Glass Packaging Institute (GPI),
and VOss water. The recycling
program, which also coincided
with GPI’s Recycle Glass week
(september 21-27), offered
recyclers prizes – including iPod
shuffles, t-shirts, and other items
in appreciation for donating their
container refunds to help the Park.
According to Maggi Landau, Director
of Events, Music Programs and
Business Operations for Madison
square Park Conservancy, “bringing
reverse vending machines into
Madison square Park recognizes
that park visitors are looking for
a clean, convenient way to dispose
of their empty bottles and cans.
we are thrilled to be paving the
way for other parks and event
venues to explore reverse vending
machines as an innovative and
efficient recycling solution, that
not only help keep public places
clean, but also reduce waste
haulage costs later.”
Panto passes 5 million mark
Panto, a deposit refund lottery system that can be played on
approximately 700 TOMRA reverse vending machines in Norway,
has now delivered over five million Norwegian kroner in donations
to the Norwegian Red Cross since its launch last year.
Panto, which is administered by
Norsk Underholdningsspill As,
allows recyclers the opportunity to
use the refund amount from the
deposit containers that they have
returned to purchase chances to
win cash prizes. Prizes range from
10 kroner all the way up to 2 million
kroner. so far about 32.5 million
chances have been sold and close
to 122,000 prizes totaling over 5.3
million kroner have been paid out.
Profits from the lottery are donated
to the Norwegian Red Cross.
The lottery was initially launched
in April 2008 on a limited group
of pilot machines. full deployment
began later that summer
on machines installed at Rema
1000 and ICA grocery stores.
By year-end 2008 the
Norwegian Red Cross had
received approximately
900,000 kroner in revenues
from the lottery.
Over the course of this
year, participation has
steadily increased and
revenues donated recently
passed the five million mark,
firmly establishing Panto as
an important income source for
The Red Cross.
TOMRA automated recycling machines
contribute to Clean and Green Singapore
Three TOMRA automated recycling
machines (ARMs) were on-site
at this year’s Clean and Green
singapore Carnival, an annual
3-day environmental awareness
event organized by singapore’s
National Environment Agency.
The TOMRA ARM initiative at the
carnival was organized by Recycle
Management Enterprise Pte. Ltd.
(RME), a local company set up a
year ago by three friends who
met while working in the banking
and IT sectors. The TOMRA ARMs
gave added incentive to attend the
carnival and recycle by providing
chances to win $30,000 worth of
various prizes.
According to Mr. Rudy fang,
Director of RME, “this was the first
time that singaporeans have been
given an opportunity to recycle
using an automated machine. The
event was a big success for us,
encouraging many to recycle large
amounts of beverage containers.
we were even able to set a record
with the singapore Book of
Records for the largest display
of crushed cans!”
4 5

collection technology
TOMRA Sure Return Technology TM
provides the ideal system for container
recognition and fraud prevention
Introducing the T-53:
A tough machine for tough environments
A versatile and economical solution particularly
well-suited for unattended installations
The T-53 is the latest
model added to TOMRA’s
reverse vending machine portfolio
in the United states. featuring
reinforced doors and cabinets, as
well as an optional heavy-duty locking
system, the T-53 is built to meet
the special demands of exposed
environments. These features make
the T-53 ideal as a return solution
placed in store-fronts or outdoor
enclosures.
The T-53 is also equipped with
TOMRA’s unique sure Return TM
Technology, providing continuous
video surveillance of items inserted
into the machine. This system
ensures correct deposit refunds and
the market’s fastest return process,
while delivering the best protection
against fraud attempts.
Easy-to-use, ADA
compliant user interface
Enable product discount
coupons and special
offers to be included on
the refund receipt
Efficient container
compaction and storage
Heavy duty reinforced
steel doors and locks
6 7

market developments
Uno
opening the door to
new recycling venues
photo: Marianne Groszko
The versatile TOMRA UNO is increasingly finding
its way into new applications and venues, such as the Dunkin’ Donuts
Center in Providence, Rhode Island.
The 31,000 square-foot Dunkin’ Donuts Center is the
premier events arena in the Providence area, hosting
various sporting events, major concerts and other types
of shows. And although the state of Rhode Island does
not have a deposit program for beverage containers,
the management of the Center saw the UNO recycling
machine as a great way to enhance their recycling and
promotional efforts.
says warren stoll, VP Marketing and Business
Development at Tomra North America, “interest in using
automated recycling machines at various public facilities
is growing, and the two UNO machines installed at
the food courts in the Dunkin’ Donuts Center are a good
example why. The UNO is easy to install and maintain,
adds greater incentive to recycle, and can be effectively
tied in to promotional activities. The Dunkin’ Donuts
Center has opted for a collaboration with Coca-Cola, providing
them the use of the exterior of the machines for
promotional purposes, in exchange for offsetting some
of the machine’s operating costs. It is a good deal for
everyone involved – the Center improves their recycling
capabilities, Coca-Cola receives a positive promotional
opportunity, and we get paid for putting it all together.”
“The great thing about the UNO is that it is essentially
'plug and play,' with no special electrical requirements to
run. so it’s an easy addition to any number of different
venues – we have installed the machine for example at
hospitals, universities, parks, gas stations, and sports
arenas to name a few,” adds stoll.
One of the two UNO machines installed at the Dunkin’ Donuts
Center. To build greater incentive for its patrons to recycle,
the Center offers one pair of complementary tickets to an
upcoming event at the Center for every 100 transactions.
8 9

Eco-efficient
service
An innovative mobile warehouse system implemented by
TOMRA in the eastern Us will reduce both financial and
environmental costs while improving service capabilities.
The new inventory logistics system
does away with the traditional system
of service technicians picking up
parts from various regional ware-
house hubs and then taking the
parts out into the field for installation.
Instead, Tomra North America
now utilizes one large specially outfitted
truck as a mobile warehouse
that services all of the approximate
50 technicians working in the
states of New york, Connecticut,
Massachusetts, and Maine.
This system has made it possible
to eliminate six warehouse facilities
totaling 30,000 square feet. This
will save about 203 tons of CO 2
emissions annually, and the added
emissions from the mobile ware-
NEW INITIATIVES
house truck will be completely offset
by the elimination of approximately
130,000 van miles per year.
According to Rich DeRosa, senior
Vice President Operations at Tomra
North America, “this was developed
as a result of TOMRA’s ongoing
focus on coming up with innovative
and more environmentally friendly
ways of doing things. Now we
are running all our inventory logistics
from one central service hub
based in shelton, Connecticut. The
whole operation is managed through
our Clearview Inventory Logistics
software provided by Nexterna,
which has helped us reduce our
total parts replenishment time
by about 100 man hours a week.
when a field
technician orders a
part it is electronically transmitted
via Clearview and a pull list is generated
at the service hub for the parts
to be placed on the mobile warehouse
truck. The truck then delivers
the parts out to the technicians in
the field according to an optimized
schedule, and at the same time
brings back used parts from the
field. These parts are either refurbished
and used again or decommissioned
and recycled.”
Clean Idle Certification
The TOMRA mobile warehouse is “Certified Clean Idle,” and therefore meets the requirements of
the most stringent emission standards for trucks in the Us. This means that it emits 30 g/hr. or less
of NOx while idling, as stipulated by the California Air Resources Board (CARB).
This mobile warehouse
system will save approximately 203
tons of CO 2 emissions annually
The TOMRA Mobile Warehouse
The Mobile warehouse is outfitted with an internal crane system that runs the length of the truck, for lifting and
transporting heavy parts such as compactor units. Deliveries are made directly to technicians out in the field on an as-needed basis.
12 10 13 11

Climate change at the crossroads
environment
As this issue of RETURN went to
press, the critical United Nations
Climate Change Conference in
Copenhagen was in progress.
In advance of this conference
TOMRA put its support behind an
important statement on climate
change which has now been
endorsed by approximately 800
companies of all different sizes
and sectors – The Copenhagen
Communiqué. To our knowledge,
no other statement has secured
such an extraordinary range of
support from the international
business community.
Visit www.copenhagencommunique.com for
more information and the full text of the
Communiqué.
The main message that the Communiqué
is sending is this: climate change is
too complex to address with a single
approach. Action will be needed at local,
state, national, and regional levels and
by all stakeholders: governments, businesses,
investors, civil society and consumers.
But a comprehensive international
framework will facilitate a coordinated
rather than piecemeal response to
climate change which is, undoubtedly, in
the long-term interests of the business
community.
According to stefan Ranstrand, TOMRA
President & CEO, “the world cannot
afford to delay taking aggressive action
on combating climate change. As a signatory
to the Copenhagen Communiqué,
TOMRA is part of the large international
business community that is urging
our world leaders to agree on and
urgently pursue an effective multi-faceted
approach to this challenge. A strong deal
in Copenhagen would provide clarity
and certainty about the future direction
of climate change policy, making
it easier for business to plan long-term
investment and create opportunities for
growth in the technologies of the future.”
Continues Ranstrand, “we are proud of
our own environmental performance at
TOMRA, but at the same time also recognize
that we can do more. To this end, the
TOMRA Board of Trustees has recently
approved our environmental improvement
program for the period 2010-2015,
including among other goals our objective
to reduce the company’s energy
intensity by 25% by 2015. As more than
60% of TOMRA’s direct energy usage
is derived from its vehicle fleet, we will
be looking at this area in particular and
seeing to what extent we can utilize
more emission efficient vehicles (hybrid,
alternative fuels, other), either ahead
of schedule or in line with established
replacement programs.”
“The world cannot afford to delay taking aggressive
action on combating climate change. As a signatory
to the Copenhagen Communiqué, TOMRA is part of
the large international business community that is
urging our world leaders to agree on and urgently
pursue an effective multi-faceted approach
to this challenge. ”
stefan Ranstrand,
TOMRA President & CEO
12 13

The giant vortex
of floating trash
The Great Pacific Garbage Patch is
located within the North Pacific Gyre,
one of the five major oceanic gyres.
Photo: scripps Institution of Oceanography/UC san Diego
water samples taken from the North
Pacific Ocean Gyre repeatedly show
high concentrations of small bits of
plastic, such as this collection taken by
the sEAPLEX expedition in August.
Photo: J. Leichter, scripps Institution
of Oceanography/UC san Diego.
On Aug. 10, sEAPLEX researchers
dispatched a small boat off its main
ship for two hours to capture plastic
debris in the gyre. Among the assortment
of items retrieved were these
plastic beverage bottles.
Photo: J. Leichter, scripps Institution
of Oceanography/UC san Diego.
One of the largest, yet relatively unknown,
examples of environmental pollution on Earth is
a massive convergence of plastic and other debris
floating in the North Pacific Ocean between the
continents of Asia and North America.
The area is known as the Great Pacific
Garbage Patch (also alternatively
described as the Eastern Garbage
Patch or the Pacific Trash Vortex), a
convergence of marine litter characterized
by exceptionally high concentrations
of suspended plastic and other
debris that have been trapped by the
currents of the North Pacific Gyre. The
gyre's rotational pattern draws in waste
material from across the North Pacific
Ocean, including coastal waters off
North America and Japan. As material
is captured in the currents, wind-driven
surface currents gradually move floating
debris toward the center, trapping it
in the region.
The patch's size is unknown, as large
items readily visible from a boat deck
are uncommon. Most debris consists of
small plastic particles suspended at or
just below the surface, making it impossible
to detect by aircraft or satellite.
Estimates on the patch’s size range from
700,000 square kilometers (270,000
sq mi) to more than 15,000,000 square
kilometers (5,800,000 sq mi), and may
contain over 100 million tons of debris. 1
The existence of this gigantic vortex of
floating trash first received attention
after it was documented by Charles
Moore, a California-based sea captain
and ocean researcher. On his return
voyage from a yacht race to Hawaii in
1997, Captain Moore veered from the
usual sea route and saw an ocean he
had never known. According to Moore,
"there were shampoo caps and soap
bottles and plastic bags and fishing
floats as far as I could see. Here I was
in the middle of the ocean, and there
was nowhere I could go to avoid the
plastic." 2
Can the trash in the patch
be cleaned up and recycled?
A number of research efforts are
under way to gain a better understanding
of the size and extent of the
problem, and whether it may be possible
to do anything about it. The primary
problem is that most of the plastic
floating in the patch is broken into
tiny fragments. Plastic becomes brittle
when exposed to the sun’s ultraviolet
radiation and eventually breaks into
small pieces. Currently there are no
proposed solutions for how to potentially
handle the issue of plastics in the
oceans. Most believe it is not possible
to clean such a vast space, and suggest
aiming for more responsible handling
of waste on land. 3
This year however two organizations
have begun projects to study
the issue. The scripps Institution of
Oceanography, based at the University
of California san Diego, sent out its
sEAPLEX expedition in August for 19
days with a group of doctoral students
and researchers. Project Kaisei, a project
to study and clean up the garbage
patch launched in March 2009, also
sent out a vessel to the area in August
to research and determine the feasibility
of a large-scale collection and
recycling solution.
sources:
1) wikipedia (http://en.wikipedia.org/wiki/Great
_Pacific_Garbage_Patch)
2) Algalita Marine Research foundation website
(http://www.algalita.org/charles_bio.html)
3) United Nations Environment Programme website
(http://www.unep.org/wed/2009/english/content/
climateheroes.asp)
BALING ENVIRONMENT
& COMPACTION PEOPLE
14 15

TOMRA TRANSITIONS
Fredrik Nordh | Vice President | Tomra Nordic
fredrik (35) was appointed to his
current position on 1 November
2009, joining also at this time
TOMRA’s Group Management. Prior
to this appointment he had held the
position of Director finance Nordic
since september 2005.
Anne-Marthe Løken | VP Human Resources | Tomra Systems ASA
Anne-Marthe assumed this newly
established role in October 2009,
taking on the responsibility for planning
and executing selected Groupwide
HR initiatives. Reporting to
TOMRA President and CEO stefan
Ranstrand, she will work with Group
Management and HR professionals
throughout the company in the
effort to build international best
practice and exchange ideas on
how we can make TOMRA the most
attractive employer to current and
future employees.
fredrik has been a part of TOMRA’s
Nordic team since he joined the company
in 2003 as finance Manager
sweden. Prior to this fredrik
served as Business Controller for
LG Electronics and s.C. Johnson.
fredrik holds a M.sc. in Business
and Economics from the University
of Uppsala in sweden.
Anne-Marthe holds an international
M. sc. degree from EsCP
with emphasis on HR management
and cross-border employee
exchange. she has been a member
of TOMRA’s Business Development
unit since she started with the
company in 2007, and will continue
to hold this position together with
her new role in HR.
> INNOVATION > PASSION > RESPONSIBILITY