Sheraton Hotel Redding At Sundial Bridge - Redding Record ...

5. Market Area Analysis
Market Area Definition
The market area for a lodging facility is the geographical region where the sources
of demand and the competitive supply are located. The subject property is located
in the city of Redding, the county of Shasta, and the state of California.
In the larger context, the proposed subject property’s market area can be defined
by its Metropolitan Statistical Area (MSA): Redding, CA. In addition to Shasta
County, the Redding, CA MSA includes the cities of Redding, Anderson, and Shasta
Lake. The metropolitan area of Shasta lies adjacent to the Sacramento River,
approximately 160 miles north of San Francisco, and equidistant between Seattle
and Los Angeles. The city of Redding lies off Interstate 5, and is defined by Oasis
Road to the north, State Highway 273 to the west, State Highway 299 to the east,
and Rancho and Canyon Roads to the south. The Sacramento River, which runs
north-south, winds through the city center, parallel to Interstate 5. The area has
evolved into a service and retail center of a regional trade area, depending largely
on regional demand, area tourism, and travel along Interstate 5. The following
exhibit illustrates the market area.
February-2011 Market Area Analysis
Sheraton Hotel Redding At Sundial Bridge – Redding, California 33