MARKETING CHRISTMAS TREES - Auburn University Repository
MARKETING CHRISTMAS TREES - Auburn University Repository
MARKETING CHRISTMAS TREES - Auburn University Repository
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<strong>MARKETING</strong> <strong>CHRISTMAS</strong> <strong>TREES</strong> 25<br />
10. Christmas trees to many purchasers and potential purchasers<br />
are luxuries or conventional necessities. Therefore, quantity<br />
of sales should respond to price and appearance appeals.<br />
Thus, extra effort.and care in producing desirable trees and in<br />
moving them at reasonable prices could mean much in added<br />
sales even though some of these trees merely replace those "appropriated"<br />
along the countryside.<br />
11. If producers of Christmas trees can assure volume and standardization,<br />
they can interest both chain and independent wholesalers<br />
in their product. Without this assurance, they are likely to<br />
have to sell direct to consumers or to various kinds of independent<br />
retailers.