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Sheraton Hotel Redding At Sundial Bridge - Redding Record ...

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Major Business and<br />

Industry<br />

Woods & Poole Economics, Inc. reports that during the period from 1990 to 2000,<br />

total employment in the county grew at an average annual rate of 1.7%. This trend<br />

was on par with the growth rate recorded by the MSA, and outpaced the national<br />

average, reflecting the expanding nature of the local economy during that decade.<br />

Most recently, the pace of total employment growth in the county slowed to 1.0%<br />

on an annual average from 2000 to 2010.<br />

Of the primary employment sectors, Total Services recorded the highest increase<br />

in number of employees during the period from 2000 to 2010, increasing by 6,602<br />

people, or 19.4%, and rising from 39.9% to 43.1% of total employment. Of the<br />

various service sub-sectors, Health Care And Social Assistance and<br />

Accommodation And Food Services were the largest employers. Strong growth<br />

was also recorded in the Transportation And Warehousing sector, as well as the<br />

Total Trade sector, which expanded by 41.5% and 8.0%, respectively, in the period<br />

from 2000 to 2010. Forecasts developed by Woods & Poole Economics, Inc.<br />

anticipate that total employment in the county will change by 1.2% on average<br />

annually through 2015. The trend is above the forecast rate of change for the U.S.<br />

as a whole during the same period.<br />

Providing additional context for understanding the nature of the regional<br />

economy, the following table presents a list of the major employers in the subject<br />

property’s market.<br />

FIGURE 5-3 MAJOR EMPLOYERS<br />

Rank Firm Industry<br />

1 Mercy Medi cal Ctr Reddi ng Hospitals<br />

2 Lassen Canyon Nursery Inc. Nurseries-Plants Trees & Etc.-Wholesale<br />

3 Oakdale Heights Mgmt Corp Business Management Consultants<br />

4 Shasta College Schools-Universities & Colleges Academic<br />

5 Shasta Regional Medical Ctr Hospitals<br />

6 Walmart Department Stores<br />

7 Shascade Community Svc. Social Service & Welfare Organizations<br />

8 Transportation Department State Government-Transportation Programs<br />

9 Win-River Casino Casi nos<br />

10 J F Shea Co. Asphalt & Asphalt Products<br />

Source: California Employment Development Department<br />

Consistent with other parts of the state and nation, the area was negatively<br />

impacted by the recent economic downturn. <strong>Redding</strong> has been challenged by<br />

February-2011 Market Area Analysis<br />

<strong>Sheraton</strong> <strong>Hotel</strong> <strong>Redding</strong> <strong>At</strong> <strong>Sundial</strong> <strong>Bridge</strong> – <strong>Redding</strong>, California 38

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