Conference Program - LOPE-C 2011

SCIENTIFIC CONF. | WEDNESDAY-JUNE 29, 2011
Track 4
Novel Systems and Applications (04:30 pm - 06:00 pm) | LOCATION HARMONIE D / LEVEL C2
05:00 pm Interactive Book
Prof. Dr Ulrich Moosheimer,
University of Applied Sciences - Munich, Professor for Printing Technologies, Germany
Using printed electronic in books enables new options to improve the two big parts of a printed medium. On the one hand is the books? content the driving force for a
reader to buy a book, he wants to be informed or entertained. On the other hand is its readability.
By using new technologies, there are new possibilities for the interaction between book and reader. As a consequence the fun reading an interactive books increases and
the reading audience will be increased.
A student group has designed and produced the Interactive Book. They integrated several interactive features between reader and book, as
-a reading light changing its colour according to the story,
-hyperlinks,
-buttons for activating displayed water or energy flows,
-multiple choice questionnaires,
-riddles, as
ohow to supply a city with regenerative energies,
oa code for opening a safe and
oa steering wheel.
Printed solar cells, RFID and rechargeable batteries are used for the power supply of these interactive features based on printed electronic elements, as
-electro chromic, electroluminescent and OLED displays,
-conductive lines,
-buttons,
-isolators and
-capacitors.
The Interactive Book and its interactive features are presented in detail including a description of the used printed electronic elements and the gained experiences as well
as key issues of the development process.
As a result of the developing process of the Interactive Book and the feed-back of selected publishing companies the market opportunities of the whole book as well as
standalone interactive features are discussed.
page 63