HEARING - U.S. Senate Special Committee on Aging

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private insurarce. For Bme of the poor, the Medicaid program is already
finanoing long term care, but the program may need to be expanded to cover all
poor and not just the categorically poor.
DISURANCE MIUSTRY DNITIATIVE REGARDING LONG TER CARE
About tour years ago, an HIAA Task Force was established to explore this
issue. A report, 'Long Term Care: The Challenge to Society", produced by the
Task Force, is available uvon request. In December 1984, an inastry-wide
conference was held to build on the task force report and to expose industry
representatives to the range of long ters care issues from a variety of
perspectives. In November 1985, the HIAA Joined other national organizations
representing the aged, providers arc payers in sponsoring a national
conference entitled: "Private Long Term Care Insurance - the Emerging
Market." The proceedings of that conference are available from our RPblic
Relations Division.
In its deliberations, the 1CAA Long Term Care Task Force has identified
sofe of the problems associated with the deveiopient, administration and
marketing of a long term care product. These problems are not trivial and
solutions are not easily achieved. As possible solutions are fomad, they must
be tested in the marketplace to see whether or not they will work.
Industry representatives have participated in numerous conferences and
hearings called to bring interested parties together to begin a broad based
effort to resolve some of the problams. In addition, individual companies are
exploring and/or are entering into the private sector market for long term
care insurance.
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