Tata Consultancy Services

one country, but it was necessary to think of it as something new that was born in the
midst of associations that had overcome various obstacles‖. According to the researcher
mentioned above, the concept of innovation network itself was not new; IBM, Microsoft,
and Google had also formed one, but TCS‘s COIN was singular in terms of a
―customer-oriented network‖. A spokesperson for a UK company, which became TCS‘s
customer, commented, ―TCS thought that innovation could happen in any part of the
world and from any type of an institution and formed an extremely close network and
brought the latest technology to us customers quicker than others.‖
Global Network Delivery Model (GNDM) as a Powerful
Weapon
TCS‘s Global Network Delivery model called GNDM is a service delivery network
that was formed in the 1970s when TCS started expanding its operations overseas,
especially in America. Globalization saw the further strengthening of this network on a
world-wide scale. In particular, after the present CEO, Mr. Chandra, became the Global
Sales Head in 2002, GNDM became a large-scale and cohesive network that provides
optimum software and services to its customers across the globe, in keeping with the
localization requirements. Today, TCS has 105 delivery centers (software development
factories) across five continents in the world, besides having 150 offices (Please see
Chart 1).
Chart 1 Global Operations
According to Mr. Chandra, with the world turning global, the ―offshore‖ model alone
would not suffice and a ―global model‖ is a must. In other words, the best suited skills
that meet the customers‘ requirements may not be found in any one place or in any one
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