syllabi 10+1 voc streams - Government Senior Secondary School ...

Product: Classification of products , Branding, Packaging and labelling.
67
SEMESTER-II
Time:2 hrs THEORY Marks: 30
Int. Ass./CCE: 15
Total Marks: 45
Advertising and sales promotion: meaning, objectives, functions.
Advertisers: danger of advertising, types of advertising, advertising media, advertising agency,
functions of advertising agency, preparation of an advertisement.
Sales promotion: meaning, objectives of sales promotion, methods of sales promotion.
Consumer Protection: meaning, consumer rights, ways of consumer protection, redressal
machinery under the act
SYLLABUS
SEMESTER-I
Time:3 hrs PRACTICAL Marks: 25
Survey the products which are sold door to door or in your street through Personal Selling and
describe the various pros and cons from by buyer and seller’s point of view
SYLLABUS
SEMESTER-II
Time:3 hrs PRACTICAL Marks: 50
Describe different methods of advertise of at least 5 products being sold in your local market
(ix) RURAL MARKETING
PAPER-I PRINCIPLES OF MANAGEMENT
Time:2 hrs THEORY Marks: 30
SYLLABUS Int. Ass./CCE: 10
SEMESTER-I Total Marks: 40
Management: meaning, features, objectives, functions of management and principles
Planning: meaning, features, importance, advantages and limitations
Organization: meaning, features, objectives, principles, formal and informal organization
SYLLABUS
SEMESTER-II
Time:2 hrs THEORY Marks: 30
Int. Ass./CCE: 15
Total Marks: 45
Delegate: meaning, principles, responsibility, accountability, centralization and decentralization.
Staffing: meaning, Human Resource Management, recruiting, training and wage payment.
Directing: meaning, supervision and communication.
Controlling: meaning, features, importance and limitation.