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CEE in 2020 – Trends and perspectives for the next ... - Roland Berger

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4 EFFICIENCY<br />

Efficiency improvement <strong>and</strong> <strong>in</strong>novation will be on top of<br />

managers' agendas dur<strong>in</strong>g <strong>the</strong> <strong>next</strong> decade<br />

Survey results<br />

GENERAL STRATEGY<br />

Efficiency improvement<br />

Innovation<br />

Enhancement of cost structures<br />

Increase <strong>in</strong> service share<br />

Br<strong>and</strong> differentiation<br />

Enter<strong>in</strong>g new markets<br />

Penetrat<strong>in</strong>g new customer segments<br />

Consolidat<strong>in</strong>g supplier structures<br />

Location shifts<br />

Source: Rol<strong>and</strong> <strong>Berger</strong> <strong>–</strong> <strong>CEE</strong> <strong>2020</strong> study<br />

RELEVANCE FOR <strong>CEE</strong><br />

-1 0 1 2 3 4 5<br />

-5 0 5<br />

2.5<br />

2010 2006<br />

n.a.<br />

Which general strategies will shape your <strong>in</strong>dustry <strong>in</strong> your country dur<strong>in</strong>g <strong>the</strong> <strong>next</strong> ten years?<br />

-5… much less / 0… <strong>the</strong> same / +5… much more<br />

1.8<br />

1.5<br />

1.5<br />

1.4<br />

1.4<br />

1.4<br />

0.9<br />

1.9<br />

1.4<br />

2.1<br />

2.4<br />

2.5<br />

n.a.<br />

2.5<br />

2.3<br />

2.8<br />

COMMENTS<br />

> Efficiency improvement is at<br />

<strong>the</strong> top of <strong>the</strong> agenda <strong>in</strong><br />

all countries surveyed<br />

> In <strong>the</strong> advanced economies<br />

(AUT, CZE, HRV), <strong>in</strong>novation<br />

is thought to be more important<br />

than <strong>in</strong> o<strong>the</strong>r <strong>CEE</strong> countries<br />

> Compared to 2006, costrelated<br />

topics became more<br />

important than <strong>in</strong>novationdriven<br />

topics<br />

> Location shifts are not on <strong>the</strong><br />

agenda of <strong>CEE</strong> managers<br />

<strong>CEE</strong>_<strong>in</strong>_<strong>2020</strong>_Study.pptx<br />

21

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