Sahl Hasheesh Investment Opportunities - ERC Egypt

SAHL HASHEESH 

INVESTMENT 

OPPORTUNITIES 

EGYPTIAN RESORTS COMPANY 

www.erc-egypt.com

Start building your dream... 

As a potential partner in Egyptian Resorts Company’s 

fl agship project, we’d like to thank you for your interest 

in Sahl Hasheesh. This one-of-a-kind fully-integrated, 

purpose-built resort community on the shores of the 

Egyptian Red Sea promises outstanding development 

and investment opportunities. This is no small part 

due to ERC’s relentless efforts to preserve the area’s 

natural beauty while investing in a solid foundation for 

a sustainable resort community. 

ERC has built its success on a unique business model 

as Egypt’s leading master developer, exclusive 

utilities supplier and community manager of fullyintegrated 

resort cities. The company pursues a 

full-cycle development strategy acquiring broad 

acre land parcels in premium locations, develops 

comprehensive master plans, invests in state-ofthe-art 

infrastructure networks, develops strategic 

assets, enforces design guidelines and community 

management rules and regulations, and on-sells a 

proportion of infrastructure-installed, pre-designated 

plots to sub-developers and investors whose main 

businesses are hotel ownership, operation and 

management, and luxury resort residential real estate 

and entertainment development. 

At every level, ERC works hand-in-hand with all 

its partners and sub-developers to ensure mutual 

economic and reputational success, and deliver on its 

comprehensive destination vision. 

SAHL HASHEESH INVESTMENT 

22 OPPORTUNITIES PROSPECTUS, 2012 

3

INTRODUCTION 

Location and Access 

Sahl Hasheesh is a unique, purpose built destination, 

beautifully situated along an 11-kilometer shoreline and 

around a 7-kilometer sandy bay on the Red Sea Coast of 

Egypt. Only 18 kilometers south of Hurghada International 

Airport and 20 kilometers south of the city of Hurghada, 

the resort city is readily accessible within 25 minutes of 

arrival. 

Its prime and highly accessible location on the Red Sea 

Coast is just a short fl ight Cairo (under 1 hour), the United 

Kingdom and major European cities (2-4 hours). With 

several airlines offering direct fl ights to Hurghada and 

other Red Sea destinations, more than 50% of all tourists to 

Egypt fl y directly to the Red Sea. 

Spanning almost 41 million square meters, the total land 

bank for Sahl Hasheesh, covers an area that is nearly 

two-thirds the size of Manhattan-New York and 20 times 

larger than the island of Zamalek-Cairo. Given the natural, 

inherent beauty of the bay and proximity to Hurghada 

and renowned diving sites, Sahl Hasheesh has long been 

a popular destination for visitors and divers alike. 

The gentle grade of the site, from east to west, provides 

for spectacular views and highly unique vantage points 

of the Red Sea coastline and desert hinterland, from just 

about any location on site. 

The Bay and Beaches 

Few locales in the world can boast of a coastline like the 

one that bounds the Sahl Hasheesh Bay. It is one of the 

longest, swimmable stretches of pristine sandy beach on 

the Red Sea coast, spanning a total length of just over 11 

kilometers. Whether you want to stroll along the beach, 

enjoy a picturesque sunset, swim or participate in water 

sports, Sahl Hasheesh Bay provides the ideal environment. 

For many years, Sahl Hasheesh has also been a popular 

destination for diving and snorkeling trips. Located a mere 

1.5 kilometers from the Sahl Hasheesh coastline is Abu 

Hasheesh Island - a local protectorate, highly renowned 

for its bountiful coral and marine life, for the most avid and 

passionate of divers. Recognizing the signifi cance and 

value of both the marine and terrestrial environments, 

ERC maintains a strong commitment to environmental 

protection and management within Sahl Hasheesh. 



5 

Weather 

View from Sahl Hasheesh Bay 

Like several towns along the Red Sea Coast, Sahl Hasheesh 

enjoys some of the fi nest weather in Egypt, with a warm, 

year - round climate, sunny skies and calm waters. Gentle, 

northerly breezes prevail throughout the majority of the 

year, providing fresh air and comfortable conditions; 

allowing guests and residents the opportunity to enjoy and 

explore Sahl Hasheesh at any time of the year.

ACTIVITIES AND AMENITIES 

The Arrival Piazza 

Located at a key entry portal to Sahl Hasheesh, the 

Arrival Piazza is a beautifully designed,‘arabesque’ style 

gathering place, spanning over eighteen thousand 

square meters. 

As its name implies, the Piazza is often the fi rst place visitors 

stop at when they arrive in town. In recent years, the 

Piazza has hosted many of the community’s parties and 

events; accommodating up to 15,000 standing guests or 

2,500 seated guests. 

Striking by day and by night, this fl exible venue is suitable 

for hosting a range of different social gatherings and 

functions. 

For more details on ERC’s upcoming events, or information 

on how to host your own event there, you can log onto 

the Sahl Hasheesh website: www.sahlhasheesh.com. 

The Old Town Boulevard 

The Old Town of Sahl Hasheesh 

The Arrival Piazza 

At the beating heart of the Sahl Hasheesh community, is 

the beautifully situated Old Town commercial center. This 

‘up and coming’ bustling precinct is located along the 

north eastern headland of Sahl Hasheesh and features 

a whole host of international and locally branded 

shopping outlets, as well as a range of other attractions. 

Although certain shops are yet to open their doors, 

several retailers are now well established, taking the 

opportunity to gain an early foothold within this emerging 

shopping district. With al-fresco dining opportunities to sit 

and take in the beauty of Sahl Hasheesh bay, as well 

as a range of lifestyle and convenience shops, the Old 

Town is designed to cater for your every need. 

If it is active excursions that you are seeking, the Old 

Town is also the primary gateway to pedestrian and 

cycle boulevards extending north to the Pier and south, 

the entire length of the bay. These boulevards provide 

ample room for residents and guests to stretch their legs 

or take a long bicycle ride along the shoreline. 

For further information on opportunities that are available 

within the Old Town, log onto: 

www.oldtown-sahlhasheesh.com. 



7

ACTIVITIES AND AMENITIES 

Two new golf courses coming soon to Sahl Hasheesh 

Exquisite Dining 

Sahl Hasheesh boasts a number of al-fresco and fi ne dining 

opportunities. From traditional Egyptian dishes and seafood 

delicacies, to authentic Italian and a range of other international 

cuisines, Sahl Hasheesh has something to tempt every palate. 

Relaxing Spas 

Tucked away in some of the site’s leading hotels and resorts, 

are a number of exclusive Spas and Health Centers. Soothing 

massages, refreshing facials and a number of other rejuvenating 

treatments are all on offer to satisfy the needs of guests and 

clients and make for that perfect relaxing getaway. 

Chic Clubs 

Within a number of the hotels and resorts, Sahl Hasheesh now 

offers exciting clubs and night life for party-goers, who are eager 

to kick up their heels and hit the town. 



9 

Golf 

In the near future, golf enthusiasts will have plenty of chances 

to stretch their legs and work on their swing. Two premier golf 

courses are currently under construction and will provide 

beautiful, bountiful greens and fairways overlooking the Red 

Sea. Newcomers to the sport will have the opportunity to learn 

under skilled professionals. 

Treks and Day Trips 

Treks and other day excursions are on offer through various hotels 

and resorts operating within Sahl Hasheesh. Day tours allow guests 

the opportunity to explore the Red Sea hinterland and rugged 

desert interior, via jeep or other means. These activities provide a 

great outing and experience for the more adventurous traveler. 

Classy bars and restaurants Deluxe spa treatments Endless water sports and activities

LEADING DEVELOPMENTS 

Resorts and Residential Real Estate 

Sahl Hasheesh is poised to become one of the most 

exclusive addresses on the Red Sea, with stunning four 

and fi ve-star resorts and hotels, as well as a range of 

luxurious apartments and villas. 

Sahl Hasheesh is already home to such brands as the 

Old Palace Marriott, the award winning Premiere Le 

Reve Hotel, Dessole Pyramisa, Premier Romance, Azzurra, 

Sunset Pearl, Ocean Breeze and Tropitel. 

Soon to open their doors are Veranda, Mamma Mia, 

Paradise Gardens, The Baron Palace, as well as Egypt’s 

fi rst Buddha Bar Hotel. 

ERC’s own project, the Jamaran Villa Zone, beautifully 

situated at the north-eastern corner of Sahl Hasheesh, is 

also under development; with design and land packages 

now available for sale. 

From contemporary designs to more traditional and 

Mediterranean styled villas, Jamaran Villa Zone has 

something to cater for all tastes. For more information on 

‘Jamaran’ or other development within Sahl Hasheesh, 

please contact ERC. 

Tropitel Hotel Lobby 

Old Palace Hotel 

Veranda Resort 

The award-winning Premier Le Reve Hotel 

Azzurra - the ultimate in luxury living 



11

LEADING DEVELOPMENTS 

The Sawari Marina 

Exclusive marina-front villas 

The Sawari Marina is on program to become the Red Sea’s premier 

marina destination and ‘crown jewel’ of Sahl Hasheesh. Located at 

the southern end of Sahl Hasheesh, encompassing an area of 2.5 

million square meters, Sawari is set to introduce a 300+ berth world 

class marina, exclusive yacht club, lively and vibrant commercial 

waterfront setting, as well as a range of high-end boutique hotels, 

luxurious villas and apartments. 

The Sawari Marina is being developed by ERC, in partnership with 

Orascom Development and Management (ODM), a subsidiary of 

Orascom Development Holding. ODM has successfully delivered a 

number of seaside destinations in Egypt, United Arab Emirates, Oman 

and Morocco. 

As part of the ‘2011 OPP Awards for Excellence’, ERC and ODM were 

awarded ‘Best Developer’ in the Middle East-North Africa Region for 

the Sawari Marina project. 

Residential real-estate within the initial land release is now available for 

sale. For further information or to register your interest, please contact 

Orascom Sales and Marketing or log onto to: www.sawarimarina.com. 

Luxurious waterfront apartments Sawari Concept Master Plan 

Sawari waterfront plaza and real estate 

LEGEND: 

1. 300+ berth luxury class marina 

2. Pedestrian promenade and plazas 

3. Yacht club 

4. Beach club 

5. Boutique hotels 

6. Beach front villas 

7. Lagoon villas 

8. Resort chalets 

9. Estate mansions 

10. Aqua park 

11. Commercial center 

12. Pedestrian greenbelts 

13. Equestrian center 

14. Public parking 

15. Wadi preserve 



13

THE MASTER PLAN 

Sahl Hasheesh is on program to become a destination where lifestyle and innovation meet aspirations and dreams... 

Current Development 

Area 

Future Land Release 

The Master Plan for Sahl Hasheesh is a 

strategic vision that will guide the future 

development of this locale. While capturing 

the essence of Egyptian culture and history, 

the Master Plan has a very outward focus, 

offering a fresh and contemporary look at 

the needs of this emerging regional center 

over the next 50 years. 

The future development strategy is therefore 

highly responsive to the physical attributes 

and climatic conditions of the area, as a 

means of celebrating the natural beauty 

of the site and fostering environmentally 

responsible and sustainable development. 

The area, forming part of a future land 

release, is set to introduce a range of further 

retail, leisure, hospitality, residential and 

employment opportunities; all designed to 

create a dynamic and thriving community 

that offers a diverse array of experiences for 

future residents and guests. 

The vision has also been crafted to stimulate 

economic investment and support local 

employment opportunities across a range 

of sectors, including education, hospitality, 

medical and specialist technical industries. 

Grand entry gateways, unifying elements 

and the creation of unique and distinct 

districts are designed to shape the identity 

and character of Sahl Hasheesh, as a high 

quality integrated resort community, setting 

it apart from other destinations, both locally 

and internationally. 

For further information on the Master Plan for 

Sahl Hasheesh, please contact ERC. 

LEGEND: 

Bedouin Village Eco-Lodges 

Pharaonic Gates 

Old Town 

Arrivals Piazza 

Oasis Resorts and Swimmable Lagoon 

Commercial / Entertainment Core 

Aquarium 

Downtown Urban Core 

Education Village 

Public Library 

Botanical Garden and Resorts 

Resort Golf Course 

Championship Golf Course 

Hillside Village 

Offi ce Park 

Interpretive Trail 

Amusement Park 

Water Park 

Sawari Marina 

Employee Housing 

Renewable Energy Farm 

Primary Resort Entries 

Public Utility Zones 

Wadi Preserve 

Equestrian Center 

Transportation Hub 

Convention Center 

Mountain Golf 

Wadi Golf 

Gondola Station / Viewing Tower 

Water Ski Facility 

Large Format Retail and Distribution Center 

Sports Club 



15 

1 

2 

3 

4 

5 

6 

7 

8 

9 

10 

11 

12 

13 

14 

15 

16 

17 

18 

19 

20 

21 

22 

23 

24 

25 

26 

27 

28 

29 

30 

31 

32 

33

THE MASTER PLAN 

LAND USE PLAN 

LEGEND: 

Resort / Hospitality 

Residential - Low Density 

Residential - Medium Density 

Residential - High Density 

Commercial / Retail 

Mixed-Use 

Educational 

Medical 

Offi ce and Business 

Civic and Cultural 

Amusement / Water Park 

Recreational / Community Club 

Golf Course 

Botanical Gardens 

Greenbelt 

Public Park 

Equestrian Center 

Wadi Preserve 

Beach 

Hardscape / Plaza 

Lake / Waterway 

Utility Zone 

Transport Hub / Public Parking 


0 M 50 M 100 M 200 M 500 M 

NORTH SCALE: 1:5000 M 

DISTRICT PLAN 

LEGEND: 

The Headland / 

Vintage / Seaside 

6,747,685 m 2 

Sawari 

2,578,593 m 2 

Bedouin Village 

1,413,387 m 2 

Festival World 

889,164 m 2 

Bay View Village 

2,616,467 m 2 


0 M 50 M 100 M 200 M 500 M 

NORTH SCALE: 1:5000 M 



17

INVESTMENT POTENTIAL 

A Compelling Package 

At the forefront of innovative and responsible development, 

Sahl Hasheesh continues to evolve as a well rounded 

community, attracting a number of top resort and real 

estate developers, businesses and research institutions. 

Within an ever changing market and as technologies 

advance, ERC maintains a future-driven focus and fi nger on 

the pulse, to examine and explore emerging opportunities 

as they arise. 

ERC’s goal is to create an attractive and fl exible investment 

environment; delivering sustainable outcomes for both the 

investor and the wider Sahl Hasheesh Community. 

It’s the combination of Sahl Hasheesh’s pristine natural 

environment and high standard of development that 

provides a compelling package for investors, home owners 

and businesses. So don’t miss out on the opportunity to part 

of this wonderful community. 

The luxurious Azzurra Estate 

Egypt’s Place in Global Tourism 

Egypt has established itself as one of the world’s premier tourist 

destinations. The country’s rich cultural heritage, warm yearround 

climate, competitive pricing, and accessibility from a 

number of major European cities are all factors that continue 

to drive the tourism sector and draw visitors from all around the 

world. 

Egypt’s tourism industry has been growing steadily since the 

late 1990’s. Following the global economic slowdown in 2008, 

tourist arrivals to Egypt in 2009, saw almost no decline, with 

a remarkable growth of 17.6% in 2010 (14.7 million tourists); 

exceeding optimistic projections. Furthermore, Egypt now, and 

more than ever, offers exceptional value for holiday-makers, 

particularly compared to other Mediterranean destinations. 

More recently, Egypt has passed through unprecedented 

political change, in addition to which, volatility in the global 

economy has infl uenced levels of demand for both real estate 

and leisure activities. This has not been without its challenges 

for the resort development sector in Egypt, but history has 

shown that the foundations upon which the country’s tourism 

economy has been built are solid (AECOM, 2012). Based on 

the above and the fundamental and strategic importance of 

the tourism industry to Egypt, it is our hypothesis that this relative 

slowdown will be short-lived with a major rebound in the growth 

rates and absolute number of tourist arrivals to Egypt. 

The Old Town at night 

The beautiful Veranda Resort 



19

INVESTMENT POTENTIAL 

Hospitality Opportunities 

Sahl Hasheesh is now home to over 2,500 hotel rooms, after several four and fi ve-star hotels opened their doors. All are seeing a continuous 

stream of domestic and international guests. Market research conducted within the Red Sea area indicates that the hotel market benefi ts 

from high, stable year-round occupancy rates, which generally exceed 80%. Given the relatively low operational costs, hospitality projects 

both within Sahl Hasheesh and the Red Sea region achieve high rates of return at a much lower risk compared with other regional 

destinations. 

Sahl Hasheesh lies within an established year-round tourist destination that is one of only a few destinations easily accessible from a number 

of major domestic and international ports, particularly central and northern Europe; offering affordable luxury for those seeking a Red Sea 

escape. The master plan vision provides for a range of different hospitality products, designed to appeal to both a broad and niche market 

base, giving Sahl Hasheesh as a holiday destination- a competitive edge. 

Residential Opportunities 

Premier Romance - Boutique Hotel and Spa 

The long term vision for Sahl Hasheesh is to become a fully integrated resort city. Already, Sahl Hasheesh is home to over 1,000 residences. 

At full build-out of land forming part of the future land release, it is expected that this thriving community could employ some 90,000-100,000 

people across a range of different sectors, including health care, schools, entertainment, business and retail districts; establishing Sahl 

Hasheesh as a signifi cant regional center within Egypt. Given the scale of Sahl Hasheesh, a broad residential product offering is planned to 

appeal to different markets driving increased sales absorption and minimizing risk associated with changes in the profi le of market demand. 

Sahl Hasheesh therefore represents a prime investment option for fi rst or second home owners, given the high quality of residential 

development already established, as well as new opportunities that have been identifi ed in the Master Plan. Residential communities shall 

be reinforced by a range of community services and amenities; designed to foster an environment where one can live, work and play. 

Home owners can be assured and satisfi ed of the standard of development within Sahl Hasheesh, with ERC providing comprehensive 

community management services, including strict design guidelines, community regulations, and community maintenance and upkeep 

for all public areas and thoroughfares. 

Land Parcels Available for Sale 

LEGEND: 

Sold / Committed Land 

Land parcels available for sale 

Jamaran Villa Zone 

(Land and design packages available) 

Sawari Marina * 

(Real estate available for sale) 




21 

NORTH

Land Parcels 

Available for Sale 



23

Parcel 9CE, District 1A 

ILLUSTRATIVE MASTER PLAN: 

LEGEND: 

1 

2 

3 

Old Town 

4 

Arrival Piazza 

Mountain Golf 

2 

7 

6 

1 

4 

5 

6 

3 

5 

8 

Desert Preserve 

Jamaran Villa Zone 

Resorts / Hotels 

6 

6 

7 

8 

6 

6 

6 

Public Beach 

Sahl Hasheesh Pier 

KEY PLAN: 

DESCRIPTION: 

LEGEND: 

DISTRICT 1A - 

THE HEADLAND 

PARCEL 9CE 

Parcel Reference 9CE 

District 1A - The Headland 

Land Use Designation Hotel / Resort 

Land Area (m²) 44,354 

LAND DEVELOPMENT PARAMETERS: 

Site Cover (%) 20% 

Number of Floors ¹ 3 

Gross Floor Area (m²) ¹ 26,612 

Number of Rooms 242 

Construction Period 3 years 

PROJECTED FINANCIAL PERFORMANCE : 

PROJECT BRIEF: 

Parcel 9CE is located in a highly 

accessible and prominent position 

within the north-east Headland District. 

Beautifully situated at an elevation of 

20 meters above sea level, this location 

enjoys expansive views over the bay. 

Parcel 9CE is also within close vicinity 

of the Old Town Commercial District, 

beach and pier; and is directly south of 

a future golf course. 

The site location and attributes provide 

a high level of exclusivity and amenity. 

This parcel therefore represents a prime 

investment opportunity for a high-end 

boutique hotel. 

Total Equity Required EGP 214,000,000 

Payback Period 9 years 

NPV EGP 213,000,000 

IRR 19% 

Main Assumptions ² Discount rate: 14% 

Debt-to-equity ratio: 50:50 

Projected financial indicators are calculated on the basis of: 

1. Land development parameters identified above; 

2. 2012 land acquisition values and construction costs; and 

3. ERC revenue assumptions. 

¹ Excluding basement floors. 

² For further information on the basis of cost and revenue assumptions, please contact ERC. 



25

Parcel 1.57, District 1B 


4 

3 

3 

LEGEND: 

1 

2 

3 

5 

4 

4 

Wadi Golf Course 

Golf Resort 

5 

4 

Residential neighborhoods 

4 

4 

5 

4 

1 

2 

Resort / Hotel 

Pedestrian greenbelt 

4 

4 

5 

4 

4 

Red Sea 

4 

NORTH 

KEY PLAN: 

DESCRIPTION: 

LEGEND: 

DISTRICT 1B - 

THE VINTAGE 

PARCEL 1.57 

Parcel Reference 1.57 

District 1B - The Vintage 


Land Area (m²) 101,775 









Parcel 1.57, within ‘The Vintage’ District, 

is a prime investment opportunity 

immediately north of the future ‘Festival 

World’ commercial and civic center. 

The site is centrally located, in close 

vicinity of a future resort golf course 

and just 1 kilometer from the Red Sea 

coastline. 

Situated at an elevation of 30-40 meters 

above sea-level, the site will benefi t 

from views over the sea and future golf 

course, immediately east. 

Total Equity Required (EGP) 416,000,000 EGP 


NPV 472,000,000 EGP 

IRR 20% 







¹ Excludes basement floors. 




27

Parcel 1.58, District 1B 


4 

3 

3 

LEGEND: 

1 

2 

3 

5 

4 

4 


Golf Resort 


5 

4 

4 

4 

5 

4 

1 

2 



4 

4 

5 

4 

4 

Red Sea 

4 

NORTH 

KEY PLAN: 

DESCRIPTION: 

LEGEND: 

DISTRICT 1B - 

THE VINTAGE 

PARCEL 58 



Land Use Designation Residential - Low Density 

Land Area (m²) 103,972 


Site Cover (%) 17.5% 







Parcel 1.58 is located in a highly 

accessible location on the western edge 

of ‘The Vintage’ District. This beautifully 

situated parcel has direct frontage to 

one of the future resort golf courses 

and is a mere 1.2 kilometers from the 

coastline. The land grade is relatively 

slight, ranging from 28–34 meters above 

sea level, promoting views over the golf 

course and Sahl Hasheesh bay, further 

east. 

The site shall also benefi t from proximity 

to the future ‘Festival World’ and 

‘Downtown’ precinct, which is set to 

become commercial and civic heart of 

Sahl Hasheesh. 

Total Equity Required (EGP) EGP 52,000,000 


NPV EGP 174,000,000 

IRR 50% 







¹ Excludes basement floors. 




29

Parcel 1.59, District 1A 


4 

3 

3 

LEGEND: 

1 

2 

3 

5 

4 

4 


Golf Resort 


5 

4 

4 

4 

5 

4 

1 

2 



4 

4 

5 

4 

4 

Red Sea 

4 

NORTH 

KEY PLAN: 

DESCRIPTION: 

LEGEND: 

DISTRICT 1B - 

THE VINTAGE 

PARCEL 59 



Land Use Designation Residential - Low Density 

Land Area (m²) 124,319 









Parcel 1.59 is a supremely located 

land plot on the western edge of 

‘The Vintage’ District; designated for 

Residential development. This site is 

adjacent to a future resort golf course, 

sitting at an elevation of 30-40 meters 

above sea level; promoting views over 

the adjacent golf course and Sahl 

Hasheesh coastline, further east. 

This location is also highly accessible 

from both the future ‘Festival World’ and 

‘Downtown’ Districts, which shall form 

the civic and commercial ‘heart’ of Sahl 

Hasheesh. 

Total Equity Required (EGP) EGP 59,000,000 


NPV EGP 185,000,000 

IRR 48% 











31

Parcel 41A-B, District 1C 


6 

LEGEND: 

1 

2 

3 

1 

1 

Touristic Resort / Hotel 

Green belts / parks 

Water Ski Park 

3 

1 

2 

2 

4 

1 

1 

4 

5 

6 

2 

1 

1 

Amusement Park 

Sawari Marina 

Retail Center 

1 

2 

1 

1 

5 

NORTH 

KEY PLAN: 

DESCRIPTION: 

LEGEND: 

DISTRICT 1C - 

SEASIDE 

PARCEL 41A/41B 

Parcel Reference 41A, 41B 

District 1C - Seaside 


Land Area (m²) 146,641 









Parcels 41A and 41B enjoy a front 

line, coastal location, immediately 

north of the future Sawari Marina 

District. Collectively, these land plots 

are located in a prime, strategic 

position and represent just one of three 

remaining coastal front properties within 

Sahl Hasheesh. 

Sawari Marina, described as the 

‘Jewel’ of Sahl Hasheesh, is intended 

to showcase a variety of boutique 

hotels, luxurious residential real estate 

and waterfront commercial activities. 

Once established, Sawari is expected 

to signifi cantly increase the value of 

surrounding development. 



NPV EGP 1,000,000,000 

IRR 20.5% 











33

Parcel H1, District 2 

KEY PLAN: PROJECT BRIEF: 


LEGEND: 

1 

2 

3 

4 

5 

12 

13 

9 

300 Slip luxury class marina 

Pedestrian promenade and plazas 

Yacht club 

Beach club 

Boutique hotels 

9 

11 

15 

LEGEND: 

DISTRICT 2 - 

SAWARI 

10 

PARCEL H-1 

8 

6 

7 

8 

9 

10 

12 

8 

11 

Beach front villas 

Lagoon villas 

Resort chalets 

Estate mansions 

Aqua Park 

Parcel H1, located within the ‘Sawari Marina’ 

District, is designated for a high-end boutique 

hotel. This plot benefi ts from direct frontage to 

both the Marina and coastline. 

Given its unrivalled location, this parcel 

represents one of the most prime investment 

opportunities on offer within Sahl Hasheesh. 

Situated within the heart of Sawari, Parcel H1 

will enjoy a degree of privacy and exclusivity. 

This location also adjoins a beach club and is 

within a short distance of major commercial 

and entertainment amenities that are 

proposed around the Sawari waterfront. 

7 

7 

14 

11 

12 

13 

14 

15 

6 

2 

4 

5 

Commercial center 

1 

Pedestrian greenbelts 

Equestrian center 

Public parking 

Wadi preserve 

3 



35 

14 

5 

NORTH 

DESCRIPTION: 

Parcel Reference H-1 

District 2 - Sawari Marina 











Payback Period 6.5 years 

NPV EGP 156,000,000 

IRR 21.3% 



Projected financial indicators are calculated on the 

basis of: 


2. 2012 land acquisition values and construction 

costs; and 



² For further information on the basis of cost and revenue assumptions, please 

contact ERC.

Festival World - Stage 1, District 4 

KEY PLAN: PROJECT BRIEF: 

LEGEND: 

DISTRICT 4 - 

FESTIVAL WORLD 

STAGE 1 


1 

4 4 

5 

6 

3 

2 

9 

1 

5 

Collectively, these parcels form part of the 

Festival World District, located at the center 

of Sahl Hasheesh bay. 

Festival World is intended to become 

the civic and commercial heart of Sahl 

Hasheesh, with land designated for a variety 

of different functions including premium 

retail and commercial development, high 

end hotels, residential real estate, as well 

as a range of civic attractions, services and 

amenities. 

4 

4 

6 

8 

7 

DESCRIPTION: 

Parcel Reference 4.1A, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7, 4.8, 4.9, 4.10, 4.11, 

4.13, 4.14A, 4.15, 4.16 

District 4 - Festival World 

Land Use Designation Mixed Use ¹ 

Land Area (m²) 646,176 sq.m 


Site Cover (%) 32% (avg) 

Number of Floors ² 3 

Gross Floor Area (m²) ² 508,787 

Number of Rooms 2,244 



Total Equity Required EGP 1,900,000,000 


NPV EGP 4,500,000,000 

IRR 29% 

Main Assumptions ³ Discount rate: 14% 


Projected financial indicators are calculated on the 

basis of: 


2. 2012 land acquisition values and construction 

costs; and 


¹ Planned uses within this area include: residential and hotel establishments, as 

well as commercial development, civic services and attractions. 

² Excluding basement floors. 

³ For further information on the basis of cost and revenue assumptions, please 

contact ERC. 

LEGEND: 

Primary vehicular drop-off 

Grand Basin 



37 

10 

11 1 

12 

NORTH 

1 

2 

3 

4 

5 

6 

7 

Aquarium 

Mixed-use and entertainment zones 

Lifestyle and entertainment retail 

Urban resort 

Beach club and watersports center 

8 

9 

10 

11 

12 

Plaza 

Public parking 

Utilities area 

Pedestrian boardwalk 

Public beach

Parcel 5.5, District 5 


7 

LEGEND: 

1 

2 

LEGEND: 

3 

4 

5 


Water ski facility 

9 

Botanical garden 

Amusement park 

Wellness hospital 

13 

7 

7 

12 

6 

7 

8 

9 

10 

1 

8 

3 

1 

1 

1 

Retail center 

5 

Residential village 

Public utility zone 

Educational Facility 

10 

Marine research center 

6 

2 

11 

1 

4 

11 

12 

13 

1 

11 

1 

1 


Organic farm 

Transportation hub 

1 

NORTH 

KEY PLAN: 

DESCRIPTION: 


District 5 - Bayview Village 



LEGEND: 

DISTRICT 5 - 

BAYVIEW VILLAGE 

PARCEL 5.5 


LAND USE SCENARIO: A - HOTEL / RESORT B - RESIDENTIAL 

Site Cover (%) 20% 20% 

Number of Floors ¹ 3 3 

Gross Floor Area (m²) ¹ 39,314 39,314 

Number of Rooms 328 315 

Construction Period 3 years 3 years 


Located within the ‘Bayview Village’ 

District, Parcel 5.5 enjoys a highly 

accessible, central second row 

coastline position. The site is just south 

of the ‘Festival World’ commercial 

precinct. The site has frontage to a 

botanical garden and adjoins a major 

wadi preserve; providing a high level of 

privacy and amenity from all aspects of 

the site. 

The ‘Bayview Village’ District is intended 

to feature a number of key attractions, 

including an amusement park, water ski 

park and recreational trails; all of which, 

create a highly attractive investment 

opportunity for touristic development. 

Total Equity Required EGP 304,000,000 EGP 58,000,000 

Payback Period 8 years 3 years 

NPV EGP 279,000,000 EGP 235,000,000 

IRR 18.5% 56% 











39



7 

LEGEND: 

1 

LEGEND: 

2 

3 

4 

5 



9 




13 

7 

7 

12 

6 

7 

8 

9 

10 

1 

8 

3 

1 

1 

1 

Retail center 

5 




10 


6 

2 

11 

1 

4 

11 

12 

13 

1 

11 

1 

1 


Organic farm 


1 

NORTH 

KEY PLAN: 

DESCRIPTION: 














NPV EGP 453,000,000 

IRR 19.3% 

LEGEND: 

DISTRICT 5 - 


PARCEL 5.6 


Parcel 5.6 is located in a central, highly 

accessible location within the ‘Bayview 

Village’ District, just one row back from 

the Sahl Hasheesh coastline. 

The site has direct frontage to a linear 

botanical garden feature and is also 

adjacent to land designated for a water 

ski park. 

‘Bayview Village’ is intended to host a 

range of leisure activities and attractions, 

creating a compelling investment 












41



7 

LEGEND: 

1 

2 

LEGEND: 

3 

4 

5 



9 




13 

7 

7 

12 

6 

7 

8 

9 

10 

1 

8 

3 

1 

1 

1 

Retail center 

5 



10 



6 

2 

11 

1 

4 

11 

12 

13 

1 

11 

1 

1 


Organic farm 


1 

NORTH 

KEY PLAN: 

DESCRIPTION: 




Land Area (m²) 100,964 










NPV EGP 450,000,000 

IRR 19.2% 

LEGEND: 

DISTRICT 5 - 


PARCEL 5.10 


Parcel 5.10, located within the ‘Bayview 

Village’ District, profi ts from a central, 

second row position, which is in proximity 

of two future centers – Sawari Marina 

and Festival World. 

This parcel, designated for hospitality 

uses, is adjacent to a future water ski park 

and is located within a short distance of 

other planned attractions and services, 

including the amusement park and 

existing horse club, to the south. 











43



7 

LEGEND: 

1 

2 

LEGEND: 

3 

4 

5 


9 





13 

7 

7 

12 

6 

7 

8 

9 

10 

1 

8 

3 

1 

1 

1 

Retail center 

5 



10 



6 

2 

11 

1 

4 

11 

12 

13 

1 

11 

1 

1 


Organic farm 


1 

NORTH 

KEY PLAN: 

DESCRIPTION: 





LEGEND: 

DISTRICT 5 - 


PARCEL 5.19 


LAND USE SCENARIO: A - HOTEL / RESORT B - RESIDENTIAL 

Site Cover (%) 20% 20% 

Number of Floors ¹ 3 3 

Gross Floor Area (m²) ¹ 55,930 55,930 

Number of Rooms 466 447 

Construction Period 3 years 3 years 


Parcel 5.19 enjoys a second rowcoastline 

position, at the southern 

end of the ‘Bayview Village’ District. 

This parcel is ideally located, a short 

distance from the Sawari Marina, 

beach and a number of planned 

attractions and amenities, including 

an amusement park, water ski park, 

botanical garden and recreational 

trails. 

Situated at an elevation of 12-22 

meters above sea level, the parcel shall 

enjoy a high level of amenity and view 

opportunities, east over the bay. 

Total Equity Required EGP 433,000,000 EGP 82,000,000 

Payback Period 8 years 3 years 

NPV EGP 397,000,000 EGP 334,000,000 

IRR 18.5% 56% 











45

Parcel 5.20 / 5.21, District 5 


7 

LEGEND: 

1 

2 

LEGEND: 

3 

4 

5 



9 




13 

7 

7 

12 

6 

7 

8 

9 

10 

1 

8 

3 

1 

1 

1 

Retail center 

5 




10 


6 

2 

11 

1 

4 

11 

12 

13 

1 

11 

1 

1 


Organic farm 


1 

NORTH 

KEY PLAN: 

DESCRIPTION: 

Parcel Reference 5.20, 5.21 



Land Area (m²) 121,627 










NPV EGP 283,000,000 

IRR 17.4% 

LEGEND: 

DISTRICT 5 - 


PARCEL 5.20/5.21 


Comprising two exclusive land parcels, 

in the south-eastern part of the ‘Bayview 

Village’ District, Parcels 5.20 and 5.21 

are situated in a highly accessible and 

opportune location, just north of the 

Sawari Marina. 

The site location is also within a short 

distance of a number of planned 

attractions and amenities, including 

water and amusement parks, parkways 

and an existing horse club; all of which, 

create a highly favourable investment 












47



7 

LEGEND: 

1 

2 

LEGEND: 

3 

4 

5 



9 




13 

7 

7 

12 

6 

7 

8 

9 

10 

1 

8 

3 

1 

1 

1 

Retail center 

5 




10 


6 

2 

11 

1 

4 

11 

12 

13 

1 

11 

1 

1 


Organic farm 


1 

NORTH 

KEY PLAN: 

DESCRIPTION: 



Land Use Designation Civic / Recreational 

Land Area (m²) 100,751 



Number of Floors/Gross Floor Area (m²) ¹ 2 / 30,226 


LEGEND: 

DISTRICT 5 - 


PARCEL 5.22 

PROJECTED FINANCIAL PERFORMANCE: 


Designated as a water ski lake, this 

land plot is intended to become a star 

attraction and key leisure opportunity 

within Sahl Hasheesh. 

Parcel 5.22 is strategically located within 

a predominately resort oriented district, 

providing a signifi cant visitor catchment, 

making this a highly lucrative and viable 

operation in the years to come. 

Stabilized Net Operating Profit 15% 

PV of Cumulative Net Profits ² EGP 22,100,000 

Main Assumptions ³ Discount rate: 13% 


Operations period: 25 years 

Stabilized Attendance (per year): 150,000 visitors 

Admission Price (EGP): 179 

Ticket Sales as a % of Total Revenues: 80% (i.e 20% of revenues 

derived from other sources) 


² The potential return on investment for this business will depend on the profile of lake facilities, attractions 

and amenities installed within the park, the volume of built development as well as the capital expenditure 

for infrastructure and landscaping. Construction and investment costs have therefore been excluded from 

the projected financial performance presented above. 

³ Operating assumptions, figures and projections are based on market research undertaken by AECOM in 

2010. For further information on the basis of cost and revenue assumptions, please contact ERC. 



49

PROGRESS BENCHMARKS 

PHASE 1 5.98 million m² 

Hotel Rooms Delivered: 1632 rooms (4 projects) 

Under construction: over 5400 rooms 

Residential Units Delivered: 1013 villas/apartments (4 projects) 

Under construction: over 1000 villas/apartments 

Entertainment 2 x Designer Golf Courses (Opening date: TBA) 

44,000 m² retail and entertainment ready 


Hotel Rooms Delivered: 671 rooms (2 projects) 

Under construction: over 1600 rooms 

Residential Units Delivered: 365 rooms (1 project) 

Under construction: over 700 villas/apartments 

Entertainment First phase of Sawari Marina can host 330+ yachts, 3 hotels, 1,095 

residential units/villas in addition to Retail promenade 

will provide over 10,000 sq.m retail floor space. 


General Status Master Plan finalized for Phase III by WATG. 

Phase I and II of Sahl Hasheesh is presently home to 2278 hotel rooms and suites and 723 residential units, managed by brands including 

Premier Le Reve, Premier Romance, Pyramisa, Marriott Old Palace and Tropitel. Over 6,000 hotel rooms and 6,000 residential units are 

expected to be completed within the coming 4 years (provisional estimate). 

A phased master plan executed in coordination with leading local and international 

development partners... 

PLANNING PARTNERS 

SUB-DEVELOPERS SAHL HASHEESH DEVELOPMENT BRANDS 



51

LAND SALES POLICY 

Land Sales Policy 

• Land prices are set by ERC and appreciate, on average, 5% annually based on macroeconomic indicators and 

real estate sector dynamics. 

• ERC releases specifi ed land plots each year based on real demand requirements for hospitality, residential and 

commercial projects, while strictly protecting the profi tability of current projects and the residual value of its land 

bank. 

• Land prices for each plot are released only upon formal requests by serious developers who: 

• Comply with the legal/commercial requirements set by the Tourism Development Authority of Egypt; 

• Submit a company profi le demonstrating relevant real estate development experience and quality 

standards of previous projects; and 

• Outline the concept of the prospective project including budgetary estimates based on the specifi cations 

of the required land parcel. 

Payment Scheme 

• Upon acceptance of the land purchase request by ERC, the developer shall be asked to sign ERC’s standard 

Preliminary Land Sale Agreement. 

• ERC’s standard payment terms are as follows: 

1. 30% down payment of the total value of the land parcel; and 

2. Six equal interest-free semi-annual installments making up the balance of the value of the land parcel. 

Further Information and Enquires 

For further information about land or property within Sahl Hasheesh - including luxury homes, condominiums, real 

estate properties for development purposes and commercial properties – please contact ERC’s Investor Relations 

Department. 

Egyptian Resorts Company (ERC) 

4A Aziz Abaza St, Zamalek, Cairo 

Telephone: +202 2735 8427 

Fax: +202 2735 2743 

ERC Investor Relations / Sales and Marketing: 

Call Center: 19372 

Tel: +2010 0211 4777 / +2010 2106 1575 

Email: ir@erc-egypt.com 

Sawari Marina - Real Estate and Enquires: 

Orascom Sales and Marketing Team 

Call Center: 19120 

Email: info@sawariredsea.com 

DISCLAIMER OF LIABILITY: 

Whilst all care and diligence have been exercised in the preparation of this publication, Egyptian Resorts Company (ERC) do not warrant the accuracy of the information contained within and 

accept no liability for any loss or damage that may be suffered as a result of reliance on this information, whether or not there has been any error, omission or negligence on the part of the ERC, its 

subsidiaries, affi liates, contractors, agents, employees, licenses and/or assigns. 

All information, features, dimensions, drawings, graphic materials, pictures, conceptual plans and renderings and specifi cations contained within this document are for illustrative purposes only. The 

accuracy of the Brochure content is not warranted as being true and accurate and is subject to change without notice by Egyptian Resorts Company (ERC), the owner. 

This document and its content are copyrighted by ERC, the Owner of the Sahl Hasheesh International Resort Community. All rights are therefore reserved. Unauthorized reproduction, display or other 

dissemination of such material is strictly prohibited and constitutes copyright infringement. 



53

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Sahl Hasheesh Investment Opportunities - ERC Egypt

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