at Otago - School of Business, University of Otago, New Zealand ...
at Otago - School of Business, University of Otago, New Zealand ...
at Otago - School of Business, University of Otago, New Zealand ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
BCom Major<br />
Marketing Management<br />
Marketing Management looks <strong>at</strong> the world from<br />
the point <strong>of</strong> view <strong>of</strong> consumers. It is important<br />
to understand how to s<strong>at</strong>isfy their needs and<br />
wants in a world full <strong>of</strong> an ever increasing<br />
variety <strong>of</strong> goods and services.<br />
Wh<strong>at</strong> do we mean by value? How does<br />
advertising work? Why do people buy things?<br />
Are customers always right? Are products<br />
different from services? Wh<strong>at</strong> is a brand?<br />
These are marketing questions and answering<br />
them helps us to understand, influence and<br />
better meet the needs <strong>of</strong> other people or<br />
organis<strong>at</strong>ions.<br />
Marketing is essential to almost every<br />
industry and to every part <strong>of</strong> society. You’ll<br />
learn transferable skills th<strong>at</strong> will be useful<br />
to you wherever you go, for example, group<br />
work, communic<strong>at</strong>ion, analysis, negoti<strong>at</strong>ion,<br />
management skills. Above all, Marketing is fun<br />
and relevant to everyday life.<br />
Career opportunities<br />
There are many career opportunities and<br />
gradu<strong>at</strong>es can start on approxim<strong>at</strong>ely $35-<br />
40,000 per annum, with experienced and<br />
successful marketers earning $100,000 plus.<br />
Marketing Management is a broad-based<br />
discipline, so gradu<strong>at</strong>es are well-equipped<br />
to work in a huge variety <strong>of</strong> roles within<br />
organis<strong>at</strong>ions large and small across the<br />
priv<strong>at</strong>e, public and not-for-pr<strong>of</strong>it sectors.<br />
Many <strong>of</strong> our gradu<strong>at</strong>es begin their careers as<br />
part <strong>of</strong> a formal gradu<strong>at</strong>e training programme<br />
with such well-known companies as Nestlé,<br />
L’Oréal or Tip Top. Others choose to work<br />
for a smaller organis<strong>at</strong>ion <strong>of</strong>fering equally<br />
stimul<strong>at</strong>ing career opportunities ranging from<br />
sales to advertising or market research to<br />
market analysis.<br />
Wh<strong>at</strong> you need to study<br />
For a Bachelor <strong>of</strong> Commerce (BCom) majoring<br />
in Marketing Management you must complete<br />
the following papers (and also meet BCom<br />
degree requirements including the completion<br />
<strong>of</strong> all BCom core BSNS papers):<br />
100-LEVEL<br />
BSNS 102 Quantit<strong>at</strong>ive Analysis for <strong>Business</strong><br />
BSNS 103 Marketing and Consumption<br />
MART 112 Marketing Management<br />
200-LEVEL<br />
MART 201 Integr<strong>at</strong>ed Marketing<br />
Communic<strong>at</strong>ions<br />
MART 202 Product and Brand Management<br />
MART 203 Pricing and Distribution<br />
Management<br />
300-LEVEL<br />
MART 301 Str<strong>at</strong>egic Marketing Management<br />
MART 307 Marketing Research Methods<br />
And two further 300-level MART papers<br />
Contact<br />
Email: marketing@otago.ac.nz<br />
Web: www.otago.ac.nz/marketing<br />
Tel: 03 479 7697
Change language