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CEE in 2020 – Trends and perspectives for the next ... - Roland Berger

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Summ<strong>in</strong>g up <strong>the</strong> f<strong>in</strong>d<strong>in</strong>gs <strong>–</strong> The <strong>CEE</strong> region has chosen its<br />

path <strong>and</strong> to pick up speed considerably<br />

Conclusions<br />

1.<br />

2.<br />

3.<br />

4.<br />

5.<br />

<strong>CEE</strong> has to redef<strong>in</strong>e itself <strong>–</strong> Austria's <strong>and</strong> Russia's roles as gatekeepers are chang<strong>in</strong>g<br />

Companies must consider <strong>the</strong> EU as one home market with 500 m <strong>in</strong>habitants. Additionally,<br />

<strong>the</strong>y should put a focus on pan-<strong>CEE</strong> bus<strong>in</strong>ess based on self-susta<strong>in</strong><strong>in</strong>g bus<strong>in</strong>ess models<br />

Governments will have to (f<strong>in</strong>ally) do <strong>the</strong>ir homework: streng<strong>the</strong>n <strong>the</strong>ir <strong>in</strong>stitutions (less<br />

bureaucracy, corruption), develop<strong>in</strong>g public services (health system, educational system, social<br />

& pension system) <strong>and</strong> improv<strong>in</strong>g <strong>the</strong> <strong>in</strong>frastructure<br />

<strong>CEE</strong> should not copy bad budget behavior of Western Europe<br />

The importance of global growth markets <strong>and</strong> growth <strong>in</strong>dustries has not yet been<br />

adequately recognized as such so far. Companies will need to redesign <strong>the</strong>ir bus<strong>in</strong>ess<br />

models <strong>and</strong> footpr<strong>in</strong>ts <strong>for</strong> a globalized world<br />

Source: Rol<strong>and</strong> <strong>Berger</strong> <strong>–</strong> <strong>CEE</strong> <strong>2020</strong> study<br />

<strong>CEE</strong>_<strong>in</strong>_<strong>2020</strong>_Study.pptx<br />

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