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Fleet Management in Europe - Berg Insight

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M2M Research Series<br />

<strong>Fleet</strong> <strong>Management</strong><br />

<strong>in</strong> <strong>Europe</strong><br />

<strong>Fleet</strong> <strong>Management</strong> <strong>in</strong> <strong>Europe</strong> is the sixth consecutive report<br />

from <strong>Berg</strong> <strong>Insight</strong> analys<strong>in</strong>g the latest developments on the<br />

fleet management market <strong>in</strong> this region.<br />

This strategic research report from <strong>Berg</strong> <strong>Insight</strong> provides you<br />

with 130 pages of unique bus<strong>in</strong>ess <strong>in</strong>telligence, <strong>in</strong>clud<strong>in</strong>g<br />

5-year <strong>in</strong>dustry forecasts, expert commentary and real-life<br />

case studies on which to base your bus<strong>in</strong>ess decisions.<br />

Highlights from the sixth edition of this report:<br />

<strong>Insight</strong>s from 35 new executive <strong>in</strong>terviews with market<br />

lead<strong>in</strong>g companies.<br />

New data on vehicle populations and commercial fleets<br />

<strong>in</strong> <strong>Europe</strong>.<br />

Comprehensive overview of the fleet management value<br />

cha<strong>in</strong> and key applications.<br />

In-depth analysis of market trends and key developments.<br />

Updated profiles of 65 aftermarket fleet management<br />

solution providers.<br />

Summary of OEM propositions from truck and construction<br />

equipment brands.<br />

Revised market forecasts last<strong>in</strong>g until 2015.<br />

<strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series<br />

What are the key bus<strong>in</strong>ess opportunities <strong>in</strong> the emerg<strong>in</strong>g <strong>Europe</strong>an wireless M2M<br />

market? <strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series is a unique series of market reports<br />

published on a quarterly basis. Each title offers detailed analysis of a specific vertical<br />

application area such as smart meter<strong>in</strong>g, fleet management or vehicle telematics.<br />

Once per year we also publish summaries of our research with detailed forecasts for<br />

the Global and <strong>Europe</strong>an wireless M2M markets, respectively.<br />

www.berg<strong>in</strong>sight.com<br />

Order now!<br />

Please visit our web site to order this<br />

report and f<strong>in</strong>d more <strong>in</strong>formation about<br />

our other titles at www.berg<strong>in</strong>sight.com<br />

See <strong>in</strong>side for further details


The consolidation trend is accelerat<strong>in</strong>g<br />

<strong>in</strong> the fleet management market<br />

<strong>Fleet</strong> management is an ambiguous term used <strong>in</strong> reference to a wide<br />

range of solutions for different vehicle-related applications. <strong>Berg</strong> <strong>Insight</strong>’s<br />

def<strong>in</strong>ition of a fleet management solution is a vehicle-based<br />

system that <strong>in</strong>corporates data logg<strong>in</strong>g, satellite position<strong>in</strong>g and data<br />

communication to a backoffice application. The history of fleet management<br />

solutions goes back several decades. On-board vehicle<br />

computers first emerged <strong>in</strong> the 1980s and were soon connected<br />

to various satellite and terrestrial wireless networks. Today mobile<br />

networks can provide ubiquitous onl<strong>in</strong>e connectivity at a reasonable<br />

cost and mobile comput<strong>in</strong>g technology delivers very high performance,<br />

as well as excellent usability. All of these components comb<strong>in</strong>ed<br />

enable the delivery of vehicle management, transport management,<br />

driver management and mobile workforce management<br />

applications l<strong>in</strong>k<strong>in</strong>g vehicles and enterprise IT systems.<br />

Commercial vehicle fleets play an essential role <strong>in</strong> the <strong>Europe</strong>an<br />

economy. Accord<strong>in</strong>g to official statistics there were 35.5 million commercial<br />

vehicles <strong>in</strong> use <strong>in</strong> EU23+2 <strong>in</strong> 2008. The 6.2 million medium<br />

and heavy trucks accounted for more than 75 percent of all <strong>in</strong>land<br />

transports, form<strong>in</strong>g a € 250 billion <strong>in</strong>dustry. Approximately 0.7 million<br />

buses and coaches stood for 9.3 percent of all passenger kilometres.<br />

Last but not least, the greater part of the 28.6 million light commercial<br />

vehicles (LCV) <strong>in</strong> <strong>Europe</strong> was used by mobile workers and<br />

for activities such as distribution of goods and parcels.<br />

<strong>Berg</strong> <strong>Insight</strong> is of the op<strong>in</strong>ion that the <strong>Europe</strong>an fleet management<br />

market has entered a growth period that will last for several years to<br />

come. Individual markets may however suffer temporary setbacks,<br />

depend<strong>in</strong>g on the local economic developments. The number of<br />

fleet management systems <strong>in</strong> active use is forecasted to grow at a<br />

compound annual growth rate of 20.7 percent from 2.0 million units<br />

at the end of 2010 to 5.0 million by 2015. The penetration rate <strong>in</strong> the<br />

total population of non-privately owned commercial vehicles is estimated<br />

to <strong>in</strong>crease from 6.9 percent <strong>in</strong> 2010 to 17.6 percent <strong>in</strong> 2015.<br />

A group of <strong>in</strong>ternational aftermarket solution providers have emerged<br />

as the leaders on the <strong>Europe</strong>an fleet management market. Masternaut<br />

is ranked as the largest player overall <strong>in</strong> terms of <strong>in</strong>stalled base<br />

with close to 200,000 units deployed, ma<strong>in</strong>ly <strong>in</strong> France and the UK.<br />

TomTom Bus<strong>in</strong>ess Solutions was the fastest grow<strong>in</strong>g vendor also<br />

<strong>in</strong> 2010 and has now surpassed 143,000 subscribers. Transics is<br />

number one <strong>in</strong> the heavy trucks segment with an estimated 65,000<br />

Million units<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

2009<br />

2010<br />

2011<br />

2012<br />

Installed base of active fleet management units (EU27+2 2009–2015)<br />

2013<br />

2014<br />

2015<br />

Year<br />

M2M Research Series<br />

active units <strong>in</strong>stalled. Other significant players <strong>in</strong>clude <strong>Europe</strong>an<br />

companies such as Vehco, Navman Wireless and Trafficmaster and<br />

<strong>in</strong>ternational players like Trimble and Qualcomm from the US and<br />

the South African telematics providers Digicore and MiX Telematics.<br />

All major truck manufacturers on the <strong>Europe</strong>an market offer OEM<br />

telematics solutions as a part of their product portfolio. Mercedes-<br />

Benz, Volvo and Scania launched their first products <strong>in</strong> the 1990s<br />

and followed by MAN <strong>in</strong> 2000, Renault Trucks <strong>in</strong> 2004, DAF Trucks <strong>in</strong><br />

2006 and IVECO <strong>in</strong> 2008. The products are all support<strong>in</strong>g the FMS<br />

standard and can generally be deployed <strong>in</strong> mixed fleets even if some<br />

functionality can be brand-specific. A major trend <strong>in</strong> the past three<br />

years has been the announcement of solutions for remote download<strong>in</strong>g<br />

of digital tachograph data and more advanced functionalities<br />

for eco-driv<strong>in</strong>g.<br />

The consolidation trend <strong>in</strong> <strong>Europe</strong> has been accelerat<strong>in</strong>g <strong>in</strong> the past<br />

18 months with a total of n<strong>in</strong>e major M&A activities. Francisco Partners,<br />

a global technology-focused private equity firm, acquired Cybit<br />

<strong>in</strong> January 2010 <strong>in</strong> a deal worth about € 28 million. This deal was later<br />

followed by the acquisition of Masternaut <strong>in</strong> April 2011 form<strong>in</strong>g the<br />

lead<strong>in</strong>g player <strong>in</strong> <strong>Europe</strong> from the Masternaut and Cybit operations<br />

while keep<strong>in</strong>g the Masternaut brand. Trafficmaster was acquired by<br />

Vector Capital <strong>in</strong> June 2010 and subsequently delisted from the London<br />

Stock Exchange. In July 2010, Trimble acquired Punch Telematix<br />

focus<strong>in</strong>g on the heavy trucks segment <strong>in</strong> a transaction worth € 13.5<br />

million strengthen<strong>in</strong>g Trimble’s position <strong>in</strong> ma<strong>in</strong>land <strong>Europe</strong> considerable.<br />

Digicore acquired <strong>in</strong> the same month M<strong>in</strong>orplanet <strong>in</strong> the UK<br />

along with the associated bus<strong>in</strong>esses <strong>in</strong> the Netherlands, Belgium<br />

and Germany. A part of Datatronics <strong>in</strong> Spa<strong>in</strong> – Datatronics Mobility –<br />

was acquired by French Sedimap Group <strong>in</strong> October 2010. Another<br />

recent acquisition was done by Vehco <strong>in</strong> Sweden that acquired Elomobile<br />

<strong>in</strong> France <strong>in</strong> March 2011. Vehco is the market leader <strong>in</strong> the<br />

Nordics with new ambitions to be a major <strong>Europe</strong>an player expand<strong>in</strong>g<br />

<strong>in</strong>to new countries. The latest transaction was done <strong>in</strong> June 2011<br />

when Transics acquired the <strong>Europe</strong>an activities of CarrierWeb.<br />

This report answers the follow<strong>in</strong>g questions:<br />

Is the <strong>Europe</strong>an fleet management market back on a<br />

growth track after the economic crisis?<br />

Will the FM <strong>in</strong>dustry consolidate further dur<strong>in</strong>g 2011<br />

and 2012?<br />

What is the geographical and ownership structure of<br />

commercial vehicle fleets <strong>in</strong> <strong>Europe</strong>?<br />

Who are the lead<strong>in</strong>g <strong>in</strong>ternational and regional<br />

providers of aftermarket fleet management solutions<br />

<strong>in</strong> <strong>Europe</strong>?<br />

What offer<strong>in</strong>gs are available from truck and<br />

construction equipment OEMs?<br />

What impact will the launch of standard factory <strong>in</strong>stalled<br />

FM systems from the OEMs have on the market?<br />

How will the commercial vehicle telematics <strong>in</strong>dustry<br />

evolve <strong>in</strong> the future?


Table of Contents<br />

1 Commercial vehicle fleets<br />

<strong>in</strong> <strong>Europe</strong><br />

1.1 Light commercial vehicles<br />

1.2 Medium and heavy trucks<br />

1.3 Busses and coaches<br />

1.4 Trailers and semi-trailers<br />

1.5 Off-road construction and<br />

agriculture equipment<br />

1.6 Ownership structure<br />

1.6.1 Statistical estimates by <strong>in</strong>dustry and<br />

company size<br />

1.6.2 Light commercial vehicle fleets<br />

1.6.3 Medium and heavy commercial<br />

vehicle fleets<br />

2 <strong>Fleet</strong> management solutions<br />

2.1 <strong>Fleet</strong> management <strong>in</strong>frastructure<br />

2.1.1 Vehicle segment<br />

2.1.2 GNSS segment<br />

2.1.3 Network segment<br />

2.1.4 Backoffice segment<br />

2.2 Vehicle management<br />

2.2.1 Vehicle diagnostics and ma<strong>in</strong>tenance<br />

plann<strong>in</strong>g<br />

2.2.2 Security track<strong>in</strong>g<br />

2.3 Driver management<br />

2.3.1 Driv<strong>in</strong>g data registration and analysis<br />

2.3.2 Eco-driv<strong>in</strong>g schemes<br />

2.3.3 Insurance risk management<br />

2.4 Operations management<br />

2.4.1 Rout<strong>in</strong>g and navigation<br />

2.4.2 Transport management<br />

2.4.3 Mobile workforce management<br />

2.5 Regulatory compliance and<br />

report<strong>in</strong>g<br />

2.5.1 Digital tachograph data download<br />

2.5.2 Electronic toll collection<br />

2.5.3 Other applications<br />

2.6 Bus<strong>in</strong>ess models<br />

3 Market forecasts and trends<br />

3.1 Market analysis<br />

3.1.1 Installed base and unit shipments<br />

3.1.2 Regional markets<br />

3.1.3 Vendor market shares<br />

3.2 Market drivers and barriers<br />

3.2.1 Macroeconomic factors<br />

3.2.2 Regulatory environment<br />

3.2.3 Competitive environment<br />

3.2.4 Technology environment<br />

3.3 Value cha<strong>in</strong> analysis<br />

3.3.1 Telematics <strong>in</strong>dustry players<br />

3.3.2 Automotive <strong>in</strong>dustry players<br />

3.3.3 Telecom <strong>in</strong>dustry players<br />

3.3.4 IT <strong>in</strong>dustry players<br />

3.4 Future <strong>in</strong>dustry trends<br />

4 OEM products and strategies<br />

4.1 Truck manufacturers<br />

4.1.1 Daimler Group<br />

4.1.2 Volvo Group<br />

4.1.3 Scania<br />

4.1.4 MAN Truck & Bus<br />

4.1.5 DAF Trucks<br />

4.1.6 Iveco<br />

4.2 Construction equipment<br />

manufacturers<br />

4.2.1 Bobcat and JCB<br />

4.2.2 Caterpillar<br />

4.2.3 Hyundai Construction Equipment<br />

4.2.4 John Deere<br />

4.2.5 Komatsu<br />

4.2.6 Volvo CE<br />

4.3 Trailer manufacturers<br />

4.3.1 Schmitz Cargobull<br />

4.3.2 Krone<br />

4.4 OE suppliers<br />

4.4.1 Actia<br />

4.4.2 Cont<strong>in</strong>ental<br />

4.4.3 Haldex<br />

4.4.4 Lysanda<br />

4.4.5 Squarell<br />

4.4.6 Stoneridge Electronics<br />

4.4.7 WABCO<br />

5 International aftermarket<br />

solution providers<br />

5.1 Digicore<br />

5.2 Garm<strong>in</strong> and partners<br />

5.3 ID Systems – Asset Intelligence<br />

5.4 Masternaut<br />

5.5 MiX Telematics<br />

5.6 Navman Wireless<br />

5.7 Qualcomm Enterprise Services<br />

5.8 TomTom Bus<strong>in</strong>ess Solutions<br />

5.9 Trafficmaster<br />

5.10 Transics<br />

5.11 Trimble<br />

5.12 Vehco<br />

6 Regional aftermarket<br />

solution providers<br />

6.1 Benelux and France<br />

6.1.1 CarrierWeb<br />

6.1.2 Eliot<br />

6.1.3 <strong>Fleet</strong>logic<br />

6.1.4 Geodynamics<br />

6.1.5 GreenCat<br />

6.1.6 IT Mobile<br />

6.1.7 Micpo<strong>in</strong>t<br />

6.1.8 Mobile Devices<br />

6.1.9 OCEAN<br />

6.1.10 Orange Bus<strong>in</strong>ess Services<br />

6.1.11 RAM Mobile Data<br />

6.1.12 Traqueur<br />

6.2 Germany and Central <strong>Europe</strong><br />

6.2.1 Autoguard<br />

6.2.2 CVS Mobile<br />

6.2.3 ETA Automatizari Industriale<br />

6.2.4 Euro Telematik<br />

6.2.5 Falcom<br />

6.2.6 F<strong>in</strong>der<br />

6.2.7 IAV Products<br />

6.2.8 Idem<br />

6.2.9 Mobile Objects<br />

6.2.10 SECAR<br />

6.2.11 Telargo<br />

6.2.12 Yellowfox<br />

6.3 The Mediterranean<br />

6.3.1 Cef<strong>in</strong> Systems<br />

6.3.2 Cobra Automotive Technologies<br />

6.3.3 Datatronics Mobility<br />

6.3.4 Detector<br />

6.3.5 Ecutronic<br />

6.3.6 G4S Telematix<br />

6.3.7 Loqus<br />

6.3.8 MobiVision<br />

6.3.9 Po<strong>in</strong>ter Telocation<br />

6.3.10 Tecmic<br />

6.4 Nordic countries<br />

6.4.1 Aplicom<br />

6.4.2 Consafe Logistics<br />

6.4.3 <strong>Fleet</strong> 101<br />

6.4.4 GateHouse<br />

6.4.5 Locus<br />

6.4.6 PocketMobile<br />

6.5 UK and Ireland<br />

6.5.1 Aeromark<br />

6.5.2 APD Communications<br />

6.5.3 Blue Tree Systems<br />

6.5.4 Celtrak<br />

6.5.5 <strong>Fleet</strong>Matics<br />

6.5.6 GreenRoad<br />

6.5.7 Isotrak<br />

6.5.8 Matrix Telematics<br />

6.5.9 Microlise<br />

6.5.10 Quartix<br />

6.5.11 TRACKER Network<br />

6.5.12 Trakm8<br />

6.5.13 Transpoco<br />

Glossary


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expertise <strong>in</strong>clude location-based services and wireless<br />

M2M markets, with a special focus on fleet management<br />

and car telematics.<br />

<strong>Fleet</strong> <strong>Management</strong> <strong>in</strong> <strong>Europe</strong> is the foremost source of<br />

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M2M Research Series<br />

<strong>Fleet</strong> <strong>Management</strong><br />

<strong>in</strong> the Americas<br />

<strong>Fleet</strong> <strong>Management</strong> <strong>in</strong> the Americas is a comprehensive<br />

report from <strong>Berg</strong> <strong>Insight</strong> analys<strong>in</strong>g the latest developments<br />

on the fleet management market <strong>in</strong> the Americas.<br />

This strategic research report from <strong>Berg</strong> <strong>Insight</strong> provides you<br />

with 140 pages of unique bus<strong>in</strong>ess <strong>in</strong>telligence, <strong>in</strong>clud<strong>in</strong>g<br />

5-year <strong>in</strong>dustry forecasts, expert commentary and real-life<br />

case studies on which to base your bus<strong>in</strong>ess decisions.<br />

Highlights from this report:<br />

<strong>Insight</strong>s from 30 new executive <strong>in</strong>terviews with market<br />

lead<strong>in</strong>g companies.<br />

Data on vehicle populations and commercial fleets<br />

<strong>in</strong> Americas.<br />

Comprehensive overview of the fleet management value<br />

cha<strong>in</strong> and key applications.<br />

In-depth analysis of market trends and key developments.<br />

Updated profiles of 50+ aftermarket fleet management<br />

solution providers.<br />

Summary of OEM propositions from truck and construction<br />

equipment brands.<br />

Market forecasts last<strong>in</strong>g until 2015.<br />

<strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series<br />

What are the key bus<strong>in</strong>ess opportunities <strong>in</strong> the emerg<strong>in</strong>g <strong>Europe</strong>an wireless M2M<br />

market? <strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series is a unique series of market reports<br />

published on a quarterly basis. Each title offers detailed analysis of a specific vertical<br />

application area such as smart meter<strong>in</strong>g, fleet management or vehicle telematics.<br />

Once per year we also publish summaries of our research with detailed forecasts for<br />

the Global and <strong>Europe</strong>an wireless M2M markets, respectively.<br />

www.berg<strong>in</strong>sight.com<br />

Order now!<br />

Please visit our web site to order this<br />

report and f<strong>in</strong>d more <strong>in</strong>formation about<br />

our other titles at www.berg<strong>in</strong>sight.com<br />

See <strong>in</strong>side for further details


<strong>Fleet</strong> management shipments <strong>in</strong><br />

the Americas to be boosted by<br />

regulatory developments<br />

<strong>Fleet</strong> management is an ambiguous term used <strong>in</strong> reference to a wide<br />

range of solutions for different vehicle-related applications. <strong>Berg</strong> <strong>Insight</strong>’s<br />

def<strong>in</strong>ition of a fleet management solution is a vehicle-based<br />

system that <strong>in</strong>corporates data logg<strong>in</strong>g, satellite position<strong>in</strong>g and data<br />

communication to a backoffice application. The history of fleet management<br />

solutions goes back several decades. On-board vehicle<br />

computers first emerged <strong>in</strong> the 1980s and were soon connected to<br />

various satellite and terrestrial wireless networks. Today mobile networks<br />

can provide ubiquitous onl<strong>in</strong>e connectivity <strong>in</strong> many regions at<br />

a reasonable cost and mobile comput<strong>in</strong>g technology delivers very<br />

high performance, as well as excellent usability. All of these components<br />

comb<strong>in</strong>ed enable the delivery of vehicle management, transport<br />

management, driver management and mobile workforce management<br />

applications l<strong>in</strong>k<strong>in</strong>g vehicles and enterprise IT systems.<br />

Commercial vehicle fleets play an essential role <strong>in</strong> the economy<br />

both <strong>in</strong> North and Lat<strong>in</strong> America. In North America, there are approximately<br />

12.9 million GVW 3–8 commercial vehicles <strong>in</strong> use. In<br />

Lat<strong>in</strong> America, the number of commercial vehicles <strong>in</strong> operation is<br />

estimated to 19.9 million, out of which 5.5 million are heavy trucks<br />

and 14.4 million are light commercial vehicles. <strong>Berg</strong> <strong>Insight</strong> is of the<br />

op<strong>in</strong>ion that the market for fleet management <strong>in</strong> the Americas is <strong>in</strong> a<br />

growth period which was temporarily slowed down by the f<strong>in</strong>ancial<br />

downturn but will cont<strong>in</strong>ue <strong>in</strong> the years to come. The advanced North<br />

American market will rema<strong>in</strong> on a growth track, not the least driven<br />

by regulatory developments such as CSA and HOS revisions. Lat<strong>in</strong><br />

America is com<strong>in</strong>g from a lower degree of maturity <strong>in</strong> the utilisation<br />

of fleet management solutions and will also experience an <strong>in</strong>crease<br />

<strong>in</strong> adoption. In many cases, an educational process may however be<br />

needed <strong>in</strong> order to <strong>in</strong>crease the awareness among prospective users<br />

about the potential that fleet management solutions have beyond<br />

mere security related features.<br />

<strong>Berg</strong> <strong>Insight</strong> expects that the market for fleet management will cont<strong>in</strong>ue<br />

to show healthy growth <strong>in</strong> 2011. In the North American market,<br />

the number of fleet management systems <strong>in</strong> active use is forecasted<br />

to grow at a compound annual growth rate (CAGR) of 12.6 percent<br />

from 2.1 million units <strong>in</strong> 2010 to 3.8 million units by 2015. The penetration<br />

rate <strong>in</strong> the total population of non-privately owned commercial<br />

vehicles is estimated to <strong>in</strong>crease from 16.3 percent to 29.5 percent<br />

Million units<br />

4.0<br />

3.5<br />

3.0<br />

2.5<br />

2.0<br />

1.5<br />

1.0<br />

0.5<br />

0.0<br />

2010<br />

North America<br />

Lat<strong>in</strong> America<br />

2011<br />

2012<br />

2013<br />

2014<br />

2015<br />

Installed base of fleet management units (Americas 2010–2015)<br />

Year<br />

M2M Research Series<br />

<strong>in</strong> 2015. In Lat<strong>in</strong> America, the number of fleet management systems<br />

<strong>in</strong> use is projected to <strong>in</strong>crease from 0.9 million units <strong>in</strong> 2010, grow<strong>in</strong>g<br />

at a CAGR of 20.6 percent to reach 2.3 million units <strong>in</strong> 2015. The<br />

penetration rate among non-privately owned commercial vehicles <strong>in</strong><br />

the region is estimated to <strong>in</strong>crease from 4.5 percent <strong>in</strong> 2010 to 11.6<br />

percent <strong>in</strong> 2015.<br />

The market leaders on the fleet management market <strong>in</strong> the Americas<br />

<strong>in</strong>clude a range of different actors. Qualcomm Enterprise Services is<br />

ranked as the largest player, with an estimated total <strong>in</strong>stalled base of<br />

approximately 350,000 units <strong>in</strong> North and Lat<strong>in</strong> America. The company’s<br />

solutions are targeted at heavy trucks, where the ma<strong>in</strong> competitors<br />

<strong>in</strong> North America are XATA and PeopleNet, with approximately<br />

110,000 units <strong>in</strong>stalled each. Actors with substantial bus<strong>in</strong>ess with<strong>in</strong><br />

service fleets <strong>in</strong>clude <strong>Fleet</strong>Matics, Networkfleet and Wireless Matrix.<br />

Other actors often have a broader market scope, cover<strong>in</strong>g both<br />

light and heavy vehicles. Examples <strong>in</strong>clude Telogis, Trafficmaster/<br />

Teletrac, WebTech Wireless and Trimble. Major Brazilian providers<br />

<strong>in</strong>clude Autotrac, Zatix and OnixSat, each hav<strong>in</strong>g estimated <strong>in</strong>stalled<br />

bases <strong>in</strong> the range of 50,000–85,000 units. Other notable actors <strong>in</strong><br />

Lat<strong>in</strong> America <strong>in</strong>clude Copiloto Satelital <strong>in</strong> Mexico, Satrack <strong>in</strong> Colombia<br />

and Tastets System <strong>in</strong> Chile, each hold<strong>in</strong>g important positions <strong>in</strong><br />

their respective countries.<br />

A number of manufacturers of commercial vehicles active <strong>in</strong> the Americas<br />

offer OEM telematics solutions as part of their product portfolio.<br />

Volvo L<strong>in</strong>k has been on the market s<strong>in</strong>ce 2002, while Ford’s Crew Chief<br />

was launched <strong>in</strong> 2009, the same year as Daimler’s <strong>Fleet</strong>Board system<br />

was released on the Brazilian market. H<strong>in</strong>o <strong>Insight</strong> was announced<br />

<strong>in</strong> 2011, as was the Daimler brand Freightl<strong>in</strong>er’s factory-<strong>in</strong>stallation of<br />

telematics hardware from Telogis. MAN Lat<strong>in</strong> America offers the VOLK-<br />

SNET solution <strong>in</strong> collaboration with a Brazilian aftermarket provider,<br />

while IVECO has developed a fleet management solution especially<br />

for the Lat<strong>in</strong> American market. <strong>Fleet</strong> management solutions from<br />

OEMs have not been particularly successful <strong>in</strong> the Americas, but are<br />

expected to <strong>in</strong>crease <strong>in</strong> importance <strong>in</strong> the com<strong>in</strong>g years.<br />

This report answers the follow<strong>in</strong>g questions:<br />

How has the economic crisis affected the market for<br />

fleet management solutions <strong>in</strong> the Americas?<br />

Will the FM <strong>in</strong>dustry consolidate further dur<strong>in</strong>g 2011?<br />

What is the geographical structure of commercial<br />

vehicle fleets <strong>in</strong> the Americas?<br />

Who are the lead<strong>in</strong>g <strong>in</strong>ternational and regional<br />

providers of aftermarket fleet management solutions <strong>in</strong><br />

the Americas?<br />

What offer<strong>in</strong>gs are available from truck and<br />

construction equipment OEMs?<br />

How will the regulatory developments <strong>in</strong> the Americas<br />

affect the fleet management <strong>in</strong>dustry?<br />

What differences are there between the North and Lat<strong>in</strong><br />

American markets?<br />

How will the commercial vehicle telematics <strong>in</strong>dustry<br />

evolve <strong>in</strong> the future?


Table of Contents<br />

1 Commercial vehicle fleets<br />

<strong>in</strong> the Americas<br />

1.1 The North American commercial<br />

vehicle market<br />

1.1.1 Registrations of commercial vehicles<br />

GVW 3–8<br />

1.1.2 Manufacturer market shares<br />

1.1.3 Ownership structure<br />

1.1.4 Trailers<br />

1.2 The Lat<strong>in</strong> American commercial<br />

vehicle market<br />

1.2.1 Registrations of commercial vehicles<br />

1.2.2 Manufacturer market shares<br />

2 <strong>Fleet</strong> management solutions<br />

2.1 <strong>Fleet</strong> management <strong>in</strong>frastructure<br />

2.1.1 Vehicle segment<br />

2.1.2 GNSS segment<br />

2.1.3 Network segment<br />

2.1.4 Backoffice segment<br />

2.2 Vehicle management<br />

2.2.1 Vehicle diagnostics and ma<strong>in</strong>tenance<br />

plann<strong>in</strong>g<br />

2.2.2 Security track<strong>in</strong>g<br />

2.3 Driver management<br />

2.3.1 Driv<strong>in</strong>g data registration and analysis<br />

2.3.2 Eco-driv<strong>in</strong>g schemes<br />

2.3.3 Insurance risk management<br />

2.4 Operations management<br />

2.4.1 Rout<strong>in</strong>g and navigation<br />

2.4.2 Transport management<br />

2.4.3 Mobile workforce management<br />

2.5 Regulatory compliance and<br />

report<strong>in</strong>g<br />

2.5.1 CSA – Compliance, Safety,<br />

Accountability<br />

2.5.2 Hours-of-Service and electronic onboard<br />

recorders<br />

2.5.3 Fuel tax report<strong>in</strong>g<br />

2.5.4 Distracted driv<strong>in</strong>g<br />

2.5.5 Mandatory anti-theft systems <strong>in</strong> Brazil<br />

2.5.6 Other applications<br />

2.6 Bus<strong>in</strong>ess models<br />

3 Market forecasts and trends<br />

3.1 Market analysis<br />

3.1.1 Installed base and unit shipments –<br />

North and Lat<strong>in</strong> America<br />

3.1.2 Vendor market shares<br />

3.2 Market drivers and barriers<br />

3.2.1 Macroeconomic factors<br />

3.2.2 Regulatory environment<br />

3.2.3 Competitive environment<br />

3.2.4 Technology environment<br />

3.3 Value cha<strong>in</strong> analysis<br />

3.3.1 Telematics <strong>in</strong>dustry players<br />

3.3.2 Automotive <strong>in</strong>dustry players<br />

3.3.3 Telecom <strong>in</strong>dustry players<br />

3.3.4 IT <strong>in</strong>dustry players<br />

3.4 Future <strong>in</strong>dustry trends<br />

4 OEM products and strategies<br />

4.1 Truck manufacturers<br />

4.1.1 Daimler Group<br />

4.1.2 Ford<br />

4.1.3 H<strong>in</strong>o Trucks<br />

4.1.4 Iveco<br />

4.1.5 MAN Lat<strong>in</strong> America<br />

4.1.6 Navistar<br />

4.1.7 Paccar<br />

4.1.8 Scania<br />

4.1.9 Volvo Group<br />

4.2 Construction equipment<br />

manufacturers<br />

4.2.1 Bobcat and JCB<br />

4.2.2 Caterpillar<br />

4.2.3 Hyundai Construction Equipment<br />

Americas<br />

4.2.4 John Deere and Hitachi Construction<br />

Mach<strong>in</strong>ery<br />

4.2.5 Komatsu<br />

4.2.6 Volvo CE<br />

5 International aftermarket<br />

solution providers<br />

5.1 CarrierWeb<br />

5.2 Digicore<br />

5.3 Garm<strong>in</strong> and partners<br />

5.4 ID Systems – Asset Intelligence<br />

5.5 MiX Telematics<br />

5.6 Navman Wireless<br />

5.7 Qualcomm Enterprise Services<br />

5.8 Telogis<br />

5.9 TomTom Bus<strong>in</strong>ess Solutions<br />

5.10 Trafficmaster<br />

5.11 Trimble<br />

5.12 WebTech Wireless<br />

6 Regional aftermarket<br />

solution providers<br />

6.1 North America<br />

6.1.1 Blue Tree Systems<br />

6.1.2 BSM Wireless<br />

6.1.3 Cadec<br />

6.1.4 Celtrak<br />

6.1.5 Discrete Wireless<br />

6.1.6 FieldLogix<br />

6.1.7 <strong>Fleet</strong> <strong>Management</strong> Solutions<br />

6.1.8 <strong>Fleet</strong>illa<br />

6.1.9 <strong>Fleet</strong>Matics<br />

6.1.10 Geotab<br />

6.1.11 GreenRoad<br />

6.1.12 International Telematics<br />

6.1.13 JJ Keller<br />

6.1.14 Matrix Telematics<br />

6.1.15 Microlise<br />

6.1.16 Navtrak<br />

6.1.17 Networkfleet<br />

6.1.18 PeopleNet<br />

6.1.19 Rand McNally and DriverTech<br />

6.1.20 SafeFreight<br />

6.1.21 SkyBitz<br />

6.1.22 Synovia<br />

6.1.23 TechnoCom<br />

6.1.24 TeleNav<br />

6.1.25 TransCore<br />

6.1.26 Wireless Matrix<br />

6.1.27 XATA<br />

6.1.28 Zonar Systems<br />

6.2 Lat<strong>in</strong> America<br />

6.2.1 Autotrac<br />

6.2.2 Copiloto Satelital<br />

6.2.3 Global Track<br />

6.2.4 Grupo UDA<br />

6.2.5 High Performance Solutions<br />

6.2.6 OnixSat<br />

6.2.7 Po<strong>in</strong>ter Telocation<br />

6.2.8 Sascar<br />

6.2.9 Satrack<br />

6.2.10 Tastets System<br />

6.2.11 Zatix<br />

6.3 Hardware providers<br />

6.3.1 Calamp<br />

6.3.2 Digi International<br />

6.3.3 Morey<br />

6.3.4 Phoenix International<br />

6.3.5 Quake Global<br />

6.3.6 Redtail Telematics<br />

Glossary


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