at Otago - School of Business, University of Otago, New Zealand ...
at Otago - School of Business, University of Otago, New Zealand ...
at Otago - School of Business, University of Otago, New Zealand ...
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GRADUATE PROFILE<br />
Florian Stroehle<br />
Marketing Communic<strong>at</strong>ions Manager - Winscribe<br />
BCom, MBus<br />
Originally from Hamburg, Germany,<br />
Florian Stroehle was impressed by<br />
<strong>Otago</strong>’s Intern<strong>at</strong>ional <strong>Business</strong> (IB)<br />
programme because it combined<br />
business studies with an awareness<br />
<strong>of</strong> foreign languages, cultures and<br />
customs.<br />
“I wanted to gain a broad range<br />
<strong>of</strong> skills to allow me to work in a<br />
variety <strong>of</strong> industries. IB introduced<br />
me to business fundamentals such<br />
as accounting, finance, management,<br />
marketing, economics and<br />
st<strong>at</strong>istics, while also focussing on<br />
the intern<strong>at</strong>ional aspects <strong>of</strong> crossborder<br />
and cross-culture business.”<br />
Florian believes the practical<br />
aspects <strong>of</strong> his <strong>Otago</strong> degree<br />
really helped prepare him for the<br />
workforce.<br />
“I remember cre<strong>at</strong>ing a marketing<br />
campaign for <strong>New</strong> <strong>Zealand</strong> Prison<br />
Services, entering the Google<br />
Online Marketing Challenge,<br />
working with local start-up<br />
Pocketsmith, and developing<br />
a business plan for an export<br />
business. It’s the practical learning<br />
<strong>at</strong> <strong>Otago</strong> th<strong>at</strong> makes it really stand<br />
out.”<br />
Florian completed a BCom and<br />
MBus majoring in IB. During his<br />
MBus he worked with a company<br />
exporting to China. While in<br />
Shanghai he orchestr<strong>at</strong>ed the build<br />
<strong>of</strong> a website specifically for the<br />
Chinese market.<br />
“Without an understanding <strong>of</strong><br />
Chinese language and culture<br />
it would have been almost<br />
impossible to overcome some <strong>of</strong><br />
the challenges we faced, or appeal<br />
to our target market. My BCom<br />
had literally equipped me with the<br />
knowledge to successfully conduct<br />
intern<strong>at</strong>ional business.”<br />
Florian is now the Marketing<br />
Communic<strong>at</strong>ions Manager for<br />
Winscribe in Auckland, the world’s<br />
largest supplier <strong>of</strong> digital dict<strong>at</strong>ion<br />
technology, with install<strong>at</strong>ions in 25<br />
countries and more than 350,000<br />
users globally.<br />
His role requires him to coordin<strong>at</strong>e<br />
and manage the company’s<br />
global brand and PR efforts. He’s<br />
responsible for web marketing and<br />
e-commerce, developing marketing<br />
m<strong>at</strong>erial for numerous global<br />
markets, plus he helps to manage<br />
five team members loc<strong>at</strong>ed around<br />
the world.<br />
“It’s a gre<strong>at</strong> experience working in a<br />
truly global, yet Kiwi company. Every<br />
day I get to be cre<strong>at</strong>ive and use my<br />
skills in intercultural communic<strong>at</strong>ion,<br />
project management, design,<br />
business development and<br />
corpor<strong>at</strong>e str<strong>at</strong>egy.”<br />
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