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Publisher: mr. lee DeuK Ho<br />

Editor-in-Chief: mr. lee DeuK Ho<br />

Published by: <strong>Asia</strong>-<strong>Pacific</strong> <strong>Business</strong><br />

& Technology report Co.<br />

Registration date: 2009.09.03<br />

Registration number: 서올중. 라00307<br />

Price: W6,000, US$6.00, CN$6.00, £4.00, €5.00<br />

Annual subscription fee: W62,000/ uS$62<br />

Managing Editor:<br />

mr. Son-u miCHAel PAiK<br />

Senior Editorial Advisor:<br />

mr. Sung-WooCK CHo<br />

Chief Consultant:<br />

Dr. lAKHVinDer SingH<br />

Chief Technology Advisor:<br />

mr. KeVin KAne<br />

Chief <strong>Business</strong> Development Officer:<br />

mr. Kim CHeol Ho<br />

Creative Director:<br />

mr. DAn THWAiTS<br />

Editorial Advisory Board:<br />

mr. SureSH P PrABHu<br />

Former Union Cabinet Minister for Power,<br />

Government <strong>of</strong> India<br />

Mr. N K Goyal<br />

President, Communications & Manufacturing<br />

Association <strong>of</strong> India, CMAI<br />

Dr. mezyAD AlTerKAWi<br />

Associate Pr<strong>of</strong>essor, King Saud University<br />

Dr. emAnuel yi PASTreiCH<br />

Director, The <strong>Asia</strong> Institute<br />

mr. JungSoo JAng<br />

President, Korea Future Institute<br />

mr. miCHAel Breen<br />

Insight Communications Consultants<br />

Dr. DonAlD KirK<br />

Author <strong>and</strong> Journalist<br />

To contact <strong>Asia</strong> <strong>Pacific</strong> <strong>Business</strong> <strong>and</strong> Technology report<br />

for advertising, submissions, subscriptions or general<br />

comments please email to contact@biztechreport.com<br />

The views <strong>and</strong> opinions expressed in the articles are those<br />

<strong>of</strong> the author <strong>and</strong> do not in any way reflect the editorial<br />

policy <strong>of</strong> <strong>Asia</strong> <strong>Pacific</strong> <strong>Business</strong> <strong>and</strong> Technology Report<br />

Vol. 3, no. 6, 2011<br />

PrinTeD in SouTH KoreA<br />

asia-pacific<br />

Contents Vol.<br />

Q<br />

A &<br />

BUSINESS<br />

16 Lean Transformations in <strong>Asia</strong>n<br />

organizations<br />

By KeVin liu<br />

17 S. Korea, China, Japan to Finalize<br />

FTA Study before Trilateral Summit<br />

in 2012<br />

By eun-Jung Kim<br />

18 It’s boom Time for China’s e-<br />

Commerce Industry<br />

By AnurADHA SHuKlA<br />

19 household Credit Surge to harm<br />

<strong>Korean</strong> Economy<br />

By Ji yun CHoeng<br />

20 mobile marketing Trends in <strong>Asia</strong><br />

By AnurADHA SHuKlA<br />

21 E-Vehicle push in <strong>Asia</strong>-pacific<br />

By KeVin liu<br />

22 Egypt’s orascon Telecom Links<br />

North Korea <strong>and</strong> Egypt to Each other<br />

By DonAlD KirK<br />

23 China to overtake US in Gaming<br />

market<br />

By AnurADHA SHuKlA<br />

CULTURE<br />

24 New Intangible Cultural heritage<br />

Laws to protect <strong>and</strong> preserve China’s<br />

Vast <strong>and</strong> Diverse Culture<br />

By VinTi VAiD<br />

FAShION<br />

25 The rapid Growth <strong>of</strong> Korea’s<br />

outdoor Sportswear Industry<br />

By niColAS lee<br />

TRAVEL<br />

26 Collaboration <strong>of</strong> Tradition <strong>and</strong><br />

modernity: Seoul, Jongo District<br />

By Jin-SuK yAng<br />

hEALTh<br />

30 Stem Cell research in <strong>Asia</strong>: Success<br />

<strong>and</strong> Issues<br />

By SHAmilA JAnAKirAmAn<br />

31 breast Cancer Setting in Early<br />

www.bIzTEChrEporT.Com<br />

report<br />

CoVer STory<br />

3, no. 6, 2011<br />

<strong>Globalization</strong><br />

<strong>of</strong> <strong>Korean</strong> <strong>Cuisine</strong>:<br />

The Rising S<strong>of</strong>t Power <strong>of</strong> Korea<br />

PAGE 8<br />

BOB AUBREy — pa g e 14<br />

PARK jAE hyEONG — pa g e 48<br />

amongst Chinese women<br />

By PriyAnKA SHArmA<br />

IT<br />

32 Emotion ITC Industry in Korea<br />

By eun young CHougH<br />

32 9 Technology Trends for <strong>Asia</strong>n<br />

Smb’s<br />

By lyneTTe Wu<br />

34 m-Learning: A promising Future<br />

By meenAKSHi SHAnKAr<br />

GREEN<br />

36 Clean Diesel Technologies in <strong>Asia</strong><br />

By xie-yAn<br />

37 Turning over a New Leaf in Energy:<br />

India’s Tata Group <strong>of</strong>fers a Cheap <strong>and</strong><br />

renewable Source <strong>of</strong> Energy for All<br />

By mATTHeW WeigAnD<br />

38 China promoting Energy-Saving<br />

building materials in rural Areas<br />

By KeVin liu<br />

39 Growing Competition in Solar<br />

Energy Sector <strong>and</strong> Korea<br />

By eun young CHougH<br />

TEChNOLOGy<br />

40 Nuclear Energy Crisis <strong>and</strong> Future<br />

By AnSHu SHriVASTAVA<br />

42 Smartphone revolution in<br />

<strong>Asia</strong>-pacific<br />

By AnSHu SHriVASTAVA<br />

43 Unifying our personal <strong>and</strong><br />

pr<strong>of</strong>essional Lives Into one: The Social<br />

Transparency revolution<br />

By KeVin KAne<br />

44 New Technology behind Early<br />

Disaster warning Systems<br />

By SHAmilA JAnAKirAmAn<br />

45 South Korea Getting Smart with<br />

Electricity<br />

By JiHWAn Kim<br />

SPORTS<br />

46 magic in mumbai: India the First<br />

hosts to win world Cup in Cricket<br />

By JAi C.S.<br />

NEw & NOTABLE: Scouring the world in 15 minutes — pa g e 50

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