Fleet Management in Europe - Berg Insight
Fleet Management in Europe - Berg Insight
Fleet Management in Europe - Berg Insight
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M2M Research Series<br />
<strong>Fleet</strong> <strong>Management</strong><br />
<strong>in</strong> <strong>Europe</strong><br />
<strong>Fleet</strong> <strong>Management</strong> <strong>in</strong> <strong>Europe</strong> is the sixth consecutive report<br />
from <strong>Berg</strong> <strong>Insight</strong> analys<strong>in</strong>g the latest developments on the<br />
fleet management market <strong>in</strong> this region.<br />
This strategic research report from <strong>Berg</strong> <strong>Insight</strong> provides you<br />
with 130 pages of unique bus<strong>in</strong>ess <strong>in</strong>telligence, <strong>in</strong>clud<strong>in</strong>g<br />
5-year <strong>in</strong>dustry forecasts, expert commentary and real-life<br />
case studies on which to base your bus<strong>in</strong>ess decisions.<br />
Highlights from the sixth edition of this report:<br />
<strong>Insight</strong>s from 35 new executive <strong>in</strong>terviews with market<br />
lead<strong>in</strong>g companies.<br />
New data on vehicle populations and commercial fleets<br />
<strong>in</strong> <strong>Europe</strong>.<br />
Comprehensive overview of the fleet management value<br />
cha<strong>in</strong> and key applications.<br />
In-depth analysis of market trends and key developments.<br />
Updated profiles of 65 aftermarket fleet management<br />
solution providers.<br />
Summary of OEM propositions from truck and construction<br />
equipment brands.<br />
Revised market forecasts last<strong>in</strong>g until 2015.<br />
<strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series<br />
What are the key bus<strong>in</strong>ess opportunities <strong>in</strong> the emerg<strong>in</strong>g <strong>Europe</strong>an wireless M2M<br />
market? <strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series is a unique series of market reports<br />
published on a quarterly basis. Each title offers detailed analysis of a specific vertical<br />
application area such as smart meter<strong>in</strong>g, fleet management or vehicle telematics.<br />
Once per year we also publish summaries of our research with detailed forecasts for<br />
the Global and <strong>Europe</strong>an wireless M2M markets, respectively.<br />
www.berg<strong>in</strong>sight.com<br />
Order now!<br />
Please visit our web site to order this<br />
report and f<strong>in</strong>d more <strong>in</strong>formation about<br />
our other titles at www.berg<strong>in</strong>sight.com<br />
See <strong>in</strong>side for further details
The consolidation trend is accelerat<strong>in</strong>g<br />
<strong>in</strong> the fleet management market<br />
<strong>Fleet</strong> management is an ambiguous term used <strong>in</strong> reference to a wide<br />
range of solutions for different vehicle-related applications. <strong>Berg</strong> <strong>Insight</strong>’s<br />
def<strong>in</strong>ition of a fleet management solution is a vehicle-based<br />
system that <strong>in</strong>corporates data logg<strong>in</strong>g, satellite position<strong>in</strong>g and data<br />
communication to a backoffice application. The history of fleet management<br />
solutions goes back several decades. On-board vehicle<br />
computers first emerged <strong>in</strong> the 1980s and were soon connected<br />
to various satellite and terrestrial wireless networks. Today mobile<br />
networks can provide ubiquitous onl<strong>in</strong>e connectivity at a reasonable<br />
cost and mobile comput<strong>in</strong>g technology delivers very high performance,<br />
as well as excellent usability. All of these components comb<strong>in</strong>ed<br />
enable the delivery of vehicle management, transport management,<br />
driver management and mobile workforce management<br />
applications l<strong>in</strong>k<strong>in</strong>g vehicles and enterprise IT systems.<br />
Commercial vehicle fleets play an essential role <strong>in</strong> the <strong>Europe</strong>an<br />
economy. Accord<strong>in</strong>g to official statistics there were 35.5 million commercial<br />
vehicles <strong>in</strong> use <strong>in</strong> EU23+2 <strong>in</strong> 2008. The 6.2 million medium<br />
and heavy trucks accounted for more than 75 percent of all <strong>in</strong>land<br />
transports, form<strong>in</strong>g a € 250 billion <strong>in</strong>dustry. Approximately 0.7 million<br />
buses and coaches stood for 9.3 percent of all passenger kilometres.<br />
Last but not least, the greater part of the 28.6 million light commercial<br />
vehicles (LCV) <strong>in</strong> <strong>Europe</strong> was used by mobile workers and<br />
for activities such as distribution of goods and parcels.<br />
<strong>Berg</strong> <strong>Insight</strong> is of the op<strong>in</strong>ion that the <strong>Europe</strong>an fleet management<br />
market has entered a growth period that will last for several years to<br />
come. Individual markets may however suffer temporary setbacks,<br />
depend<strong>in</strong>g on the local economic developments. The number of<br />
fleet management systems <strong>in</strong> active use is forecasted to grow at a<br />
compound annual growth rate of 20.7 percent from 2.0 million units<br />
at the end of 2010 to 5.0 million by 2015. The penetration rate <strong>in</strong> the<br />
total population of non-privately owned commercial vehicles is estimated<br />
to <strong>in</strong>crease from 6.9 percent <strong>in</strong> 2010 to 17.6 percent <strong>in</strong> 2015.<br />
A group of <strong>in</strong>ternational aftermarket solution providers have emerged<br />
as the leaders on the <strong>Europe</strong>an fleet management market. Masternaut<br />
is ranked as the largest player overall <strong>in</strong> terms of <strong>in</strong>stalled base<br />
with close to 200,000 units deployed, ma<strong>in</strong>ly <strong>in</strong> France and the UK.<br />
TomTom Bus<strong>in</strong>ess Solutions was the fastest grow<strong>in</strong>g vendor also<br />
<strong>in</strong> 2010 and has now surpassed 143,000 subscribers. Transics is<br />
number one <strong>in</strong> the heavy trucks segment with an estimated 65,000<br />
Million units<br />
5<br />
4<br />
3<br />
2<br />
1<br />
0<br />
2009<br />
2010<br />
2011<br />
2012<br />
Installed base of active fleet management units (EU27+2 2009–2015)<br />
2013<br />
2014<br />
2015<br />
Year<br />
M2M Research Series<br />
active units <strong>in</strong>stalled. Other significant players <strong>in</strong>clude <strong>Europe</strong>an<br />
companies such as Vehco, Navman Wireless and Trafficmaster and<br />
<strong>in</strong>ternational players like Trimble and Qualcomm from the US and<br />
the South African telematics providers Digicore and MiX Telematics.<br />
All major truck manufacturers on the <strong>Europe</strong>an market offer OEM<br />
telematics solutions as a part of their product portfolio. Mercedes-<br />
Benz, Volvo and Scania launched their first products <strong>in</strong> the 1990s<br />
and followed by MAN <strong>in</strong> 2000, Renault Trucks <strong>in</strong> 2004, DAF Trucks <strong>in</strong><br />
2006 and IVECO <strong>in</strong> 2008. The products are all support<strong>in</strong>g the FMS<br />
standard and can generally be deployed <strong>in</strong> mixed fleets even if some<br />
functionality can be brand-specific. A major trend <strong>in</strong> the past three<br />
years has been the announcement of solutions for remote download<strong>in</strong>g<br />
of digital tachograph data and more advanced functionalities<br />
for eco-driv<strong>in</strong>g.<br />
The consolidation trend <strong>in</strong> <strong>Europe</strong> has been accelerat<strong>in</strong>g <strong>in</strong> the past<br />
18 months with a total of n<strong>in</strong>e major M&A activities. Francisco Partners,<br />
a global technology-focused private equity firm, acquired Cybit<br />
<strong>in</strong> January 2010 <strong>in</strong> a deal worth about € 28 million. This deal was later<br />
followed by the acquisition of Masternaut <strong>in</strong> April 2011 form<strong>in</strong>g the<br />
lead<strong>in</strong>g player <strong>in</strong> <strong>Europe</strong> from the Masternaut and Cybit operations<br />
while keep<strong>in</strong>g the Masternaut brand. Trafficmaster was acquired by<br />
Vector Capital <strong>in</strong> June 2010 and subsequently delisted from the London<br />
Stock Exchange. In July 2010, Trimble acquired Punch Telematix<br />
focus<strong>in</strong>g on the heavy trucks segment <strong>in</strong> a transaction worth € 13.5<br />
million strengthen<strong>in</strong>g Trimble’s position <strong>in</strong> ma<strong>in</strong>land <strong>Europe</strong> considerable.<br />
Digicore acquired <strong>in</strong> the same month M<strong>in</strong>orplanet <strong>in</strong> the UK<br />
along with the associated bus<strong>in</strong>esses <strong>in</strong> the Netherlands, Belgium<br />
and Germany. A part of Datatronics <strong>in</strong> Spa<strong>in</strong> – Datatronics Mobility –<br />
was acquired by French Sedimap Group <strong>in</strong> October 2010. Another<br />
recent acquisition was done by Vehco <strong>in</strong> Sweden that acquired Elomobile<br />
<strong>in</strong> France <strong>in</strong> March 2011. Vehco is the market leader <strong>in</strong> the<br />
Nordics with new ambitions to be a major <strong>Europe</strong>an player expand<strong>in</strong>g<br />
<strong>in</strong>to new countries. The latest transaction was done <strong>in</strong> June 2011<br />
when Transics acquired the <strong>Europe</strong>an activities of CarrierWeb.<br />
This report answers the follow<strong>in</strong>g questions:<br />
Is the <strong>Europe</strong>an fleet management market back on a<br />
growth track after the economic crisis?<br />
Will the FM <strong>in</strong>dustry consolidate further dur<strong>in</strong>g 2011<br />
and 2012?<br />
What is the geographical and ownership structure of<br />
commercial vehicle fleets <strong>in</strong> <strong>Europe</strong>?<br />
Who are the lead<strong>in</strong>g <strong>in</strong>ternational and regional<br />
providers of aftermarket fleet management solutions<br />
<strong>in</strong> <strong>Europe</strong>?<br />
What offer<strong>in</strong>gs are available from truck and<br />
construction equipment OEMs?<br />
What impact will the launch of standard factory <strong>in</strong>stalled<br />
FM systems from the OEMs have on the market?<br />
How will the commercial vehicle telematics <strong>in</strong>dustry<br />
evolve <strong>in</strong> the future?
Table of Contents<br />
1 Commercial vehicle fleets<br />
<strong>in</strong> <strong>Europe</strong><br />
1.1 Light commercial vehicles<br />
1.2 Medium and heavy trucks<br />
1.3 Busses and coaches<br />
1.4 Trailers and semi-trailers<br />
1.5 Off-road construction and<br />
agriculture equipment<br />
1.6 Ownership structure<br />
1.6.1 Statistical estimates by <strong>in</strong>dustry and<br />
company size<br />
1.6.2 Light commercial vehicle fleets<br />
1.6.3 Medium and heavy commercial<br />
vehicle fleets<br />
2 <strong>Fleet</strong> management solutions<br />
2.1 <strong>Fleet</strong> management <strong>in</strong>frastructure<br />
2.1.1 Vehicle segment<br />
2.1.2 GNSS segment<br />
2.1.3 Network segment<br />
2.1.4 Backoffice segment<br />
2.2 Vehicle management<br />
2.2.1 Vehicle diagnostics and ma<strong>in</strong>tenance<br />
plann<strong>in</strong>g<br />
2.2.2 Security track<strong>in</strong>g<br />
2.3 Driver management<br />
2.3.1 Driv<strong>in</strong>g data registration and analysis<br />
2.3.2 Eco-driv<strong>in</strong>g schemes<br />
2.3.3 Insurance risk management<br />
2.4 Operations management<br />
2.4.1 Rout<strong>in</strong>g and navigation<br />
2.4.2 Transport management<br />
2.4.3 Mobile workforce management<br />
2.5 Regulatory compliance and<br />
report<strong>in</strong>g<br />
2.5.1 Digital tachograph data download<br />
2.5.2 Electronic toll collection<br />
2.5.3 Other applications<br />
2.6 Bus<strong>in</strong>ess models<br />
3 Market forecasts and trends<br />
3.1 Market analysis<br />
3.1.1 Installed base and unit shipments<br />
3.1.2 Regional markets<br />
3.1.3 Vendor market shares<br />
3.2 Market drivers and barriers<br />
3.2.1 Macroeconomic factors<br />
3.2.2 Regulatory environment<br />
3.2.3 Competitive environment<br />
3.2.4 Technology environment<br />
3.3 Value cha<strong>in</strong> analysis<br />
3.3.1 Telematics <strong>in</strong>dustry players<br />
3.3.2 Automotive <strong>in</strong>dustry players<br />
3.3.3 Telecom <strong>in</strong>dustry players<br />
3.3.4 IT <strong>in</strong>dustry players<br />
3.4 Future <strong>in</strong>dustry trends<br />
4 OEM products and strategies<br />
4.1 Truck manufacturers<br />
4.1.1 Daimler Group<br />
4.1.2 Volvo Group<br />
4.1.3 Scania<br />
4.1.4 MAN Truck & Bus<br />
4.1.5 DAF Trucks<br />
4.1.6 Iveco<br />
4.2 Construction equipment<br />
manufacturers<br />
4.2.1 Bobcat and JCB<br />
4.2.2 Caterpillar<br />
4.2.3 Hyundai Construction Equipment<br />
4.2.4 John Deere<br />
4.2.5 Komatsu<br />
4.2.6 Volvo CE<br />
4.3 Trailer manufacturers<br />
4.3.1 Schmitz Cargobull<br />
4.3.2 Krone<br />
4.4 OE suppliers<br />
4.4.1 Actia<br />
4.4.2 Cont<strong>in</strong>ental<br />
4.4.3 Haldex<br />
4.4.4 Lysanda<br />
4.4.5 Squarell<br />
4.4.6 Stoneridge Electronics<br />
4.4.7 WABCO<br />
5 International aftermarket<br />
solution providers<br />
5.1 Digicore<br />
5.2 Garm<strong>in</strong> and partners<br />
5.3 ID Systems – Asset Intelligence<br />
5.4 Masternaut<br />
5.5 MiX Telematics<br />
5.6 Navman Wireless<br />
5.7 Qualcomm Enterprise Services<br />
5.8 TomTom Bus<strong>in</strong>ess Solutions<br />
5.9 Trafficmaster<br />
5.10 Transics<br />
5.11 Trimble<br />
5.12 Vehco<br />
6 Regional aftermarket<br />
solution providers<br />
6.1 Benelux and France<br />
6.1.1 CarrierWeb<br />
6.1.2 Eliot<br />
6.1.3 <strong>Fleet</strong>logic<br />
6.1.4 Geodynamics<br />
6.1.5 GreenCat<br />
6.1.6 IT Mobile<br />
6.1.7 Micpo<strong>in</strong>t<br />
6.1.8 Mobile Devices<br />
6.1.9 OCEAN<br />
6.1.10 Orange Bus<strong>in</strong>ess Services<br />
6.1.11 RAM Mobile Data<br />
6.1.12 Traqueur<br />
6.2 Germany and Central <strong>Europe</strong><br />
6.2.1 Autoguard<br />
6.2.2 CVS Mobile<br />
6.2.3 ETA Automatizari Industriale<br />
6.2.4 Euro Telematik<br />
6.2.5 Falcom<br />
6.2.6 F<strong>in</strong>der<br />
6.2.7 IAV Products<br />
6.2.8 Idem<br />
6.2.9 Mobile Objects<br />
6.2.10 SECAR<br />
6.2.11 Telargo<br />
6.2.12 Yellowfox<br />
6.3 The Mediterranean<br />
6.3.1 Cef<strong>in</strong> Systems<br />
6.3.2 Cobra Automotive Technologies<br />
6.3.3 Datatronics Mobility<br />
6.3.4 Detector<br />
6.3.5 Ecutronic<br />
6.3.6 G4S Telematix<br />
6.3.7 Loqus<br />
6.3.8 MobiVision<br />
6.3.9 Po<strong>in</strong>ter Telocation<br />
6.3.10 Tecmic<br />
6.4 Nordic countries<br />
6.4.1 Aplicom<br />
6.4.2 Consafe Logistics<br />
6.4.3 <strong>Fleet</strong> 101<br />
6.4.4 GateHouse<br />
6.4.5 Locus<br />
6.4.6 PocketMobile<br />
6.5 UK and Ireland<br />
6.5.1 Aeromark<br />
6.5.2 APD Communications<br />
6.5.3 Blue Tree Systems<br />
6.5.4 Celtrak<br />
6.5.5 <strong>Fleet</strong>Matics<br />
6.5.6 GreenRoad<br />
6.5.7 Isotrak<br />
6.5.8 Matrix Telematics<br />
6.5.9 Microlise<br />
6.5.10 Quartix<br />
6.5.11 TRACKER Network<br />
6.5.12 Trakm8<br />
6.5.13 Transpoco<br />
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About the Author<br />
Johan Fagerberg is co-founder and an experienced<br />
analyst with a Masters degree <strong>in</strong> Electrical Eng<strong>in</strong>eer<strong>in</strong>g<br />
from Chalmers University of Technology. His areas of<br />
expertise <strong>in</strong>clude location-based services and wireless<br />
M2M markets, with a special focus on fleet management<br />
and car telematics.<br />
<strong>Fleet</strong> <strong>Management</strong> <strong>in</strong> <strong>Europe</strong> is the foremost source of<br />
<strong>in</strong>formation about the Commercial Vehicle Telematics and<br />
<strong>Fleet</strong> <strong>Management</strong> market <strong>in</strong> this region. Whether you are a<br />
telematics vendor, vehicle manufacturer, telecom operator,<br />
<strong>in</strong>vestor, consultant, or government agency, you will ga<strong>in</strong><br />
valuable <strong>in</strong>sights from our <strong>in</strong>-depth research.<br />
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M2M Research Series<br />
<strong>Fleet</strong> <strong>Management</strong><br />
<strong>in</strong> the Americas<br />
<strong>Fleet</strong> <strong>Management</strong> <strong>in</strong> the Americas is a comprehensive<br />
report from <strong>Berg</strong> <strong>Insight</strong> analys<strong>in</strong>g the latest developments<br />
on the fleet management market <strong>in</strong> the Americas.<br />
This strategic research report from <strong>Berg</strong> <strong>Insight</strong> provides you<br />
with 140 pages of unique bus<strong>in</strong>ess <strong>in</strong>telligence, <strong>in</strong>clud<strong>in</strong>g<br />
5-year <strong>in</strong>dustry forecasts, expert commentary and real-life<br />
case studies on which to base your bus<strong>in</strong>ess decisions.<br />
Highlights from this report:<br />
<strong>Insight</strong>s from 30 new executive <strong>in</strong>terviews with market<br />
lead<strong>in</strong>g companies.<br />
Data on vehicle populations and commercial fleets<br />
<strong>in</strong> Americas.<br />
Comprehensive overview of the fleet management value<br />
cha<strong>in</strong> and key applications.<br />
In-depth analysis of market trends and key developments.<br />
Updated profiles of 50+ aftermarket fleet management<br />
solution providers.<br />
Summary of OEM propositions from truck and construction<br />
equipment brands.<br />
Market forecasts last<strong>in</strong>g until 2015.<br />
<strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series<br />
What are the key bus<strong>in</strong>ess opportunities <strong>in</strong> the emerg<strong>in</strong>g <strong>Europe</strong>an wireless M2M<br />
market? <strong>Berg</strong> <strong>Insight</strong>’s M2M Research Series is a unique series of market reports<br />
published on a quarterly basis. Each title offers detailed analysis of a specific vertical<br />
application area such as smart meter<strong>in</strong>g, fleet management or vehicle telematics.<br />
Once per year we also publish summaries of our research with detailed forecasts for<br />
the Global and <strong>Europe</strong>an wireless M2M markets, respectively.<br />
www.berg<strong>in</strong>sight.com<br />
Order now!<br />
Please visit our web site to order this<br />
report and f<strong>in</strong>d more <strong>in</strong>formation about<br />
our other titles at www.berg<strong>in</strong>sight.com<br />
See <strong>in</strong>side for further details
<strong>Fleet</strong> management shipments <strong>in</strong><br />
the Americas to be boosted by<br />
regulatory developments<br />
<strong>Fleet</strong> management is an ambiguous term used <strong>in</strong> reference to a wide<br />
range of solutions for different vehicle-related applications. <strong>Berg</strong> <strong>Insight</strong>’s<br />
def<strong>in</strong>ition of a fleet management solution is a vehicle-based<br />
system that <strong>in</strong>corporates data logg<strong>in</strong>g, satellite position<strong>in</strong>g and data<br />
communication to a backoffice application. The history of fleet management<br />
solutions goes back several decades. On-board vehicle<br />
computers first emerged <strong>in</strong> the 1980s and were soon connected to<br />
various satellite and terrestrial wireless networks. Today mobile networks<br />
can provide ubiquitous onl<strong>in</strong>e connectivity <strong>in</strong> many regions at<br />
a reasonable cost and mobile comput<strong>in</strong>g technology delivers very<br />
high performance, as well as excellent usability. All of these components<br />
comb<strong>in</strong>ed enable the delivery of vehicle management, transport<br />
management, driver management and mobile workforce management<br />
applications l<strong>in</strong>k<strong>in</strong>g vehicles and enterprise IT systems.<br />
Commercial vehicle fleets play an essential role <strong>in</strong> the economy<br />
both <strong>in</strong> North and Lat<strong>in</strong> America. In North America, there are approximately<br />
12.9 million GVW 3–8 commercial vehicles <strong>in</strong> use. In<br />
Lat<strong>in</strong> America, the number of commercial vehicles <strong>in</strong> operation is<br />
estimated to 19.9 million, out of which 5.5 million are heavy trucks<br />
and 14.4 million are light commercial vehicles. <strong>Berg</strong> <strong>Insight</strong> is of the<br />
op<strong>in</strong>ion that the market for fleet management <strong>in</strong> the Americas is <strong>in</strong> a<br />
growth period which was temporarily slowed down by the f<strong>in</strong>ancial<br />
downturn but will cont<strong>in</strong>ue <strong>in</strong> the years to come. The advanced North<br />
American market will rema<strong>in</strong> on a growth track, not the least driven<br />
by regulatory developments such as CSA and HOS revisions. Lat<strong>in</strong><br />
America is com<strong>in</strong>g from a lower degree of maturity <strong>in</strong> the utilisation<br />
of fleet management solutions and will also experience an <strong>in</strong>crease<br />
<strong>in</strong> adoption. In many cases, an educational process may however be<br />
needed <strong>in</strong> order to <strong>in</strong>crease the awareness among prospective users<br />
about the potential that fleet management solutions have beyond<br />
mere security related features.<br />
<strong>Berg</strong> <strong>Insight</strong> expects that the market for fleet management will cont<strong>in</strong>ue<br />
to show healthy growth <strong>in</strong> 2011. In the North American market,<br />
the number of fleet management systems <strong>in</strong> active use is forecasted<br />
to grow at a compound annual growth rate (CAGR) of 12.6 percent<br />
from 2.1 million units <strong>in</strong> 2010 to 3.8 million units by 2015. The penetration<br />
rate <strong>in</strong> the total population of non-privately owned commercial<br />
vehicles is estimated to <strong>in</strong>crease from 16.3 percent to 29.5 percent<br />
Million units<br />
4.0<br />
3.5<br />
3.0<br />
2.5<br />
2.0<br />
1.5<br />
1.0<br />
0.5<br />
0.0<br />
2010<br />
North America<br />
Lat<strong>in</strong> America<br />
2011<br />
2012<br />
2013<br />
2014<br />
2015<br />
Installed base of fleet management units (Americas 2010–2015)<br />
Year<br />
M2M Research Series<br />
<strong>in</strong> 2015. In Lat<strong>in</strong> America, the number of fleet management systems<br />
<strong>in</strong> use is projected to <strong>in</strong>crease from 0.9 million units <strong>in</strong> 2010, grow<strong>in</strong>g<br />
at a CAGR of 20.6 percent to reach 2.3 million units <strong>in</strong> 2015. The<br />
penetration rate among non-privately owned commercial vehicles <strong>in</strong><br />
the region is estimated to <strong>in</strong>crease from 4.5 percent <strong>in</strong> 2010 to 11.6<br />
percent <strong>in</strong> 2015.<br />
The market leaders on the fleet management market <strong>in</strong> the Americas<br />
<strong>in</strong>clude a range of different actors. Qualcomm Enterprise Services is<br />
ranked as the largest player, with an estimated total <strong>in</strong>stalled base of<br />
approximately 350,000 units <strong>in</strong> North and Lat<strong>in</strong> America. The company’s<br />
solutions are targeted at heavy trucks, where the ma<strong>in</strong> competitors<br />
<strong>in</strong> North America are XATA and PeopleNet, with approximately<br />
110,000 units <strong>in</strong>stalled each. Actors with substantial bus<strong>in</strong>ess with<strong>in</strong><br />
service fleets <strong>in</strong>clude <strong>Fleet</strong>Matics, Networkfleet and Wireless Matrix.<br />
Other actors often have a broader market scope, cover<strong>in</strong>g both<br />
light and heavy vehicles. Examples <strong>in</strong>clude Telogis, Trafficmaster/<br />
Teletrac, WebTech Wireless and Trimble. Major Brazilian providers<br />
<strong>in</strong>clude Autotrac, Zatix and OnixSat, each hav<strong>in</strong>g estimated <strong>in</strong>stalled<br />
bases <strong>in</strong> the range of 50,000–85,000 units. Other notable actors <strong>in</strong><br />
Lat<strong>in</strong> America <strong>in</strong>clude Copiloto Satelital <strong>in</strong> Mexico, Satrack <strong>in</strong> Colombia<br />
and Tastets System <strong>in</strong> Chile, each hold<strong>in</strong>g important positions <strong>in</strong><br />
their respective countries.<br />
A number of manufacturers of commercial vehicles active <strong>in</strong> the Americas<br />
offer OEM telematics solutions as part of their product portfolio.<br />
Volvo L<strong>in</strong>k has been on the market s<strong>in</strong>ce 2002, while Ford’s Crew Chief<br />
was launched <strong>in</strong> 2009, the same year as Daimler’s <strong>Fleet</strong>Board system<br />
was released on the Brazilian market. H<strong>in</strong>o <strong>Insight</strong> was announced<br />
<strong>in</strong> 2011, as was the Daimler brand Freightl<strong>in</strong>er’s factory-<strong>in</strong>stallation of<br />
telematics hardware from Telogis. MAN Lat<strong>in</strong> America offers the VOLK-<br />
SNET solution <strong>in</strong> collaboration with a Brazilian aftermarket provider,<br />
while IVECO has developed a fleet management solution especially<br />
for the Lat<strong>in</strong> American market. <strong>Fleet</strong> management solutions from<br />
OEMs have not been particularly successful <strong>in</strong> the Americas, but are<br />
expected to <strong>in</strong>crease <strong>in</strong> importance <strong>in</strong> the com<strong>in</strong>g years.<br />
This report answers the follow<strong>in</strong>g questions:<br />
How has the economic crisis affected the market for<br />
fleet management solutions <strong>in</strong> the Americas?<br />
Will the FM <strong>in</strong>dustry consolidate further dur<strong>in</strong>g 2011?<br />
What is the geographical structure of commercial<br />
vehicle fleets <strong>in</strong> the Americas?<br />
Who are the lead<strong>in</strong>g <strong>in</strong>ternational and regional<br />
providers of aftermarket fleet management solutions <strong>in</strong><br />
the Americas?<br />
What offer<strong>in</strong>gs are available from truck and<br />
construction equipment OEMs?<br />
How will the regulatory developments <strong>in</strong> the Americas<br />
affect the fleet management <strong>in</strong>dustry?<br />
What differences are there between the North and Lat<strong>in</strong><br />
American markets?<br />
How will the commercial vehicle telematics <strong>in</strong>dustry<br />
evolve <strong>in</strong> the future?
Table of Contents<br />
1 Commercial vehicle fleets<br />
<strong>in</strong> the Americas<br />
1.1 The North American commercial<br />
vehicle market<br />
1.1.1 Registrations of commercial vehicles<br />
GVW 3–8<br />
1.1.2 Manufacturer market shares<br />
1.1.3 Ownership structure<br />
1.1.4 Trailers<br />
1.2 The Lat<strong>in</strong> American commercial<br />
vehicle market<br />
1.2.1 Registrations of commercial vehicles<br />
1.2.2 Manufacturer market shares<br />
2 <strong>Fleet</strong> management solutions<br />
2.1 <strong>Fleet</strong> management <strong>in</strong>frastructure<br />
2.1.1 Vehicle segment<br />
2.1.2 GNSS segment<br />
2.1.3 Network segment<br />
2.1.4 Backoffice segment<br />
2.2 Vehicle management<br />
2.2.1 Vehicle diagnostics and ma<strong>in</strong>tenance<br />
plann<strong>in</strong>g<br />
2.2.2 Security track<strong>in</strong>g<br />
2.3 Driver management<br />
2.3.1 Driv<strong>in</strong>g data registration and analysis<br />
2.3.2 Eco-driv<strong>in</strong>g schemes<br />
2.3.3 Insurance risk management<br />
2.4 Operations management<br />
2.4.1 Rout<strong>in</strong>g and navigation<br />
2.4.2 Transport management<br />
2.4.3 Mobile workforce management<br />
2.5 Regulatory compliance and<br />
report<strong>in</strong>g<br />
2.5.1 CSA – Compliance, Safety,<br />
Accountability<br />
2.5.2 Hours-of-Service and electronic onboard<br />
recorders<br />
2.5.3 Fuel tax report<strong>in</strong>g<br />
2.5.4 Distracted driv<strong>in</strong>g<br />
2.5.5 Mandatory anti-theft systems <strong>in</strong> Brazil<br />
2.5.6 Other applications<br />
2.6 Bus<strong>in</strong>ess models<br />
3 Market forecasts and trends<br />
3.1 Market analysis<br />
3.1.1 Installed base and unit shipments –<br />
North and Lat<strong>in</strong> America<br />
3.1.2 Vendor market shares<br />
3.2 Market drivers and barriers<br />
3.2.1 Macroeconomic factors<br />
3.2.2 Regulatory environment<br />
3.2.3 Competitive environment<br />
3.2.4 Technology environment<br />
3.3 Value cha<strong>in</strong> analysis<br />
3.3.1 Telematics <strong>in</strong>dustry players<br />
3.3.2 Automotive <strong>in</strong>dustry players<br />
3.3.3 Telecom <strong>in</strong>dustry players<br />
3.3.4 IT <strong>in</strong>dustry players<br />
3.4 Future <strong>in</strong>dustry trends<br />
4 OEM products and strategies<br />
4.1 Truck manufacturers<br />
4.1.1 Daimler Group<br />
4.1.2 Ford<br />
4.1.3 H<strong>in</strong>o Trucks<br />
4.1.4 Iveco<br />
4.1.5 MAN Lat<strong>in</strong> America<br />
4.1.6 Navistar<br />
4.1.7 Paccar<br />
4.1.8 Scania<br />
4.1.9 Volvo Group<br />
4.2 Construction equipment<br />
manufacturers<br />
4.2.1 Bobcat and JCB<br />
4.2.2 Caterpillar<br />
4.2.3 Hyundai Construction Equipment<br />
Americas<br />
4.2.4 John Deere and Hitachi Construction<br />
Mach<strong>in</strong>ery<br />
4.2.5 Komatsu<br />
4.2.6 Volvo CE<br />
5 International aftermarket<br />
solution providers<br />
5.1 CarrierWeb<br />
5.2 Digicore<br />
5.3 Garm<strong>in</strong> and partners<br />
5.4 ID Systems – Asset Intelligence<br />
5.5 MiX Telematics<br />
5.6 Navman Wireless<br />
5.7 Qualcomm Enterprise Services<br />
5.8 Telogis<br />
5.9 TomTom Bus<strong>in</strong>ess Solutions<br />
5.10 Trafficmaster<br />
5.11 Trimble<br />
5.12 WebTech Wireless<br />
6 Regional aftermarket<br />
solution providers<br />
6.1 North America<br />
6.1.1 Blue Tree Systems<br />
6.1.2 BSM Wireless<br />
6.1.3 Cadec<br />
6.1.4 Celtrak<br />
6.1.5 Discrete Wireless<br />
6.1.6 FieldLogix<br />
6.1.7 <strong>Fleet</strong> <strong>Management</strong> Solutions<br />
6.1.8 <strong>Fleet</strong>illa<br />
6.1.9 <strong>Fleet</strong>Matics<br />
6.1.10 Geotab<br />
6.1.11 GreenRoad<br />
6.1.12 International Telematics<br />
6.1.13 JJ Keller<br />
6.1.14 Matrix Telematics<br />
6.1.15 Microlise<br />
6.1.16 Navtrak<br />
6.1.17 Networkfleet<br />
6.1.18 PeopleNet<br />
6.1.19 Rand McNally and DriverTech<br />
6.1.20 SafeFreight<br />
6.1.21 SkyBitz<br />
6.1.22 Synovia<br />
6.1.23 TechnoCom<br />
6.1.24 TeleNav<br />
6.1.25 TransCore<br />
6.1.26 Wireless Matrix<br />
6.1.27 XATA<br />
6.1.28 Zonar Systems<br />
6.2 Lat<strong>in</strong> America<br />
6.2.1 Autotrac<br />
6.2.2 Copiloto Satelital<br />
6.2.3 Global Track<br />
6.2.4 Grupo UDA<br />
6.2.5 High Performance Solutions<br />
6.2.6 OnixSat<br />
6.2.7 Po<strong>in</strong>ter Telocation<br />
6.2.8 Sascar<br />
6.2.9 Satrack<br />
6.2.10 Tastets System<br />
6.2.11 Zatix<br />
6.3 Hardware providers<br />
6.3.1 Calamp<br />
6.3.2 Digi International<br />
6.3.3 Morey<br />
6.3.4 Phoenix International<br />
6.3.5 Quake Global<br />
6.3.6 Redtail Telematics<br />
Glossary
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Rickard Andersson is a Telecom Analyst with a<br />
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