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The <strong>Kubota</strong> Europe Newsletter<br />
New <strong>Kubota</strong><br />
machines<br />
for <strong>20</strong>10!<br />
Edito<br />
Thank you very much<br />
for your hard work<br />
and efforts to promote<br />
<strong>Kubota</strong> business<br />
under harsh economic<br />
conditions.<br />
info<br />
Life”.<br />
In this month of April, we<br />
are celebrating the 1<strong>20</strong> th<br />
anniversary of <strong>Kubota</strong><br />
Corporation, founded in<br />
1890. For this occasion, a<br />
new slogan has been devised: “For Earth, For<br />
From the beginning, <strong>Kubota</strong> Corporation has<br />
sought to work on a variety of products throughout<br />
the world under the corporate principle<br />
of “contributing to social development and<br />
global environment conservation through products,<br />
technology and services that support<br />
comfortable life styles and the very foundation<br />
of our societies” in an aim to help relieve global<br />
water and food shortage.<br />
In these difficult times, we are, of course, pursuing<br />
our dynamic sales strategy by launching<br />
new outstanding machines and optimizing our<br />
sales materials and services.<br />
In line with this approach, the Tractor Division<br />
has just launched two new machines:<br />
the M130X and the L4100 HST.<br />
In the Construction Machinery Division, two<br />
zero-tail swing mini-excavators are now available:<br />
the U48-4 and the U55-4.<br />
As always, we are continuously seeking to<br />
improve the quality of our sales materials<br />
and to enrich our services by organizing more<br />
product training and providing ever more<br />
efficient after-sales services. Moreover, we are<br />
optimizing our supply chain management in<br />
order to meet our delivery dates.<br />
This year, as ever, our new products and services,<br />
together with your commitment and<br />
energy, will be our best guarantee to ride out<br />
this complex period. I thank you all for your<br />
perseverance and your confidence.<br />
And as we move into spring, I would like to wish<br />
you all many happy sales!<br />
Kazunori Kawakami<br />
President<br />
No.<strong>20</strong> - April <strong>20</strong>10
<strong>Kubota</strong> Info<br />
Very satisfactory results<br />
We would like to thank the many<br />
dealers and distributors who<br />
took the time to answer our<br />
satisfaction survey carried out last<br />
November concerning our newsletter,<br />
<strong>Kubota</strong> Info.<br />
The results were very encouraging since<br />
98 per cent of the replies show you<br />
appreciate this communication medium.<br />
The survey also revealed that the topics<br />
you are most interested in include the<br />
new products and information about the<br />
various communication tools proposed by<br />
<strong>Kubota</strong>.<br />
As only 15 per cent of you expressed<br />
the desire to receive the document by<br />
email, we will continue to send you our<br />
newsletter in print format. And lastly,<br />
some of you would like more information<br />
dealing with technology, the <strong>Kubota</strong> group<br />
and small landscaping equipment.<br />
We will do our utmost to enrich the<br />
content of our newsletter, the main<br />
objective of this survey being to better<br />
respond to your expectations.<br />
CS<br />
<strong>Kubota</strong> Groupe<br />
Together for Haiti<br />
<strong>Kubota</strong> Tractor Corporation (United<br />
States) and <strong>Kubota</strong> Canada Ltd<br />
donated <strong>Kubota</strong> generators to Haiti<br />
for a total value of $50,000.<br />
Our mother company in Japan, with<br />
the support of its Asian, Australian and<br />
European subsidiaries, also donated<br />
$100,000 to the Red Cross. In addition,<br />
<strong>Kubota</strong> Europe made a contribution to the<br />
NGO “Action against hunger”.<br />
CS<br />
Promotional merchandise<br />
Transferred to Spare Parts<br />
Since the beginning of the year,<br />
<strong>Kubota</strong> promotional merchandise<br />
such as toy tractors, workwear,<br />
signs, etc., has been integrated into the<br />
Spare Parts department. Jeanine Ea, who<br />
was in charge of these products within<br />
the communication department, has now<br />
joined Spare Parts. We welcome her to<br />
the team and invite you to contact her for<br />
any information concerning merchandise<br />
items.<br />
RB<br />
Austria<br />
22 BX2350 delivered to Vienna<br />
End <strong>20</strong>09, Esch-Technik, our<br />
distributor for Austria and<br />
Slovenia, delivered an order of<br />
22 BX2350 tractors to the city of Vienna.<br />
These tractors are mainly used for<br />
winter operations such as snow clearing<br />
and salting. This delivery completes<br />
a fleet of BX2350 sold since <strong>20</strong>07,<br />
A gratifying coincidence<br />
Messrs Masumoto and Tomita’s<br />
visit to Europe coincided with<br />
the sale of the 1000 th excavator<br />
by Ets Bouchard Manutention in<br />
Mormant (77), south east of Paris. So<br />
they were welcomed with a great deal<br />
of enthusiasm by Messrs Bernard and<br />
Jeanneau, respectively corporate CEO and<br />
General Manager of the dealer company.<br />
2<br />
bringing the total to 60 machines.<br />
The call for tenders was keenly contested!<br />
Our victory is the outcome of joint efforts<br />
between <strong>Kubota</strong> Europe and Esch-<br />
Technik, whom we thank wholeheartedly.<br />
1000 th excavator sold by Bouchard Manutention!<br />
GB<br />
After an indoor presentation of the<br />
Bouchard Group’s activities and a<br />
question-and-answer session on issues<br />
that make up every dealer’s daily routine,<br />
our directors ended the visit with a tour<br />
of the company’s premises. This is an<br />
encounter Bouchard is unlikely to forget!<br />
Many thanks to all for their warm welcome<br />
and assistance.<br />
OV
In the mini-excavator line<br />
The U48-4 and the U55-4: ever more power,<br />
comfort, and versatility<br />
For those of you who aren’t able to<br />
discover these new machines at the<br />
Bauma Trade Fair in Munich, here is<br />
a description of their main features.<br />
At the users’ request, <strong>Kubota</strong> has further<br />
improved the power, comfort and flexibility of<br />
its two new zero-tail swing mini-excavators:<br />
the 4-tonne U48-4 and the 5-tonne U55-4.<br />
The new versions offer more powerful<br />
bucket digging force and boast the<br />
In the tractor line<br />
Enhancements in CM and tractors<br />
Two new compact tractors: the B24<strong>20</strong> and the<br />
L4100HST and a new agricultural tractor: the M130X<br />
End <strong>20</strong>09, <strong>Kubota</strong> unveiled the largest<br />
model of the B series, the B24<strong>20</strong>, which<br />
comes with rear- or mid-mounted<br />
ROPS. This compact tractor melds<br />
power, manoeuvrability and operator<br />
comfort to match the needs of farmers<br />
and horticulturists. Its high-performance<br />
24hp E-TVCS engine and impressive lifting<br />
capacity make it ideal for handling heavy<br />
attachments. With nine forward and three<br />
reverse gears and a maximum speed of<br />
19.4 km/h, the B24<strong>20</strong> enables the operator<br />
to choose the optimum operating speed for<br />
greater precision. Power steering and a<br />
vibration dampening mechanism minimize<br />
operator fatigue whilst maximizing comfort.<br />
In addition, with an overall width just under<br />
one metre, the B24<strong>20</strong> is ideal for arborists<br />
and nurserymen, and for all those who work<br />
in confined spaces.<br />
One year after the launch of the <strong>Kubota</strong><br />
gear-drive transmission L4100, the<br />
L4100 HST extends the comprehensive<br />
line-up of tractors. Our Hydrostatic<br />
Transmission optimizes tractor performance<br />
and operator comfort by enabling seamless<br />
shifting and reducing sound levels and,<br />
consequently, driver fatigue. This variant<br />
meets the requirements of users seeking<br />
versatility and accuracy. And to complete<br />
the picture, the L4100 HST is equipped with<br />
a speed regulator as standard.<br />
unrivalled <strong>Kubota</strong> load-sensing hydraulic<br />
system, which ensures smoother handling,<br />
regardless of load size. The <strong>Kubota</strong> direct<br />
injection engine delivers greater power<br />
while minimizing noise and vibration<br />
levels.<br />
The spacious cabin and interactive<br />
digital panel combine to provide operator<br />
comfort, ease of access and user-friendly<br />
operation.<br />
Since the beginning of the month, the brand<br />
new agricultural tractor, M130X has been<br />
available. The worthy successor of the<br />
M128X, it delivers a host of new features. Not<br />
only is the tractor fitted with a more powerful<br />
engine, but it also hosts a state-of-the-art<br />
electronic management system which,<br />
when activated, makes it easy to set engine<br />
speed and ensure constant power take off,<br />
allowing the user to adjust the <strong>Kubota</strong> M130X<br />
3<br />
The two new mini-excavators are fitted<br />
with one auxiliary circuit for the standard<br />
versions, and two auxiliary circuits for the<br />
premium versions, plus an oil flow control<br />
system for greater precision.<br />
Finally, rear and side covers make for<br />
easy maintenance access to the engine,<br />
distributor and other components.<br />
according to his needs. This model can also<br />
be fitted with a <strong>Kubota</strong> front loader with<br />
shock absorber, as well as an optional 3 rd<br />
function valve. The M130X tractor used with<br />
its dedicated loader is perfect for cereal and<br />
livestock farmers looking for truly superior<br />
productivity.<br />
CS, FXL
Technical and sales training<br />
Discovering new products<br />
Several training sessions were held<br />
this winter, reaching a good number<br />
of participants. These programmes<br />
covered the M128X tractors for the<br />
agricultural part, and the G23/26 ride-on<br />
mowers and the GCD 900F collector for the<br />
landscaping section. Over a period of three<br />
or four days, the machines’ main features<br />
were explained to promote optimal use.<br />
Comparing the M Series with our competitors’ models<br />
Last January, the Tractor Division<br />
organized a sales training workshop<br />
devoted to the M series held at the<br />
Chesnoy Agricultural High School in<br />
Montargis, 1<strong>20</strong> km from Paris.<br />
The first part of the training program was<br />
dedicated to the 145 French salesmen,<br />
after which a specific session was<br />
organized for the Export distributors from<br />
27 to 28 February. The Export workshop<br />
brought together the sales teams<br />
from <strong>Kubota</strong> Europe Italy, Matermaco<br />
(Belgium), AD Bachmann (Switzerland),<br />
Esch-Technik (Austria) and De Vor<br />
(Netherlands).<br />
The aim of this training session was to<br />
confront the M series tractors with those<br />
of our rivals, and then to highlight the<br />
competitive advantages of the <strong>Kubota</strong><br />
products by observing and comparing<br />
the machines and carrying out hands-on<br />
tests.<br />
New partnership<br />
<strong>Kubota</strong> is listed in the UGAP directory<br />
<strong>Kubota</strong> Europe was selected by the<br />
UGAP (a French public procurement<br />
body) to supply tractors (STV, L<br />
and M series) within the framework of<br />
a three-year call for tender renewable<br />
for one year.<br />
Several attachment suppliers will work in<br />
conjunction with <strong>Kubota</strong> Europe. A meeting<br />
was held at the <strong>Kubota</strong> head-office on 24<br />
February to present <strong>Kubota</strong> Europe to the<br />
partners who didn’t yet know us and to<br />
determine a joint operation procedure.<br />
This new partnership will enable <strong>Kubota</strong><br />
Europe and its network of distributors to<br />
strengthen their image and their market<br />
share with local authorities.<br />
ASM<br />
FV<br />
The participants left with detailed<br />
technical/sales literature, which will<br />
help the Export distributors train their<br />
dealers.<br />
Despite harsh weather, the training<br />
program and organization were much<br />
appreciated.<br />
After this session dedicated to farming<br />
and livestock, the next workshop will<br />
concentrate on the specialized tractors<br />
(vineyards and orchards) of the M40 line<br />
and their competitors.<br />
4<br />
In addition, an ‘M’ Sales meeting was<br />
organized with the participation of Mr<br />
Kawakami and the Tractor Division<br />
managers. Each distributor presented his<br />
home market and its characteristics to<br />
promote stronger ties with <strong>Kubota</strong> Europe,<br />
who took the opportunity to confirm its<br />
ambitious objectives for the M series.<br />
SA (France), GB (Export)
New!<br />
Our new landscape range leaflets have arrived<br />
This year, <strong>Kubota</strong> is offering two<br />
new leaflets highlighting our<br />
landscaping range: a 4-panel leaflet<br />
for ride-on mowers and another one for<br />
compact tractors.<br />
They clearly illustrate all the models for<br />
each line and include the products’ main<br />
technical features.<br />
Welcome Kits<br />
Service is one of the keys to success<br />
For more than<br />
two years, M<br />
series tractor<br />
sales have increased<br />
considerably so<br />
that we now have a<br />
network of almost<br />
one hundred dealers.<br />
After-sales service<br />
being one of the<br />
keys to success for a<br />
The Netherlands<br />
Open Days at Meerman<br />
Sometimes,<br />
a choice has<br />
to be made<br />
concerning the<br />
sales strategy we<br />
need to implement<br />
if we are to reach<br />
our customers,<br />
especially in these<br />
hard times. Netherlands-based Meerman<br />
opted for an Open Days initiative to seduce<br />
its clientele and introduce the new <strong>Kubota</strong><br />
KX057-4 mini-excavator.<br />
Matériel & Paysage<br />
These two series fold-outs are to replace<br />
the Landscaping catalogue. Lighter, they<br />
will be easier to distribute at open-day<br />
events, counters, trade fairs and exhibits<br />
or to mail them.<br />
5<br />
LT<br />
distributor of agricultural equipment, <strong>Kubota</strong><br />
Europe’s Spare Parts Division decided to help<br />
its network members build up their own initial<br />
inventories so they can respond quickly and<br />
efficiently to customer needs.<br />
This stock came in the form of Welcome Kits<br />
containing the items which correspond to the<br />
list of recommended parts for each M series<br />
machine (M128X, M108S, M40 standard<br />
cabin, M40 narrow cabin, M40 series).<br />
Thanks to these products, the dealers were<br />
On 6 and 7 November <strong>20</strong>09, customers and<br />
potential buyers were sent a text message,<br />
email or print invitation to the company’s<br />
impressive premises in Vlaardingen, near<br />
Rotterdam. Our entire range of mini-excavators<br />
was displayed, but the star of the show was the<br />
first of the dash 4 series, the KX057.<br />
On a nearby demonstration area, visitors<br />
could try out some of the models in real<br />
working conditions.<br />
The staff, all present for the special<br />
occasion, welcomed at least 500 visitors.<br />
On the agenda were a barbecue, activities<br />
for the children and, most important of all,<br />
mini-excavator sales!<br />
A <strong>Kubota</strong> ZD21 for the most beautiful roundabout in France<br />
On 26 November <strong>20</strong>09, Matériel & Paysage,<br />
a landscaping and equipment trade<br />
magazine, revealed the winners of the<br />
most beautiful French roundabout competition.<br />
The lucky winner of the first prize was the<br />
city of Evian on the east shore of Lake Geneva<br />
for its entertaining creation representing a<br />
hedgehog composed entirely of recycled<br />
and recyclable materials.<br />
The first prize – a <strong>Kubota</strong> ZD21 mower –<br />
was awarded at the Green Expo trade show<br />
in the presence of Evian’s Mayor and its<br />
head gardener, of <strong>Kubota</strong> dealer William<br />
Vaudaux, along with Anne-Sophie Marlot<br />
and Alain Deporte from <strong>Kubota</strong> Europe.<br />
CS<br />
able to set up their stock supply at very<br />
attractive rates.<br />
From now on, the Welcome Kits will only be<br />
offered to the new dealers selling the M and<br />
M40 series.<br />
RB<br />
To spice up the event, each visitor had to<br />
answer the following question: how many<br />
<strong>Kubota</strong> machines has Meerman sold since<br />
it began working with <strong>Kubota</strong> in 1980?<br />
The right answer was 7,091 units. The<br />
happy winner walked off with a wonderful<br />
flat-screen TV!<br />
CP
Sival Expo <strong>20</strong>10<br />
M40 series, RTV and B24<strong>20</strong> DN<br />
Sival expo, a trade fair for specialty<br />
crops, took place in Angers from 12<br />
to 14 January <strong>20</strong>10.<br />
Italy<br />
Fieragricola agricultural show<br />
Fieragricola, the international<br />
agricultural show for machines,<br />
services and products, was held in<br />
Verona from 4 to 7 February.<br />
It was a wonderful opportunity for <strong>Kubota</strong><br />
Italy to present the various M series models<br />
on a large stand proudly bearing <strong>Kubota</strong>’s<br />
corporate colours.<br />
Several dealers and end-users showed a<br />
keen interest in the <strong>Kubota</strong> agricultural<br />
For several years now, <strong>Kubota</strong> Europe<br />
has taken part in this specialized exhibit<br />
through its local distributors including Agri<br />
Services Chanteloup, Hamon, Modema and<br />
Soreau Mounier.<br />
This year, <strong>Kubota</strong> presented the narrow<br />
and standard versions of its M40 series<br />
tractors as well as the RTV utility vehicle.<br />
Visitors also discovered the B24<strong>20</strong> DN: a<br />
narrow, 24hp tractor for wine growers,<br />
horticulturists and market gardeners.<br />
tractors, which are gradually gaining<br />
market shares.<br />
And what better occasion to spread the word<br />
about the <strong>Kubota</strong> road shows organized in<br />
March all across Italy! This event clearly<br />
demonstrates <strong>Kubota</strong>’s determination to<br />
be close to its customers.<br />
6<br />
CB<br />
LR<br />
Belgium<br />
Agribex trade show<br />
The 66 th Agribex, an international<br />
agricultural, breeding and<br />
landscaping exhibit, took place from<br />
1 to 6 December <strong>20</strong>09 in a harsh economic<br />
climate, which explains the slight drop in the<br />
number of visitors compared to the previous<br />
show.<br />
This said, the participants were nonetheless<br />
satisfied with the results because all the<br />
agriculture companies, who attended,<br />
expressed their intention to go on<br />
investing.<br />
With this in mind, our dealer Matermaco<br />
increased the size of the stand to intensify<br />
the promotion of both the M series tractors<br />
and the compact machines. The new models,<br />
the B24<strong>20</strong> and the L4100HST, were revealed<br />
for the first time in Belgium.<br />
Jonathan Vandersteen, the new sales<br />
representative for the Flemish region,<br />
officially took up his duties. We wish him<br />
great success!<br />
Finally, for the contest which consisted<br />
in customizing a ride-on mower based on<br />
the “racing” theme, Matermaco donated a<br />
<strong>Kubota</strong> T1880 to the winner, the St-Quentin<br />
agricultural and horticultural technical<br />
school in Ciney. The students certainly<br />
achieved this objective – the T1880 is<br />
completely transformed!<br />
GB<br />
Contributors:<br />
Stéphane Andreu, Rémy Barbet, Cyrille<br />
Beaune, Guillaume Bernard, François-<br />
Xavier Labille, Sylvie Maillet, Anne-Sophie<br />
Marlot, Carola Philipp, Luca Romagnoli,<br />
Candice Stoffels, Lila Thammavong, Olivier<br />
Vanneufville, Florent Voiry.<br />
Coordinators: Candice Stoffels and Katy Bechet<br />
KUBOTA EUROPE SAS - 19/25 rue Jules<br />
Vercruysse - BP 50088 - 95101 Argenteuil<br />
cedex - France<br />
www.kubota.fr<br />
Didier Jambut - <strong>Kubota</strong> Europe