The 2010 TV & Media Distribution - FIVB

The 2010 TV & Media
Distribution

The 2010 TV & Media Distribution
• TV Distribution achievements
� 687 millions cumulated Home reach for Primary footage
� 1.65Billion Home reach for combined Primary and Secondary footage
� 143 Territories and 5 continents for Primary footage
� 49 broadcasters
� 24% increase in TV Rights revenues from 2009
� Top broadcasters, relevant deals: ASBU, UNIVERSAL , TVE, PCCW, NTV+
• TV Coordination and International feed Distribution
� Revision and implementation of FIVB’s Host Broadcast Production Plan and
Philosophy
� Distribution Coordination of 29 events to 49 Broadcasters worldwide
� On site TV coordination for all events

The 2010 TV & Media Distribution
STRATEGY AND APPROACH
• In 2010 the already improved TV distribution strategy aimed to
increase the great exposure results of 2009.
• The main drivers of the TV distribution strategy have been:
• TV Distribution: TV Distribution of the 2010 World Tour continued
to improve and to generate great achievements. Despite the fierce
competition of the FIFA World Cup during the months of June and
July the World Tour could boast overall increase its accumulated
audience, international broadcasters and sales revenue. The market
by market strategy in Europe continued to prove the right path to
follow, out of the more of 60 countries of the Eurosport footprint
only 13 did not show action from the World Tour 2010.

The 2010 TV & Media Distribution
STRATEGY AND APPROACH
• Highlights Series: Highlights continued to be a winning tool for
broadcasting the competition worldwide on all 5 continents and in difficult
countries for Beach Volleyball like Japan, Australia, New Zealand,
United Kingdom and Ireland.
• Worldwide Exposure: IMG in 2010 again explored all viable ways to
secure the best and widest exposure for the competition. News access
and Magazine rights deals could procure an enormous audience of more
than 1.6 billion potential viewers

World Tour TV Distribution Map

6
Cumulated Household Reach (in millions)

7
Beach Volleyball World Tour 2008-2010 -
Broadcast Hours
*2010 number of broadcast hours up to the event of The Hague
*

8
Number of International Broadcasters
(excluding Host Broadcasters)

9
Swatch Beach Volleyball World Tour 2008-
2010 – Sales overview

10
Brazil
Shanghai
Rome
Seoul
Myslowice
Moscow
Prague
Stavanger
Gstaad
World Series 13
Klagenfurt
Stare Jablonki
Kristiansand
Aland
The Hague
Sanya
Phuket
Event
Event’s date Host Broadcasters Logo Household Reach (in
millions)
April 19-25
REDE GLOBO
46
May 3-9
May 17-23
May 25-30
May 25-30
June 7-14
June 15-20
June 28 – July 4
July 5-11
July 19-25
July 26- August 1
August 2-8
August 9-15
August 16-22
August 24-29
October 26-31
November 2-7
GREAT SPORTS CHANNEL
RAI
SBS
POLSAT GROUP
NTV+
CESKA TELEVIZE
NRK / TV VEST
SRG SSR Idée Suisse
ORANGE SPORT TV
ORF
POLSAT
NRK / TV VEST
TV4 SPORT
SPORT 1
HAINAN TV
KRIS COMMUNICATION Co., Ltd
4.5
24
13
5
0.7
3.8
4.5
2.2
0.3
2.2
5
4.5
4.5
0.5
3
TBC

International Right Holders
11
Region
- Australasia -
Broadcasters Country Logo Household Reach (in Millions
TEN
FOX Sport
SKY NZ
PC CW
TKL
ASTROMEASAT
STARHUB
TRUE VISION
MEGA STONE
FUJI TV
SHANGHAI TV
SHENZHEN TV
GUANGDONG TV
FUJIAN TV
BEIJING TV
CSPN
HUBEI TV
Australia
Australia
New Zealand
Hong Kong
Vietnam
Malaysia/Brunei
Singapore
Thailand
Taiwan
Japan
China
China
China
China
China
China
China
7
2.2
0.9
0.9
2.5
1.8
0.5
0.8
1
50
105

International Right Holders
Region
- Europe-
Broadcasters Country Logo Household Reach (in Millions
Dhalia TV
Italy
Sky Italia
SporTV
DSF
SportDigital
ARD/ZDF
ORF
Teledeporte
Ma Chaine
SSF
NTV+
Arenasport
RTL
Polsat
Channel 4
D Sport
Italy
Germany
France, Luxembourg
Switzerland
Croatia, Serbia, Slovenia,
Macedonia, Bosnia,
Montenegro, Kosovo
Netherlands
Poland
U K / Ireland
Turkey
Viasat Denmark, Norway
Megasport
Czech TV
Portugal
Germany
Germany
Austria
Spain
Russia, Armenia, Arzeibaijan, Belarus,
Kazakhstan, Kyrgyzstan, Moldova,
Taijkistan, Uzbekistan
Ukraine
Czech republic
0.5
4.7
33
1
34
2.2
10
3.3
1.1
0.7
2.5
15
5
28
1.2
1.52
25
3.8

International Right Holders
13
Region
- Africa-
- The
Americas -
- Middle
East-
Broadcasters Country Logo Household Reach
(in Millions)
SUPERSPORT
TV GLOBO
ROGERS
ASBU
Charlton TV
Africa
UNIVERSAL USA
DIRECT TV
BRAZIL
CANADA
NBC USA 115
TELEVISA
Argentina, Chile, Paraguay,
Bolivia, Colombia, Peru,
Ecuador, Venezuela, Spanish
Caribbean
Mexico, Nicaragua,
Guatemala, El Savador,
Belize, Costarica, Panama,
Honduras
Algeria, Bahrain, Djibouti, Egypt, Iraq,
Jordan,
Kuwait, Lebanon, Lybia, Mauritania
Morocco, Oman, Palestine, Syria, Sudan,
Saudi Arabia, Yemen, Qatar, UAE
Israel
2
46
2.3
50
4
5.2
120
1.5

TV and media Distribution
14
NEWS ACCES AND MAGAZINE
News Access deals confirmed their importance for acquiring a mass audience and thus increasing the World
Tour popularity and success world wide. The potential audience reached by the following deals totals
1,65billion in 200 territories around the world.
SNTV
Trans World Sport
EBU
ARD/ZDF
• 160 Territories
• > 1 billion Home Reach
• 150 Territories
• 182million Home Reach
• Europe
• 650 million Home Reach
• Germany
• 34 million Home Reach

TV and media Distribution
15
HIGHLIGHTS PROGRAMMES
Highlights are a great complementary tool for the
diffusion of beach volleyball around the globe. The
26 minutes Highlights Shows could in fact reach
countries in which volleyball is not the first sport.
Also
this format is easy for broadcaster to insert in their
schedule and guarantee continuity along the season.
21
International
Broadcasters
21 Shows
(including 2 shows
for Moscow and
Gstaad, one Grand
Slam review and
one Season review)
HIGHLIGHTS
Highlights
Programmes
showed in 70
territories around
the World
10.5 Hours of
Programming

TV Production – 2010 Key Facts
The 2010 Swatch World Tour TV production quality has improved reaching first class international
standards, thanks to the great cooperation of the Host Broadcasters and the support of the FIVB and
its TV coordination agency.
Key figures
� 128 live matches delivered via satellite over 5 continents
� More than 150 produced matches by the Host Broadcasters
� 39 news feeds of approximately 3 minutes sent to International takers throughout the
world
� 21 highlight episodes
� Almost 100 days of on-site TV coordination
Host Broadcaster’s contribution
� Some Host Broadcasters were keen to start planning their production in good time
� They were keen to produce high quality coverage mainly motivated by the desire to
broadcast a top domestic product.
� Some Host Broadcasters showed a high level of understanding of the Production Plan
and even supplemented their production with additional cameras to further enhance the
coverage.
� Generally good coverage – camera work, replays, direction, graphics usage.
� Host Broadcasters were cooperative and worked well with the TV coordinators.

On site TV coordination
17
Who has been working on the TV coordination and what has been done and
achieved
� Main office coordination team of 2 people and 6 on-site coordinators covering all
29 events (17 venues)
� Coordinators are experienced in International TV Production and Coordination
� Based on Beach Volleyball Production plan and handbook, coordinators worked
with the HB’s to achieve the level of coverage the FIVB is striving for.
� Country specific Coordinators worked with the core TV Coordinator at the
Japanese and Brazilian venues to ensure no barriers with languages.
� The benefit of having the same Coordinators helps to create consistency and
uniformity amongst the HB’s coverage throughout the tournament.
� Create strong relationship between FIVB delegates/referees/supervisors and
HB’s concerning TV matters.

Process with Host Broadcasters
18
Agreement
Forms
TV requirements
ENG Crew
Tapes/DVDs
Data
Validation of the agreement and signature
Collecting and checking the Beach Volleyball forms
Once we know the graphics format that the HB will use, we create the
copy at Media House
We check with the HB if they fulfil all the TV requirements and try to find a
solution with them in order to complete the FIVB criteria
After the event, we hassle the HB in order to get the tapes/DVDs as
soon as possible as
we have to show the Highlights Program few days after each event
After the event, we asked to all the HBs to sent us their diffusion report
with all the coverage data

Satellite transmission and services
19
Role of each party for the distribution of the International Feed:
FIVB: Governing body – contributes to the satellite first hop
IMG: International TV sales distributor and technical coordinator
Satellite space provider and distributor
HTVB: Host Broadcaster, producer of the Domestic Feed and International
Feed Supplier of on-site facilities (commentary positions, etc)
SNG truck supplier
FIVB
Governing Body
HTVB
Producer of the International Feed
and SNG provider and on-site
facilities provider
TV
TV TV
TV
IMG
International sales distributor,
coordinator and satellite space
provider and distributor
IMG

For further information please contact:
• FIVB TV & Marketing Department
• Château Les Tourelles”
Chemin Edouard Sandoz 2-4,
1006 Lausanne, Switzerland
• Tel./Fax. +41213453535
• Email: beach@fivb.org