2013 Catalog - Livingston Lures

Fresh Water Lures 5
Pro Ripper
Dive Master Jr.
Dive Master 14
Dive Master 20
Pro Wake
Pro Sizzle Jr.
Pro Sizzle 12
Stick Master
Ninja Sticks
Pro Ripper
Dive Master Jr.
Pro Wake
Pro Sizzle Jr.
Pro Sizzle
About Livingston Lures
Contents
Salt Water Lures 17
6
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14
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19
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Livingston Lures is committed to bringing fishermen everywhere innovative,
technologically advanced lures designed to flat-out catch fish in fresh and
saltwater. With an exciting new line of crankbaits, lipless crankbaits, topwater
baits, jerkbaits and wakebaits featuring unique sound and vibration technology,
Livingston Lures is set to make some real noise across the fishing industry.
2 3

Fresh Water Lures
Livingston Lures offers an extensive line of premium quality hardbaits designed to catch
large and smallmouth bass, walleye, pike and other trophy freshwater gamefish. Each
model is built to exacting standards of quality and performance and professionally
tested for swimming action and realism. Our proprietary sound chamber technology
calls to fish with an exclusive combination of advanced rattles and internal electronics
to create realistic baitfish “croaking” noises when activated by water. Many models
also feature electronic LED Fire Eyes or LED Fire Tails designed to incite savage strikes as
they glow on and off repeatedly.
Whichever Livingston Lure you choose, you can fish with confidence that no lure works
harder to catch fish. Tie one on, and you’ll see (and hear) what all the excitement is about!
5

Pro Ripper
Slow Sinker
Livingston’s new Pro Ripper lipless
crankbait is truly a cut above the competition.
With its slow-sinking design and seductive wobbling
action at any speed, freshwater gamefish don’t stand a chance.
Fresh Water Pro Ripper
Baby Bass
0101
Clear Water Shad
0114
Citrus Sparkle
0154
Beauty Shad
0102
Real Shad
0125
Sexy Melon
0167
Black Back Chrome
0105
Orange Craw
0142
Tiger Spots
0168
Blue Back Chrome
0107
Spring Craw
0150
Gold Shad
0172
Fresh Water Dive Master Jr.
Baby Bass
0201
Purple C Shad
0222
Spring Craw
0250
Blue Black Chrome
0207
Real Shad
0225
Citrus Sparkle
0254
Dive Master Jr.
Dives 0-4 ft.
Divemaster calls to fish with a proprietary combination
of advanced rattles and internal electronics developed
to mimic the “croaking” sound of injured baitfish. The
Divemaster Jr. features a square-billed design ideal for
working from the surface down to 4 feet.
Series WT. LG. Depth Features
Pro Ripper 2/5 oz 2.2” Slow Sinker C R
Dive Master Jr. 2/5 oz 2.2” 0-4 Ft. C R
C: Electronic Croaking Sounds
R: Advanced Rattles
L: LED Light Action
Hooks Hooks
6 7
Chartreuse Splatter Shad
0212
XXX Shad
0233
Sexy Melon
0267
Chartreuse Sunrise Shad
0213
Money Gill
0236
Tiger Spots
0268

Dive Master
Dives 8-14 ft.
Three Divemaster models let you target specific depth
ranges, enticing savage strikes from freshwater gamefish
with an exclusive combination of sound, realistic detail and
swimming action.
The Divemaster DM14 reaches depths of 8 to 14 feet, ideal for targeting
shallow- to mid-depth structure. The deep-running Divemaster DM20 gets
down to 20 feet, where big bass wait to ambush prey. Whichever model or
pattern you choose, you can be confident with Livingston quality and
realism on the line.
Fresh Water Dive Master 14
Baby Bass
0301
Purple C Shad
0322
Spring Craw
0350
Candy Shad
0310
Real Shad
0325
Citrus Sparkle
0354
Chartreuse Splatter
0312
XXX Shad
0333
Sexy Melon
0367
Chartreuse Sunrise
0313
Money Gill
0336
Tiger Spots
0368
The DM14 and DM20 add
the visual attraction of glowing red LED
Fire Eyes for rod-jarring strikes.
Hold on tight!
Dive Master
Dives 14-20 ft.
Series WT. LG. Depth Features
Dive Master 14 5/8 oz 3” 8-14 Ft. C R L
Dive Master 20 5/8 oz 3” 14-20 Ft. C R
C: Electronic Croaking Sounds
R: Advanced Rattles
L: LED Light Action
Fresh Water Dive Master 20
Hooks Hooks
Baby Bass
0401
Purple C Shad
0422
Spring Craw
0450
Candy Shad
0410
Real Shad
0425
Citrus Sparkle
0454
8 9
Chartreuse Splatter
0412
XXX Shad
0433
Sexy Melon
0467
Chartreuse Sunrise
0413
Money Gill
0436
Tiger Spots
0468
L

Pro Wake
Wake Bait
Create some freshwater commotion with Livingston’s
new Pro Wake. This premium quality wake bait swims
with a fat, slow wobble and water-chopping action
that bass can’t resist.
Noise, action and a boat-sized wake bring fish up to investigate, where
Livingston’s proprietary sound chamber technology closes the deal.
When fish are in the mood for a “bite sized”
meal, toss them Livingston’s new Pro Sizzle Jr. A great
imitation for smaller forage like shad, minnows or
fry, this premium topwater has a knack
for nailing the big ones.
Fresh Water Pro Wake Fresh Water Pro Sizzle Jr.
Baby Bass
0501
Candy Shad
0510
Money Gill
0536
Beauty Shad
0502
Chartreuse Sunrise
0513
Citrus Sparkle
0554
Black Back Chrome
0505
Pure Bone
0524
Sexy Melon
0567
Blue Back Chrome
0507
XXX Shad
0533
Gold Digger
0572
Pro Sizzle Jr.
Top Water
Hooks Hooks
Baby Bass
0701
Chartreuse Splatter
0712
Money Gill
0736
Beauty Shad
0702
Clear Watter Shad
0714
Citrus Sparkle
0754
10 11
Series WT. LG. Depth Features
Pro Wake 5/8 oz 3” Wake Bait C R L
Pro Sizzle Jr. 1/2 oz 3” Top Water C R
C: Electronic Croaking Sounds
R: Advanced Rattles
L: LED Light Action
Black Back Chrome
0705
Real Shad
0725
Sexy Melon
0767
Blue Back Chrome
0707
XXX Shad
0733
Gold Digger
0773

Pro Sizzle
Top Water
This premium topwater bait walks the walk…
and talks the talk. You’ll be “walking the
dog” like a pro from the very first cast, imparting
that frantic, unpredictable surface action that brings
lunkers up for a bite.
Stick it to your favorite freshwater gamefish with
our new precision jerk bait. Stick Master is
perfect whenever bass, trout, stripers and other
freshwater gamefish are feeding near the
surface. Quickly dives down 4 or 5 feet on the “jerk,” then
rises towards the surface when paused.
Stick Master
Jerk Bait
Fresh Water Pro Sizzle Hooks Fresh Water Stick Master
Hooks
Baby Shad
0601
Pure Bone Shad
0624
Sexy Melon
0667
Black Back Chrome
0605
Real Shad
0625
Black Zombie
0693
Blue Back Chrome
0607
XXX Shad
0633
Bubble Gum
0695
Candy Shad
0610
Citrus Sparkle
0654
GC777
0696
Baby Bass
0801
Clearwater Shad
0814
Money Clown
0864
Beauty Shad
0802
Purple C Shad
0822
Sexy Melon
0867
12 13
Series WT. LG. Depth Features
Pro Sizzle 3/4 oz 4” Top Water C R L
Stick Master 1/2 oz 3”
C R
C: Electronic Croaking Sounds
R: Advanced Rattles
L: LED Light Action
Chartreuse Splatter
0812
XXX Shad
0833
Tiger Spots
0868
Shallow
Runner
Chartreuse Sunrise
0813
Citrus Sparkle
0854
Gold Digger
0873

Leave it to Livingston to come up with the ultimate wacky
worm presentation. Our new 5-inch Ninja Stix worms are made with a
proprietary blend of salt, soft plastic and natural oils to attract fish and make
them hold on. Available in 12 realistic and classic colors proven to catch fish in
any conditions.
Watermelon Candy
1069
Black with Blue Flakes
1075
Pumpkin Seed
1077
Watermelon Red Black Flake
1071
Black with Red Flakes
1076
June Bug
1078
To rig Wacky style, place the “O” ring in the center of the worm with the hook
bend resting between the worm body and the band. Our natural center body
“earthworm band” makes rigging easy and imparts the perfect “shimmy and
shake” action. Since you don’t pierce the soft plastic body, worms last longer.
Our easy to use Wacky Tool is included in each package (retail value of $6.99).
Great for Texas and Carolina rigging, too.
Toss one out and hang on tight!
Mardis Gras
1079
Pumpkin Black Flake
1081
Watermelon Black Flake
1083
14 15
Free Wacky Tool Inside Each Ninja Stix Package!
Additional Ninja Bands Also Sold Separately
(Quantity of 25)
Motor Oil Green Flake
1080
Red Bug
1082
Watermelon Seed
1084

Scuttle Buzz
Hybrid Spinner/Buzz Bait
Livingston’s revolutionary new Scuttle Buzz combines the best of spinner baits and buzz
baits, driving fish crazy with surface commotion, vibration, flash and action. Imitates
an entire pod of baitfish for savage strikes, with four willowleaf spinner blades, two buzz
blades, brass beads, a jig head with red 3D eyes and a 65-strand silicone skirt. With its
removable double stinger hook, Scuttle Buzz can also be customized for times when smaller
presentations are needed. Dual line-tie points let anglers rig Scuttle Buzz as a surfacechurning
buzz bait or deep running spinner bait.
All the attraction and wild action of a “multi-rig” in an easy-to-cast, easy-to-fish bait weighing
about 1 ounce. With Scuttle Buzz, you’ll fight the fish, not the lure!
Black With Blue Flake
1575
Mr. Natural Shad
1587
Fiesta Shad
1585
Pumpkin Seed Pirate
1588
Vibration & Sound
Technology
Ghost Shad
1586
Sexy Scuttle
1589
16 17

Salt Water Lures
If you live for the pursuit of trophy redfish, snook, trout, tarpon and other
hard-fighting inshore gamefish, Livingston Lures has a wide array of premium
quality hardbaits to fuel your passion. You’ll find our popular Pro Sizzle, Pro
Wake, Pro Ripper and Divemaster Jr. lures in patterns developed for saltwater
angling. Each model has been professionally tested for fish-catching
action and realism. And each model features Livingston Lure’s exclusive
sound chamber technology, combining advanced rattles with internal
electronics that simulate the natural “croaking” noises of injured baitfish. Our
Pro-Sizzle topwater and Pro Wake even feature Livingston’s Green Glow LED
Tail that attracts saltwater predators with softly glowing lights.
Whether swimming or at rest, Livingston Lures’ unique combination of action,
sight and sound is always working to catch fish. It all adds up
to some serious inshore action!
19

Pro Ripper
Slow Sinker
This slow-sinking lipless crankbait is sure to make a big noise on
the saltwater scene. Meticulous attention to detail. A variety of
proven saltwater patterns with deep-cut scales, gills and large 3D
prismatic red eyes. Seductive wobbling action at every retrieve
speed. That’s the Livingston Pro Ripper.
Salt Water Pro Ripper
Black Back Chrome
2005
Sexy Melon
2067
Bubble Gum
2095
Blue Back Chrome
2007
Gold Digger
2073
GC777
2096
Real Shad
2025
Black Zombie
2093
Red White & True
2097
XXX Shad
2033
Bone Croaker
2094
Chicken Zombie
2098
Salt Water Dive Master Jr.
Black Blue Chrome
2105
Gold Digger
2173
GC777
2196
Blue Black Chrome
2107
Black Zombie
2193
Red White & True
2197
Dive Master Jr.
Dives 0-4 ft.
Specially developed saltwater patterns and
high-quality realism let inshore anglers find the ideal
match for any local forage, time of day or water
conditions. Divemaster Jr. may be small — but it loves
to punch big fish right in the mouth!
Series WT. LG. Depth Features
Pro Ripper 2/5 oz 2.2” Slow Sinker C R
Dive Master Jr. 2/5 oz 2.2” 0-4 Ft. C R
C: Electronic Croaking Sounds
R: Advanced Rattles
L: LED Light Action
Hooks Hooks
20 21
XXX Shad
2133
Bone Croaker
2194
Chicken Zombie
2198
Sexy Melon
2167
Bubble Gum
2195
Chicken Bubble Gum
2199

Pro Wake
Wake Bait
Inshore anglers have a new weapon in their
arsenal — one that attracts fish with a unique
combination of swimming action, surface-churning
commotion, underwater sound and eye-catching light.
Inshore versions of Livingston’s Pro Wake also feature the company’s Green Glow
LED tail — glowing and dimming repeatedly to attract even more gamefish —
with special colors and patterns proven in saltwater environments.
Salt Water Pro Wake
Black Back Chrome
2205
Gold Digger
2273
GC777
2296
Blue Back Chrome
2207
Black Zombie
2293
Red White & True
2297
XXX Shad
2233
Bone Croaker
2294
Chicken Zombie
2298
Sexy Melon
2267
Bubble Gum
2295
Chicken Bubble Gum
2299
Livingston’s new Pro Sizzle Jr. is an ideal topwater
tempter for variety of inshore gamefish. Its “walk the dog”
surface action, proven saltwater patterns and advanced sound and
vibration technology are more than big reds, snook,
specks and stripers can stand.
They have to strike!
Salt Water Pro Sizzle Jr.
Pro Sizzle Jr.
Top Water
Hooks Hooks
Black Back Chrome
2405
Gold Digger
2473
GC777
2496
Blue Back Chrome
2407
Black Zombie
2493
Red White & True
2497
22 23
Series WT. LG. Depth Features
Pro Sizzle Jr. 1/2 oz 3” Top Water C R
Pro Wake 5/8 oz 3” Wake Bait C R L
C: Electronic Croaking Sounds
R: Advanced Rattles
L: LED Light Action
XXX Shad
2433
Bone Croaker
2494
Chicken Zombie
2498
Sexy Melon
2467
Bubble Gum
2495
Chicken Bubble Gum
2499

Pro Sizzle
Top Water
Topwater enthusiasts seeking hot action on trout, reds,
snook, stripers and other inshore battlers need look no
further than our saltwater Pro Sizzle. Easy to work and
offered in a range of proven colors and patterns for saltwater
fishing, this lure attracts fish with an exclusive combination of action,
sound and visual appeal.
Livingston also adds the visual trigger of its Green Glow LED Tail in the submerged rear
portion of the lure. Great “walk the dog” action, extra sonic and visual triggers, and
premium quality saltwater finishes. It all adds up to a sizzling hot combination!
Salt Water Pro Sizzle
Black Back Chrome
2405
Gold Digger
2473
GC777
2496
Blue Back Chrome
2407
Black Zombie
2493
Red White & True
2497
XXX Shad
2433
Bone Croaker
2494
Chicken Zombie
2498
Series WT. LG. Depth Features
Pro Sizzle 3/4 oz 4” Top Water C R L
C: Electronic Croaking Sounds
R: Advanced Rattles
L: LED Light Action
Sexy Melon
2467
Bubble Gum
2495
Chicken Bubble Gum
2499
Hooks
About Livingston
Even the best fishing products need business experience, strong support and aggressive marketing
behind them for lasting success. Livingston Lures is backed by the strength of SPFM L.P., a leading
global distributor of consumer products since 1986. Headquartered in San Antonio, Texas with
distribution centers throughout the United States, Mexico, Puerto Rico, Panama and Germany, SPFM
L.P. employs more than 300 people worldwide, has 400,000-sq. ft. of offices and warehousing, and
boasts an expanding fleet of 30 owned and operated trucks. Our business success is based on
getting products to the marketplace, on time, with the automation, technological and personal support
expected from a world leader.
An aggressive marketing program will ensure that fishermen everywhere see, hear and read the
Livingston Lures message. Our national advertising campaign will include primetime TV spots and
“in-show” airings on major national sports TV networks, as well as fishing and outdoor print media.
We’ll also be actively involved in high-profile national fresh and saltwater tournament trails, supporting
the events as well as our participating pro anglers.
Understanding the fish-catching success of Livingston Lures requires an “inside look” at these
premium hard baits developed by avid angler and inventor Robert Castaneda. At the heart of each
Livingston model is a proprietary internal sound chamber that emits a combination of sounds designed
to attract fish and trigger aggressive, reactionary strikes. Advanced rattles inside the chamber send
out underwater vibrations as the lures are worked, which are picked up by the lateral lines of predatory
gamefish to draw them in for a closer look. But this is just part of the story.
Livingston Lures also feature exclusive electronic sound technology that, when activated by water,
periodically emits a “croaking” noise that simulates the natural sound of a panicked baitfish. Not
dependent on lure motion, this feature gives Livingston Lures an added sound component that “calls”
to fish even when the lure is suspending or sitting motionless.
Many new Livingston Lures models add yet another key visual component to trigger strikes from fresh
and saltwater gamefish — internal LED lights in the lure’s eyes or tail. Activated by water, these lights
softly and naturally fade in and out and cycle repeatedly with the electronic baitfish “croaking” noise.
“These lures are not about gimmicks,” said Castaneda. “We’ve created hard plastic lures,
designed to call the fish, that meet the highest standards for realism, swimming action and
quality construction. Then we’ve added new technologies for extra sound and visual attraction,
to trigger more predatory senses in gamefish. And we’ve done it at price points that are
comparable to other premium baits, making them affordable for anglers and profitable for
dealers.”
Looking ahead, the Livingston lures team of Castaneda, SPFM L.P. CEO Fred Battah and COO Basil
Battah, have exciting plans for product line expansion based on the company’s proprietary technology.
Anglers and the fishing tackle industry can expect even more innovative lures on the horizon — along
with the distribution and marketing experience and commitment to ensure their long-term success.
24 25

a SPFM L.P. company