DISBOOK Media Kit - Discop

DISBOOK 

MEDIA KIT 

2013 

DISBOOK #2 

BasicLead presents 

The West Asia 2013 Edition. 

New frontiers of television pop culture 

Istanbul Vibes 

Trends 

& Business 

First Look 

Country Reports 



The Africa 2013 Edition. 





Trends 

& Business 

First Look 


The West Asia BasicLead presents 2013 Edition. 










New frontiers of television pop Trends culture 

& Business 

First Look 


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Trends 

& Business 

First Look 



Trends 

& Business 

First Look 









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Trends 

& Business 

First Look 



Trends 

& Business 

First Look 


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New Frontiers of Television Pop Culture 

DISBOOK is a 300+ page magazine covering the new frontiers of television, a vast region of the world encompassing 

181 countries where content trade is expected to grow by 30% annually. 

DISBOOK celebrates television pop culture, explores new television cultures and new opportunities to sell 

content, initiates coproduction partnerships and connects with new players. DISBOOK features a distinctive mix 

of intelligence brie�ngs, smart reporting on content production trends and innovative people impacting 

the development of television business in regions such as Central, Eastern Europe, West, Central and East Asia, 

Africa and the Middle East. 

DISBOOKis conceived and produced by specialists with more than 25 years of experience. Available in 

digital and print versions, DISBOOK is published twice a year - in March and October - by BASIC LEAD, the 

organizers of the DISCOP DIGITAL CONTENT MARKETS AND COPRODUCTION FORUMS. 

In the not-so-distant future, close to 24 billion hours of television will be consumed 

each day by 6 billion people spending 25% of their awaken time in front of a screen. 

Today, with 198 countries open for television business, 17 of them still generate 80% of all 

international licensing revenues. 

This leaves 181 new countries, driven hundreds of millions of TV households, massive 

numbers of mobile users, fast-paced broadband penetration, urban working middle 

classes with rising disposable income, large and young populations, fast digital switchover 

processes, rapid adoption of new technologies and social networking tools. 

One of the main drivers of television business in these countries will be local programming, 

and inevitably these new regions will then transition from massive importers to 

producers of far more locally relevant content. 

DISBOOK TARGETS 95% OF YOUR KEY PROSPECTS 

IN 181 COUNTRIES 

Breaking away from traditional media models and using state-of-the-art online digital publishing solutions, 

DISBOOK, in its digital version, provides readers with an enhanced experience enriched by links, interactive 

functions and audio/video components; and advertisers with the possibility to boost their campaigns and see 

their return on investment grow. 

DISBOOK is electronically mailed to a select demographic group of 5,000+ creative, production and programming 

executives across the other 181 countries growingly contributing to the development of a new global 

television ecosystem. DISBOOK incomparable quali�ed and rapidly rising audience is updated and enriched by 

an in-house team of multilingual researchers monitoring the 181 countries on a daily basis. 

As 40% of this group attends the annual DISCOP WEST ASIA (Istanbul / 5-7 March 2013) and DISCOP 

AFRICA (Johannesburg / 6-8 November 2013) DIGITAL CONTENT MARKETS AND COPRODUCTION FORUMS, 

DISBOOK is also made available in a print version and individually handed out to all delegates. 

If expansion in these world regions has become a core operating objective for your company, advertising 

in the DISBOOK will not only deliver impactful visibility amongst local and important content production and distribution 

executives, it will also add the bene�ts of a very ef�cient electronic marketing campaign targeting captive 

groups of decision-making level prospects in key strategic markets.

2013 DETAILS 

DISBOOK #2 DATED March 2013: 

Available Thursday 21 February and hand distributed at DISCOP WEST ASIA 

(Istanbul / 5-7 March) 

Until 11 January to book an advert or a special promotional / interactive package and deliver 

upload-ready documents 

DISBOOK #3 DATED October 2013: 

Available Thursday 17 October and hand distributed at DISCOP AFRICA 

(Johannesburg / 6-8 November) 

Until 20 September to book an advert or a special promotional / interactive package and 

deliver upload-ready documents

DISBOOK RATE CARD 

Print + Digital Versions 

Offers 

1 Issue 2 Issues 

BACK COVER $2500 $2000 

DOUBLE SPREAD $2500 $2000 

INSIDE FRONT COVER $2000 $1500 

INSIDE BACK COVER $2000 $1500 

FULL PAGE $1500 $1000 

Digital Only Offers 

OWNERSHIP OF THE “FIRST LOOK” 

SECTION (4 PAGES / 8 TRAILERS) 

$6000 $5000 

FULL PAGE FACING FRONT COVER $3500 $3000 

ANIMATED BANNER $2500 $2000 

Additional Digital Offers 

SUPPLEMENT FOR FLASH ANIMATION INTO ANY 

ADVERTISING PAGE PURCHASED 

SUPPLEMENT FOR EDITORIAL INSERT INTO ANY 


SUPPLEMENT FOR VIDEO INSERT INTO ANY 


Advertorial Offers 

7 - PAGE ADVETORIAL INCLUDING: 

CONCEPTION + INTERVIEW + LAY-OUT + 

PORTRAITS BY INHOUSE PHOTOGRAPHER + 

TRAILER (DIGITAL ONLY) 

$500 $500 

$500 $500 

$250 $250 

$5000 $4000

DISBOOK BOOKING FORM 

CONTRACT TO BE SIGNED AND FAXED BACK TO + 1 323 782 1301 

��DISCOP WEST ASIA PARTICIPANT ��DISCOP AFRICA PARTICIPANT ��NEVER ATTENDED DISCOP MARKETS 

COMPANY NAME ...........................................................................N˚ VAT ..................................................................... 

ADDRESS ........................................................................................................................................................................ 

CITY .................................................................................................STATE/REGION ...................................................... 

POSTAL CODE ................................................................................COUNTRY .............................................................. 

MAIN TEL ........................................................................................MAIN FAX ............................................................... 

MAIN EMAIL ....................................................................................WEB ....................................................................... 

��MR. ��MRS. ��MS. 

COMPANY INFORMATION 

ADMINISTRATIVE CONTACT 

NAME ..............................................................................................JOB TITLE .............................................................. 

DIRECT TEL ....................................................................................DIRECT FAX ........................................................... 

DIRECT EMAIL ................................................................................MOBILE .................................................................. 

ADVERTISING OPTIONS 

I WANT TO CONFIRM THE FOLLOWING ADVERTISING OPTIONS FOR: 

��DISBOOK # 3 AFRICA 2023 EDITION ��DISBOOK # 2 WEST ASIA 2013 EDITION 

Print + Digital Versions Offers 1 Issue 2 Issues 

BACK COVER ��$2500 ��$2000 

DOUBLE SPREAD ��$2500 ��$2000 

INSIDE FRONT COVER ��$2000 ��$1500 

INSIDE BACK COVER ��$2000 ��$1500 

FULL PAGE ��$1500 ��$1000 

Digital Only Offers 

OWNERSHIP OF THE “FIRST LOOK” 

SECTION (4 PAGES / 8 TRAILERS) ��$6000 ��$5000 

FULL PAGE FACING FRONT COVER ��$3500 ��$3000 

ANIMATED BANNER ��$2500 ��$2000 

Additional Digital Offers 

SUPPLEMENT FOR FLASH ANIMATION INTO ANY ADVERTISING PAGE PURCHASED ��$500 ��$500 

SUPPLEMENT FOR EDITORIAL INSERT INTO ANY ADVERTISING PAGE PURCHASED ��$500 ��$500 

SUPPLEMENT FOR VIDEO INSERT INTO ANY ADVERTISING PAGE PURCHASED ��$250 ��$250 

Advertorial Offers 

7 - PAGE ADVETORIAL INCLUDING: CONCEPTION + INTERVIEW + LAY-OUT + ��$5000 ��$4000 

PORTRAITS BY INHOUSE PHOTOGRAPHER + TRAILER (DIGITAL ONLY) 

SUBTOTAL =$________ 

DISCOP PARTICIPANT / 25% DISCOUNT =$________ 

GRAND TOTAL DUE =$________ 

� Full booking payment is due upon receipt of invoice 

� Payments must be made by wire transfer or by credit card 

� All major credit cards accepted 

� A 3.5% commission fee will be charged on AMEX payment 

we deliver new markets 

TERMS AND CONDITIONS 

DATE AND NAME ............................................................................ 

SIGNATURE + STAMP AND 

8230 BEVERLY BOULEVARD � SUITE 25 � LOS ANGELES, CA 90048 USA 

TEL + 1 323 782 1300 � FAX + 1 323 782 1301


ADVERTISING SPECIFICATIONS 

SINGLE PAGE MM (W X H) INCHES (W X H) 

TRIM SIZE: 200 X 265 mm 7.90 in. X 10.4 in. 

TYPE AREA: 184 X 250 mm 7.25 in. X 9.85 in. 

BLEED: 206 X 270 mm 8.11 in. X 10.6 in. 

(6 mm bleed on all edges) (.25 in. bleed on all edges) 

DOUBLE-PAGE SPREAD 


TYPE AREA: 250 X 385 mm 9.85 in. X 15 in. 

BLEED: 270 X 405 mm 10.65 in. X 15.95 in. 

(6 mm bleed on all edges) (.25 in. bleed on all edges) 

ANIMATED BANNER 


SAFETY: All live matter must be 5 mm (.25 in.) from trim on all sides. 

Minimum size knockout type should be 8 point. 

FILE FORMAT: 

All AD submissions must be PDF/x1a �les or High Resolution PDF Files 

PRINT & DIGITAL REQUIREMENTS: 

PDF �les must be at 300 dpi. 

Please include crop marks. 

All fonts MUST be embedded (True Type fonts cannot be used for Printing). 

The color space must be CMYK or Grayscale. No RGB, LAB or embedded color pro�les (such as ICC pro�les). 

All PMS colors MUST be converted to CMYK. Maximum ink density: 300 total. Resolution: 300 dpi. 

Double page spreads should be built as 2 separate pages following production speci�cations for a full page. 

NOTE: Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed. 

VIDEO INSERT 

Send Video �les as: .mp4, .�v or.avi �le. 

We also accept Windows Media Player, Real Video, QuickTime formats. 

The preferred video codec is H.264 3. 

When sending Quick Time video �les, please avoid using the IMA4:1 audio codec. 

The recommended audio codec for QuickTime is AAC. 4. 

When sending .avi �les, avoid using the Intel Indeo video codec. 

DELIVERY 

USE our ftp site to place your pdf �les. Please contact us at Disbook@basiclead.com for FTP information 

For compressed �le, use Zip technology. 

FILES SHOULD BE NAMED ad_nameofcompany_issue# 

Once �les are posted to our FTP, email Disbook@basiclead.com to notify us. 

DISCLAIMER 

Disbook Magazine takes no responsibility for any advertising material that is submitted which is not in accordance 

with our speci�cations. 

CONTACT: 

info@basiclead.com


MECHANICAL REQUIREMENTS 

FULL PAGE 

TRIM : 200 X 265MM 

DOUBLE PAGE SPREAD 

TRIM : 265 X 400MM 

BLEED: 206 X 270 mm 

(6 mm bleed on all edges) 

8.11 in. X 10.6 in. 

(.25 in. bleed on all edges) 

TRIM SIZE: 200 X 265 mm 

7.90 in. X 10.4 in. 

TYPE AREA: 184 X 250 mm 

7.25 in. X 9.85 in. 

ANIMATED 

BANNER 

BLEED: 270 X 405 mm 

(6 mm bleed on all edges) 

10.65 in. X 15.95 in. 

(.25 in. bleed on all edges) 


10.4 in. X 15.75 in 

TYPE AREA: 250 X 385 mm 

9.85 in. X 15 in. 

info@basiclead.com 


2.3622 in. X 10.4331 in

DISBOOK Media Kit - Discop

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