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Network logic collaborations. The advent of secure collaborative environments will accelerate the ability of people to work as individuals in several different teams and companies, and for companies to have temporary, and often casual and exploratory relationships with each other. This will drive the need for new business models, audit practices and concepts of intellectual property (IP). If a new animated movie or commercial is created by an ad hoc collaboration of people using fragments of pre-existing characters, personalities, story lines, music and synthetic locations obtained from sources in the utility and added to by the creative work of the team, then who should get paid for what? We will need new systems for tracking, banking and remunerating knowledge work. There may be a need for new forms of micro-IP and micro-payments, with audit trails trusted by the various participants. Education and learning The students and knowledge workers of tomorrow will be permanently and wirelessly online to the information utility and each other. In place of textbooks and ringbinders of notes, each person will build up a lifelong personal information space comprising millions of personal items and millions of persistent reliable links to web pages, other information resources and other people. Accessing these resources casually and continually as a matter of course in almost every aspect of life will become as natural as turning on the radio or TV or picking up the phone. You will require ‘super-Google’ search and management engines to find your way around it, and a very smart ‘forgettery’ to prune and discard material continually from your memory space if complete information overload is to be avoided. It will become increasingly difficult and unthinkable for people to function without continuous access to their personal information spaces. Together with new forms of human capital assessment and accreditation, these might even make old style exams obsolete – providing a perfect record of your lifelong learning and performance, which could be audited by an authorised certification agent, in place of today’s examinations and paper qualifications. 184 Demos
The information utility Goods and services This year, eBay will help 30 million people buy $20 billion worth of goods and services. As e-retail services develop further we will be able routinely to send one of our personal agents to get the best deal for us on almost anything we want to procure, from babyfood and clothes to cars, training courses or holidays. When we choose to shop in person – perhaps as an enjoyable leisure activity – the smart devices on our bodies will be able to talk to the screens and displays around the store, and directly to the ‘smarts’ on every single item in the store. Disappointingly, nothing like the same attention has been paid to the opportunities for improved delivery of public services, even though productivity here lags far behind the private sector and there is potentially huge value to be added. Current attempts, from online income tax returns to hospital scheduling and combating benefits fraud, however, do not augur well for genuinely ambitious networking approaches to public sector modernisation – or indeed ‘e-democracy’. Instant phone referenda may work for Pop Idol and Fame Academy but serious public issues would not be well served by the same treatment. Regulating the utility The information utility will also bring inevitable opportunities for malicious exploitation, and serious vulnerabilities and pathologies, which need to be anticipated and managed. For example, security, privacy and integrity are going to be crucial in this new era. In a world where our interaction with the infrastructure (and with other people and organisations through the infrastructure) is increasingly mediated by trusted agents, brands, identity and authentication will be of great importance. Identity theft and impersonation will have bigger consequences. Conversely, retaining anonymity will become increasingly hard, especially as anonymous cash transactions are replaced by e-transactions, which inevitably leave a trace. If every banknote has its own RFID tag, even cash will lose its anonymity. This creates unique challenges for regulation. For example, how can you regulate and police a bank that exists only in a computer in a Demos 185
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Network Logic Who governs in an int
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About Demos Demos is a greenhouse f
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Open access. Some rights reserved.
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Network logic 10. Your friendship n
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Network logic the actions to tackle
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Editors’ note A significant featu
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women’s networking movement. This
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