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Making Connections: Using SOA to enable collaboration in travel - IBM

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<strong>Mak<strong>in</strong>g</strong> connections<br />

<strong>Us<strong>in</strong>g</strong> <strong>SOA</strong> <strong>to</strong> <strong>enable</strong> <strong>collaboration</strong> <strong>in</strong> <strong>travel</strong> and transportation<br />

<strong>SOA</strong> can help facilitate<br />

cross-border <strong>travel</strong><br />

and lower the cost of<br />

cross-border trades.<br />

In essence, <strong>SOA</strong> strips the verticality and<br />

rigidity out of different or proprietary IT systems<br />

and then bends them <strong>to</strong> the needs of the user.<br />

An <strong>SOA</strong> approach <strong>to</strong> systems <strong>in</strong>tegration<br />

requires a collaborative design effort <strong>in</strong>volv<strong>in</strong>g<br />

both bus<strong>in</strong>ess and technology. Statistics<br />

show, however, that only 68 percent of IT<br />

professionals have a basic understand<strong>in</strong>g of<br />

<strong>SOA</strong>. 4 Their stakeholders are even less likely<br />

<strong>to</strong> understand how <strong>SOA</strong> can work for them.<br />

Our objective with this report is <strong>to</strong> provide<br />

an educational <strong>to</strong>ol for both bus<strong>in</strong>ess and<br />

IT professionals and lower the gap between<br />

those who can benefit from <strong>SOA</strong> and those<br />

who understand its implementation.<br />

To facilitate understand<strong>in</strong>g of how <strong>SOA</strong> can be<br />

used <strong>to</strong> address issues <strong>in</strong> <strong>travel</strong> and transportation,<br />

we will exam<strong>in</strong>e how <strong>SOA</strong> can be used<br />

<strong>in</strong> two specific, strategic scenarios <strong>in</strong> the <strong>travel</strong><br />

and transportation <strong>in</strong>dustries:<br />

• Facilitat<strong>in</strong>g cross-border <strong>travel</strong> with collaborative<br />

advance passenger analysis (APA)<br />

systems<br />

• Lower<strong>in</strong>g the cost of cross-border trades by<br />

<strong>in</strong>tegrat<strong>in</strong>g cus<strong>to</strong>ms with various transportation<br />

and trade stakeholders.<br />

For each scenario, we will describe the bus<strong>in</strong>ess<br />

problem, how it can be addressed<br />

us<strong>in</strong>g <strong>SOA</strong> and the benefits derived from<br />

the solution. These solutions are not meant<br />

<strong>to</strong> be def<strong>in</strong>itive or complete. Rather, they are<br />

designed <strong>to</strong> demonstrate the application of<br />

<strong>SOA</strong> <strong>to</strong> <strong>in</strong>tegrate the systems that support the<br />

<strong>travel</strong> and transportation <strong>in</strong>dustries.<br />

3 <strong>Mak<strong>in</strong>g</strong> connections<br />

Facilitat<strong>in</strong>g cross-border <strong>travel</strong><br />

Travel travails<br />

With the projected <strong>in</strong>crease <strong>in</strong> <strong>in</strong>ternational<br />

<strong>travel</strong>, the problems faced by airl<strong>in</strong>es, other<br />

carriers and governments are expected <strong>to</strong><br />

rise exponentially. Rapid growth is creat<strong>in</strong>g<br />

obstacles <strong>in</strong> verify<strong>in</strong>g the identity of <strong>travel</strong>ers,<br />

screen<strong>in</strong>g for security, check<strong>in</strong>g the admissibility<br />

of goods, enforc<strong>in</strong>g national regulations<br />

and collect<strong>in</strong>g revenues.<br />

International air <strong>travel</strong> is a clear example of<br />

where security and border <strong>in</strong>tegrity conflicts<br />

with <strong>travel</strong>er convenience—and carrier cost<br />

of do<strong>in</strong>g bus<strong>in</strong>ess. More security checks<br />

mean that an ever-grow<strong>in</strong>g number of passengers<br />

are fac<strong>in</strong>g ever-longer delays. Delays <strong>in</strong><br />

security checks often result <strong>in</strong> flight delays,<br />

which compound <strong>to</strong> have detrimental impact<br />

on airl<strong>in</strong>e schedules throughout the world.<br />

Delayed schedules lead <strong>to</strong> <strong>in</strong>creased costs –<br />

without the ability <strong>to</strong> easily absorb these costs<br />

<strong>in</strong> the price of <strong>travel</strong>. Besides cop<strong>in</strong>g with<br />

the <strong>in</strong>creased costs, airl<strong>in</strong>es must deal with<br />

decl<strong>in</strong><strong>in</strong>g cus<strong>to</strong>mer satisfaction that impedes<br />

short-term sales.<br />

Aga<strong>in</strong>, multiple solutions present themselves,<br />

such as the build<strong>in</strong>g of more airports,<br />

<strong>in</strong>creas<strong>in</strong>g the number of security gates and<br />

hir<strong>in</strong>g more people. But these are often costly,<br />

environmentally unacceptable or may not fit <strong>in</strong><br />

the available physical space.<br />

Yet, many of these issues can likely be mitigated<br />

by the comb<strong>in</strong>ation of the right policies,<br />

the right technology and <strong>in</strong>creased <strong>collaboration</strong>.<br />

Governments are pursu<strong>in</strong>g solutions that

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