MARKETING CHRISTMAS TREES - Auburn University Repository

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CONTENTS CHRISTMAS TREES OFFERED FOR SALE IN ALABAMA Species and Size of Trees Species by Groups of Retailers Species by Size of Cities ...... Tree Grading and Quality Tree Condition ........... Tree Handling Tinted Trees Specialty Trees CHRISTMAS TREE The Sellers Advertising Pricing Unsold Trees Price Cutting MARKETING IN ALABAMA CHRISTMAS TREE PRODUCTION AND MARKETING POTENTIAL 18 SUMMARY CONCLUSIONS_ LITERATURE CITED_ FIRST PRINTING 31/2M, OCTOBER 1957 Page 5 6 6 7 8 9 9 10 12 12 12 14 14 17 17 22 -24 -26
MARKETING CHRISTMAS TREES In R rvtzc RY1 B. F. ALVORD, Statistician' THE CHRISTMAS TREE market of the United States is expanding. Total U.S. production and imports was reported to be approximately 28 million trees in 1947 (7) and 38 million trees in 1955 (8), an increase of about 34 per cent. Increase in population during this period was from 144 to 165 million people, or about 15 per cent. Consequently, Christmas tree production and imports per capita increased about 15 per cent. Production plus imports are not the same as sales. However, in the Nation as a whole, the proportion sold may be expected to be sufficiently constant from year to year for changes in productionimports data to also represent changes in marketing. Now that electricity is almost universally available to homes and permits reasonably safe Christmas tree lighting, it would seem that the upward trend in use would at least keep pace with population increases. Changes in general economic conditions would, of course, cause fluctuations. Imports, largely from Canada, accounted for about a fourth of the total Christmas trees offered for sale in 1947 and about a third in 1955. Thus, imports from outside the United States increased by more than 50 per cent and outstripped both domestic production and population increases. Eastern red cedar, the South's most important contribution to the Christmas tree trade, represented about 10 per cent of domes- This project was supported by Hatch and State research funds and carried out as Alabama Project 567. 2 The author is indebted to Robert Glover and Wayne Granberry for conducting interviews, to many persons of the Christmas tree trade for providing information upon which this study is based, and to G. I. Garin of the Forestry Department and to the staff of the Agricultural Economics Department for helpful suggestions.
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MARKETING CHRISTMAS TREES - Auburn University Repository

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