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Sheraton Hotel Redding At Sundial Bridge - Redding Record ...

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maintain databases on hotel investor criteria. According to the brokers<br />

interviewed, the current period from when a property is listed to when the sale<br />

closes is typically six to nine months. Brokers are able to electronically produce<br />

marketing materials, elicit interest, schedule property tours, accept offers, and<br />

select a buyer in approximately 90 to 120 days. Following the execution of a<br />

purchase and sale agreement, the due diligence and closing period is typically 90<br />

days.<br />

<strong>Hotel</strong> properties are being actively sought after by investors. Since the economic<br />

downturn, a number of funds have been established to pursue hotel acquisitions.<br />

Quality assets often solicit numerous bids, and for willing buyers and willing<br />

sellers, the marketing process has resulted in the timely closing of transactions.<br />

We are also aware that some potential sellers are not actively marketing their<br />

hotels at this time. Although these sellers may bring their assets to market during<br />

a more robust financing period, their current lack of participation in the process<br />

does not impact our opinion concerning the exposure period.<br />

Published surveys report marketing time, not the exposure period. Marketing<br />

time is an opinion of the amount of time it might take to sell a property at the<br />

concluded market value level during the period immediately after the effective<br />

date of an appraisal. Currently, marketing time for full-service and luxury/upperupscale<br />

hotels is averaging 7.63 and 8.50 months, respectively, according to the<br />

Korpacz Real Estate Investor Survey - Third Quarter 2010, published by<br />

PricewaterhouseCoopers. Overall marketing time is averaging 8.0 months for<br />

hotels, as reported by the Real Estate Research Corporation’s Summer 2010 Real<br />

Estate Survey. The following table illustrates marketing periods reported in recent<br />

Korpacz Real Estate Investor Surveys.<br />

FIGURE 2-1 MARKETING PERIODS (MONTHS)<br />

Property Type<br />

Luxury/Upper-Upscale<br />

Full-Service<br />

Economy/Limited-Service<br />

Extended Stay<br />

3rd Quarter '10 1st Quarter '10 Year Ago<br />

2.0 to 20.0 4.0 to 20.0 1.0 to 18.0<br />

8.50 10.38 8.21<br />

2.0 to 24.0 3.0 to 24.0 4.0 to 18.0<br />

7.63 9.31 8.22<br />

4.0 to 12.0 4.0 to 12.0 4.0 to 12.0<br />

7.60 7.40 7.83<br />

2.0 to 24.0 3.0 to 24.0 4.0 to 12.0<br />

8.20 9.50 7.00<br />

Source: Korpacz Real Estate Investor Survey - Third Quarter 2010<br />

February-2011 Nature of the Assignment<br />

<strong>Sheraton</strong> <strong>Hotel</strong> <strong>Redding</strong> <strong>At</strong> <strong>Sundial</strong> <strong>Bridge</strong> – <strong>Redding</strong>, California 14

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