Sheraton Hotel Redding At Sundial Bridge - Redding Record ...

SUPPLY
As seen in the preceding charts, the market traditionally peaks during the summer
months, as vacationers take advantage of the numerous outdoor and water sports
activities in the area. The low season occurs during the winter months starting in
November, with the lowest points in January. Average rates show trends similar to
those of occupancy.
Based on an evaluation of the occupancy, rate structure, market orientation, chain
affiliation, location, facilities, amenities, reputation, and quality of each area hotel,
as well as the comments of management representatives, we have identified
several properties that are expected to be competitive with the proposed subject
property.
The following table summarizes the important operating characteristics of the
future competitors. This information was compiled from personal interviews,
inspections, lodging directories, and our in-house library of operating data. The
table also sets forth each property’s penetration factors; penetration is the ratio
between a specific hotel’s operating results and the corresponding data for the
market. If the penetration factor is greater than 100%, the property is performing
better than the market as a whole; conversely, if the penetration is less than 100%,
the hotel is performing at a level below the market-wide average.
February-2011 Supply and Demand Analysis
Sheraton Hotel Redding At Sundial Bridge – Redding, California 50