Automated Marketing Research Using Online Customer Reviews

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VOC Only Survey attribute Auto Familiarity Importance camera size size 6.35 5.87 body (design) body 5.82 5.48 download time USB 5.68 4.75 feel (durability) feel; support service 5.30 5.43 instructions instruction 6.07 4.18 lcd brightness screen 4.62 4.57 shutter lag slow; shutter 3.87 3.80 twist lcd cover 3.80 3.62 Expert + VOC Survey attribute Auto Familiarity Importance battery life battery 6.50 6.30 cam soft edit 5.32 3.57 cam type shoot 4.65 5.06 comp cxn USB 6.13 5.75 comp soft software 5.77 4.60 ergonomic feel feel 5.15 4.83 flash built-in red-eye 6.45 6.26 flash mode low-light; red-eye 5.48 5.12 lcd viewfinder lcd 5.00 5.15 lens cap cover; lens 4.92 4.25 lens type macro 3.80 4.20 manual aper control 2.40 2.86 manual focus control; focus 5.14 3.72 mem capacity mb 5.30 5.68 mem stor type disk; floppy; flash (drive) 5.63 5.47 movie audio movie 4.85 4.48 movie length movie 5.73 5.47 movie res mpeg 4.97 5.15 navigation menu 5.93 5.40 optical viewfinder optical photo qual; picture; print; 4.50 4.33 picture quality image qual 6.35 6.60 price price 6.31 6.45 resolution resolution; megapixel 5.35 5.56 18
shot modes features 5.55 4.67 shutter delay slow; shutter 4.27 3.95 shutter speed control 4.81 4.60 white bal features 3.40 3.74 zoom dig zoom 5.07 4.47 zoom opt zoom; optical 5.52 5.21 19
Page 1 and 2: Automated Marketing Research Using
Page 4 and 5: [3] Phrase clustering We cluster th
Page 6 and 7: More formally, we assume that phras
Page 8 and 9: propagate_bounds(phrase, tok_candid
Page 10 and 11: Web Appendix B. Automatically gener
Page 12 and 13: 14. Support (service) support produ
Page 14 and 15: 26. Size small, broke, convenient,
Page 16 and 17: 38. Picture quality extremely, swit
Page 20 and 21: Web Appendix D. Interpreting the Co

Automated Marketing Research Using Online Customer Reviews

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