FOR IMMEDIATE RELEASE Contact: Mike Lohman Shure ... - NAMM

FOR IMMEDIATE RELEASE
Contact:
Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com
Audrey Sahl
Formula PR
212-219-0321
sahl@formulapr.com
SHURE UNVEILS ULX-D DIGITAL WIRELESS SYSTEM AT NAMM 2012
NILES, Ill., January 19, 2012—While available spectrum may be shrinking, the demand for
wireless audio in both presentation and performance settings is growing. To meet this need,
Shure Incorporated is introducing the ULX-D TM Digital Wireless system, offering unmatched
sound quality, improved spectral efficiency, robust encryption, and intelligent rechargeable
batteries for professional sound reinforcement applications. The system is designed for use in
corporate, education, worship, and live performance facilities.
“Until today, digital wireless microphone users have had to accept trade-offs,” said Erik Vaveris,
Category Director for Wireless products at Shure. “No digital wireless system has come close to
meeting the performance standard set by Shure's industry leading analog wireless product line -
until now.”
The ULX-D system’s unprecedented combination of audio quality, signal stability, and spectral
efficiency is driven by a unique digital wireless audio technology developed by Shure. “The result
is a tremendous breakthrough in wireless audio quality,” said Vaveris. “This is the purest
reproduction of source material ever available in a wireless system.”
The ULX-D system also raises the bar for spectral efficiency and RF signal stability. “The
intermodulation performance of ULX-D enables a dramatic increase in the number of
simultaneous active systems in one TV channel, making the most of the available spectrum,” said
Vaveris. Up to 14 ULX-D systems can operate in one six MHz TV channel, making it easy to use,
even in highly congested urban areas where open TV channels can be scarce. For applications
where secure transmission is required during confidential meetings, the ULX-D system includes
Advanced Encryption Standard (AES) 256-bit encryption for privacy.
While audio and RF quality are always paramount, wireless users are often frustrated by
something more mundane: battery management. Based on the technology used in Shure’s Axient
wireless system, the SB900 Lithium-Ion rechargeable battery pack provides ULX-D transmitters
with up to 12 hours of performance time. Transmitters and receivers display remaining battery
life in hours and minutes, accurate to within 15 minutes. The battery can be recharged at any time
with no memory effect, and a complete discharge is never necessary. The SBC200 Dual Docking
Charger recharges batteries while in the transmitter or out, and up to four chargers can be linked
together and powered by one power supply. An SBC800 Eight-Bay Battery Charger is also
available, and both chargers fit in a standard-size rack drawer for easy storage and transport.
ULX-D transmitters can also run on standard AA batteries for up to 11 hours.

Pricing and Availability
The Shure ULX-D Digital Wireless system is now shipping and available through authorized
Shure resellers in numerous configurations with a wide range of Shure microphone options.
Some typical systems are shown below:
MODEL MSRP MAP
ULXD14 Instrument Wireless System $1,650.00 $1,320.00
ULXD14/83 Lavalier Wireless System with WL183 lavalier mic $1,746.00 $1,397.00
ULXD24/SM58 Handheld Wireless System with SM58® mic $1,686.00 $1,349.00
ULXD124/85 Combo system with ULXD4 receiver, ULXD2 handheld
transmitter with SM58 mic, and ULXD1 bodypack transmitter with
WL185 lavalier mic
Full product information is available at www.shure.com.
About Shure Incorporated
$2,368.00 $1,894.00
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's
leading manufacturer of microphones and audio electronics. Over the years, the Company has
designed and produced many high-quality professional and consumer audio products that have
become legendary for performance, reliability, and value. Shure’s diverse product line includes
world-class wired microphones, wireless microphones and in-ear personal monitor systems,
headphones for performers, presenters and recordists, award-winning earphones and headsets
for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional
DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The
Company has additional manufacturing facilities and regional sales offices in China, Germany,
Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United
States.
# # #

FOR IMMEDIATE RELEASE
Contact:
Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com
Audrey Sahl
Formula PR
212-219-0321
sahl@formulapr.com
SHURE AXIENT WIRELESS SYSTEM NOW SHIPPING
NILES, Ill., January 19, 2012—Shure Incorporated is now shipping the Axient Wireless
Management Network, which can automatically change frequencies to avoid interference. Axient
employs several breakthrough technologies – some offered for the first time in a wireless
microphone system – that work together to deliver interference-free audio in today’s hostile RF
spectrum environment.
“With new unlicensed devices soon to be using the TV band white spaces, volatile spectrum is a
fact of life for professional wireless users,” said Sandy LaMantia, President and CEO of Shure
Incorporated. “They face increasing pressure to deliver an interference-free performance even
though conditions are more unpredictable than ever before. The Axient system was designed to
perform flawlessly, even while interference sources appear and disappear without warning.”
“Axient delivers a game-changing set of tools for dealing with the challenges faced by wireless
microphone users in critical, high-profile applications,” said Erik Vaveris, Category Director for
Wireless Products at Shure. “Of course, for the most demanding customers, Axient also has to be
at the pinnacle of RF and audio performance.” Axient delivers an exceptionally refined, beautifully
tailored sound with detailed transient response and ultra-low noise. Featuring a dramatic
minimization of intermodulation distortion and an exceedingly robust receiver design, Axient was
created to provide rock solid operation in the congested, high-noise spectrum found at major
broadcast events and theatrical centers.
Axient delivers great sound and gives engineers new capabilities to adapt to poor or rapidly
changing conditions during an event: the ability to change frequencies in mid-performance, the
ability to adjust transmitter settings in real time, and the ability to transmit full-fidelity audio on
redundant frequencies for added security.
“Axient defines a new standard for control and confidence in applications with zero tolerance for
failure,” said Vaveris. “This is the first wireless microphone system that can detect interference
and avoid it automatically.”
The Axient system’s agility in difficult RF conditions is driven by four key features:
� Interference Detection and Avoidance detects RF interference and enables the system to
move to a clear and compatible frequency in milliseconds.
� For critical microphones where even the briefest gap in audio is unacceptable, Frequency
Diversity mode transmits full-bandwidth audio on two separate frequencies. If one
frequency is disrupted by interference, the audio from the second frequency is

automatically used.
� ShowLink remote control enables the operator to make real-time remote adjustments
of transmitter settings (such as audio gain, RF output power, and RF mute) while the
microphone is live, without interrupting a performance or disturbing an elaborate
costume. Control coverage extends throughout the entire performance area and can be
extended to include backstage areas.
� The Axient Spectrum Manager scans the spectrum constantly, and monitors, ranks, and
deploys backup frequencies automatically. This ensures that the system uses only the
cleanest frequencies during a performance.
While the technical processes are complex, the transmitters, receivers, access points, and the
spectrum manager operate together seamlessly. “When the receiver’s Interference Detection and
Avoidance feature senses interference, the Spectrum Manager assigns a new frequency that it
knows is clean,” continued Vaveris. “The frequency is deployed to the transmitter by the
ShowLink wireless access point, and the transmitter and receiver execute a synchronized
frequency change in a matter of milliseconds. And with the AXT200 Frequency Diversity
Handheld Transmitter, there is no audible trace whatsoever.”
For ample, reliable power, Axient transmitters rely on high performance Lithium-Ion rechargeable
batteries and smart chargers. Axient batteries provide up to nine hours of run time with zero
memory effect, and remaining battery life – accurate to within 15 minutes – is displayed on the
transmitter, on the receiver, and in the Wireless Workbench® software. The Rack Mount
Charging Station offers touring-ready battery storage and charging for up to eight bodypack or
handheld batteries, and is fully networked for remote monitoring.
Axient takes advantage of Wireless Workbench® 6, a completely new software interface that
enables users to monitor and control the entire system. The software uses scan data, an internal
TV channel database, and advanced compatibility algorithms to create a list of clean, viable
frequencies for any number of primary and backup channels in a system.
The Axient Wireless Management Network is now available through designated Shure Axient
dealers. For more information, visit www.axient.net.

About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's
leading manufacturer of microphones and audio electronics. Over the years, the Company has
designed and produced many high-quality professional and consumer audio products that have
become legendary for performance, reliability, and value. Shure’s diverse product line includes
world-class wired microphones, wireless microphones and in-ear personal monitor systems,
headphones for performers, presenters and recordists, award-winning earphones and headsets
for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional
DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The
Company has additional manufacturing facilities and regional sales offices in China, Germany,
Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United
States.

Page 2—Shure Introduces SRH1440 and SRH1840 Open Back Headphones
Contact:
Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com
Audrey Sahl
Formula PR
212-219-0321
sahl@formulapr.com
SHURE INTRODUCES SRH1440 AND SRH1840 OPEN BACK HEADPHONES
New Models Deliver Unique Sound Signature for Critical Mastering, Monitoring and Unparalleled
Audiophile Listening
NILES, IL, January 19, 2012—Shure Incorporated announced today the expansion of its
headphone line with the Company’s first open-back models: the SRH1440 and SRH1840
Professional Open Back Headphones. Delivering on customer requests, Shure’s open-back
headphones provide an alternate choice, designed for professional engineers who require a
reference sound comparable to near-field monitors to achieve the best mix and production
quality, and passionate audiophiles seeking an enhanced listening experience with professional
sound quality. Leveraging superior sound, comfort, sleek design, and legendary Shure quality,
the SRH1440 and SRH1840 are engineered to withstand the rigors of everyday use, while
creating an exceptionally natural sound, wide stereo image, and increased depth of field.
The open-back, circumaural design of the new SRH models enables sound to move more freely
and with minimal distortion. This contributes to increased audio fidelity and a unique listening
experience when compared to closed-back headphones. Customers will now engage in a more
immersive listening experience, whether at home or in a professional mastering or post/editing
studio.
SRH1840: Unparalleled Acoustic Performance with Smooth, High-End Extension
The SRH1840 model features:
� Individually matched 40mm neodymium drivers for unparalleled acoustic performance
with smooth, high-end extension
� Aircraft-grade aluminum alloy yoke and stainless steel grilles for enhanced durability and
custom-crafted lightweight design
� Steel driver frame with a vented center pole piece to improve linearity and eliminate
internal resonance for consistent performance at all listening levels
� Ergonomic dual-frame, padded headband is lightweight and fully adjustable for hours of
listening comfort
SRH1440: Full Range Audio with Rich Bass and Detailed Highs
The SRH1440 model features:
� 40mm neodymium drivers, to deliver full-range audio with rich, controlled bass and
detailed highs in a sleek, attractive design
� Optimized impedance for a direct connection to a wide range of portable audio devices
� A premium-padded headband with a steel frame for a comfortable fit

Page 2—Shure Introduces SRH1440 and SRH1840 Open Back Headphones
“As with our existing headphones, Shure developed these two new models with audio production
and critical listening in mind,” said Matt Engstrom, Category Director for Monitoring Products at
Shure. “All Shure earphones and headphones are designed to not color or change the sound, to
give artists and engineers an accurate representation of their work. The SRH1840 and SRH1440
continue that tradition. They reveal every detail, no matter how subtle, making them an ideal fit for
the most demanding audio applications.”
Both models feature a dual-side detachable cable with Kevlar® reinforced jacket and gold-plated
MMCX connectors enabling secure connection and easy replacement. Other accessories include
a storage case, replacement set of velour earpads, and an extra cable—promising years of
uninterrupted listening enjoyment.
Pricing and Availability
SRH1440: $399
SRH1840: $699
The SRH1440 and SRH1840 headphones carry a two-year limited warranty and will be available
for purchase from select retailers beginning January 2012. For a complete list of where Shure
products are sold, please visit www.shure.com. Connect with Shure on Facebook at
www.facebook.com/shureinc, or on Twitter: @shureinc.
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's
leading manufacturer of microphones and audio electronics. Over the years, the Company has
designed and produced many high-quality professional and consumer audio products that have
become legendary for performance, reliability, and value. Shure’s diverse product line includes
world-class wired microphones, wireless microphones and in-ear personal monitor systems,
headphones for performers, presenters and recordists, award-winning earphones and headsets
for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional
DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The
Company has additional manufacturing facilities and regional sales offices in China, Germany,
Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United
States.
###

FOR IMMEDIATE RELEASE
Contact:
Mike Lohman
Shure Incorporated
847-600-6417
lohman_mike@shure.com
Audrey Sahl
Formula PR
212-219-0321
sahl@formulapr.com
SHURE ADDS LAVALIERS, EARSET TO MICROFLEX® LINE
New Models Designed For Presenters
NILES, Ill., January 19, 2012—Shure Incorporated has added new models to its Microflex
microphone line. The new models include the MX150 subminiature lavalier microphone and the
MX153 subminiature earset microphone. With discreet, low profile designs and CommShield®
technology to resist noise from smartphones and other wireless devices, Microflex microphones
are ideal for use in meeting facilities, houses of worship, and other sound reinforcement
applications.
“Most events are recorded on video for online distribution, so appearance has become an
important factor,” said Chad Wiggins, Category Director for Wired Microphones at Shure. “The
MX150 lavalier and MX153 earset are designed to deliver excellent sound quality with very low
visibility on camera and to the audience.”
The MX150 subminiature lavalier microphone is available with either an omnidirectional or
cardioid polar pattern, and in wired or wireless configurations. A new snap-fit foam windscreen is
included, which locks securely to the microphone and reduces plosives and wind noise. A new
multi-position tie-clip reduces cable noise by routing the cable in loops, and can be mounted
horizontally or vertically for ease of use on different types of clothing. The same clip can
accommodate single or dual microphones for applications where redundancy is required.
The MX153 subminiature earset microphone is ideal for speech reinforcement in situations where
a lavalier mic does not provide sufficient gain-before-feedback. The MX153 features a padded
earloop for excellent comfort, and a flexible boom for easy microphone placement. The MX153 is
available in black, tan, or cocoa to match typical skin tones.
In TV show production, sound, versatility, and visibility are equally important. “The MX150 is a
great improvement in cable and handling noise, and the reversible tie clip makes it easy to
configure for men’s or women’s clothing,” said John Christie, RF Coordinator for So You Think
You Can Dance Canada. Christie also likes the windscreen: “I love the snap lock that keeps it
securely in place. It’s visually appealing on television, and less foam means less coloration of the
sound.”
Both the MX150 and MX153 feature Shure CommShield Technology. CommShield consists of
robust shielding and RF filtering that makes the microphone highly resistant to intense RF
interference from nearby smartphones or other digital wireless devices, often called “GSM buzz.”

Pricing and Availability
The MX150 lavalier and MX153 earset are available now in a variety of configurations as shown
below.
MODEL DESCRIPTION MSRP MAP
MX150B/O-TQG 5mm Subminiature Lavalier, Black,
Omnidirectional, TQG connector for wireless
MX150B/O-XLR 5mm Subminiature Lavalier, Black,
Omnidirectional, Inline XLR Preamp
MX150B/C-TQG 5mm Subminiature Lavalier, Black, Cardioid,
TQG connector for wireless
MX150B/C-XLR 5mm Subminiature Lavalier, Black, Cardioid,
Inline XLR Preamp
MX153B/O-TQG 5mm Subminiature Earset, Black,
Omnidirectional, TQG connector for wireless
MX153T/O-TQG 5mm Subminiature Earset, Tan, Omnidirectional,
TQG connector for wireless
MX153C/O-TQG 5mm Subminiature Earset, Cocoa,
Omnidirectional, TQG connector for wireless
For a complete list of Shure dealers, please visit www.shure.com.
About Shure Incorporated
$249.00 $199.00
$374.00 $299.00
$249.00 $199.00
$374.00 $299.00
$249.00 $199.00
$249.00 $199.00
$249.00 $199.00
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's
leading manufacturer of microphones and audio electronics. Over the years, the Company has
designed and produced many high-quality professional and consumer audio products that have
become legendary for performance, reliability, and value. Shure’s diverse product line includes
world-class wired microphones, wireless microphones and in-ear personal monitor systems,
headphones for performers, presenters and recordists, award-winning earphones and headsets
for use with MP3 players and smart phones, and top-rated phonograph cartridges for professional
DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The
Company has additional manufacturing facilities and regional sales offices in China, Germany,
Hong Kong, Japan, Mexico, The United Kingdom, the Netherlands, Denmark, and the United
States.
# # #