Forrester Research : Analyst : Suresh Vittal
Forrester Research : Analyst : Suresh Vittal
Forrester Research : Analyst : Suresh Vittal
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RESEARCH COVERAGE:<br />
Customer Analytics, Customer<br />
Intelligence Strategy and Process,<br />
Customer Relationship Management<br />
(CRM), Database Marketing, Direct<br />
Marketing, Enterprise Marketing<br />
Platforms, Loyalty Marketing,<br />
Marketing Measurement, Marketing<br />
Resource Management, Online<br />
Marketing Technology, Packaged<br />
Applications, Technology Product<br />
Strategies<br />
SURESH VITTAL'S RESEARCH<br />
Most Recent Most Popular<br />
Advanced<br />
<strong>Suresh</strong> <strong>Vittal</strong><br />
VICE PRESIDENT, PRACTICE LEADER - CUSTOMER INTELLIGENCE SERVING CUSTOMER INTELLIGENCE PROFESSIONALS<br />
Find <strong>Suresh</strong> on: Blog: Customer Intelligence Blog<br />
<strong>Suresh</strong> serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies,<br />
database marketing strategies, customer analytics, and technologies that make customer insight operational. <strong>Suresh</strong> helps<br />
marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.<br />
In the past, <strong>Suresh</strong> has written about contact optimization, inbound marketing, marketing optimization, and the changing<br />
enterprise marketing software landscape.<br />
Previous Work Experience<br />
Prior to joining <strong>Forrester</strong> in 2006, <strong>Suresh</strong> spent seven years as a consultant with SPSS. At SPSS, he focused on enabling<br />
marketing technologies at client companies. <strong>Suresh</strong> has successfully led the implementation of web analytics, data mining,<br />
real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and<br />
pharmaceutical verticals. Prior to SPSS, <strong>Suresh</strong> worked at NetGenesis, a leading web analytics provider, where he delivered<br />
web analytics and measurement services to clients.<br />
Education<br />
<strong>Suresh</strong> has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems<br />
from Bentley College.<br />
For Customer Intelligence Professionals<br />
REPORT: Loyalty Program Service Providers Struggle To Delight Their Customers<br />
<strong>Suresh</strong> <strong>Vittal</strong>, Emily MurphyFebruary 21, 2012<br />
In researching the <strong>Forrester</strong> Wave evaluation of loyalty program service providers, we surveyed 94 loyalty<br />
program service provider customers about their vendor partnerships. We found that...<br />
Downloads: 404<br />
For Customer Intelligence Professionals<br />
REPORT: The <strong>Forrester</strong> Wave: Loyalty Program Service Providers, Q1 2012<br />
<strong>Suresh</strong> <strong>Vittal</strong>, Emily CollinsFebruary 16, 2012<br />
Companies turn to loyalty program service providers for support across the loyalty value chain — from program<br />
strategy, technology, and program management to creative, fulfillment, and lia...<br />
Downloads: 729 Rating:<br />
For Customer Intelligence Professionals<br />
REPORT: <strong>Forrester</strong>'s Customer Loyalty Program Review Scorecard<br />
<strong>Suresh</strong> <strong>Vittal</strong>, Emily MurphyFebruary 08, 2012<br />
<strong>Forrester</strong>'s Customer Loyalty Program Review Scorecard evaluates internal loyalty program business processes<br />
and member experiences with a given program. The business process review evaluates a m...<br />
Downloads: 102<br />
For Customer Intelligence Professionals<br />
REPORT: Examining The Member Interactions Of Five Major Loyalty Programs<br />
©2011, <strong>Forrester</strong> <strong>Research</strong>, Inc. All rights reserved.<br />
RECENT MEDIA CITATIONS<br />
"Loyalty Reprogrammed"<br />
DM News December 01, 2012<br />
"<strong>Forrester</strong>: Sell The Idea Of A<br />
Marketing Technology Office To<br />
CIOs"<br />
ComputerWorldUK<br />
November 06, 2012
Emily Murphy, <strong>Suresh</strong> <strong>Vittal</strong>February 08, 2012<br />
<strong>Forrester</strong> applied its new Customer Loyalty Program Review methodology to five popular loyalty programs from<br />
the retail, travel, and financial services industries. The results of the evaluation &...<br />
Downloads: 533<br />
For Customer Intelligence Professionals<br />
REPORT: Intelligence-Powered CRM<br />
<strong>Suresh</strong> <strong>Vittal</strong>February 07, 2012<br />
As organizations become increasingly customer-centric, planning and implementing intelligent customer<br />
relationship management (CRM) is at the top of the Customer Intelligence (CI) professional's...<br />
Downloads: 713 Rating:<br />
View all of <strong>Suresh</strong> <strong>Vittal</strong>'s <strong>Research</strong><br />
For Customer Intelligence Professionals<br />
REPORT: Five Tools And Technologies To Measure Engagement<br />
Brian Haven, <strong>Suresh</strong> <strong>Vittal</strong>April 22, 2008<br />
Measuring engagement is no simple task: It requires a cross-channel, data-intensive approach that strains today's<br />
measurement processes and the underlying technology that supports them. Furtherm...<br />
Downloads: 2660<br />
For Customer Intelligence Professionals<br />
REPORT: The <strong>Forrester</strong> Wave: Enterprise Marketing Platforms, Q1 2008<br />
<strong>Suresh</strong> <strong>Vittal</strong>January 17, 2008<br />
Eighty-three percent of marketers, a significant majority, tell us that they need a comprehensive marketing suite to<br />
improve their effectiveness. Enterprise marketing platform vendors that aspir...<br />
Downloads: 2163<br />
For Customer Intelligence Professionals<br />
REPORT: The <strong>Forrester</strong> Wave: Cross-Channel Campaign Management, Q4 2009<br />
<strong>Suresh</strong> <strong>Vittal</strong>December 14, 2009<br />
Changing consumer behavior and the overall ineffectiveness of traditional marketing programs ensure that basic<br />
campaign management tools are set to go the way of the dodo. Marketers are therefor...<br />
Downloads: 2271<br />
For Customer Intelligence Professionals<br />
REPORT: Creating A Multichannel View Of Your Customer<br />
<strong>Suresh</strong> <strong>Vittal</strong>June 19, 2008<br />
A comprehensive view of the customer helps marketers deliver productive customer experiences, support<br />
marketing measurement, and drive new business opportunities. However, despite longstanding e...<br />
Downloads: 1796<br />
For Customer Intelligence Professionals<br />
REPORT: Measuring Engagement<br />
Brian Haven, <strong>Suresh</strong> <strong>Vittal</strong>June 10, 2008<br />
The metrics marketers use today fail to capture the supercharged social behaviors and intimate relationships<br />
people have with brands. With the four I's of engagement: involvement, interaction, i...<br />
Downloads: 1872<br />
View all of <strong>Suresh</strong> <strong>Vittal</strong>'s <strong>Research</strong><br />
CLIENTS WHO WORK WITH SURESH VITTAL ALSO WORK WITH:<br />
©2011, <strong>Forrester</strong> <strong>Research</strong>, Inc. All rights reserved.
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