Conference Program - LOPE-C 2011

BC-INVESTOR FORUM | WEDNESDAY-JUNE 29, 2011
Track 1
Products (03:15 pm - 06:00 pm) | LOCATION SPEKTRUM / LEVEL C2
04:30 pm Active Paper (B-round)
Mr Tomi Erho,
Future VTT spin-off, Team Leader, Finland
Active Paper makes graphics appear on empty paper. These printed hidden features can be used as interactive elements in combination with static graphics and/or as
advanced sensors and indicators. Thereby Active Paper is a platform for a range of novel paper based products, such as medical diagnostics devices. Our first customers
will be consumer brands, to whom we sell marketing materials with changing graphics. These products are quick to commercialize and act as stepping stones to future high
value added applications. Our ultimate aim is to commercialize Active Paper as a platform for easy to use point of care (POC) tests. We’ve already demonstrated
first medical diagnostics tests in lab scale. The platform will dramatically expand product design possibilities for diagnostics companies. Our platform can also cut
production costs dramatically. Cost effective production coupled with new opportunities for design will enable everyday monitoring of e.g. health, well-being or the
environment. This will also bring diagnostic features into new higher volume markets, such as consumer goods. Starting with simple products allows our partners and us to
build a basis for industrial scale production, which can be leveraged in developments toward POC. Marketing products bring us strong operational income before
introducing Active Paper to the diagnostics markets. Our products are based on Active Paper technology developed by VTT Technical Research Centre of Finland. The
main advantages of the technology include: (1) Novel design possibilities and ease of use. Active Paper brings added functionality combined with traditional graphical and
molding capabilities of paper. (2) New markets. Our technology enables customers to expand their products with value added features and take them to completely new
business fields. (3) Cost-effective solutions (a) cheaper materials (b) streamlined production process (4) Sustainable solutions. Paper as a biodegradable natural material is
a splendid substrate for multiple applications.
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