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Sheraton Hotel Redding At Sundial Bridge - Redding Record ...

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Upon opening, the subject property will offer the market’s highest-quality product,<br />

which is expected to help property management attain high average rates. An<br />

initial opening rate discount for the first two fiscal years of operation was applied.<br />

The following table reflects a summary of our proposed subject property<br />

occupancy and average rate projections.<br />

FIGURE 7-7 SUBJECT PROPERTY OCCUPANCY AND AVERAGE RATE<br />

FORECAST<br />

Subject Property Occupancy and Average Rate (Fiscal Year)<br />

Fiscal<br />

Year Occupancy Average Rate Discount<br />

ADR After<br />

Discount<br />

Average<br />

Rate %<br />

Change<br />

2012/13 66.0 $135.00 3.0 % $130.95 —<br />

2013/14 70.0 140.36 1.0 138.96 6.1 %<br />

2014/15 73.0 144.57 0.0 144.57 4.0<br />

2015/16 75.0 148.91 0.0 148.91 3.0<br />

2016/17 75.0 153.38 0.0 153.38 3.0<br />

February-2011 Projection of Occupancy and Average Rate<br />

<strong>Sheraton</strong> <strong>Hotel</strong> <strong>Redding</strong> <strong>At</strong> <strong>Sundial</strong> <strong>Bridge</strong> – <strong>Redding</strong>, California 64

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