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the united republic of tanzania health sector hiv and aids strategic plan

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B. Information Education <strong>and</strong> Communication (IEC)<br />

Preamble<br />

IEC materials are extremely important in transmitting messages that are crucial for creating awareness on<br />

HIV/AIDS/STIs prevention, care <strong>and</strong> treatment in <strong>the</strong> general population. These materials are some <strong>of</strong> <strong>the</strong><br />

strategies used to promote behavioural change.<br />

Achievements<br />

Awareness <strong>of</strong> HIV <strong>and</strong> AIDS in Tanzania is 99%<br />

Developed IEC materials<br />

o Print material: 100, 000 wall calendars, 200,000 brochures, 200,000 booklets, 100, 000<br />

posters <strong>and</strong> 235,000 newsletters were produced.<br />

o Audio visual: TV <strong>and</strong> radio programs (film, spots & live talk shows)<br />

o There are some IEC materials produced by local NGOs.<br />

IEC materials produced <strong>and</strong> distributed through print materials, TV <strong>and</strong> Radio programs covered <strong>the</strong><br />

following topics:<br />

• Stigma <strong>and</strong><br />

discrimination<br />

• Nutrition<br />

• Anti retro viral<br />

treatment<br />

(ART) <strong>and</strong><br />

Anti-retro-viral<br />

(ARV)<br />

Challenges<br />

• Home Based Care<br />

• Voluntary Counseling<br />

<strong>and</strong> Testing<br />

• Care <strong>and</strong> Treatment<br />

Centers (CTC)<br />

Aspects Challenges in IEC materials production<br />

45 |FINAL COMBINED-HSHSP 2008-2012: June 24 th 2007<br />

• Opportunistic<br />

infection<br />

• Tuberculosis <strong>and</strong><br />

HIV<br />

• Adherence<br />

• Condom promotion<br />

HIV <strong>and</strong> AIDS<br />

situation in<br />

Tanzania<br />

• Eligibility criteria for ARV<br />

treatment <strong>and</strong> <strong>the</strong> WHO<br />

Criteria<br />

• Prevention <strong>and</strong> Mo<strong>the</strong>r<br />

To Child Transmission<br />

program<br />

• Sexual Transmission<br />

Infections<br />

Availability • No locally specific communication strategies<br />

• No evaluation done on impact <strong>of</strong> different types media used for channelling<br />

messages to <strong>the</strong> public<br />

Equitable<br />

• Centralized <strong>and</strong> inadequate production <strong>of</strong> IEC materials.<br />

access<br />

• Regional media <strong>and</strong> o<strong>the</strong>r communication channels are rarely used<br />

Quality • The IEC materials are not sensitive to gender, economic dimensions politicallegal<br />

context which influence sexual relations<br />

C. Stigma <strong>and</strong> Discrimination<br />

Preamble<br />

Stigma is a mark <strong>of</strong> shame or discredit on a person or group. Stigma can manifest itself in a variety <strong>of</strong><br />

ways, from ignoring <strong>the</strong> needs <strong>of</strong> a person or group to psychologically or physically harming those who are<br />

stigmatized. Stigma is <strong>of</strong>ten felt by PLHIV, men who have sex with men (MSM), sex workers (SWs), IDUs,<br />

migrant populations <strong>and</strong> o<strong>the</strong>rs.<br />

The importance <strong>of</strong> addressing stigma in <strong>the</strong> context <strong>of</strong> BCC campaigns has programmatic implications that<br />

go beyond compassion <strong>and</strong> humane treatment. Failure to address stigma jeopardizes BCC programs in<br />

prevention, quality <strong>of</strong> care <strong>and</strong> policy.

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