SHORT HILLS - Millburn Public Library

MAY 18, 1950
FEATURE SECTION
Suburban Businessmen See Continued Prosperity
Auto, Television,
Appliance Dealers
Are Optimistic
(First of a Series)
By JOHN COAD
One year ago many businessmen
and some economists were
gloomily reflecting that the end
of the post-war boom was in sight.
Prices on staple commodities such
as food, rent, fuel, light and house
furnishings had dropped from the
peak reached in August of 1948.
Although the price-drop was slight,
many thought they saw unmistakable
signs of a recession, and an
end to the "boom.
JE?ut last week, one year later,
the boom seemed unstoppable.
Employment conditions continued
to improve in New Jersey. In
March, the average weekly earnings
of production workers in
state manufacturing industries increased
to an all-time high of
|61.06. When the March employment
ligrures were edded up by
the New Jersey Department of
Labor and Industry, they showed
9,200 more workers employed in
nonagricultural pursuits than the
previous month. Total employment
in the state was estimated at
1,526,900.
Even though this figure represented
a drop of 49,600 from the
number employed one year ago,
it didn't seem to be particularly
disturbing to the long range prospects
for continued prosperity.
Last week in this area, if you
wanted to buy a n&w car, there
was a delivery delay of one to
three months on most models. And
the building boom continued. In
Linden, during the first two weeks'
of May, 74 building permits were
issued which represented a sales
value of only a little lesa than a
million dollars. In Summit it was
estimated that 300 apartment
unite and 200 singie^family houses
would be erected this year—the
largest number since the war.
Survey
When the New Jersey Poll one
year ago surveyed the pu'blic as
to their confidence in long range
business prospects, 32 per cent re-
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_ By KARL PLATZER, Psychologist
Page I
Montclair Antique Show
To Open May 23
1:00 to 10:30 p.m. at the Womaji's
Club Valley Road and Cooper
Avenue, Upper Montclair. ,
Th« third Montclair Antiques Fifty-elgrht outstanding exhibl- s
Show, the largest in New Jersey, tors from eleven states will par-
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1,036 New Savings Accounts
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How About You?
THE BUYING PUBLIC, too, sees more business and vey made last month in New Jersey.'
more jobs in the years to come, according to a surplied
they thought there would be pendent manufacturer, a Linden
more business and more jobs in dealer for Kaiser-Frazer, reported
the next few years to come. But that demand for the new line of
57 per cent took a pessimistic Kaiser-Frazer was good. "In fact,"
view of the situation, stating that he said, "I've taken nearly as
they felt there would be less busi- many orders in the past three
ness and fewer jobs in the years weeks as I did during all of last
ahead, -
year.
But in October of last year the "But," he cautioned, "cars today
business outlook became brighter. are still too high for the working
When the New Jersey Poll asked man. Kaiser-Frazer, coincidental-
the same question of the public ly, will have its new,
last month, 56 per cent replied
they felt that the next few years
would mean more business and
more jobs for everybody. Only 38
per cent took a dim view of long
range prosperity.
All this was reflected in the
statements from a number of
automobile, television and appliance
dealers in the area last week.
"This is going to be the biggest
year we've ever had," predicted a
Buick dealer in South Orange.
"Orders jumped up the first of
the year," he said, "and it probably
will mean as big a six-month
period as 1946. Right now we
have orders which fill up our
quota for 60 days."
Quotas Filled
A Ford dealer in Summit declared-
that lie *had already-sold
his May, June and about half of
his July quota. "We have three
takers for every car available," he
declared. He pointed out that although
this was a normally heavy
selling season, business was
"slightly better than last year."
He said automobile dealers generally
estimated that 1951 would
be "excellent" and that the demand
for new cars would exist for
at least three years, "until "fhe 15
million pre-war cars still on the
road were traded in for new
models."
A representative of an inde-
k To continue the discussion in hia best. The only thing, I nave
my last column, what should we against permanent tenure for
parents do If we feel a teedier teachers is that it takes too long
is treating our children unfairly? to be granted, and It ha. been too
The first step is to gather evi- often evaded by well-known tricks
dence. We can talk with the par- of short-sighted school boards It
ents of other children who aretakes
four to six months for a
or were in that teacher's class, civil service employee to earn
and ask them what their experi- tenure. A year should surely be
ence has been with him. By do- long enough to know whether a
ing so, we can find out if whet teacher Is good enough to be kept
We suspect to be true is actually permanently, yet he has to wait
so. Only after we obtain such three years, the longest probation
proof will it be the time to take period known In any type of po-
action. An appointment should be sition. Despite tenure however
made with that teacher. All theany
teacher, may be removed for
parents who have grievances cause or transferred for the good
should attend and make their of the school system. If we have
statements to the teacher direct- a legitimate complaint and can
ly. He deserves that consideration. prove it, and it can be remedied
Perhaps lie has an adequate ex- by less drastic means, It is withplanation,
or perhaps he has just in the power of the Board to take
not realized the effect of his ac- such action.
tions. If, however, no satisfaction
can be obtained, an appointment Basis of Action
should be made with the school You see the basis of the action
principal, and a detailed written I have suggested. I feel strongly
statement of the problems should that our schools are part of our-
be laid before him et that meetselves. We have set them up to
ing. The principal of a school has do a necessary job that it is not
the power to investigate and to possible for us parents to do as
correct any inequities he may
find. If he does not act, the next
step is to go to the Superintendent
of Schools. By this time, a settle-
the saturation point for highment should have been effected,
priced apartment'units had been hut if it is not, then a petition,
reached,
signed by all the parents con-
A survey of the Summit- cerned, should be laid before that
New Providence area made by the group of fellow-citizens which is
Summit. Real Estate Board, re- known as the Board of Educavealed
that there were 44 vacant tion. But such complaints, at every
apartment units. The average stage, should be legitimate griev-
rental for these vacant apartments ances, fully documented by proof,
was approximately $125. The 297rather
than a collection of mere
proposed and under construction uncorroborated statements upon
apartment units in the area were which no responsible and fair-
low-priced
not included in the survey. Inminded person or body can be ex-
model in production soon. He deterestingly,
one apartment develpected to act. . .
clared that his attitude was one
opment under construction is Correct Procedure
of optimism for the future.
planning to rent out of the high This procedure, if carried out
Television and appliance deal- price field. Rentals will be $65 for in the stages suggested, should
ers shared the optimistic outlook three rooms, $85 for four rooms. remedy the situation, without un-
of automobile men.
dergoing the risk of harming an
"The general outlook is good for
"The results of the survey def-
innocent person or of not giving
the year ahead," said a Linden
initely indicate that the saturation
him the chance to defend or cor-
television and appliance dealer.
point in the 535-a-room rental unit
rect himself. The matter of per-
This year, he pointed out, was bet-
has been reached," said Edward
manent tenure, about which the
ter than 1949. His store, he said,
Holmes, president of the Real
complaint was
was carrying bigger inventories
Estate Board.
now than at the same time last But he added that he was op-
year.
timistic about the future of the
real estate market.
Expansion
"I think that there will be many
He based his long range op- more apartment units built. This
timism on the expansion of tele- does not indicate a slackening in
vision manufacturers arid the fact demand, but, rather, that the de-
that individual savings accounts mand in the high price bracket
were increasing. In the appliance has been met. We are all looking
field, he noted that there was in- forward to a healthy next;five or
creased "interest in home freezers ten years," he said.
and small air-conditioning units
for the average family.
The manager of a television and
appliance store In Union estimated
that his video sales this year
would be double last year's.
"It seems," he said, "that the
average buyer is purchasing essentials
for the home rather than
personal effects such as clothes
and shoes. I understand," he added,
"that soft goods (wearing apparel)
are presently in a declining
market."
In the field of housing, there
were indications last week that
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efficiently or effectively. As in the
case of every other institution,
however, whether governmental or
otherwise, our schools are only as
good as we want and insist upon
their being and help them to be.
When we hire professional educators,
we merely delegate our own
responsibility for the training of
our children; we do not surrender
it. It is necessary, for us- as parents
to carry out that responsibility
by keeping careful contact
with our schools, by encouraging
their good practices, and by taking
steps to remedy any poor McIVER'S
ones. To do less than that is to
shirk our task as parents. To do
less is to let down our share in
that democracy of which our HOME BEVERAGE SERVICE
schools are perhaps the finest exponent
today.
"IT COSTS NO MORE
I am glad the lady telephoned
to ask me to write about her DELIVERED TO YOUR DOOR"
problem, and I hope what has
been said will be of help. The
And — Bottle Problems Are Ours — Not Yours
question has wider significance
made that it is than the situation confronting one Phone Unionville 2-3022
impossible to remove a particular person alone, and I have tried
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