Network Logic - Index of
Network Logic - Index of
Network Logic - Index of
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women’s networking movement. This coincided with – indeed<br />
constituted part <strong>of</strong> – a new self-confidence experienced by women,<br />
especially among young pr<strong>of</strong>essional women, in the 1990s. This<br />
decade witnessed growing evidence <strong>of</strong> a generational shift in attitudes<br />
towards more flexible and fluid gender roles, as well as the disruption<br />
<strong>of</strong> traditional feminist narratives <strong>of</strong> women’s collective consciousness<br />
and political mobilisation. 3 The ‘new girl networks’, as they were<br />
light-heartedly described, reflected elements <strong>of</strong> this new gender<br />
politics. <strong>Network</strong>s bubbled up in sectors as diverse as technology<br />
(DigitalEve), journalism (Women in Journalism), small business<br />
(Women into the <strong>Network</strong>) and corporate social responsibility (CSR<br />
Chicks). Many <strong>of</strong> these have youthful memberships, are highly<br />
proactive in marketing themselves externally with sophisticated<br />
brand identities, funky websites and catchy names, and make effective<br />
use <strong>of</strong> the internet as a communications and community-building<br />
tool.<br />
Over the same period, large employers have begun to explore<br />
networks as an alternative to conventional equal opportunities and<br />
centrally owned diversity initiatives, the limitations <strong>of</strong> which are<br />
becoming more widely understood. ‘Corporate networks’ provide<br />
opportunities for women in organisations to lead their own<br />
pr<strong>of</strong>essional development and contribute to the strengthening <strong>of</strong><br />
gender diversity in the workplace. Lloyds TSB, GE, Citigroup and<br />
Shell have all launched corporate women’s networks in the last five<br />
years, and diversity networks are a growing presence too within the<br />
civil service and the wider public sector. These internal networks not<br />
only connect women within the organisation, but provide important<br />
advice and intelligence to the management on women’s needs, and in<br />
many cases help to design and implement diversity policies.<br />
Selection <strong>of</strong> UK women’s networks<br />
Women in Management 1969<br />
City Women’s <strong>Network</strong> 1978<br />
Women in Business and Finance 1980<br />
Old boys and new girls<br />
Demos 119