Tata Consultancy Services
Tata Consultancy Services
Tata Consultancy Services
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one country, but it was necessary to think of it as something new that was born in the<br />
midst of associations that had overcome various obstacles‖. According to the researcher<br />
mentioned above, the concept of innovation network itself was not new; IBM, Microsoft,<br />
and Google had also formed one, but TCS‘s COIN was singular in terms of a<br />
―customer-oriented network‖. A spokesperson for a UK company, which became TCS‘s<br />
customer, commented, ―TCS thought that innovation could happen in any part of the<br />
world and from any type of an institution and formed an extremely close network and<br />
brought the latest technology to us customers quicker than others.‖<br />
Global Network Delivery Model (GNDM) as a Powerful<br />
Weapon<br />
TCS‘s Global Network Delivery model called GNDM is a service delivery network<br />
that was formed in the 1970s when TCS started expanding its operations overseas,<br />
especially in America. Globalization saw the further strengthening of this network on a<br />
world-wide scale. In particular, after the present CEO, Mr. Chandra, became the Global<br />
Sales Head in 2002, GNDM became a large-scale and cohesive network that provides<br />
optimum software and services to its customers across the globe, in keeping with the<br />
localization requirements. Today, TCS has 105 delivery centers (software development<br />
factories) across five continents in the world, besides having 150 offices (Please see<br />
Chart 1).<br />
Chart 1 Global Operations<br />
According to Mr. Chandra, with the world turning global, the ―offshore‖ model alone<br />
would not suffice and a ―global model‖ is a must. In other words, the best suited skills<br />
that meet the customers‘ requirements may not be found in any one place or in any one<br />
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