Advertising Rate Card + Editorial Calendar - Shopping Center Weekly

2013 

Bright marketing ideas, 

brilliant promotional 

opportunities in print 

and online. Visit us at: 

www.MallMedia.net 

Advertising Rate Card + Editorial Calendar

ContaCt | Marianne SvenSSon 

1-800-665-2115 • North America 

0800 404 9413 • United Kingdom 

1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 

marianne@mallmedia.net 

marianne@tacticsmagazine.com 

Mall Media Inc. has been informing, connecting and 

supplying shopping center professionals since 1980. 

A member and media partner of ICSC, it operates Mall Media Kids, 

the world’s leading supplier of personalized seasonal giveaways, 

and also publishes Tactics Magazine, Marketing Trendz and 

Shopping Center Weekly, trusted global retail marketing trade publications. 

Find them all in one place as of January 1, 2013. 

www.MallMedia.net


1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 



Tactics Magazine is the world’s leading shopping center trade publication 

with a strong focus on marketing. Published six times a year, it goes 

out to professionals who are responsible for marketing and managing 

shopping malls, open-air centers, lifestyle and town centers, outlet 

centers and retail parks. 

Our readership, which ranges from property-based managers to 

senior corporate executives, has proven purchasing power across all 

areas of shopping center management—creative design, media planning, 

leasing, market research, décor, sales promotions and events, 

signage, digital marketing and operations. If you’re serious about targeting 

this very lucrative pool of decision makers, advertising in Tactics Magazine is 

your best option. 

• Commercial Video Gallery • Digital Décor • Christmas Musical 

for shopping center professionals 

VOL. 21 ISSUE 2


1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 



Editorial CalEndar 

Tactics Magazine provides you with 

some comprehensive advertising 

solutions that include feature-focused 

and general display advertising, 

participation in “how-to” articles and 

the placement of advertising features. 

Tactics Magazine also offers sustained 

advertising and promotional support to 

its clients online on TacticsMagazine. 

com and its Shopping Center Weekly 

e-mail newsletter. 

Please note that the editorial calendar 

is subject to change without any 

advance notice. 

VOL. 21 ISSUE 4 

My Bad 

Zero tolerance for malls that 

operate in a social vacuum 

• Sustainability 

Program Roundup 

• Twitter Advertising 

Hits Latin America 

• iButterfly Hunt 

www.TacticsMagazine.com 

ISSUE I 

Cover Story | ADVERTISING CAMPAIGNS 

Editorial & Ad Submission Deadline: 

JAnUAry 25, 2013 

2013 SHOPPInG CEnTEr rESOUrCE DIrECTOry 

Listing Copy Submission Deadline: JAnUAry 18, 2013 

ISSUE II 

Special Edition | TACTICS HOLIDAY GUIDE 

Features | Holiday Theme Décor | 

ICSC European Conference & 2013 Shopping 

Centre Awards 


MArCH 22, 2013 

ISSUE III 

Cover Story | TACTICS TECHNOLOGY GUIDE 

Features | ICSC European Marketing Conference & 

2013 Solal Marketing Awards | Holiday Marketing 


MAy 24, 2013 

ISSUE IV 

Cover Story | MALL ENTERTAINMENT 

Feature | Pop-Up Experiential Marketing Concepts 


JULy 22, 2013 

ISSUE V 

Cover Story | SALES PROMOTION SHOWCASE 

Features | Seasonal Giveaways | 

ICSC nOI+ Conference & 2013 U.S. MAXI Awards review 


SEPTEMBEr 27, 2013 

ISSUE VI 

Cover Story | THE BIG FOOD EMPORIUM 

Features | rECon Asia 2013 report | Digital Coupons | 

2013 ICSC Canadian Awards Showcase 

Editorial & Ad Submission Deadline: nOVEMBEr 25, 2013


1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 



MEChaniCal SpECifiCationS 

WorldWidE 

(except Australia & United Kingdom) 

DIMEnSIOnS WIDTH DEPTH 

Double Page (Bleed) 16 1/2” 11 1/8” 

Double Page (Trim) 16 1/4” 10 7/8” 

Full Page (Bleed) 8 3/8” 11 1/8” 

Full Page (Trim) 8 1/8” 10 7/8” 

1/2 Page (Vertical) 4 5/8” 7 3/8” 

1/2 Page (Horizontal) 7 1/8” 4 7/8” 

2/3 Page (Vertical) 4 5/8” 9 7/8” 


1/3 Page (Vertical) 2 1/4” 9 7/8” 

1/6 Page (Vertical) 2 1/4” 4 7/8” 


four Colour proCESS 1X 3X 6X 

Double page Spread $3,500 $3,250 $3,000 

Full Page $2,000 $1,750 $1,500 

2/3 Page $1,600 $1,300 $1,000 

1/2 Page $1,200 $1,000 $800 

1/3 Page $700 $600 $500 

1/6 Page $400 $300 $200 

CovErS (4/C only) 1X 3X 6X 

Inside (front or back) $2,250 $2,000 $1,750 

Outside back cover* $2,500 $2,250 $2,000 

(*): All outside back cover placements come with 

a top banner ad placement for two (2) months on 

the TacticsMagazine.com website. 

Please note that covers are non-cancelable. 

Bonus: Whatever you spend on advertising in Tactics 

will act as a credit toward advertising in SCW. 

FULL PAGE (BLEED) 

1/2 HOrIzOnTAL 


1/6 VErTICAL 

DOUBLE PAGE SPrEAD 

1/6 HOrIzOnTAL 1/3 VErTICAL 2/3 VErTICAL 1/2 VErTICAL


1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 




auStralia 


Double Page (Bleed) 419mm 282.5mm 

Double Page (Trim) 413mm 276mm 

Full Page (Bleed) 213mm 282.5mm 

Full Page (Trim) 206mm 276mm 

1/2 Page (Vertical) 117.5mm 187mm 

1/2 Page (Horizontal) 181mm 124mm 


1/3 Page (Horizontal) 117.5mm 124mm 

1/3 Page (Vertical) 57mm 251mm 




Double page Spread $4,200 $3,900 $3,600 

Full Page $2,400 $2,100 $1,800 

2/3 Page $1,920 $1,560 $1,200 

1/2 Page $1,440 $1,200 $960 

1/3 Page $840 $720 $600 

1/6 Page $480 $360 $240 


Inside (front or back) $2,700 $2,400 $2,100 

Outside back cover* $3,000 $2,700 $2,400 










1/6 VErTICAL 




1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 




unitEd KinGdoM 


Double Page (Bleed) 419mm 282.5mm 

Double Page (Trim) 413mm 276mm 

Full Page (Bleed) 213mm 282.5mm 

Full Page (Trim) 206mm 276mm 


1/2 Page (Horizontal) 181mm 124mm 







Double page Spread £2,000 £1,900 £1,800 

Full Page £1,200 £1,100 £1,000 

2/3 Page £1,000 £900 £800 

1/2 Page £800 £700 £600 

1/3 Page £500 £450 £400 

1/6 Page £300 £275 £250 


Inside (front or back) £1,300 £1,200 £1,100 

Outside back cover* £1,500 £1,400 £1,300 










1/6 VErTICAL 




1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 



inSErtS & flyErS (north America only) 

your pre-printed advertising flyers can be distributed 

inside or outside the magazine. Inserts must 

be trimmed no larger than 8”x10”. 

Full distribution coverage | 35¢ per piece 

Partial distribution coverage | 40¢ per piece 

SHOPPING CENTER WEEKLY 

onlinE nEWSlEttEr 

reach the 6,500 shopping center and retail decision 

makers in north America, Europe, Australia 

and Asia who have subscribed to receive our e-mail 

newsletter every week. Place your copy with logo 

and photo, as well as a direct link to your website. 

4 consecutive ad placements | $400 | £400 

1 ad placement per month | $200 | £150 

Dimensions | W: 120px X H: 400px at 72 dpi. 

4 consecutive top ad banners | $800 | £500 

Dimensions | W: 392px X H: 72px at 72 dpi. 

Format: GIF or JPG | Maximum file size: 100kb 

Bonus: Whatever you spend on advertising in SCW 

will act as a credit toward advertising in Tactics. 

advErtorialS 

Each issue of Tactics Magazine gives you the 

opportunity to communicate with your target 

market in your own words. 

Advertorials provide you with a vehicle to engage 

marketing managers and center managers, using 

your own editorial, pictures and graphics to present 

your business from your own perspective. 

Advertorials can tell your company’s story and 

support your display advertising strategy to help 

you grow your business. 

Please call Marianne Svensson for details. 

produCtion 

In-house production and design available. 

MatErial rEQuirEMEntS 

Electronic files must include all fonts and 

support files. Mac format preferred (Adobe 

Creative Suite 6). We recommend delivering 

your files in PDF format. If using PDF files, 

please be sure to embed all fonts and images. 

tErMS and ConditionS 

1 | All rates subject to applicable taxes. 

2 | Advertisers who do not fulfill contracts 

will be charged the “short rate,” which is the 

difference between the next higher insertion 

rate and the frequency discounted rate. 

3 | Frequency discount rates will only be in 

effect if all insertions are run within one (1) 

year of an agreement being set up. 

4 | Advertising subject to approval. We reserve 

the right to revise or reject advertisements 

in accordance with standards acceptable to 

Tactics Magazine. 

5 | An order not corresponding with the current 

rate card will be regarded as an error and 

advertising will be billed with rates in force. 

6 | When revised ads or copy are not received 

by material deadline, copy run in previous 

issue will be inserted. 

7 | no space cancellations will be accepted 

after closing dates. Covers are non-cancelable. 

8 | Publisher limits his liability for errors in 

printed advertisements to 10% of the space 

value of the ad. 

9 | Publisher will make every attempt to 

provide a proof; otherwise reserves the right to 

run an ad prepared from rough draft material. 

10 | Please make cheque payable to: 

Mall Media Inc. 

11 | Please send payment to either: 

4416 Dawson Street, Burnaby, BC, Canada V5C 4B9 

or PMB 4416, 250 H Street, Blaine, WA 98230


1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 



FOR SHOPPING CENTER PROFESSIONALS 

Marketing Trendz is the leading global professional how-to guide for 

shopping center and general retail marketing. 

This contemporary full-color monthly magazine, which comes in print 

and enhanced digital formats, offers in-depth advertising campaign 

cover stories, how-to marketing tips, consumer research, demographic 

trends, retail product news, Web-based marketing strategies 

and a roster of preferred industry suppliers. 

Our readership ranges from shopping center property managers 

to senior executives at development companies. If you’re 

keen to reach them, then advertising in Marketing Trendz is an 

opportunity not to be missed.


1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 



your vEhiClE, your dECiSion 

Marketing Trendz doesn’t merely offer 

promotional space in its editions, 

but it also provides a comprehensive 

advertising package that includes 

participation in “how-to” articles 

and the placement of advertising 

features. Marketing Trendz also 

offers sustained advertising and 

promotional support to its clients 

online on MarketingTrendz.net and 

the Shopping Center Weekly e-mail 

newsletter. 

trEndZ ContEntS SaMplE 

Cover Story | ADVErTISInG CAMPAIGn 

Departments | 

• Bookmarks 

• Community Relations 

• Digital Marketing/Social Media 

• Mall Giveaways 

• Product News 

• Recruiting/Professional Development 

• Retail Trends 

• Retail Promotions 

• Suppliers Listings 

• Webmasters 

Editorial & ad SubMiSSion 

dEadlinES: 


diMEnSionS Width dEpth 

Full Page (Bleed) 8 3/8” 11 1/8” 

Full Page (Trim) 8 1/8” 10 7/8” 

four Color proCESS 1X 3X 6X 12X 

Outside back cover* $1,750 $1,500 $1,200 $1,000 

Australia rates* $1,750 $1,500 $1,200 $1,000 

United Kingdom rates* £1,200 £1,100 £1,000 £1,000 

SuppliErS liStinGS onE-yEar plaCEMEnt 

One-year placement** 

north America & Australia $400 

United Kingdom £250 

(*): All outside back cover placements come with a top banner 

ad placement for one (1) month on the MarketingTrendz.net 

website. 

(**): All supplier listings come with a digital listing on 

MarketingTrendz.net. 

Please note that outside back covers are non-cancelable. 

The third Friday of each month for an ad placement in the following month’s magazine edition. 

Please note that the contents are subject to change without advance notice. 

www.MarketingTrendz.net 

Bonus: Whatever you spend on advertising in Trendz 

will act as a credit toward advertising in SCW.


1-800-665-2115 • North America 


1-800-005-583 • Australia 

001 604 294 6671 • Worldwide 



DelIvereD 

DIgItal 

preSSeS 

frOm the 

everY 

thUrSDaY 

For the latest news 

in Mall Marketing, 

sign up for free at: 

WWW.ShOppINgCeNterWeeKlY.COm 

DID YOU KNOW SCW 

WaS ON faCeBOOK? 

Join the conversation. 

facebook.com/shoppingcenterweekly 

KEy ContaCtS 

EDITOrIAL 

Myriam Beaugé | Editor-in-Chief 

myriamb@tacticsmagazine.com 

ADVErTISInG 

Marianne Svensson | Advertising Sales Executive 


GrAPHIC DESIGn & PrODUCTIOn 

Emerito Pinlac | Art Director 

emerito@tacticsmagazine.com 

SHOPPInG CEnTEr WEEKLy 

nissa Campbell | Online Editor 

nissa@tacticsmagazine.com 

our offiCES 

Head Office | 4416 Dawson Street 

Burnaby, BC Canada V5C 4B9 

Web: MallMedia.net 

TOLL FrEE In nOrTH AMErICA 

Phone | 1-800-665-2115 

Fax | 1-604-294-9421 

TOLL FrEE In THE UnITED KInGDOM 

Phone | 0800 404 9413 

Fax | 0800 404 9414 

TOLL FrEE In AUSTrALIA 

Phone | 1-800-005-583 

Fax | 1-800-005-589 

WOrLDWIDE 

Phone | 001 604 294 6671 

Fax | 001 604 294 9421

Advertising Rate Card + Editorial Calendar - Shopping Center Weekly

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