CONTACT: Audrey Sahl Formula (212) 219-0321 sahl ... - NAMM
CONTACT: Audrey Sahl Formula (212) 219-0321 sahl ... - NAMM
CONTACT: Audrey Sahl Formula (212) 219-0321 sahl ... - NAMM
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<strong>CONTACT</strong>:<br />
<strong>Audrey</strong> <strong>Sahl</strong><br />
<strong>Formula</strong><br />
(<strong>212</strong>) <strong>219</strong>-<strong>0321</strong><br />
<strong>sahl</strong>@formulapr.com<br />
SABIAN Introduces Perfect Sets with The MIX<br />
Mixed-series cymbal packs an industry first<br />
MEDUCTIC, Canada (July 21, 2011) – The perfect cymbal pack is all about the perfect mix of<br />
cymbals. But the perfect mix of cymbals is not always about the same cymbal series. This was the<br />
thinking behind the development of The MIX, a collection of mixed-series cymbal sets, sonically<br />
matched in the SABIAN Vault.<br />
“Other than occasional one-offs, including our own HH/HHX Praise & Worship pack, we believe<br />
this is the first time a cymbal company has developed a line of mixed-series cymbal sets,” claims<br />
SABIAN VP Sales Peter Stairs. “Although most drummers start with a core sound, usually identified<br />
by a specific cymbal series, we know that over time they expand their set-ups to add new sonic<br />
colours by adding other series to their set-ups. Oddly enough, there are no packs in the market that<br />
address this need.”<br />
Once the need was identified, experts in the SABIAN Vault were tasked with creating mixed-series<br />
sets, sonically matched to appeal to drummers of all skill levels. Able to tap into 30+ years of<br />
experience working extensively with world-renowned artists like Jojo Mayer, Mike Portnoy and Dave<br />
Weckl, the Vault team soon came to the table with an initial 5-set offering. From the Basement to the<br />
Arena, these MIX sets hit key player demographics and price points:<br />
Basement Mix<br />
For the serious beginner, a perfect mix of B8 alloy cymbals.<br />
14” B8 Hats, 16” B8 Pro Thin Crash, 18” B8 Pro Thin Crash, 20” B8 Ride<br />
Garage Mix<br />
For drummers playing in their first band, a first step into B20 cast cymbals.<br />
14” B8 Hats, 16” Xs-20 Medium-Thin Crash, 18” Xs20 Medium Thin Crash, 20” B8 Ride<br />
Gig Mix<br />
For the weekend warrior or house of worship player, a great mix of B8 alloy and Xs20 cast all in<br />
Brilliant finish.<br />
14” B8 Pro Medium Hats, 16” Xs-20 Medium-Thin Crash, 18” Xs20 Medium Thin Crash, 20” B8<br />
Pro Medium Ride<br />
Club Mix<br />
For the serious player, all B20 cast cymbals in Brilliant finish ideal for playing the club circuit.<br />
14” Xs20 Medium Hats, 16” AAX X-Plosion Crash, 18” AAX X-Plosion Crash, 20” Xs20 Medium<br />
Ride<br />
Arena Mix<br />
For the professional player, a blend of Modern Bright and Modern Dark sounds perfect for the big<br />
stages!
14” AAX X-Celerator Hats, 16” HHX X-Plosion Crash, 18” HHX X-Plosion Crash, 20” AAX Stage<br />
Ride<br />
Striking new box packaging, videos, and a mini-website are all part of an exciting campaign used to<br />
push The MIX to top-of-mind with drummers looking for creative new cymbal sets that sound killer!<br />
The MIX box sets will be available to dealers late July 2011.<br />
About SABIAN<br />
SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering<br />
instruments and sounds for every musical application, playing level and price point. Endorsers<br />
include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well<br />
as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal<br />
Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New<br />
Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also<br />
the world's largest cymbal maker. For more information about SABIAN and its products, please visit<br />
the company online at www.SABIAN.com.<br />
###
<strong>CONTACT</strong>:<br />
<strong>Audrey</strong> <strong>Sahl</strong><br />
<strong>Formula</strong><br />
(<strong>212</strong>) <strong>219</strong>-<strong>0321</strong><br />
<strong>sahl</strong>@formulapr.com<br />
New Band & Orchestral Courses Launch On SABIAN U<br />
MEDUCTIC, Canada (July 21, 2011) - As a result of the tremendous success of SABIAN U,<br />
SABIAN has just announced the launch of a Band & Orchestral curriculum. Comprised of 4 brand<br />
new courses, the new curriculum is specifically designed for retailers of Band & Orchestral<br />
instruments.<br />
SABIAN U was launched in 2010 as an online school of higher learning developed for SABIAN<br />
retailers around the globe. Originally launched with a series of 8 training modules, SABIAN U is<br />
packed with the unique insight required for retailers to help customers choose the right cymbal,<br />
driving their sales upward. The new courses are designed to help drive sales for B&O retailers:<br />
- B&O 101: A B&O Primer<br />
- B&O 102: Hand Cymbals<br />
- B&O 103: Suspended Cymbals<br />
- B&O 104: More Than Cymbals<br />
Like all SABIAN U courses, the B&O curriculum is entirely video-based. Retailers interested in<br />
participating simply register online and work through the video courses at their convenience. Pop-up<br />
quizzes appear throughout the course, and viewers must answer the multiple-choice-style questions<br />
before continuing.<br />
At the conclusion of the course, students are given a grade, and the grades are registered in their<br />
personal account section, a great tool for store managers to keep track of staffers’ grades.<br />
Students who pass the 4 core SABIAN B&O courses will be sent a certificate of their designation as<br />
SABIAN B&O Specialist. A SABIAN Sound Specialist certificate is also available for those who pass<br />
the 7 core SABIAN U courses.<br />
For more information, please visit www.SabianU.com.<br />
About SABIAN<br />
SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering<br />
instruments and sounds for every musical application, playing level and price point. Endorsers<br />
include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well<br />
as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal<br />
Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New<br />
Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also<br />
the world's largest cymbal maker. For more information about SABIAN and its products, please visit<br />
the company online at www.SABIAN.com.<br />
###
<strong>CONTACT</strong>:<br />
<strong>Audrey</strong> <strong>Sahl</strong><br />
<strong>Formula</strong><br />
(<strong>212</strong>) <strong>219</strong>-<strong>0321</strong><br />
<strong>sahl</strong>@formulapr.com<br />
Legendary Mariano Series Drums Are Back!<br />
Gon Bops reissues classic drum line<br />
MEDUCTIC, Canada (July 21, 2011) - Since launching the company in 1954, Gon Bops founder<br />
Mariano Bobadilla built only one line of drums that would carry his name: the Mariano Series drums<br />
were built from Philippine Mahogany and incorporated traditional counter hoops, tuning rods and<br />
side plates. They also utilized three reinforcing metal hoops around their traditional Cuban shaped<br />
shells.<br />
Gon Bops is proud to announce that Mariano Series Congas and Bongos are back. Constructed from<br />
sustainable Durian hardwood – virtually identical in performance properties to the original Philippine<br />
Mahogany – the new line uses the same traditional counter hoops, side plates, reinforcing metal<br />
hoops, and authentic Gon Bops cowhide heads as did the original classics. The natural heads and<br />
superb build quality make for a full bodied, authentic sound – from cutting slaps to big resonant bass<br />
tones.<br />
“It’s important for us as a company to preserve our heritage and to keep this legendary model alive,”<br />
claims Gon Bops product designer and master builder Akbar Moghaddam. “Although we have<br />
incorporated subtle changes to improve these classic instruments, we’re still using the 5-ear top ring<br />
design that can also be ordered as replacement parts for the original models, as can the side plate and<br />
tension rod. This is great news for owners of vintage models!”<br />
Mariano Series drums are available in 4 traditional sizes and Bongos are professional size 7” Macho<br />
and 8.5” Hembra.<br />
Model# Name Size<br />
MB1075 Quinto 10.75” X 30”<br />
MB1150 Conga 11.5” X 30”<br />
MB1225 Tumba 12.25” X 30”<br />
MB1325 Super Tumba 13.25” x 30”<br />
MBBG Bongo 7” and 8.5”<br />
About GON BOPS<br />
GON BOPS instruments are a perfect blend of vintage craftsmanship and innovative thinking. Since<br />
1954, the company has pioneered several features and improvements that have forever changed Latin<br />
instruments. In January 2010, SABIAN Inc. announced the purchase of the inventory, intellectual<br />
property, patents and manufacturing equipment of GON BOPS. Today, GON BOPS manufactures<br />
an extensive line of percussion products and accessories, including Congas, Bongos, Timbales,<br />
Cajons and Bells.<br />
About SABIAN
SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering<br />
instruments and sounds for every musical application, playing level and price point. Endorsers<br />
include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well<br />
as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal<br />
Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New<br />
Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also<br />
the world's largest cymbal maker. For more information about SABIAN and its products, please visit<br />
the company online at www.SABIAN.com.<br />
###
<strong>CONTACT</strong>:<br />
<strong>Audrey</strong> <strong>Sahl</strong><br />
<strong>Formula</strong><br />
(<strong>212</strong>) <strong>219</strong>-<strong>0321</strong><br />
<strong>sahl</strong>@formulapr.com<br />
Gon Bops Appoints Randy Chaisson to US Sales Manager Position<br />
MEDUCTIC, Canada (July 21, 2011) - Gon Bops is pleased to announce the appointment of Randy<br />
Chaisson as US Sales Manager. An industry veteran, Randy has worked as a product, marketing and<br />
sales professional throughout his successful career. Most recently, Randy has served as a<br />
percussion/cymbal sales and product specialist in Canada.<br />
Randy also has extensive experience in product purchasing, and store and inventory management,<br />
developed through a lengthy stint at Atlantic Canada retail chain Music Stop, now Long & McQuade.<br />
A graduate of the music program at Saint Francis Xavier University in Antigonish, NS, Randy is also<br />
an established drummer in the Halifax music scene.<br />
“It’s great to have Randy on our team,” says Gon Bops International Sales Manager Terry Ryan. “He<br />
has demonstrated a clear talent for increasing sales – and in doing so, raising the profile – of any<br />
company he has worked. His unique insight of the percussion market in the USA and Canada will be<br />
a valuable asset to Gon Bops.<br />
Randy will assume his new role effective immediately.<br />
About GON BOPS<br />
GON BOPS instruments are a perfect blend of vintage craftsmanship and innovative thinking. Since<br />
1954, the company has pioneered several features and improvements that have forever changed Latin<br />
instruments. In January 2010, SABIAN Inc. announced the purchase of the inventory, intellectual<br />
property, patents and manufacturing equipment of GON BOPS. Today, GON BOPS manufactures<br />
an extensive line of percussion products and accessories, including Congas, Bongos, Timbales,<br />
Cajons and Bells.<br />
About SABIAN<br />
SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering<br />
instruments and sounds for every musical application, playing level and price point. Endorsers<br />
include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well<br />
as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal<br />
Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New<br />
Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also<br />
the world's largest cymbal maker. For more information about SABIAN and its products, please visit<br />
the company online at www.SABIAN.com.<br />
###
<strong>CONTACT</strong>:<br />
<strong>Audrey</strong> <strong>Sahl</strong><br />
<strong>Formula</strong><br />
(<strong>212</strong>) <strong>219</strong>-<strong>0321</strong><br />
<strong>sahl</strong>@formulapr.com<br />
Gon Bops Appoints Industry Veteran Rich Mangicaro to West Coast AR Post<br />
MEDUCTIC, Canada (July 21, 2011) - Gon Bops is pleased to announce the appointment of Rich<br />
Mangicaro as West Coast Artist Relations Manager. Throughout his successful career, Rich has<br />
worked extensively on all sides of the music industry. Most notably, for 19 years he served as Paiste<br />
America Director of Artist Relations and Education, in addition to a stint as one of the company’s<br />
Marketing Directors.<br />
Rich is a published music journalist and his work has been featured in Modern Drummer,<br />
Drumhead, UK publications Rhythm and Drummer, and France’s Batteur. As a writer, producer and<br />
director of AV and print content, Rich has worked with Graham Nash, Chris Hillman and others.<br />
As a musician, Rich has performed and recorded with a number of artists, most notably Jeff Bridges,<br />
Michael McDonald, Billy Idol, Jackson Brown and more. He continues as a member of the Glenn<br />
Frey-Joe Walsh band.<br />
“We are happy to Rich have join the Gon Bops AR program,” says Gon Bops CEO Andy Zildjian.<br />
“Rich carries a multi-dimensional portfolio rich in experience and accomplishments and we’re<br />
looking forward to having him on our team.”<br />
Currently a resident of Los Angeles, Rich will assume his new role effective immediately.<br />
About GON BOPS<br />
GON BOPS instruments are a perfect blend of vintage craftsmanship and innovative thinking. Since<br />
1954, the company has pioneered several features and improvements that have forever changed Latin<br />
instruments. In January 2010, SABIAN Inc. announced the purchase of the inventory, intellectual<br />
property, patents and manufacturing equipment of GON BOPS. Today, GON BOPS manufactures<br />
an extensive line of percussion products and accessories, including Congas, Bongos, Timbales,<br />
Cajons and Bells.<br />
About SABIAN<br />
SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering<br />
instruments and sounds for every musical application, playing level and price point. Endorsers<br />
include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well<br />
as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal<br />
Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New<br />
Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also<br />
the world's largest cymbal maker. For more information about SABIAN and its products, please visit<br />
the company online at www.SABIAN.com.<br />
###
<strong>CONTACT</strong>:<br />
<strong>Audrey</strong> <strong>Sahl</strong><br />
<strong>Formula</strong><br />
(<strong>212</strong>) <strong>219</strong>-<strong>0321</strong><br />
<strong>sahl</strong>@formulapr.com<br />
Top Nashville Artist Rich Redmond Latest To Join Gon Bops Artist Family<br />
MEDUCTIC, Canada (July 21, 2011) - Rich Redmond, top call Nashville recording drummer and<br />
percussionist, has just announced he is joining the Gon Bops family of artists. Rich’s versatile,<br />
dynamic and very musical playing style is the sound behind many of today’s top talents. Thompson<br />
Square, Jason Aldean, Bryan Adams, Jewel and Miranda Lambert are only a tiny few of the artists<br />
Rich has played with – there are dozens and dozens more. He has played on multiple number one<br />
hits, sold millions of records and made a huge mark in Nashville and beyond.<br />
Rich has also appeared on the Academy of Country Music Awards, the Country Music Awards, the<br />
Tonight Show with Jay Leno, the Craig Ferguson Show, Jimmy Kimmel Live, Good Morning<br />
America, and many other programs and networks.<br />
“I’m really happy to be joining the GON BOPS family,” writes Redmond “It’s a legendary brand<br />
and I truly appreciate the touch and feel of these wonderful instruments. The design and<br />
craftsmanship is unmatched, in my opinion.”<br />
“Having Rich join our GON BOPS family is fantastic,” adds GON BOPS International Sales<br />
Manager Terry Ryan. “Without a doubt, he is one of the best, and busiest, in the business. It really<br />
puts Gon Bops on some of the most prominent stages and studios in the world.”<br />
Currently a resident of Nashville, Rich also stays busy with his CRASH course for success, the very<br />
successful motivational drum events he launched that delve into the musical, mental and business<br />
skills necessary to succeed in the music business.<br />
About GON BOPS<br />
GON BOPS instruments are a perfect blend of vintage craftsmanship and innovative thinking. Since<br />
1954, the company has pioneered several features and improvements that have forever changed Latin<br />
instruments. In January 2010, SABIAN Inc. announced the purchase of the inventory, intellectual<br />
property, patents and manufacturing equipment of GON BOPS. Today, GON BOPS manufactures<br />
an extensive line of percussion products and accessories, including Congas, Bongos, Timbales,<br />
Cajons and Bells.<br />
About SABIAN<br />
SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering<br />
instruments and sounds for every musical application, playing level and price point. Endorsers<br />
include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well<br />
as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal<br />
Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New<br />
Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also
the world's largest cymbal maker. For more information about SABIAN and its products, please visit<br />
the company online at www.SABIAN.com.<br />
###
<strong>CONTACT</strong>:<br />
<strong>Audrey</strong> <strong>Sahl</strong><br />
<strong>Formula</strong><br />
(<strong>212</strong>) <strong>219</strong>-<strong>0321</strong><br />
<strong>sahl</strong>@formulapr.com<br />
Gon Bops Welcomes Percussion Legend Orestes Vilato!<br />
MEDUCTIC, Canada (July 21, 2011) - We are proud to announce the latest addition to the Gon<br />
Bops Artist Family – one of the world’s most influential Latin percussionists – Orestes Vilato!<br />
Originally from Cuba, Orestes’ unique style on timbales is one of the most emulated in Latin music.<br />
His artistry has graced both the stage and studio, and he has performed with a Who’s Who of<br />
musical legends, from Aretha Franklin to Carlos Santana. In 1995, Orestes earned a Grammy<br />
nomination for the groundbreaking album “Ritmo y Candela” alongside fellow Cuban percussion<br />
legends Carlos ‘Patato’ Valdez and José Luis Quintana (Changuito). His performances have also<br />
graced the Grammy-winning albums of Cuban bassist/composer and original Mambo King, Israel<br />
‘Cachao’ López. Orestes also received a Latin Grammy nomination for his 2009 solo CD, “It's<br />
About Time”.<br />
Over the decades Orestes’ credits include a nine year-stint with Santana, and recordings and<br />
performances with Whitney Houston, Aretha Franklin, Willie Nelson, Herbie Hancock, Linda<br />
Ronstadt, Wynton and Branford Marsalis, McCoy Tyner, Dave Valentin, Paco De Lucia and many<br />
others.<br />
The Gon Bops team is excited and honoured to be working with Orestes – we look forward to many<br />
years of collaboration and inspiration. To learn more about Orestes Vilato, please visit<br />
www.orestesvilato.com.<br />
About GON BOPS<br />
GON BOPS instruments are a perfect blend of vintage craftsmanship and innovative thinking. Since<br />
1954, the company has pioneered several features and improvements that have forever changed Latin<br />
instruments. In January 2010, SABIAN Inc. announced the purchase of the inventory, intellectual<br />
property, patents and manufacturing equipment of GON BOPS. Today, GON BOPS manufactures<br />
an extensive line of percussion products and accessories, including Congas, Bongos, Timbales,<br />
Cajons and Bells.<br />
About SABIAN<br />
SABIAN is globally renowned as the world's leading designer and maker of cymbals, offering<br />
instruments and sounds for every musical application, playing level and price point. Endorsers<br />
include major artists Neil Peart, Jojo Mayer, Mike Portnoy, Dave Weckl, and Jack DeJohnette, as well<br />
as renowned percussionists from the Philadelphia Orchestra, the Los Angeles Symphony, Royal<br />
Opera House – Covent Garden and the Vienna Philharmonic Orchestra. Situated in Meductic, New<br />
Brunswick, Canada, and with offices in the US, the UK, Europe and the Far East, SABIAN is also<br />
the world's largest cymbal maker. For more information about SABIAN and its products, please visit<br />
the company online at www.SABIAN.com.<br />
###
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